Globalisation Strategies for Jaguar Cars Ltd.: A Business Report

This report examines the impact of globalisation on Jaguar Cars Ltd., a luxury vehicle manufacturer, discussing its economic, cultural, and ethical impacts. The introduction defines globalisation and its benefits, while the background section highlights Jaguar's history and the importance of global trade. The report outlines aims and objectives, including evaluating globalisation's impact and identifying challenges. A detailed project management plan (PMP) is presented, covering cost, scope, time, quality, communication, risk, and resources. The research methodology includes primary and secondary data collection, qualitative and quantitative approaches, and a work breakdown structure with a Gantt chart. A questionnaire is also included to collect data from potential customers. The report provides recommendations for Jaguar Cars Ltd. to successfully navigate globalisation and increase profitability.

Skeleton for Unit 6 MSBP – Created by RI
INTRODUCTION
Globalisation refers to a conceptual process by which a company can operate its business
at global scale. It helps in reducing high inflation rates and giving advantage to customers to gain
wide variety of products on affordable price. It also increases real wages by minimising the cost
of consumption as well (Buhalis and Costa 2006). This report is going to make a discussion on
how company can move its business on global scale. For this purpose, Jaguar Cars Ltd. has taken
which deals in manufacturing sector and produces luxury vehicles. To enter into emerging
marketplace, this assignment has formulated specific aims and objectives with a project
management plan. Furthermore, to gather relevant data, process of primary and secondary
research has also highlighted. Along with this, some recommendations are also given for Jaguar
Cars Ltd. to accept the concept of globalisation for increasing profitability.
Write about the following:
Positive impact of Globalisation in general to the businesses in the UK:
1. Economic Impact: Globalisation leads to increase productivity of corporations by
enhancing international trade. With the help of several documents related to non-tariff
barriers, organisations can trade their commodities and services more profitably. This
leads to enhance economy of nations as well.
2. Cultural Impact: Globalisation has enabled the organisations to outsource their people
from other countries where they have run businesses. This leads to enhance productivity
of existing workers and makes them able to perform in best manner. Along with this, it
also helps in introducing diverse culture at workplace which enhance performance and
productivity of workplace as well.
3. Ethical Impact: In dynamic business world, organisations are now realised the
importance of society, environment and customers more. Through advancement of
technologies and conduct business in ethical manner, companies can easily share
information to potential customers and gain competitive advantage as well.
Background of the Research
Globalisation is considered as boon for organisation, consumers and economy of a
country. It helps in improving the quality of management and working condition of human
resources in a company (Rugman, 2012) . This concept also reduced gender based wage

discrimination as well as give opportunities to female workers to gain equal employment in
international organisation. Globalisation has been a great force of launching new technologies
and creating modifications in existing products to make them more valuable for consumers.
In context with Jaguar Cars Ltd., it has established business in 1935 in England, UK. In
order to manufacture best innovative cars, this company has merged with Land Rover in 2013.
Global trade is taken as casualty of increasing sales performance of a company (Hopkins, 2012).
Therefore, if this enterprise adopts the concept of globalisation then it will boost its output in
more economic manner. It also gives opportunity to customers to get products of other countries
on easy rates as well.
Aim: “To ascertain the advantages of Globalisation for Jaguar Cars Ltd. and its consumers”.
Objectives: The main objectives of present research are mentioned as below:
 To evaluate the impact of globalisation on business.
 To discover the advantages of globalisation for Jaguar Cars Ltd.
 To identify the problems arise in Jaguar Cars Ltd. by moving business on global scale?
 To recommend ways by which Jaguar Cars Ltd. can enter into new emerging market of
other nations.
Research Plan
Project Title “To identify the economic benefits of globalisation for
business and consumers” .
Project Plan
Company Name: Jaguar Cars Ltd.
Cost This part of PMP plan reflects cost required to
implement a new project within organisation (Cantwell,
1995). In order to move business into new marketplace
like China, Jaguar needs to make investment of near
about 22k Euro as described in following manner:-
Initial Investment : 100000

Expenses:
 Operational Activities: 24000
 R&D Activities: 10000
 Cost to IT Experts: 18000
 Licensing Fee: 8000
 Maintenance: 10000
Scope
This component of management plans reveals the scope
of a project for a company. In context with present
project i.e. based on identifying the benefits of
globalisation for business and consumers, helps Jaguar
Cars Ltd. in formulating effective strategies. Through
this process, its managers can make business
development plan for moving organisation into
emerging market of other countries (Malecki and
Moriset, B 2007). This would help in expanding
business at global scale and increasing sale
performance as well.
Time It is the most important component of management
plan that entails period under which a project will be
completed. In this regard, for formulating aims and
objectives, conducting primary and secondary research,
addressing issues, analyzing data and more, near about
four to six months are required (Ballou, 2007) .
Quality It assists investigators to concern on quality of project
by monitoring on each phase of globalisation. This
would help in obtaining best outcomes of entire project
in efficient manner. With this assistance, whatever
technology is going to take for moving business in new
marketplace and promotional activities should be of

best quality (Buckley and Ghauri 2004). This would
help in creating awareness among international
customers about products or services. With this
assistance, managers of Jaguar gain advantages to
enhance customer base and sales performance as well.
Communication For working on a project and complete it on time, it is
essential for project managers of Jaguar to concern on
communication system. With this assistance, they can
develop and manage an easy flow of transformation of
messages among team-members. By adopting effective
way of communication like mobile technology, group-
members can connect with each other and share
relevant information on time. This would help in
reducing occurrence of misconception which may
impact negatively on project.
Risk As every new project is associated with various risks
that impact on profitability of business in negative
manner. Therefore, it is necessary for managers of
Jaguar Cars Ltd. to make risk management plan for
availing benefits of globalisation. It provide guidelines
to team-members to use alternative strategies in case of
discrepancy (Buckley,2009) . This would help in
minimising risk of failure of a project. Along with this,
it also states managers of this company to use add more
value in its products before launching in new
marketplace.

Resources It entails resources used for completion and execution
of a project within an organisation. It includes raw
materials, equipments, technologies, human resources
and adequate amount of funds. Arranging all these
resources help in completing project on time.
Type of Research
Primary and Secondary Primary data collection method: In this method, data is
collected by an investigator from first hand sources like
interviews and surveys. It is the original data collected
by researcher with a specific purpose related to its
research topic. It is time consuming and expensive as
compared to other sources of data collection methods.
The data collected in this method is appropriate
because researcher doesn't use index while collecting
data for its research.
Secondary data collection method: It is the
type of data which is readily available from other
sources like books, journals and studies by authorities
(Kaul 2003). It is less expensive and time consuming as
compare to data collected through primary research.
The accuracy of data collected by investigator through
secondary data is less as compared to primary data
collection methods.
Qualitative and Quantitative Qualitative research methodologies: In this
research method data is collected by an investigator
through behavior, perception and communicating with
peoples (Prahaladand Ramaswamy 2004). This

research method is used when there are less number of
respondents and it is time and cost consuming, as
compared to other methods of data collection. It is used
specifically when the topic of research is based on
individuals behavior and perception.
Quantitative research methodologies: This
research methods is used when a investigator wants to
reach its conclusion with the helps of facts and
numbers. In this method, researcher used mathematical
tools to achieve its conclusion related to the research
topic. Questionnaires and surveys are the methods that
is used by the investigator to collect quantifiable data.
Work Break Down Structure:
As it difficult for completing major activities within set period of time, therefore, generally
project managers use two main concepts (Dunning, 2014). It includes Work Breakdown
Structure and Gantt Charts, functions of both are interrelated with each other. WBS structure
refers to a deliverable-oriented breakdown of activities of a project i.e. a task is divided into
some manageable sections. It also provided a necessary framework in order to estimate detailed
cost as well as control overall schedule of project also.

(Source: Work Breakdown Structure, 2018)
Gantt Chart
After segmenting the major activities into small components, project makers adopt Gantt
Chart technique. It is used to set entire smaller activities in a proper time-frame (Crane and
Matten,2016). In context with project of Jaguar Cars Ltd., a Gantt Chart is shown below. It
entails some sub-activities of project management plan such as problem identification which
requires minimum two days for formulation. For choosing suitable topic, manager of this
company will take maximum five days as whole project is based on the same. Furthermore, 7
days are required for developing aims and objectives, 12 days to conduct literature review and
near about 15 days for collecting relevant information, data analysis, findings and outcomes etc.
Illustration 1: Work Breakdown Structure

Research Methodology
Research methodology is considered as most essential part of a project. It provides
various techniques to collect data and relevant information of a specific topic. It includes
qualitative and quantitative data, primary and secondary resources etc. through which
investigators can address aims and objectives of a particular project. They can also draw valid
conclusion from the same as well.
Data Collection
This part of research provides sources through which investigators can collect relevant
data on specific topic. It includes primary and secondary resources of data collection.
Questionnaire
In order to take feedback of respondents through primary source, researchers generally
formulate questionnaire. It includes some questions on relevant topic which would further asked
to users.
As per present scenario, managers of Barclays have used primary method for collecting
the data and analyse it in quantitative manner. For this purpose, 10 respondents are taken to
analyse the opinion of potential customers.
QUESTIONNAIRE
NAME:
AGE:
ADD:
GENDER:
MAIL ID:
Q1) Are people aware with the concept of globalisation?
 Yes
 No
Q2) Does globalisation impacts on performance of a company?
 Yes
 No
Q3) What are the main challenges faced by Jaguar Cars Limited due to globalisation?
 Political instability

 Global Competition
 Trading Policies
Q4) What are the ways to overcome from challenges of globalisation for Jaguar Cars Limited?
 Effective decision-making
 Keep track on political adherence
 Offer innovative products on competitive price rates
Q5) What are the economical benefits of globalisation for Jaguar Cars Ltd.?
 Increased trade
 Increased capital and labour mobility
 Enhance supply chain insight
Q6) What are the economical benefits of globalisation for consumers?
 Variety of commodities
 Higher quality of products
 Lower costs
Q7) Is it beneficial for Jaguar Cars Ltd. to enter into new emerging marketplace of other
countries?
 Yes
 No
Q8) Are you satisfied with the services provided by Jaguar Cars Ltd.?
 Yes
 No
Q9). Recommend some ways by which Jaguar Cars. Ltd. can launch its products into global
scale...
Total Population: It refers to total number of potential customers who are taken to carry
out an investigation. In general, near about 100 participants are taken whose perception helps in
addressing the main issues of a research.
Sample size: This part entails the number of respondents included in a sample who are
chosen from total population. In context with present project, 10 participants are included in
sample size.

Sampling method: It is stated as a process to choose participants in a sample from total
population. Generally, it includes three main methods that are- Simple, Stratified and Cluster
Random Sampling. Under this present research, project makers of Jaguar Cars Ltd. have adopted
the concept of simple random sampling for selecting a sample. With this assistance, number of
participants are chosen randomly from total population.
Secondary research: From views of different authors which are available on different
internet websites, researchers can get relevant information in quick manner. It leads to decrease
time which consumes more when data is collected from primary source.

Theme 1: Globalisation is a big concept in today's business world
Q1) Are people aware with the concept of globalisation? Frequency
 Yes 9
 No 1
Interpretation: It has interpreted from this graph that globalisation is a wider concept as major
portion of respondents viz. 9 out of 10, are familiar with this concept. They know how it helps
organisations in expanding their business market. While, rest of them, that are near about 1 from
10 users didn't know much about it.
Yes No
0
1
2
3
4
5
6
7
8
9
Column B