Managing a Successful Business Project: Jaguar Land Rover Report

This report presents a project management plan focusing on the impact of globalisation on the marketing function of Jaguar Land Rover. The report begins by outlining project aims and objectives, investigating the economic, cultural, and ethical impacts of globalisation on the automotive industry. It then provides a detailed project management plan, including cost analysis, scope definition, timeframes, quality control, communication strategies, risk assessment, and resource allocation. A work breakdown structure and Gantt chart are included to illustrate project stages and timelines. The report further details the research methods employed to gather data and analyze findings, followed by conclusions and recommendations. The research explores current trends and challenges faced by Jaguar Land Rover in the global market, offering insights into how to handle ethical issues and achieve economic growth. The report also includes a reflection on the value of undertaking the research to state objectives and learning performance.

MANAGING A SUCCESSFUL
BUSINESS PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
ACTIVITY 1....................................................................................................................................1
P1 Devising project aims and objectives for the selected scenario.............................................1
Background.................................................................................................................................1
P2 Producing project management plan which includes each aspect of cost, scope, time,
quality, communication, risk and resources................................................................................2
P3 Producing Work break down structure and Gantt chart to give time frames and stages for
completion...................................................................................................................................4
ACTIVITY 2....................................................................................................................................6
P4 Conducting different research methods appropriate for attaining project aim and objectives
.....................................................................................................................................................6
P5 Data analysis from using appropriate tools and techniques.................................................9
P6 and M3 Communication conclusion of the research and providing appropriate
recommendation for the research outcomes..............................................................................20
ACTIVITY 3..................................................................................................................................22
P7 Reflecting value of undertaking research to state objectives and learning performance.....22
QUESTIONNAIRE.......................................................................................................................24
REFERENCES..............................................................................................................................27

INTRODUCTION
Project management plan is considered as formal, approved document which elaborates
about execution of project along with monitored and controlled. It might be replicated as
summary or detailed document and comprises baselines, management plans, subsidiary along
with other planning documents. The present report is about Jaguar which is in Automotive
industry as it is based on globalisation with positive economic, cultural and ethical impacts on
marketing function within organization. It will give project aims, objective and time frames
along with cost, scope, quality, time, risk, communication and resources along with work break
down and Gantt Chart. Moreover, there will be conduct a small scale research, information
generating knowledge for supporting the project. Apart from this, it will reflect recommendations
on basis of meaningful conclusions with findings and analysis along with reflection.
ACTIVITY 1
P1 Devising project aims and objectives for the selected scenario
Aim: To investigate economic, cultural and ethical impact of globalisation on marketing function
of automotive industry – A study on Jaguar Land rover Limited.
Objectives
 To investigate the current trends and concept of globalisation associated to automotive
industry.
 To identify economic growth of globalisation on marketing function of Jaguar.
 To determine the challenges faced by jaguar due to cultural differences in global market.
 To provide recommendation for handling ethical issues within marketing function of
Jaguar with reference to global business environment.
Background
Globalization could be evaluated as process through which business or other company
develop international impact or to initiating on international scale. Generally, it is impacting each
aspect of world trough combination of cultures, beliefs, ideas and people together in the present
era. It is prominent feature related to global interaction during 1980, various alteration had
undertaken within social, global political and economic spheres which has outcome in
judiciously interdependent world as compared to past generation (The World jaguar land Rover
Ltd, 2018). Furthermore, impact of globalisation offered to the world as positive impact which
1

expanded the influences from one to other country. It is known as process of international
integration arose through interchange of world views, ideas, products and other aspects of
culture.
Jaguar land Rover Limited develops, designs, markets, manufactures and sells different
automotive vehicles in United Kingdom, China, United State, rest of Europe and internationally.
This is renowned brand in automotive industry and had attained different awards as best
Executive car and this lays special emphasis on its heritage, performance and to create long
lasting experience for its customers. It offers luxury saloons, specialists sports cars, four wheel
drive off-road vehicles and related services and components. The products are been sold via
retailers and online store as this was incorporated in year 1982 and based in Coventry, United
Kingdom (Kyle O'Brien, 2019). Luxury car segment is very competitive, companies such as
Audi, Mercedes, and BMW which are major competitors and struggling hard for gaining high
market share. With application of technological advancement, sleek design and customer
oriented approach which enables for breaking past sales record.
In the present scenario, jaguar land Rover had made major restructures to its sales,
marketing, service and PR functions to attain the changes needs of its global customers. As per
the organization, the restructuring up brings key functions in collaborative manner and making
the organization as fit for the future and enables to delight customers, defining outstanding
products, strengthening brands and to drive success. However, adjustments to the aspect of
business would perform better for facing external issues but it seize innovative opportunities and
over-proportionally invest on new technologies and products (Eryılmaz, 2017). This is driven
through one objective of creating experience for loving life.
P2 Producing project management plan which includes each aspect of cost, scope, time, quality,
communication, risk and resources
In the present scenario, project management is very essential part of every industry as this
lays emphasis on project management. The automotive manufacturers could not attain success
with absence of best project managers. Generally, they use organizational structure which is mix
of project team along with functional areas. This is known as matrix organization as workers end
up by reporting within organization (Simon, VAn Den DriesT. and Wilms, 2016). The
appropriate balance of power among various sides of organization which changes over the time
and creates confusion in workers. This is the reason the effective managers are essential to
2

reduce across organizational boundaries and delivering successful automotive projects to
customers. The key components for jaguar Land Rover Ltd are stated below: Cost: It is replicated as element which is practice of predicting the price of entire project
with defined scope. In this study, there are numerous types of estimation of cost which
comprises fixed, direct, variable and indirect estimation of cost. The direct cost is
attributable for working on this project and it consists the salaries paid to the resources
with their billing rate and hardware and software cost implied for building this website.
The indirect cost are referred as spread with various projects and could not be associated
to one project. It consist of incurred in shared services such as cost of office space, taxed
paid through company and numerous other services (Johansson, 2018). The variable cost
with alteration in proportion to amount of material and time which are spent on generated
in the project. Moreover, in this study there will be less cost on data analysis, as there is
minimal use of statistical tool rather than Microsoft Excel. Scope: It is considered as fundamental responsibility for knowing and maintaining
boundaries of project as this will lead for foundation of project and it will be built with
reference to objectives of project into clear and manageable deliverables. This study will
lead to help in coming future for attaining economic growth in terms of revenue and sale.
Apart from this, it will also help for gaining unique competitive positioning within the
industry with effective marketing strategies. Time: The most important component for any of project is time taken for completion of
project along with end requirement for purpose of implementation. The detailed analysis
of every stage and time taken for this project is outlined upfront along with their
milestones (Steenkamp, 2017). This project will undertake approx 1 month and 9 days
and for accuracy, it must follow the set plan and must do 1 task at specified duration. Quality: In case project generates a deliverables, there will be presence of quality
standards as there are different aspects of quality management. There will be
identification of quality standards and then strategy would be developed for meeting
standard for assurance of quality and to measure quality with quality control. In this
study, there will be implication for effective management of project is very critical for
attaining success as there will be evaluation of potential areas for plan and failure for
avoiding the organizational change. Apart from this, there will be use of Idea parking lot
3

matrix as minimising distraction along with unrelated disruptions during meeting and
then use of enterprise project management. Communication: The biggest sources of issues of project directly tend to be the scope of
the project scope, deadlines and budget. However, poor communication leads to worsen
the conditions and lack of communication is replicates as main reason of arising issues.
That is the reason communication is known as very important aspect of our project
management plan (Samiee, 2019). The stakeholders must be contacted when issue arise
with concern about interest in project as ignoring the bad news leads to arise problems in
the future. Thus, it is the very vital type of communication and it is not specific aspect,
which could not be entered into the particular project management plan of jaguar Land
Rover Ltd. Risk: This is known as very vital component of project management plan and takes
decision about approach along with plan for risk management in the project. In case, risk
is not identified appropriately then it will mismanage the resources and project and there
will be measuring of probability along with impact of risk and to estimate objectives of
project. Moreover, risk could be mitigated with use of risk register as it signifies listing of
important risks for completion of project along with development of risk management
plan.
 Resources: It comprises of identifying resources such as people, materials, equipments
etc. and the quantities important for carrying activities of project, development of cost
approximation of required resources for purpose of completing project and cost
budgeting along with allocation of overall estimation of cost for separate work packages
(MacRury, 2018).
P3 Producing Work break down structure and Gantt chart to give time frames and stages for
completion
4

Task Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled Drafting research proposal 3 days Tue 28-05-19 Thu 30-05-19
Auto
Scheduled
Articulating aims and
objective 3 days Fri 31-05-19 Tue 04-06-19 1
Auto
Scheduled
Estimation of cost, time,
scope, quality, risk and
resources
2 days Wed 05-06-19 Thu 06-06-19 2
Auto
Scheduled
Selecting research
methodologies 6 days Wed 05-06-19 Wed 12-06-19 2
Auto
Scheduled Gathering data 8 days Thu 13-06-19 Mon 24-06-19 3,4
Auto
Scheduled Analysing data 5 days Tue 25-06-19 Mon 01-07-19 5
Auto
Scheduled Interpretation of data 4 days Tue 02-07-19 Fri 05-07-19 6
Auto
Scheduled Conclusion and finding 3 days Tue 02-07-19 Thu 04-07-19 3,6
Auto
Scheduled Recommendation 2 days Mon 08-07-19 Tue 09-07-19 7,8
Auto
Scheduled Plan execution 2 days Wed 10-07-19 Thu 11-07-19 9
Auto
Scheduled Submission 1 day Fri 12-07-19 Fri 12-07-19 10

ACTIVITY 2
P4 Conducting different research methods appropriate for attaining project aim and objectives
Research method is considered as systematic plan with conducting research as it is used
for gathering information and data with objective of making business decisions. It is referred as
summary of key concepts with context to scientific research along with attempt for erasing
mutual misconceptions. The selection of method of research is highly censorious for drawing

conclusions and to make about phenomenon. This gives direct impact on cause and factors
influence the phenomenon and very vital for choosing method within limits the researcher could
perform. Thus, money, time, ethics, availability and feasibility for measuring the theme in
appropriate manner are major instances of issues constraining the research.
Research type: Research is most widely used tool for brushing up and raising stock of
knowledge about someone or thing. This research is highly relied on verbal narrative such as
written or spoken data and even it implies statistical or qualitative observations for reaching
conclusions (Dixit and Sotiriadis, 2015). It gives insights and understanding of setting problem
as this study highly complex phenomena which is not possible for elucidating with quantitative
research. The type of research could be classified in two types as qualitative and quantitative
research. The qualitative research is known as exploratory research and implied for getting
understanding of different underlying motivations, reasons and opinions. It offers insight into the
issue and even helps for developing hypothesis or ideas for potential qualitative research. On the
other hand, quantitative research refers to method which is been used for quantifying problem by
generating the numerical data which could be transformed into the usable statistics. This method
quantifies the attitudes, behaviour, opinion and the other variables resulting for generalize the
results from the larger population.
With reference to this study, scholar will be using both qualitative and the quantitative technique
for assessing both qualitative and the quantifiable elements associated relating to impact of
globalisation on the marketing strategies of automotive industry in context of the external
factors. Majorly, it is used for uncovering trends in opinions along with thought and to focus into
the problem. Apart from this, it is also implied for gaining in-depth understanding of experience,
human behaviour, motivation, intentions and attitudes with context to observations and
interpretation as well. Generally, this is known as form of research where high weight is
provided to view of participants and in this study as well.
Research philosophy and approaches: it is replicated as belief about the mode in which
data related to particular theme could be collected, used and analysed as well. The philosophy
helps in improving critical thinking skills as they are of majorly two types as interpretivism and
positivism research philosophy. Interpretive philosophy engages for interpreting elements of
study and this integrates human interest into a study. It is linked to philosophical position of
idealism and used for gathering diverse approaches which comprises the objectivist view that

resides within world independently of consciousness. However, positivism philosophy is the
theory which states that the knowledge is been developed on the basis of the natural phenomenon
, relations and the properties. Positivism theory is applied based on the empiricism under which
the verified data are been received from senses.
As per this research, it is very significant for appreciating differences among people
(Christopher, 2016). Usually, this lays emphasis on meaning and employing various methods for
reflecting various aspects of problem. In this study, for analysing the impact of globalisation in
automotive industry there will be use of both the philosophy, interpretivism and positivism as
with use of interviews and observation of managers of Jaguar land Rover Ltd and also with
appropriate facts and the knowledge.
Apart from this, there are two types of research approach as inductive and deductive
approach. Moreover, our study is based on qualitative as well as quantitative research as in this
order, there will be application of inductive approach which initiates with theories and
observations proposed for end of procedure of research as outcome of its observations. Usually,
it involves search for pattern through observation and developments of explanation and theories
for pattern and via a series of hypothesis. Along with this approach, deductive approach will also
be used which provides for development of the hypothesis on the basis of an existing theory and
thereafter designing the research strategy for testing hypothesis. It also refers to reasoning from
specific to general. Thus, these approaches will initiate with particular topic of globalisation and
then developing the empirical generalisations and identifying preliminary relationship with
progresses through research.
Data collection: This is known as the systematic approach for measuring and gathering
information through varietal sources and for getting entire and accurate view of area of interests.
In the present scenario, data is analysed with use of both type of qualitative research because this
provides valuable data for application of designing a product which comprises about needs of
users, pattern of behaviour and use cases. Here data is collected with both primary and secondary
resources as in primary, questionnaire has been passed to the sales and marketing managers of
Jaguar Land Rover Ltd (Radwan, 2018). The questions are directly associated to marketing
function of organization and increment in improvement in sales and economic growth in
automotive sector.

Apart from this, the data will be collected with use of secondary research as well as it
comprises summary, collation and synthesising of existing research. It is contrasted with initially
research as it is already compiled and organized as this consists reports and studies through
government agencies, trade associations or other business within particular industry. It consists
of combination of both qualitative and quantitative data for purpose of attaining research
objective in efficient and effective manner.
Data analysis: This is considered as procedure to inspect, transform, modelling and
cleanse data with objective to discover useful information, informing the conclusions and to offer
support to decision making. Data could be analysed by using two major tools that the includes
SPSS and thematic analysis. SPSS refers to the software package that is been used for analysing
the statistical data and reflects its real use towards the field of the social sciences and its use has
been expanded into the other market. On the other side, thematic analysis is the technique where
various themes are been created relating to the globalisation which helps in developing
meaningful findings. In this study, the data would be analysed with use of thematic presentation
of every outcome or response of questionnaire. On the contrary, it will also be includes
application of SPSS software for representing tabular format of numericals of respondent's
responses.
Sampling: It is the practice that is been used in the statistical analysis within which the
pre-determined no. of the observations are been taken from the larger population. Specifically
there are two major techniques that could be used by an investigator for selecting a sample are
purposive and random sampling. Purposive sampling referred as the non-probabilistic tool within
which the sample is been chosen on the basis of the features of population and also an objective
of study. However, random sampling is the process under which the sample from the population
is selected based on the chance and all each and every element has been given an equal chance of
getting chosen as the sample.
In accordance with this report, an investigator will be using purposive sampling as it
allows the scholar in describing major impact that their findings have resulted on population. It is
the most popular method that will help the researcher in conducting the study in a cost effective
manner in comparison to the other sampling tool.

P5 Data analysis from using appropriate tools and techniques
Data analysis: Under the project is related with interpreting the data which have been
collected through both primary and secondary resources. The data so gathered is analysed to
reach an effective outcome over the topic of investigation. For the present plan both qualitative
and quantitative methods have been so for analysis and evaluation of the data thematic, tabular
and graphical representation have been used (Samiee, 2019). With using all this techniques an
effective results over the economic, cultural and ethical impact of globalisation over the
marketing function of the Jaguar. For this responses are interpreted which are taken through
filling in questioners by 20 of the sales and marketing managers of the company Jaguar.
Theme 1: Relationship between marketing of the products sold by Jaguars and
globalisation.
Reposes Number of respondents Percentage
A. Yes, to great extent 10 50.00%
B. Yes, to moderate level, 7 35.00%
C. Yes, to lower level 2 10.00%
D. Not really. 1 5.00%
Total 20 100.00%
10
7
2
1
Yes, to great extent
Yes, to moderate level,
Yes, to lower level
Not really