Globalisation's Influence on Jaguar: Marketing & Operations Analysis

This report investigates the positive economic, cultural, and ethical impacts of globalization on Jaguar's business functions. It begins with an introduction outlining the aim and objectives of the study, focusing on the influence of globalization on marketing and operations. The report includes a proj...Read More

MANAGING A
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P1 Aim and objectives.................................................................................................................1
Objectives....................................................................................................................................2
P2 Project management pan.........................................................................................................2
P3. Producing a work-breakdown structure and a Gantt chart....................................................4
LO 2.................................................................................................................................................6
P4. Carrying out small scale research by applying qualitative and quantitative research method
......................................................................................................................................................6
LO 3...............................................................................................................................................11
P5. Analysing research and data utilising various tools and techniques....................................11
P6. Communicating recommendations as a result of research..................................................19
LO 4...............................................................................................................................................20
P7. Reflection on the value of undertaking the research to meet stated objective.....................20
CONCLUSION .............................................................................................................................21
REFERENCES..............................................................................................................................22

Topic: positive economic, cultural, and ethical impacts of globalisation on different
functions of the business
INTRODUCTION
Globalisation has made businesses across the world to consider the impacts which it is
having on its business functions. The study is focused on factors such as economics, culture and
ethics have greatly seen to be influencing the organisations growth and development. They tend
to have both positive and negative impacts on the organisation. The positive impacts include rise
in profitability, leading up in organisations development etc. and the negative impacts often make
the organisation suffer from its growth and development and tends to lead towards less
profitability issues (Hillson, 2017.).
The report will cover and show about the different types of research methodologies in
order to know the positive impacts of globalization on operational and different functions of
Jaguar company. Jaguar British car manufacturer was founded by Jaguar land Rover in 1935.
Business is greatly influenced by globalisation as they can gain opportunity to operate and trade
across the borders. Different types of research designs, types and methodologies help researcher
in achieving their predetermined goals and objectives with effectively.
LO 1
P1 Aim and objectives
Background
Globalisation is an integration and interrelationship of business or people across
international boundaries (Baars and et.al., 2016). It is an effective approach for growth and
development of business because while operating on large scale it has become important for the
businesses to identify and observe those factors which are impacting its growth and development.
It can help the businesses to ensure in what ways they should deal with these impacts and how
effectively they should make use of their resources to ensure the organisations growth and
development in the age of globalisation (Young, 2016).
This present study is based on the positive economic, cultural & ethical impacts of
globalization on all functional units of Jaguar company. In the context of business, globalization
is an important topic as it has various positive and negative impacts on profitability, operations,
sales, market shares etc. In this study and research, researcher will identify and determine all the
factors that may have impact on its operations and activities. Jaguar is one of the important car
1

manufacturer company (Barnett, 2015). At some stage they have to face various types of
situations and some of them can provide them opportunities. For achieving opportunities it
analyse all the factors by different research types. Jaguar is a British multinational car
manufacturer company. Headquarter of this car manufacturer company is in Whitley, Coventry,
England. The main reason of selecting and choosing this company is that this company has
always stood for its beautiful designs and engineering excellence. The main ability of this
company is quality in order to repeatedly achieve specification.
Aim:
“To examine positive economic, cultural, and ethical impacts of globalisation on marketing
and operation function of the business: A case study on Jaguar”
Objectives
 To develop understanding over the idea of Globalisation
 To outline positive economic, cultural, and ethical impact of globalisation on marketing
and operation functions of Jaguar
 To derive ways company, focus to manage positive economic, cultural, and ethical
aspect on marketing and operation function of the business
 To recommend strategies which can assist Jaguar in maintaining positivity in cultural,
ethical and economic aspect when marketing and operating across international
boundaries.
Rationale
Globalisation has various impact on the performance and activities of an organisation.
The main aim of this research is to identify and determine the positive ethical, economic and
environmental impacts of globalisation on functions of the chosen company (Baylis, Smith and
Owens, eds., 2017). The main reason of selecting this topic is, Globalisation is a wide term and it
consists of various factors like technological, political, economical, difference in tax system,
issues related resources and market and other problems that have a significant impact on the
sales of the company.
P2 Project management pan
In research, project management plan play a crucial role. This project management plan is
defined as a document that supports and guides execution as well as control of project. This plan
involves some elements that helps the company and researcher in creating this plan in an
2

effective manner such as: communication, risk, resources, schedule, quality and standard for
scope (Kerzner and Kerzner, 2017).
Cost: In research, cost and budget play a crucial role as it is important for scholar to
estimate and plan the budgeted cost that is required in completing the study and research. By
making this plan budget, researcher can easily carried out its all the activities in an effective
manner (Beck, 2018). For this present research, researcher requires estimated £5500 in order to
achieve its aims and objectives as globalisation is a broad topic.
Quality: Quality is also the main element in making project management plan in order to
remove all the errors and solve the problems which occurs in research. It is very important to
have authentic and reliable data which are being collected by the researcher in order to maintain
the quality ( Larson and Gray, 2017).
Resources: For conducting research effectively, it is essential; to utilize all the adequate
resources in a systematic manner. The main reason of utilizing adequate resource is to make
successful research and prevent research from affecting in any manner. Resources for research
includes stationery items, laptop etc (Bossle and et.al., 2016).
Communication: Communication also play a vital role as it prevent from
misunderstanding and help the researcher in gathering and collecting accurate data. For making
the present research successful, it makes use of E-mails, circulars etc. Effective communication
is called the backbone in conducting research, so it is very important for scholar to focus on
selecting the best mode of communication.
Risk: Globalization have various impacts on the operations and functions of an
organisation. So it is very important for researcher to analyse and determine all the risks and
problems that may impact and affect the profitability of an organisation and research. It is
important to proper analyse for maintaining effectiveness of the research and study (Schwalb,
2015). Some common risks which can occur in research including security issues, theft of
personal data and informations etc.
Scope: Scope of project helps researcher in defining its objectives and goals. It also helps
them in determining requirements of quality and the standard of the final outcomes. The scope in
the project defines the milestone as well as key derivables. The researcher will identify negative
and positive aspect of the globalisation in the study (Hillson, 2017). For that purpose market
knowledge is essential. The scope of research is based on the study of Jaguar, thus, researcher
3

will analyse the business environment of jaguar and will understand their capabilities and
weakness in the context of globalisation. The researcher will also emphasise on the cultural,
political, economical and ethical effect of globalisation on Jaguar. Present study has limited
scope as investigator will conduct research with the Jaguar company. Scholar will also determine
the future forecasting of the strategies developed by the manager of the organisation (Brannen,
Piekkari and Tietze, 2017). This will direct the study in accurate manner with accurate facts and
figures to understand the scope of globalisation for the selected industry that is Jaguar.
Time: This is the most necessary element in the project management plan. Managing
time effectively is essential in order to complete the research project on targeted time and to
bring forth desired result (Young, 2016). The present study will be completed within a particular
set of time period. Researcher stated that the completion of the project take time from 3rd of July
to 15th December. In the specific time, researcher will develop schedule of all the necessary
activities and analyse them on daily routine basis.
Resources: In this project's planning and execution, there is huge amount of investment
is required. Researcher stated that few resources will require for the project are; human
resources, skills, various communication devices, capital, knowledge and other equipment. In the
present research report, scholar is planning to implementing the business resource planning
software that help by providing resources distribution in an effective manner.
P3. Producing a work-breakdown structure and a Gantt chart
Work break down structure
Work breakdown structure is the process to breakdown the multiple activities into smaller
parts. WBS is the tool or technique that manages the work into more performing manner and
goals. The work breakdown structure is visually defines the scope into manageable chunks that a
project team can understand as each level of the work breakdown structure provides further
definition and detail (Bratton and Gold, 2017). Present project also breaks down the different
activities that define the most effective and learning outcomes and goals. Such as present project
management helps to fulfill the objectives and ensure the all activities and goals more properly.
Gantt Chart
Gantt Chart is the another tool or technique of project task that defines the new
opportunity to fulfill the task objectives and goals. Gantt chart is the software activity which
formed by different manner in different context and goals.
4

Task
Mode Task Name Duration Start Finish Predecessors
Auto
Schedul
ed
Preparation of proposal
for research 2 days Fri 15-02-19 Mon 18-02-
19
Auto
Schedul
ed
Establishment of Aims
and objectives 4 days Tue 19-02-19 Fri 22-02-19 1
Auto
Schedul
ed
Literature review 5 days Mon 25-02-
19 Fri 01-03-19 2
Auto
Schedul
ed
Research methodologies 7 days Mon 25-02-
19 Tue 05-03-19 2
Auto
Schedul
ed
Data collection 8 days Wed 06-03-
19 Fri 15-03-19 3,4
Auto
Schedul
ed
Data analysis 4 days Mon 18-03-
19 Thu 21-03-19 5
Auto
Schedul
ed
Data interpretation 5 days Fri 22-03-19 Thu 28-03-19 6
Auto
Schedul
ed
Finding and conclusion 2 days Fri 22-03-19 Mon 25-03-
19 3,6
Auto
Schedul
ed
Recommendations 1 day Fri 29-03-19 Fri 29-03-19 7,8
Auto
Schedul
ed
Implementation of plan 1 day Mon 01-04-
19
Mon 01-04-
19 9
Auto
Schedul
ed
Submission of the report 1 day Tue 02-04-19 Tue 02-04-19 10
5

LO 2
P4. Carrying out small scale research by applying qualitative and quantitative research method
Research methodology is a systematic process that is used by the researcher to collect the
information and data in order to take effective business decisions. The research methodology
involve observations, surveys, face to face interviews, publication research, other research
techniques that enable scholar to conduct the research in effectve way (Kerznerand and Kerzner,
2017). Furthermore, it help make researcher able to understand about various research methods.
Research Philosophy
Research philosophy is refer to the belief regarding the wey in which information is
collected, analysed and used. It utilise by the scholar in order to have an awareness and they can
formulate their assumption as well as belief. It deals with the nature, sources and development of
knowledge.
Research Philosophy is categorised in four parts such as; Pragmastism, Positivism,
Realism and interpretivism. Researcher will select the specific research philosophy for the
research that impacted by practical implications. Pragmatism mainly accept all the concept that is
relevant to the study and it also component of the combination of both Interprevetism and
positivism within the scope of single research according to the nature of research questions. On
6

the other hand, Positivism provide a knowledge that is based on the natural phenomena
(Larsonand and Gray, 2017). Thus, it enable researcher to gather information and data from the
sensory experience and interpreted through logic and reason. Realism research philosophy is
based on the idea of independence idea far from human mind. Along with it, this philosophy is
relied on the scientific assumption approach. Interprevetism also known as interpretivist that
allow researcher to interpret elements of the study and incorporate human interest towards the
research.
Research Approach
Research approaches are plans and the procedures for research that span the steps from
broad assumptions to detailed methods of data collection, analysis and interpretation. Research
approach is of two types inductive and deductive research approaches. Deductive approach is the
kind of tests which based on the theories and hypothesis. Along with that, Inductive approach
contributes to the emergence of new theories and generalizations. In other words, Abductive
research starts or based on the facts and figures. Present study uses Inductive research approach
method to analyse the different opportunity and task or also conducting the different opportunity
and goals to bring the advanced services and growth.
Research design
Research design is refers to the method that is used by the researcher in order to gather
and analyse the measures of variable that help the scholar to resolve any issue regarding research.
It is the process that is implement to combine various component of research and enable the
scholar to handle them effectively.
Research design can be categorised in two parts; Exploratory and Conclusive.
Exploratory research design is developed to explore or search through any situation or problem
situation that help the scholar to provide an insight (Schwalbe, 2015). Conclusive design help the
scholar in generate the findings that help in summarising or to reach to the conclusion as well as
in the decision making. This research design uses statistical tests, advanced analystical
techniques.
In the present research study, scholar selected Descritptive research design that is a part
of conclusive research design. This will help the researcher to gather the accurate information as
well as to reach the aim and objective.
Data collection
7

Data collection is a procedure of collecting information or data from various sources in
order to find research problem solution. In other words, it a systematic approach to collect and
measure data through many sources to get a complete and accurate picture of the study. The main
aim of this process is to have control over all the evidences and information that help in answer
to the specific questions.
There are generally two types of data collection method; Primary data collection method
and secondary data collection method. In primary data collection method, scholar gathered
information on their own for the first time. This can be done through; survey, interview, etc.
primary data are original in nature. On the other hand secondary data collection method is refers
to the method of information collection through various available sources such as; by books,
articles.
In the study, researcher use both secondary and primary data collection method To
examine positive economic, cultural, and ethical impacts of globalisation on marketing and
operation function of the business.
Data Analysis
Data analysis is the another most significant research method which conducted by the
data collection from different techniques or methods. Researcher uses this research methodology
for conducting the information into more deeper manner. Data analysis presented the study into
more explaining and leading manner in order to take out the data interpretation and fine results
from the research. Furthermore, all the information and data has been conducted or formulated
by two methods Qualitative data analysis and Quantitative data Analysis.
Quantitative data analysis method is the method or techniques which analyse the data
with the help of mathematical form which also creates and use the numeric data form. This
method includes calculations of frequencies for variables and differences between variables.
This method either support the data or reject the hypotheses which is formulated by the different
stages or time. This report will also considered to take quantitative data in order to measure the
actual results from the research by supporting thematic representation to analyse the final aims
and objectives.
Qualitative research data analysis method does not involves any calculations and
statistical data to determine the study and goals. Along with that, it also helps to get the data into
thematic manner and growth with best enthusiasm and research approach. In other words,
8

qualitative method of data is more easier than quantitative method. This method or data
interpretation can be define from the long lasting way that helps to measure the long term results
and goals. Present research will be taking qualitative tool to analyse the final results and goals to
measure the exact outcomes by supporting the open ended questions.
In order to conduct the present study and fulfilled the research aims and objective
researcher will uses qualitative data analysis tool by the help of thematic interpretation along
with tables and graphs.
Sampling
Sampling is the concept which is based on the specific principles in order to choose the
number of respondents included in the study. However, the whole study explained the different
opportunity and goals to measure the all task goals and results. Sampling is the best tool or
method that helps researcher to selects the number of participation members who will going to
contribute its won views for the research by the structured form of questionnaire. Sampling is of
two types probability sampling and non probability sampling method.
Probability sampling method is the method which allows every everybody to take
participation in the stud. Further, probability sampling method includes simple, stratified
systematic, simple, multistage and cluster sampling method.
Non-probability sampling method selects the limited number of participation or group
which liable to select the study into best possible manner and growth strategical manner. Non-
probability sampling therefore not each not each population member has a chance to participate
in the study and goals. Present study will be uses probability simple random sampling method by
selecting the 20 employees of Jaguar to conduct the study into more deeper manner.
Ethical consideration
Ethical consideration is the application which necessary to be followed in order to ensure
the safe and secure data and research to conduct the study more frequently and effective in order
to deal with enlarging leading performance goals. Besides, that research participant should not be
subjected to harm in any ways whatsoever. The main concern of the research is that its all data
has to be secured and legal in order to be the most enlarging effects and goals. Apart from that it
also helps to break the different opportunity and goals that brings the best result outcomes. Such
as researcher should also needs to protect the respondents details in order reduce the chances of
9

misshapenness. In order to reduce the or address or leading challenges will help to define the best
outcomes and better research results.
By adopting the offensive and discriminatory language it might affect the overall target
opportunity and goals in order to form the effective development goals. Along with that, it helps
to deal with different opportunity and goals along with different level of work and opportunities.
In order to work into more higher and influencing manner. Ethical consideration is the long term
goals and along with different goals and objectives.
Questionnaire
Age:
Occupation:
1 Does company culture affected by the changes in globalisation policies ?
 Yes
 No
2. To what extent globalisation challenges influence marketing activities of Jaguar ?
 High
 Moderate
 Low
3. Does globalisation increases the competition of rival companies ?
 Yes
 No
4. What benefits company gained from employee diversity within organization culture ?
 Employee engagement
 Performance Improvement
 Productive Outcomes
5. What is is the most ethical challenge Jaguar faced in their marketing functions at international
level ?
 In price making
 To tracking customers
 In promotional activities
6. Does political changes affect the company operational activities ?
 Yes
 No
7. What are the best operating strategy company adopts to get the positive outcomes for
operational functions ?
 Corporate social responsibility
 Employee Engagement
 Address all political or ethical implications
8. What kind of consequence globalisation impact on both marketing and operation function of
Jaguar at international level ?
 Positive
 Negative
 Both
10

9. What is the economical strategy company adopts to maintain the operational functions at
global market ?
 Competitive Products
 Infrastructure
 Expanding business
10. Recommend and review own suggestion that how company can get more opportunities at
global level ?
11. Justify some other strategies of globalisation that company would adopt in the future to
enhance profitability growth ?
12. Suggesting some globalisation trends that company should acquire into their business
functions.
LO 3
P5. Analysing research and data utilising various tools and techniques
Thematic Presentation
Theme 1: Culture affected by the changes in globalization policies
1 Does company culture affected by the changes in globalization policies ? Frequency
Yes 8
No 12
Interpretation : As per the above data it has been interpreted that how much employees of
Jaguar said is company affects by the changes in globalisation policies or not. Out of 20
respondents, 8 were stated yes that due to changes in the global environment it directly affect the
internal culture of the organisations. In order to perform the activities and adopt the new changes.
12 of them were stated that no. reason behind that company is well organised and professionally
11
Yes
No
0
2
4
6
8
10
12
14
8
12
Frequency

stable that they already provides the proper training and session to make clear the overall
scenario. Overall, it has been observed and concluded that Jaguar having the strong stability and
employees to adopt the challenges very quickly and deal with them as well.
Theme 2: Globalization challenges influence marketing activities
2. To what extent globalization challenges influence marketing activities of Jaguar
? Frequency
High 5
Moderate 5
Low 10
Interpretation : As per the above graph and table it has been concluded that, as per the selected
audience how much they will think about its own company to what extent company facing global
challenges in preparing marketing activities. So as per the them, 5 employees said Jaguar
marketing function faced trouble while promoting their four-wheel due to heavy competition at
global level. On the other side, other 5 respondents outlined that global drives marketing
functions in limited manner because Jaguar itself is huge brand in the global level this is the
reason they don't need any marketing activities. Rest of the 10 members stated low with the same
previous reason. So it has been found that Jaguar gets benefits from the globalisation and get the
good outcomes.
Theme 3: Globalization increases the competition
3. Does globalization increases the competition of rival companies ? Frequency
Yes 15
No 5
12
High
Moderate
Low
0 2 4 6 8 10 12
5
5
10
Frequency

Interpretation : From the above table and graph it has been define or showing how many
respondents think that globalisation increases the level of competition for the company. So as per
the 20 employees. 15 of them were said yes because new companies trying to cope up with the
global strategies and want to get the customer attention. So as per that, other big organisation is
also very competitive which makes the equal level such as BMW, Audi, Volkswagen, Toyota
etc. all such global brand creates the competition. Rest of the five employees were said no that
Jaguar is the stable brand which less affected by the other brands.
Theme 4: Benefits company gained from employee diversity
4. What benefits company gained from employee diversity within organization
culture ? Frequency
Employee engagement 8
Performance Improvement 7
Productive Outcomes 5
13
15
5
Yes
No
8
7
5 Employee
engagement
Performance
Improvement
Productive
Outcomes

Interpretation : From the basis of above graph and table it has been found out that how much
employee diversity is effective in Jaguar or does they affect the company internal environment or
employees behaviour or not. So it has been concluded by the response by respondents. Out of 20,
8 of them were thinks that culture diversity is beneficial for Jaguar in terms of increment in
employee engagement that brings new ideas and innovation from employees. 7 of them were
think that culture diversity is beneficial for the company in order to improve the employees
performance and specialisation by getting new advanced knowledge and skills. Other 5
respondents said culture diversity is more beneficial in making productive outcomes. So overall,
culture factor of the globalisation is positive element for the company enhancement.
Theme 5: Ethical challenge Jaguar faced in their marketing functions
5. What is is the most ethical challenge Jaguar faced in their marketing functions
at international level ? Frequency
In price making 10
To tracking customers 5
In promotional activities 5
Interpretation : From the basis of above table or graph it has been found out that by the
researcher that as per the respondents in which areas company affected by the ethical challenges.
So as per the 10 people they were think that Jaguar facing issues in making price making due to
ethical challenges. Ethical factors affect the company decision making approach in price making.
As per the 5 respondents they were thinks that ethical challenges is more affect the company to
14
In price making
To tracking customers
In promotional activities
0
2
4
6
8
10
12
10
5 5 Frequency

track the customers. Rest of the 5 respondents, suggests that promotional activities is the most
difficult task which affected by the ethical manner.
Theme 6: Political changes affect the company operational activities
6. Does political changes affect the company operational activities ? Frequency
Yes 15
No 5
Interpretation : Political changes mostly not in the favour of the companies which affect the
company policies and happened certain situations (Carstensen and Schmidt, 2016). From the
basis of above discussion, it has been interpreted that how much employees thinks that political
changes affect the company operational functions activities. As per the 15 respondents they were
said yes that Jaguar get affected by the political changes in the other country. As per that,
company has to make changes and address all such requirements in order to protect the negative
impact of political factors.
Theme 7: Best operating strategy company adopts to get the positive outcomes
7. What are the best operating strategy company adopts to get the positive
outcomes for operational functions ? Frequency
Corporate social responsibility 5
Employee Engagement 10
Address all political or ethical implications 5
15
Yes No
0
2
4
6
8
10
12
14
16 15
5 Frequency

Interpretation : From the basis of above table and graph its has been interpreted that in order to
maintained the good performance of operation functions what are the strategies company adopts.
So as per the 20 respondents, 5 of them were said Jaguar acquire CSR policies in order to
maximize the operational profits. Like they contribute in social responsibilities, invest in green
projects etc. Along with that, as per the 10 employee they were said that company improve the
employee engagement in order to handle the day to day activities operational activities. Besides
that, rest of the 5 employees were thinks that Jaguar addresses the all political and ethical
implications to get the best ideas and goals to gain the best operational outcomes.
Theme 8: Consequence globalization impact on business functions
8. What kind of consequence globalization impact on both marketing and
operation function of Jaguar at international level ? Frequency
Positive 10
Negative 5
Both 5
16
0
4
8
12
5
10
5
Frequency

Interpretation : As per the above table and graph it has been found out that what are the
consequences business functions faced at international level either positive, negative or both. So
on this statement. Out of 20 respondents, 10 of them were said positive because globalisation has
been given bundles of opportunities and chances to company in terms of development and goals.
It also provides number of customers towards the company aims and objectives. Rest of the 5
respondents were said negative because it creates ethical, political and economical challenges for
the company due to which it affects the overall business functions. Rest of the five respondents
said both positive and negative.
Theme 9: Economical strategy company adopts
9. What is the economical strategy company adopts to maintain the operational
functions at global market ? Frequency
Competitive Products 8
Infrastructure 7
Expanding business 5
17
10
5
5
Positive
Negative
Both

Interpretation : As per the above table and graph it has been found that which economical
strategy company adopts to maintained its operational plans. On this statement, out of 20 8 of
them were said Jaguar develop new innovation and targets that makes company more
competitive and challenging. Besides, 7 of them were thinks that by providing the infrastructure
and company ambience maintained the operational activities. Rest of the 5 employees were
thinks that expanding business is the best way to compete with market challenges and goals. So
overall, Jaguar is most competitive brand which manage the operational functions into best
competitive manner.
Theme 10 : Recommend and review own suggestion that how company can get more
opportunities at global level ?
Interpretation : As per the this open ended question where the all respondents were asked to
share their own reviews and recommendation process and goals. Moreover, all 20 respondents
were said that company needs to address or invest in the corporate social responsibilities to deal
with global market. Also, Jaguar can need to promotional activities plans or strategies to attract
more buyers and increase the marketing activities.
11. Justify some other strategies of globalisation that company would adopt in the future to
enhance profitability growth ?
Interpretation : As per the all 20 respondents, the results outcomes are very positive where each
respondents contribute their own reviews and ways to the company. Like, company facing
strategic challenges at the international level. 5 respondents suggested that, company should
more focus on the customer needs and the level of the task which must be according to the needs
and wants. Other 8 respondents said that company can also should focus on the new market with
some new products and services in order to attract the customer satisfaction approach. Besides,
that it majorly focus on the task mentioned by the company purpose. Rest of the 7 respondents
18
8
7
5 Competitive
Products
Infrastructur
e
Expanding
business

were discussed on the competition which must be according to the needs and wants.
12. Suggesting some globalisation trends that company should acquire into their business
functions.
13.
Interpretation : as according to the all respondents it has been analysed that, how much
employees think about the globalisation trends. Majority of the respondents has been given
positive responds towards this question. They talked about the trends and thoughts which
company should required to perform. Along with that matter it happened many times as
according to the needs and wants. Besides, company also need to imply the roles and
responsibilities. To make over the new performance and objectives to motivate goals and
objectives. Most of the respondents said that Jaguar can also follows the competitive trend to
better understand the aims and objectives.
P6. Communicating recommendations as a result of research
Conclusion
As per the above report or research it has been analysed that how globalisation and its
factor affect the overall business environment and also how it get affect the different functions of
the organisations (Crane and Matten, 2016). Overall, study explained about the concept of
globalisation and also outlined the positive economic and cultural and ethical impacts of
globalisation on marketing and operational functions. Besides, Research also outlined the
research aims and objectives which brings different new ways to perform the work into more
effective manner. Researcher explained the overall study by the help of given concepts supported
by the secondary research. It has been determined from the survey questionnaire that how much
globalisation and its positive culture, economy factors impact on the company functions. In order
to conduct the whole study, researcher used different research methods and techniques to conduct
the question survey.
It also analysed by the survey that maximum number of respondents were think that
globalisation is the good opportunity for the Jaguar to expand the business operation and get the
high brand recognition at international level. Besides that, it also helped to get the high
opportunity and gain in order to fulfil the management task. Besides, it will help to determine the
long term goals and brings the new opportunity task and effective learning goals. Besides that,
researcher also conduct questionnaire survey by 20 employees of Jaguar. In other words, for
Jaguar it has been given positive review to the outcomes and growth. However the study also
explained and discussed about the whole research by the help of project management plan.
Project management plan helped out to measure the following activities and also brings the
19

effective management task (Deresky, 2017). Project management plan also described about the
project budget, resources, time, schedule, quality etc. Overall, study also discussed about the
work break down structure and Gantt chart that helps to show the proper level and flow of the
work in an appropriate manner. However, the whole research described the concept of
globalisation and how it affect the company operational or marketing functions.
Recommendation
In order to conduct business activities and operation function at international market.
Company has to ensure about the factors that affect the business functions in different context. In
other words, All such factors are highly affected by the changes in the policies. Basically,
globalisation is the process to integrate the societies and economies (Gopinath, 2018).
However, Jaguar also need to measure some new strategies and techniques through which
company can strengthen its economy, political and ethical aspects. Such as in present business
scenario the concept of sustainable development is new and trendy which develops the long
lasting ways and fulfill the major task and organisational performance. Such as Jaguar can also
adopt the working criteria to ensure the proper, safe and good life for all people. In order to
address ethical aspects for that company can also take another measures and long lasting
terminologies growth or the better opportunity and task. In order to full fill the business aims and
objectives company also need to focus on the external political factors to prepare the secure
business plan (Iqbal, Nadeem and Zaheer, 2015). Jaguar should always make sure the good
positive working culture in order to maintained the employee satisfaction and long term morale
to take the best outcomes and results.
For that, Jaguar also need to make sure the current political changes so that they can
fulfill the company aims and objectives. Company also need to make a good image in front of the
stakeholders. By having the good reputation and goodwill In the market it helps to deal with
different dynamic changes occurred in the organization. Jaguar should need to acquire effective
political action that fit to the business identity that helps Jaguar to engaged with political actions.
LO 4
P7. Reflection on the value of undertaking the research to meet stated objective
Reflective
Throughout this study I have contributed my skills and knowledge to meet out the
research objectives (Najam, Runnalls and Halle, 2016). From this study I have gained several
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knowledge and skills to enhance my career options and skills to conduct the further studies and
goals. All such methods and research process helped to achieve my future career goals. In
addition to that, I have also learned how to conduct survey questionnaire and how it will be
conducted to interpret the final outcome as well. Overall this study helps me to gained research
skills and critical thinking skill to measure the data (Rodriguez-Fernandez, 2016). Throughout
the above study, I used primary and secondary data tool to collects the overall data approach.
Besides that it also helps to control the long lasting results and goals to bring challenging task.
Overall study and present research helps to learn how to conduct qualitative research by applying
different techniques and targets.
I have learned so many things and approaches which explores the new identification
support to be more evaluating and challenging for me. I have learned how to imply new thoughts
and ideas that helps me for my future enhancement. Along with that, it generally explored the
deep knowledge on the globalisation. I have learned knowledge of project management which
some how helps me to make and better understand the deep goals of performing more better and
evaluating. I have learned the important aspects of project management plan and elements which
is essential to be performed effectively.
CONCLUSION
As per the above study and research it has been concluded the positive political, economy
and ethics impact of globalisation on different company functions. However, the whole study has
been discussed about the globalisation and its impact on the business operations. Along with that,
it also described about the factors that affect the business global factor. However, the study
conducted the survey with respondents to get the more information on the research topics.
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REFERENCES
Books and Journals
Baars, J. and et.al., 2016. Aging, globalization and inequality: The new critical gerontology.
Routledge.
Barnett, R., 2015. Understanding the university: Institution, idea, possibilities. Routledge.
Baylis, J., Smith, S. and Owens, P. eds., 2017. The globalization of world politics: An
introduction to international relations. Oxford University Press.
Beck, U., 2018. What is globalization?. John Wiley & Sons.
Bossle, M. B. and et.al., 2016. The drivers for adoption of eco-innovation. Journal of Cleaner
production. 113. pp.861-872.
Brannen, M. Y., Piekkari, R. and Tietze, S., 2017. The multifaceted role of language in
international business: Unpacking the forms, functions and features of a critical
challenge to MNC theory and performance. In Language in international business (pp.
139-162). Palgrave Macmillan, Cham.
Bratton, J. and Gold, J., 2017. Human resource management: theory and practice. Palgrave.
Carstensen, M. B. and Schmidt, V. A., 2016. Power through, over and in ideas: conceptualizing
ideational power in discursive institutionalism. Journal of European Public
Policy. 23(3). pp.318-337.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Deresky, H., 2017. International management: Managing across borders and cultures. Pearson
Education India.
Gopinath, C., 2018. Globalization: A Multi-dimensional System. Edward Elgar Publishing.
Hillson, D., 2017. Managing risk in projects. Routledge.
Iqbal, N., Nadeem, W. and Zaheer, A., 2015. Impact of BPR critical success factors on inter-
organizational functions: an empirical study. The Business & Management Review. 6(1).
p.152.
Kerzner, H. and Kerzner, H.R., 2017. Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
Larson, E. W. and Gray, C. F., 2017. Project management: The managerial process. McGraw-
Hill Education.
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Najam, A., Runnalls, D. and Halle, M., 2016. Environment and Globalization: Five Propositions
(2010). The Globalization and Environment Reader, p.94.
Rodriguez-Fernandez, M., 2016. Social responsibility and financial performance: The role of
good corporate governance. BRQ Business Research Quarterly. 19(2). pp.137-151.
Schwalbe, K., 2015. Information technology project management. Cengage Learning.
Young, T. L., 2016. Successful project management. Kogan Page Publishers.
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Template for evidence collection to be attached with the report by the learner:
Project Logbook for the chosen organisation:
Name of the learner: Name of
the
Supervisor:
Project Title: Date:
Update of weekly research/ tasks achieved (Account for a minimum of six
weeks with dates)
 What have you completed?
“To examine positive economic, cultural, and ethical impacts of
globalisation on marketing and operation function of the business: A case
study on Jaguar”
 Did you fulfil Task requirements?
I have completed all the requirements as per the task given.
 Are you on track and within deadlines set?
Yes I have completed my research as per the given time period.
 Did you need to make any changes to your project management plan?
Yes, I will make some changes in the project management plan by according
to changes in situation.
Any risks and / or issues identified?
 Did you identify risks/issues with a lack of skills required for
undertaking research tasks?
I have faced certain challenges while collecting the data and conducting
the survey.
 Did you identify any additional risks/issues that have an impact on
the project management plan?
Yes, I have identified the risk of plagiarism as well as ethical issue.
Problems encountered
 What barriers did you face?
It involves challenges in collection of data due to absenteeism of
participants.
 How did you overcome them?
It is the barrier which scholar has overcome by adopting the strategy
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of distributing questionnaire among participants through E- mail.
New Ideas and change of project direction
The new ideas is that in order to overcome the limitation of time the advance
technology such as social media can be utilised for gathering the information
related to the topic.
What Have I learnt about myself this week?
 How did I feel when I had to deal with tasks/problems? I feel little nervous. Did I find it useful to complete the tasks? Yes
 How well have I performed? What did I contribute?
I performed good. I have made my valuable contribution in achievement of
desired research objectives.
 What can I improve on next week?
I need to improve my communication skills which is required in investigation
process for gathering the information related to topic. How might this learning apply in the future?
I will apply learning for conducting the investigation process on different topic
in the future.
Tasks planned for next week
 Which tasks are priority? Collection of data as per the aims and objectives. Have you set aside sufficient time for completion? Yes
Project plan status to date (on, ahead, behind)
Supervisor comments to address
Signature of the Supervisor and date:
Template for Performance Review to be attached with the report by the learner:
1. What was the Project supposed to accomplish?
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“To examine positive economic, cultural, and ethical impacts of globalisation on
marketing and operation function of the business: A case study on Jaguar”
2. Did the project succeed in its aims/ how do you know? Specifically, please outline
any evaluation and assessment undertaken.
Yes, I have given such response as per the feedback from supervisor.
3. What things do you think worked well and why? Evaluate all aspects of the project
(e.g initial inception, project activities and project outcomes) from a range of
perspectives.
I have selected the suitable investigation approach which helped me to get my career
objectives.
4. What problems emerged during the project and how were they tackled? Was there
timely identification of issues and resolution during the project process?
Ethical issues have emerged during the investigation which has been tacked by taking
a corrective actions.
5. What did you learn from undertaking the project?
By undertaking the project I developed the understanding about economic, ethical and
cultural effect of globalisation on HR and marketing function of company.
6. How would you rate your performance as a management consultant leading the
project?
I will give myself top ranking.
7. What strengths and weakness of your performance did you identify?
Strength : I have good analytical skills with the help of which I have solved specific
problem.
Weakness : I lack an effective communication skills.
Lack of depth knowledge about research methodology.
8. How will this inform and support your continuous professional development?
I have developed various skills such as research , analytical and problem solving
which will help me in my personal as well as professional development.
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