Managing a Successful Business Project: Globalisation and Jaguar

This report investigates the positive impacts of globalisation on businesses, focusing on the UK context and using Jaguar as a case study. It explores the economic, cultural, and ethical dimensions of globalisation, highlighting how international trade, cultural exchange, and ethical considerations influence business operations. The research outlines the aims and objectives of the project, detailing the research methodology, which includes both qualitative and quantitative approaches. The report examines the project plan, covering aspects like cost, scope, time, quality, communication, risk, and resources. Ultimately, the analysis aims to identify how globalisation can enhance Jaguar's market share, profitability, and brand value, along with recommendations for mitigating potential negative impacts. The report also provides a comprehensive overview of globalisation's effects on various business functions, such as human resources, operations, finance, and marketing.

Unit 6
Managing A Successful
Business Project

INTRODUCTION
Globalisation can be defined as a process that could help a company in selling its
products or services across the boundaries in all over the world. Over the years it has been found
that, people’s mobility has been one of the most crucial aspect which impacted on global
economy in both positive and negative manner (Ahmed Dine Rabeh, Jimenez-Jimenez and
Martínez-Costa, 2013). Present assignment is going to discuss the concept of globalisation and
its effect on business organisations that are doing business at international level and this will also
show its impact on functions. Considering this, Jaguar company is being taken in this assignment
which is a multinational car manufacturing company established in England. Organisation was
established in the year around 1935 and since then they are giving their best services and
facilities to its customers. Present investigating report will keep its focus on aims and objectives
for the case scenario of Jaguar. It will also clearly show concept of research methodology so that
interpretation of accumulated results can be done. Lastly, a few recommendations are also going
to be included for enhancing the business market of this company at global level.
Write about the following:
Positive impact of Globalisation in general to the businesses in the UK.
1. Economic Impact: Globalisation have contributed in enhancement of productivity with
the help of international trades. It has been analysed that mainly removal of trade barrier
have increased profitability. In relation with United Kingdom, globalisation has increased
the economic level of the countries as it has opened the gates for companies which has
enhanced the trading between various nations. Along with this, it has improved greater
competition.
2. Cultural Impact: Globalisation have opened chances bringing employees from different
country for implementing business activity in effective manner. This improves
productivity level of the company in effective manner. In addition to this, it also
contributes in developing multi culture working environment for employees. The greatest
example of globalisation in terms of cultural impact is that if employees will be from
different cultural backgrounds than better sales and profitability in a speculated time
frame. For instance: Japanese can perform the task in a systematic manner. Therefore,
this will assist Jaguar in providing better services and facilities to its customers.
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3. Ethical Impact: While working in an organisation, it is important that company follow
all the rules and regulations so that activities can be done effectively. For example:
working in a corporate sector their main ethics is determined by how firms are reverting
to its customers for the services and facilities they are providing. Therefore, if Jaguar will
perform all its activities in an ethical manner than this can act as a positive factor for the
company.
Background of the Research
Globalisation is one of the crucial factors that has not only provided benefits to an
individual but small or large companies as well. Globalisation has assisted companies in
improving its business activities and provided with lot of opportunities in order to grow the
performance of the firm. Jaguar is one of the multinational company across the globe and they
ruled for an era in the industry of motors and it is no doubt that they are continuing the same.
With the change in course of time, Jaguar made lots of innovation in their products so that
customers can have better experience while driving. Company has developed a lot of new
models considering the needs and requirements of customers. Globalisation has provided a
platform to Jaguar in not expanding their business but operating its business in an effective
manner. Although, company is regulating its business in an effective manner but there are some
complications like increase in competition and because of which of their reputations is going
down. Therefore, with the help of this research, researcher will get to know the impact of
globalisation in economic, cultural and ethnic factors within the business environment. As a
result, considering globalisation easily help Jaguar to enhance its profit margins, good brand
value and it can also it then in improving their market share with an ease. (Introducing Research
Methods. 2017).
Write the
Aims of the Project
 “To identify the positive, economic, cultural and ethical impact of globalisation on
various functions of business activities within the organisation. A Case Study on Jaguar.”
Objectives
 To examine the concept of globalisation.
 To analyse the positivity of globalisation on Jaguar's functions.
 To identify the positive, economic, cultural and ethical impact of globalisation on Jaguar.
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 To determine the reasons through which negative impact of globalisation can be reduced
or eliminated by Jaguar.
Research Plan
Project Title “To analyse the positive impact of globalisation in
economic, cultural, and ethical manner on different
business functions within an organisation” A case
study on Jaguar.
Project Plan
Company Name: Jaguar
Project management plan is a formal or approved
document which helps organisation to manage and
control their activities. It is very essential to prepare a
development plan which includes each important
information related to development plan. As it
provides data related to estimated cost, time, risk,
scope etc. associated to the project. In case of Jaguar,
it will help in effective and efficient decision making
(Smith, Binns and Tushman , 2010). It will also help
Jaguar in identifying the positive impact of economic,
cultural, and ethical aspects of globalization on
functions of business-like Human resource,
Operations, Accounts & Finance and Marketing.
Development of a project management plan includes
various aspects which are as follows:
Cost This determines the amount that will be required for
accomplishing any kind of activities which are to be
performed. In context with the conducting the research
by company has evaluated an approximate amount of
18K and this will be enough. On the other hand, for
expanding business Jaguar will have to spend an
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amount of £150 million for providing better services
and facilities. (Den Hertog, Van der Aa and De Jong,
2010).
Scope It identifies the opportunities associated with project in
future or long term. As it will help Jaguar in enhancing
their business or operational activities by taking
advantage of available opportunities. By analysing
impact of different aspects of globalization, company
will enable to provide better services to its consumers.
With globalisation, most of the companies has gained
the opportunities of expanding its business in other
parts of the world where they have not expanded yet or
Jaguar can think of providing facilities other than
transport.
Time It is very essential element of ever project, as it
identifies the total time for performing each and every
activity of project. In the process of globalisation and
its implementation will take almost 1 year. In case of
Jaguar, this project will take 46 days for finishing all
tasks and this will also help in completing activities in
given time frame.
Quality In order to make research more appropriate it is
important that entire process is being done in an
effective manner. Therefore, with the help of this
research, investigator will get to know about what kind
of services and facilities company is providing .
Whether it is fulfilling all the demands and
requirements of its customers. (Smith, 2011).
Communication Communication plays very essential role while
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development or implementation of project in a
successful manner. Communicating whole plan with
staff helps in identifying all associated pros and cons
which can impact the success of actual implementation
of plan. Better communication encourages exchange
of views and ideas with each other. So effective
communication and coordination leads to
accomplishment of project in better way (Gebauer,
Edvardsson and Bjurko, 2010). For example:
researcher can use effective communication for
interacting with respondents in order to collect data
and information. Therefore, based on Jaguar company
will be able to communicate with different companies
to implement better policies according to the
respective nations.
Risk Although globalisation is providing benefits to the
companies but it has some risk as well because this
can be make a nation richer or developed or it can
make it poorer. Jaguar can find difficulty in expanding
its business because of financial changes but this
might not be applicable for Jaguar as it is big company
and expanding its business cannot be a big deal for
them. Whereas in relation with the researcher,
interacting with respondents can be one major risk
because there might be a possibility that respondents
don’t agree to respond to their questions. As a result,
this can put an impact on collecting appropriate data
and information for evaluating a valid conclusion.
(Eckerson, 2010).
Resources For making research more appropriate it is crucial that
researcher make optimum use of resources such as
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funds, labour force etc., other than this, they can make
use of both tangible and intangible resources. On the
other hand, in relation with globalisation, company
can use latest tools and technologies so that better
outcomes can be evaluated and gained as well.
Type of Research
Primary and Secondary
Quality and Quantity
When it comes to conduct a report, it is vital for
investigator to take in consideration of research
methodology. Because this could help in organising,
realising and interpreting the data more appropriately.
there are two major concepts named as qualitative and
quantitative are being used by investigator for
conducting their research, apart from this research
methodology is also includes investigating design,
data analysis and more (Jones and Lubinski, 2012).
Qualitative research methodologies: qualitative
research methodology of the concept can be used by
investigator when it comes to collect the data which is
related to observation of perception of people. In
present scenario, researchers have used this type of
research because, positive impact of globalisation is
needed to be carried out in this investigation for Jaguar
(Kankaanranta and Planken, 2010).
Quantitative research methodologies: this kind of
research method pulls out information of the data with
the help of mathematical formulas for statistical
approaches. Research with using this approach could
lead to carry out authentic result based on facts and
figures. By implementing this research organization
can able to collect large data quickly. By using this
research company can allow themselves to enhance
their result. This research provides conclusive answer
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to research questions (Crane and Matten, 2016). These
methods can be use by organizations in questionnaires,
interviews, observations and records. This research is
an effective tool to identify trustworthy solution to any
problem by using numerical data (Lai and Ong, 2010).
In addition to above methods, researches can
use following two types of techniques also to gather
relevant information:
Primary data collection method: this is one of the
basic but most important kind of a collection method
of information that could be used by researcher when
it comes to draw authentic information or the data.
This is beneficial because the investigation which is
being done by researcher all the information which has
been carried out by investigator stays authentic in
nature. With help of this research organizations can
have fresh and unused information that will help them
to determine effective results. In present investigation
researchers have used this method and have chosen
questionnaire approach to get the information from
stakeholders of the company (Lin and Chen, 2012).
Secondary data collection method: Under this kind of
research collecting data, researcher mainly used books
magazines and other published sources which has been
done by authors, scholars, and different Publishers.
This research is conducted from data that already
exists. This research can benefit organizations in so
many ways as it is cost and time effective.
Work Breakdown Structure for the Project
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WBS, helps in sub structuring overall activities of the project in different parts so that it
can be managed easily. With the help of this investigative, could easily reach to conclusion in
set time frame.
Basic Gantt Chart
Gantt Chart is used to frame all such fragmented activities in proper time-allocation
(Incelli, 2013). Thus, both techniques help in conducting the research in more appropriate
manner in given time interval.
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10

Research Methodology and Data Collection
Research Methodology: It is a methodology, through which researcher can gather
information from respondents. In this, researcher adopts appropriate method like qualitative,
quantitative, primary and secondary methodology.
Data collection
In this researcher often collects information from respondents by adopting several
methods of data collection like primary and secondary sources.
Questionnaire
It is a set of various of questions which have been prepared by investigator for
understanding point of view of respondents in order to find out true outcome for research.
QUESTIONNAIRE
NAME:
AGE:
ADD:
GENDER:
MAIL ID:
Q1) Are your aware with the concept of globalisation?
 Agree
 Disagree
Q2) Is it beneficial for Jaguar to adopt concept of globalisation?
 Yes
 No
Q3) Does globalisation aid Jaguar in improving its operational functions?
 Yes
 No
Q4) What are the main advantages of globalisation for Jaguar?
 Enhance profitability
 Increase market share
 Gain competitive advantages
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Q5) Does globalisation affect policies of Jaguar?
 Yes
 No
Q6) What are the barriers for Jaguar in operating its business at global level?
 Political Interference
 Economic Crises
 Social and Cultural influence
Q7) What are the ways by which Jaguar can overcome from barriers to operate business in
international market?
 Formulate strong strategies
 Concern political laws
 Give more employment to local riders
Q8) Is it beneficial for Jaguar to move business into new emerging marketplace?
 Yes
 No
Q9) Are you satisfied with the services offered by Jaguar?
 Yes
 No
Q10). Provide suggestion to Jaguar in improving its services...
Sample size: as it is impossible to take every single individual from the population researcher
has decided to use 10 respondents for conducting this investigation so that information can be
carried out within is an in a specific time frame (Shang, 2012)
Sampling method: in present investigating report researcher have used random sampling
method to conclude to reach to the conclusion in short time frame.
Secondary Research
In this methodology, researcher gathers information from different sources like books,
Journals, magazines, online articles, newspapers etc. to collecting true and relevant information
for the research outcome.
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Theme 1 : Concept of globalization
Q1) Are your aware
with the concept of
globalisation?
Frequency
Agree 6
Disagree 4
Interpretation: Globalisation is process of interacting and communicating with
industries or business across the world for business purpose. As per above mention graph it is
analysed that 6 respondents are aware about the concept of globalisation and other aspects
related to it. As per data collected from 4 respondents, it is identified that they do not have
knowledge related to globalisation. Hence, it is concluded from the responses that majority of
individuals are aware about the concept of globalisation.
Theme 2 : Beneficial for Jaguar to adopt concept of globalisation
Q2) Is it beneficial for
Jaguar to adopt concept
of globalisation?
Frequency
13
Agree Disagree
0
1
2
3
4
5
6
6
4
Column B

Yes 7
No 3
Interpretation: From the above stated graph it is identified that adopting the concept of
globalisation will have so many benefits for company. As per data collected from 7 respondents
it is identified that it is beneficial in many ways to adopt concept of globalisation. According to
rest 3 respondents, globalisation is not beneficial for company. As it has some disadvantages
associated with it.
Theme 3 :Globalisation aid Jaguar in improving its operational functions
Q3) Does globalisation
aid Jaguar in improving
its operational
functions?
Frequency
Yes 8
14
Yes No
0
1
2
3
4
5
6
7
7
3 Column C

No 2
Interpretation: Globalisation provides different ways to perform their operations and
activities in an effective and improved manner. From the above graph it is concluded that
globalisation aid Jaguar in improving operational functions. As per 8 respondents, globalisation
will help company in improving or better performance of its functions. According to 2
respondents, it will not assist in any kind of improvement in functions.
Theme 4 : Main advantages of globalisation for Jaguar
Q4) What are the main
advantages of
globalisation for
Jaguar?
Frequency
Enhance profitability 5
Increase market share 3
15
Yes No
0
1
2
3
4
5
6
7
8
8
2
Column C

Gain competitive
advantage
2
Interpretation: Globalisation has so many advantages for companies as it helps in
increasing their profit levels, enhance market share, helps in gaining competitive advantage etc.
From the collected data it is concluded that according to 5 respondents, globalisation will assist
in enhancing profitability by improving operational activity. As per 3 respondents, increasing
market share by providing quality and satisfactory services to consumers is main advantage of
globalisation. According to rest 2 respondents, it helps in achieving competitive advantage to
company.
Theme 5 : Impact of globalisation on policies of Jaguar
Q5) Does globalisation
affect policies of Jaguar?
Frequency
Yes 8
No 2
16
Enhance profitability
Increase market share
Gain competitive advantage
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Column D

Interpretation: Globalisation impacts the policies and functioning of company as it
works as per international norms and policies. From the above graph it is concluded that it
affects the policies of Jaguar. As per 8 respondents, Globalisation has significant impact on
policies of Jaguar. As due to globalisation company needs to change their policies as per, he
standards of international norms. According to 2 respondents, it is identified that it does not
affect the policies of company.
Theme 6 : Barriers for Jaguar in operating its business at global level
Q6) What are the barriers
for Jaguar in operating its
business at global level?
Frequency
Political interference 4
Economic crisis 5
Social and cultural
influences
1
17
Yes No
0
1
2
3
4
5
6
7
8
8
2
Column C

Interpretation: Operating business at global level always faces some problems, which
sometimes acts as barriers in conducting business activities in an efficient manner. As per data
collected from 4 respondents, it is analysed that political interference could be major barrier
while operating business across the globe. According to 5 respondents, economic conditions of
different countries in which company operates their business could be a problem. 1 respondent
said that social and cultural influences if various nations are main barrier for organisation.
Theme 7 : Ways to overcome from barriers to operate business in international market
Q7) What are the ways
by which Jaguar can
overcome from barriers
to operate business in
international market?
Frequency
Formulate strong
strategies
5
Concern political laws 2
18
Political interference
Economic crisis
Social and cultural influences
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
4
5
1
Column D

Employment to local
riders
3
Interpretation: Company has different ways to reduce the barriers to conduct activities
in global market. From above stated graph it is concluded that there are various ways by which
Jaguar can overcome from barriers. As per 5 respondents, company can formulate various
strategies to reduce the number of barriers. According to 2 respondents, political less if
respective countries can help in this. Rest 3 respondents said that they can provide more
employment opportunities to local riders.
Theme 8 : Beneficial for Jaguar to move business into new emerging marketplace
Q8) Is it beneficial for
Jaguar to move business
into new emerging
marketplace?
Frequency
Yes 7
19
Formulate strong strategies
Concern political laws
Employment to local riders
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
5
2
3
Column C

No 3
Interpretation: Expansion of business always provides growth opportunities to
company. From above mention graph it is analysed that moving business to international level
have equal chances to being successful and unsuccessful. As per 7 respondents, it is concluded
that expansion of business in emerging markets will help them in enhancing profitability and
market share. According to 3 respondents, it is not beneficial for Jaguar to move business.
Theme 9 : Satisfaction from services offered by Jaguar
Q9) Are you satisfied with
the services offered by
Jaguar?
Frequency
Yes 8
No 2
20
Yes No
0
1
2
3
4
5
6
7
7
3 Column D

Interpretation: Based on above stated graph it is concluded that majority of consumers
are satisfied with the services provided by Jaguar. As per data collected from 8 respondents, it is
identified that they are fully satisfied with services offered by company. According to rest 2
respondents, they are not satisfied with services of Jaguar.
Recommendation on findings
With the help of the above research it has been evaluated that globalisation has put both
positive as well as negative impact on the business operations of the company. Some of the
recommendation that can be given to Jaguar are stated below:
 Company can implement latest tools and technologies so that different activities can be
carried out in an effective manner without any kind of complications and issues.
 To Jaguar it is recommended that they should learn about different economic policies
according to new market so that implementation of the same can be done properly and
better outcomes can be gained in return.
 Other than this, company can hire employees of different cultures so that as to know the
behaviour of different people. This will help them in developing better mutual
understanding and respect between another individual.
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Yes No
0
1
2
3
4
5
6
7
8
8
2
Column D

 In addition to this, company should provide effective training and development
programmes to its employees. As a result, it will aid employees and providing better
services and facilities to its customers in different parts of the world.
 Apart from this, Jaguar considering all the factors company must develop policies and
strategies through which better outcomes can be gained. Thus, it will aid firm in
delivering better services and facilities as per the needs and requirements of customers.
Reflection
While doing this research, I gone with many ups and downs which further created
problem in collecting data and information in a better manner. The biggest issue that I faced was
of time because for doing this research in an appropriate manner I was having limited time
frame. Thus, it created problem in collecting data and information. Along with this, funds that
was available to me was limited as a result, it confined me in performing my activities in a
proper manner. In addition to this, interacting I faced issue in interacting with respondents
because there was difficulty in conveying things, I wanted to tell them this happened because
some of the respondents were facing difficulty in perceiving what I am telling to them.
In order to this, research I used both primary as well as secondary research and for this, I
formulated aims and objectives which assisted me in evaluating a better conclusion for my
research.
Conclusion to the research
From the above report it is concluded that now a days adopting globalisation is very
essential for business growth. As it provides opportunity to enterprise for providing their services
at international level. Globalisation improves overall business activities or operations of its
different functions like Human resource, Marketing, Finance, Operations etc. It increases the
profitability and market share of company by catering large number of consumers at global level.
This also provides competitive advantage in local market by improving efficiency and
effectiveness of different functions. For all this, evaluation and analysis of time, cost, risk
assessment and identification of required or available resources are very necessary. Globalisation
will help organisation to achieve sustainability and in providing high quality of sales
performance in marketplace. Thus, it will improve overall performance of company and
economy.
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REFERENCES
Books and Journal
Ahmed Dine Rabeh, H., Jimenez-Jimenez, D. and Martínez-Costa, M., 2013. Managing
knowledge for a successful competence exploration. Journal of Knowledge
Management. 7(2). pp.195-207.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Den Hertog, P., Van der Aa, W. and De Jong, M. W., 2010. Capabilities for managing service
innovation: towards a conceptual framework. Journal of service Management. 21(4).
pp.490-514.
Eckerson, W. W., 2010. Performance dashboards: measuring, monitoring, and managing your
business. John Wiley & Sons.
Gebauer, H., Edvardsson, B. and Bjurko, M., 2010. The impact of service orientation in
corporate culture on business performance in manufacturing companies. Journal of
Service Management. 21(2). pp.237-259.
Incelli, E., 2013. Managing discourse in intercultural business email interactions: a case study of
a British and Italian business transaction. Journal of Multilingual and Multicultural
Development. 34(6). pp.515-532.
Jones, G. and Lubinski, C., 2012. Managing Political Risk in Global Business: Beiersdorf 1914–
1990. Enterprise & Society. 13(1). pp.85-119.
Kankaanranta, A. and Planken, B., 2010. BELF competence as business knowledge of
internationally operating business professionals. The Journal of Business
Communication (1973). 47(4). pp.380-407.
Lai, J.Y. and Ong, C.S., 2010. Assessing and managing employees for embracing change: A
multiple-item scale to measure employee readiness for e-business. Technovation. 30(1).
pp.76-85.
Lin, A. and Chen, N.C., 2012. Cloud computing as an innovation: Percepetion, attitude, and
adoption. International Journal of Information Management. 32(6). pp.533-540.
Shang, S.S., 2012. Dual strategy for managing user resistance with business integration systems.
Behaviour & Information Technology. 31(9). pp.909-925.
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Smith, A.D., 2011. Successfully managing manufacturing supplier integration and procurement
issues: case studies in recessionary environments. International Journal of Procurement
Management. 4(2). pp.121-138.
Smith, W.K., Binns, A. and Tushman, M. L., 2010. Complex business models: Managing
strategic paradoxes simultaneously. Long range planning. 43(2). pp.448-461.
Online
Introducing Research Methods. 2017. [Online]. Available through
:<https://www.skillsyouneed.com/learn/research-methods.html>.
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Performance Review and Self-Assessment
Learner Name
Project Title “To identify the impact of globalisation and it’s
economical effect on the company.”. A case study
on Uber.
Important stages
 Identification of topic
 Aims
 Objectives
 Collection of Data
 Select Respondents
Key factors you learned from the
project Effective communication skills
What skills did you develop
Time management and communication skills
Leadership qualities
Discuss the project management skill
you developed
Risk management
Project
Impact of globalisation and it’s economical effect on the company.
Did the project achieve its aim?
25

Yes
Was the Team efficient:
Yes
Did the project succeed:
Yes
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Project Log Book
Project Logbook
Name:
Project title:
Date:
Update on weekly research/tasks achieved
Points to consider:
What have you completed?
I have completed a project on impact of globalisation and its economic effect on the company.
Did you fulfil task requirements?
Yes
Are you on track and within deadlines set?
Yes
Did you need to make any changes to your project management plan?
No
Any risks and/or issues identified?
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
At the time of executing the investigating project on the subject I met with some confusions
which impacted upon my decisions. It has also been analysed by me that, collaboration
with other teammates can be both effective or effect less because suggestions can lead or
27

break a project in meeting the requirements as set
Did you identify any additional risks/issues that have an impact on the project management
plan?
No
Problems encountered
Points to consider:
What barriers
did you face?
I have faced
problem related
to managing
with team-
members.
How did you
overcome them?
In order to get
relief from all of
these problems,
I tried to use
democratic
leadership style
where I can give
my suggestions
to my
teammates and
they can give
their suggestions
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as well to me.
New ideas and change of project direction
What have I learnt about myself this week?
Points to consider:
How did I feel when I had to deal with tasks/problems? Did I find it useful to complete the
tasks?
I felt confused while managing with the problem.
How well have I performed? What did I contribute? What can I improve on next week?
I have placed my best efforts to finish the project within deadlines
How might this learning apply in the future?
Learning received from this project will help me conduct more effective research in future.
Tasks planned for next week
Points to consider:
Which tasks are priority?
Collect authentic information
Have you set aside sufficient time for completion?
Yes
Project plan status to date (on, ahead, behind)
Supervisor comments to address
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