Business Project Report: Globalisation's Impact on Jaguar Operations

This report analyzes Jaguar's business project, focusing on the impact of globalisation on its various functions. The introduction provides an overview of globalisation and its relevance to Jaguar, a luxury automobile brand. The report covers the project's objectives, including understanding the economic, cultural, and ethical influences of globalisation on Jaguar's business functions, such as marketing, operations, and human resources. It also addresses the project management plan, including cost analysis, scope definition, time management, quality control, communication strategies, risk assessment, and resource allocation. The report includes a work breakdown structure (WBS) and a Gantt chart for project planning and tracking. Furthermore, it discusses research methodologies, including primary and secondary research, as well as qualitative and quantitative approaches, with a focus on the use of questionnaires for data collection. The report aims to provide insights into how globalisation affects Jaguar's business and offers recommendations and conclusions based on the research findings. A reflection section acknowledges the student's learning and performance throughout the project.

MANAGING A
SUCCESSFUL
BUSINESS PROJECT

INTRODUCTION
Globalisation is referred to a way by which national economies of different countries
integrates at global context. It is defined as the flow of services or goods so that people from one
place have access to the service or products produced at other place. It is a procedure in which
people, organisations, government from different cultures, belief, climates interact and integrates
with each other. This project is prepared in context with Jaguar which is a which is a Britain
based luxurious brand in auto-mobile sector, headquartered in Coventry, UK. This report will
cover objectives of project along with factors related with project management plan like cost,
communication etc. Beside this, WBS and Gantt chart is mentioned. Various data collection
method and research techniques will be used to gather data in a desired manner. Beside this,
recommendations and conclusion is given so that research can take place in desired manner. At
last, reflection is mentioned to acknowledge own learning and performance.
TASK 1
P1
Jaguar is a luxurious multinational brand associated with Jaguar Land Rover which is
headquartered in Coventry, England. Company manufactures luxurious cars and XUV and at
present successfully operating at more than 20 nations worldwide. Main objective of Jaguar is to
offer comfort and safety to their customers while maintaining standard and lavishness. To make
their vehicles more attractive, company modifies them at regular time interval. This is the reason
company is a market leader in auto-mobile sector. Company operates at international level and
earns high revenues and profitability due to it. This research will benefits in acknowledging the
affirmative influences of globalisation on cultural, economic and ethical aspects of Jaguar and
their business functions in a proper manner (Boyle, 2017).
Impact of globalisation on functionality of a firm are mentioned below:
Marketing: Role of marketing department is to identify preferences and needs of
customers and acknowledge the manufacturing department to modify their services or products
accordingly. Due to globalisation, marketing department is promote products of Jaguar in a
global manner and company have excess to more customer base and sales. This benefits the
company in earning high revenues and profits.
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Operations: Role of this department in Jaguar is to convert raw material into finalised
product so that consumer can purchase them and company will acquire high profits. Due to
globalisation, Jaguar has updated its operational processes into modern technology like six
sigma, lean management, Agile approach etc. This benefits Jaguar to improvise their quality
along with quantity due to which sales and brand image of company will improve drastically.
Human resource: HR department manages the workforce of company and recruit skilled
and capable workforce. With the help of globalisation, company can hire people from different
background, culture, ethnicity, grounds so that domestic workforce can learn new capability and
skills to perform work. Due to employees from different background, company uses innovative
ideas and concepts to serve customers in a proper manner.
Aims of the Project:
“To identify the positive economic, cultural and ethical impact of globalisation on
different business functions within an organisation. A case study on Jaguar”
Objective:
 To understand the phenomena associated with globalisation
 To determine the economic, ethical and cultural influences of globalising on Jaguar
 To determine the role of departments like operations, marketing. HR and accounts of
Jaguar on globalization of businesses
Questions:
 Do you understand the phenomena associated with globalisation
 What are the economic, ethical and cultural influences of globalising on Jaguar
 What are the role of departments like operations, marketing. HR and accounts of Jaguar
on globalization of businesses
P2
This is the formal plan formed by any organisation to define the manner in which
assigned project of a business firm is going to be executed, checked, monitored and disciplined.
It is summary prepared for future planning and making decisions. Jaguar is planning to expand in
Russia and uses this plan to assure the efficiency of decision to expand (Davies and Hughes,
2014). To analyse the credibility of the expansion, a researcher is appointed and followings areas
are studied-
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Cost: It is the amount that is required to perform any activity and cost associated with
the project is the total fund which is required for the project. Cost is categorised into two types
that are Direct cost and indirect cost. Direct cost is stated as the cost which is incurred in
manufacturing process whereas indirect cost refers to the cost which is incurred in administration
work. Jaguar new expansion require high amount of cost to be incurred and of both nature
Direct and Indirect. Direct expenses include machinery required in manufacturing, rent and lights
whereas indirect expenses include expenses of marketing, sales, Human resource department and
administration. The total cost which is estimated to 45 lac pounds. On the other hand, researcher
estimated the cost of research is equal to 1 lac pound which includes the expense of collection of
data through primary source which is expensive.
Scope: Scope define the goals and objective which company want to achieve. A scope
statement is formed where all the opportunities present in the environment where company want
to expand. Jaguar have specified their goal which they want from this expansion which is
acquiring market share globally. Jaguar is already an established brand, therefore it won't be
difficult to achieve it. On the other hand, researcher has scope of finding opportunities which can
be beneficial for company in achieving the goals of Jaguar. The areas where researcher can
conduct the research such as competitor of company in that particular country (Hillson, 2017).
Time: It is an important factor in project management as the success of the company is
depend upon the efficiency of company. A project is required to be completed within specified
time. Jaguar is required to achieve their goal in limited time otherwise the company will not be
able to achieve it as there is high competition in the country. On the other hand, researcher is
required to conduct research in specific time to provide support to Jaguar and to reduce the cost
incurred in conducting research and the credibility of research need to be higher.
Quality: If company improves the quality of products will result in higher satisfaction of
customers. Jaguar Land Rover is required to innovate something in technology to improve or
provide best to their customers to fulfil the needs of customers and mostly desires of customers is
required to be provided and the increase in quantity provided. For researcher, the quality of its
research need to be free from favouritism and biases and the methods to collect the data need to
be choose properly.
Communication: Communication is an important factor in forming any project. Jaguar is
required to communicate about the expansion to the country where they are expanding through
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various channel that is they have to focus more on marketing activities and marketing department
need to work more on promotional activities such as advertising through various media channels
like newspaper, television and by many ways. For researcher, the research conducted by research
should be properly communicated to company without any baseless information and also at the
time of conduction of research it is also important to communicate properly with the sources who
are providing research (Jeston, 2014).
Risk: Risk is a factor which require more focus at the time of project management. As
when jaguar is expanding into a country which contain huge risk as it involves huge capital with
the aim of getting return of investment but it also involves return of risk. Assessment of risk is
highly needed to assure the amount of loss a company can incur. Jaguar is required to focus on
all area where risk is high and according to that decisions to be formed. For researcher, the
problem occurring at the time of research need to be properly analysed and solutions to be
searched through proper analysis of problem because single error will affect the quality of
research.
Resources: Resources are the basic requirement to perform the project. Jaguar require
many resources at the time of expansion which can be human resource, finance or anything else
to perform the task essential for project completion. A system is to be formed to capture all the
resources and for the management of resource so that they can be utilised efficiently. For
researcher, the resources are categorised into two parts that is primary and secondary. Primary
sources are observation, personal interview, questionnaires etc. and secondary source are books,
magazines, newspapers, online channels, public department etc. Researcher utilise these
resources according to the need and conducts the research in effective way.
P3
WBS: It is a hierarchical structure that divides large projects into small tasks so that
project members can works on them in an efficient manner (Lientz and Rea, 2016). Dividing task
will allow the project manager to monitor each and every activity in a proper way so that project
can be accomplished in a timely manner.
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Gantt chart:
This is referred as the graph which shows activities of project in a timely manner. This
chart will benefits the project manager in Jaguar to track their project activities in a scheduled
manner. Here, list of activities which are required to be carried out are mentioned on the vertical
side of axis and the time will be listed on inclined axis.
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Illustration 1: Work Breakdown Structure

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TASK 2
P4
Research: It is referred to the systematic and careful study of a particular topic or subject
with the help of scientific technologies and methods due to which feasible solutions can be found
for them. In general, two kinds of research methods exist which are primary & secondary
research. These methods are mentioned below:
 Primary research method: In this way of carrying out research, needed data is gathered
for the first time with the help of techniques like face to face interviews, questionnaire,
observation, surveys etc. This type of research takes a long time and requires more
money. It will help the researcher in gaining both exploratory and specific information
(Lundin and et. al., 2015).
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 Secondary research method: In these research, data is accumulated by the assistance of
internet, magazines, journals and other online sources. It’s the quickest and cheapest way
to gather data and information. This method is beneficial but information collected by
this way can be altered as per the need of information provider due to which validity of
data is less.
Beside this research is of two type i.e. qualitative approach and quantitative approach which
are discussed below:
 Qualitative research: This is stated as an exploratory in nature as it is based on
belief, opinions and actions of an individual. To identify the reason for every human
action, a sample size can be taken and with the help of interviews, observation
required answers can be found (Martinsuo, Korhonen and Laine, 2014). This research
is not based on numeric data and this is the reason chances of error are more.
 Quantitative research: This kind of research is specific in nature due to which it
involves the gathering of numeric data and statistics. Different methods that are used
to gather data is interviews, questionnaire and surveys. This method is expensive and
time taking but information gathered is accurate.
For this particular project carried out by Jaguar, questionnaire method is used to collect
data and sample size for this questionnaire is 50. People to fill questionnaire will be chosen
randomly and their responses will be treated as the opinion of entire information (Nicholas and
Steyn, 2017).
Questionnaire
Name:
Age:
Gender:
Q1) Do you understand the phenomena associated with globalisation ?
A) Yes
B) No
Q2) Do you agree that globalisation have economic, ethical and cultural influences on
Jaguar?
A) Yes
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B) No
Q3) What is the impact of international trading on the productivity of concerned business
firm Jaguar?
A) Improved performance
B) Decreased performance
C) No impact
Q4) What is the main challenges faced by an organisation in foreign region because of
globalisation?
A) Distinction in culture
B) Availability of talented personnel
C) Exchange rate fluctuation
Q5) What is the major advantages for companies working in a global context?
A) Enhanced customer base
B) Increase in profit margins
C) Increased brand image
Q6) What resources are needed by Jaguar before enhancing their business activities in
foreign region?
A) Modern Technology
B) Large amount of Financial resources
C) Increased employees engagement
Q7) What can be the potential reason for which a country allow international firms to
operate in their region?
A) Reduced unemployment ratio
B) Improving living style of people
C) Economic development of region
Q8) What are the factors that departments in Jaguar must considered while expanding
their operation in international market?
A) Knowledge of their preference
B) Training of workers
C) Latest marketing trends
Q9) What can be the basic steps that company can adopt to overcome the barriers linked
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with globalisation?
A) Research of foreign markets
B) Timely training to workforce
Q10) Recommend some of the tactics by which Jaguar can attain high advantage against
rival companies during globalisation…
TASK 3
P5
Data analysis: It is referred to the procedure in which logical and statistical techniques are
applied in a systematic manner so that collected data can be explained, illustrate and evaluate in
a proper manner.
THEME 1: Understand the phenomena associated with globalisation
Q1) Do you understand the phenomena associated with globalisation ? Frequency
A) Yes 40
B) No 10
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