Impact of Globalisation on Business Functions: John Lewis Case Study

This report analyzes the positive economic, cultural, and ethical impacts of globalisation on various business functions, focusing on a case study of John Lewis. The report outlines the aims and objectives, including aspects of cost, scope, time, quality, communication, risk, and resources. It details timeframes using plans and Gantt charts, and identifies milestones for monitoring progress. The research employs various methods, including research philosophy, design, approach, and strategy, with a focus on qualitative data collection through questionnaires. The report also includes data interpretation, analysis, findings, recommendations, and reflections on the research process, evaluating the value of undertaking the research and critically evaluating outcomes in the decision-making process. The project covers different aspects of the research including the methodology, time frames, and risk analysis.

UNIT 6 Managing A Successful Business Project

TABLE OF CONTENTS
Topic: What are the positive economic, cultural and ethical impacts of globalisation on different
business functions within an organisation.......................................................................................1
ACTIVITY 1....................................................................................................................................1
P1 Outline aim and objectives of the report...........................................................................1
P2 Include all aspects of cost, scope, time, quality, communication, risk and resources......2
P3 Time frames with using plans and Gantt charts................................................................4
M1 Milestones for monitoring and completing aims and objectives.....................................7
ACTIVITY 2....................................................................................................................................7
P4 Research with using different research methods...............................................................7
M2 Evaluate accuracy and reliability of different research methods.....................................9
D1 Critically evaluate project management process and appropriate research methodologies. .9
P5 Analysis and findings........................................................................................................9
P6 Recommendations on the basis of appropriate tools and techniques for accuracy and
authenticity...........................................................................................................................20
ACTIVITY 3..................................................................................................................................21
P7 Reflection and evaluate value of undertaking research...................................................21
M4 Project management process and use quality research to meet with stated objectives and
support with self-development.............................................................................................21
D2 Critically evaluate and reflect outcomes in decision-making process and changes for
development.........................................................................................................................21
REFERENCES..............................................................................................................................23
PERFORMANCE REVIEW AND SELF-ASSESSMENT..........................................................25
PROJECT LOGBOOK..................................................................................................................27

Topic: What are the positive economic, cultural and ethical impacts of
globalisation on different business functions within an organisation
ACTIVITY 1
P1 Outline aim and objectives of the report
Background
Globalisation is one of the important phenomena in which several features create impact
such as economic, cultural and ethical aspect. It refers with modern phenomena that is essential
to increase productivity and profitability. In economic aspect, positive impact on globalisation
are on growth in wealthy nations and it increases trade and FDI. As a result, it is resulting for
higher growth rates. Furthermore, cultural diversity influences multinational corporation which
assists to promote customers with homogeneous set of values and beliefs in marketing (Ireland
and Schofield, 2015). This is because, it integrates societies and people with trade, technology
and increase labour market which impact positively on the world. With respect to consider
ethical era of globalisation, every business must follow ethical rules and norms of different
nations so that it impacts positively on different enterprise functions (Parsons, Maclaran and
Chatzidakis, 2017).
Present study focusses on positive impact of economic, cultural and ethical elements on
globalisation in different marketing business functions. In this research, producing marketing
plan, product development and strategies overseeing with advertisement, promotion, distribution,
etc. Therefore, it is beneficial to increase several opportunities that helps to increase desired level
of results at workplace through communicate scope in marketing. In addition to this, customer
attraction and employment increases that helps to attain overall goals and objectives with
globalisation activities (Lewis and Phillipov, 2016).
John Lewis is partnership business which consist successful way for doing operations and
functions in global era. At global level, different aspects helps to increase more effectiveness in
the company. As a result, it can be stated that globalisation helps to increase marketing activities
with maintain more effectiveness at workplace.
Aim: “To analyse positive economic, cultural and ethical impacts of globalisation on marketing
functions of organisation – A Case Study on John Lewis”.
Objectives
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 To understand conceptual frame work of globalisation and its economic, cultural and
ethical impact
 To identify effectiveness of different factors in globalisation functions on marketing of
John Lewis.
 To assess interrelationship between economic, cultural and ethical impact on marketing
functions of John Lewis. To recommend ways to increase positive economic, cultural and ethical impacts of
globalisation on different functions in the firm.
Research questions
 What doe you understand conceptual frame work of globalisation and its economic,
cultural and ethical impact?
 What are the f effectiveness of different factors in globalisation functions on marketing of
John Lewis?
 How assess interrelationship between economic, cultural and ethical impact on marketing
functions of John Lewis?
 What are the ways to increase positive economic, cultural and ethical impacts of
globalisation on different functions in the firm?
P2 Include all aspects of cost, scope, time, quality, communication, risk and resources
With respect to consider different aspects in business, following aspects included in the
project:
Project Title To analyse positive economic, cultural and ethical
impact of globalisation on marketing functions on
organisation – A Case Study on John Lewis.
Project Plan
Company Name:
John Lewis
Cost
In the present research, cost is associate with total
amount which determines on different activities and
tasks to accomplish aim and objectives (Tierney and
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Almeida, 2017). With this respect, appropriate amount
to device with effectiveness in the research. For
example, travelling expenses, stationery expenses,
research expenses, etc.
Scope
The present research has wide scope where researcher
will accumulate information about cultural, ethical and
economic that impact on organisation. As a result,
scope can be measure. Present study has scope to find
effectiveness of different elements on economic,
ethical and cultural aspects in global era.
Time
In the present research, researcher will 20 weeks to
find and analysis results with using different kinds of
tools and techniques. Time has been important that
allotted with different activities and accordingly tasks
will be completed (Fennell, 2015).
Quality
All data and information that are taken in present
research must be qualitative so that aim and objectives
will be accomplish in systematic manner. In the
present study, quality will be measured to assess
reliability.
Communication Sharing appropriate information and ideas in a team
helps to communicate desired level of results in the
research. With this regard, it can be stated that
communication play very important role to find
relevant outcomes (Mackey and Gass, 2015). Direct
communication will be placed with different people
and target audience in the research. As a result, it
helps to increase significant outcomes easily.
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Risk Due to lack of time and money, researcher face risks
in the present study. As a result, it is important to
communicate effective results with using information
in the present study. Therefore, financial and technical
risk occurs in front of researcher. As a result, it is
essential to reduce risks so that more reliable
information will be collected.
Resources In the research, there are different types of resources
collected that helps to find appropriate functioning at
workplace. In order to conduct research, there are
several books, journals, articles, etc. resources helps to
find appropriate information (Silverman, 2016).
Type of Research
Primary and Secondary
Quality and Quantity
Primary research with qualitative information
P3 Time frames with using plans and Gantt charts
WBS Task Name Duration Start Finish Predecessors Resource Names level of risk
1
Finding for the
main title of
project
5 days Thu
1/31/19
Wed
2/6/19 Low
2 Preparing
statement of
problem with aim
4 days Thu
2/7/19
Tue
2/12/19
1 Moderate
4

and objectives
3
Setting deadlines
appropriate for
resources
allocation
15 days Wed
2/13/19
Tue
3/5/19 2 Moderate
4 Literature review 7 days Wed
2/13/19
Thu
2/21/19 1,2
Books, Journals,
Internet and
articles
High
5
Selecting
methods and
techniques for
investigation
4 days Wed
3/6/19
Mon
3/11/19 3 Moderate
6 Calculation of
Cost 7 days Fri
2/22/19
Mon
3/4/19 4 High
7
Data
Interpretation
and analysis
11 days Tue
3/12/19
Tue
3/26/19 5 Questionnaires High
8
Measuring
outcomes and
findings
6 days Tue
3/12/19
Tue
3/19/19 4,5 Low
9
Presenting
conclusion and
recommendations
7 days Tue
3/5/19
Wed
3/13/19 6 Moderate
10 Documenting
outcomes 2 days Wed
3/27/19
Thu
3/28/19 7 High
11 Report
Submission 2 days Wed
3/27/19
Thu
3/28/19 6,7
5

Illustration 1: Gantt chart (this is not of 20 weeks; makes changes accordingly)
Illustration 2: Network planning
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Illustration 3: Work Break down structure
M1 Milestones for monitoring and completing aims and objectives
In order to accomplish aims and objectives in the present research, researcher set two
milestones one is data collection and second is findings and analysis. With this aspect, it is
essential to communicate several benefits from completing aims and objectives in the present
study. Furthermore, it is also useful to identify effectiveness in the present research (Taylor,
Bogdan and DeVault, 2015). In addition to this, data analysis and findings are also important
milestones that completing with monitoring and completing aims and objectives of particular
project.
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ACTIVITY 2
P4 Research with using different research methods
Research methods are one of the important consideration which helps to analyse data
with using appropriate procedure. It is also helpful for effective investigation that compasses
study of research (Ledford and Gast, 2018). It is one of the important technique that helps to
make study effective and efficient. Following are different tools and techniques included in the
research: Research philosophy: It is the belief in study that helps to researcher to analysing and
interpreting from collected data and information. Different types of philosophies in
research is positivism, realism, interpretivism and pragmatism. Researcher selected
interpretivism research philosophy that is used in qualitative form of methodology that
relies on measurement of different phenomena (Wiek and Lang, 2016). Research design: It is organised approach which is used by researcher in study of
examination. Design also assists to researcher to answer particular question. There are
different types of research design such as exploratory, descriptive, explanatory, etc. From
these, descriptive research design has been used that helped to find in-depth information
in the research (McCusker and Gunaydin, 2015). Research approach: Research approach is one of the important procedure to conduct
study and elaborate techniques with collection of data, analysis and interpreting from the
study. It is the plan and procedure which assists to gather relevant information. Therefore,
inductive and deductive approaches are two major elements included in it. From the both,
researcher select inductive approach that is useful with generalising from specific to
general. As a result, it can be implemented in different other research studies (Cuervo‐
Cazurra, Mudambi and Piscitello, 2017). Research strategy: In the present study, there are two strategies has been considered such
as qualitative and quantitative. From the both researcher using qualitative strategy that
would be help to find relevant information to gather appropriate outcomes. It is useful to
provide insights into the problem and helps to develop ideas to uncover trends in thought
and opinion (Sutrisna and Setiawan, 2016). Data collection: Data collection is the process of gatherings and measuring information
on variables which establish and enable to stated research question, test hypotheses and
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evaluate outcomes. In the present research, questionnaire will be prepare to conduct
survey with relevant information and outcomes (Wiesche, Jurisch and Krcmar, 2017). Data analysis: Data analysis is the process of inspecting, cleansing, transforming to
accomplish goal and discover useful information. In this way, decision-making strategy
will be develop with informing conclusion. Thematic data analysis strategy has been
chosen that assists to consider different kinds of themes to find relevant results. Sampling method: From the different methods of sampling, researcher using simple
random sampling method that helps to collect data and information randomly. It is subset
of equal probability that being chosen with unbiased representation of group. Sampling size: There are around 25 managers selected through simple random sampling
method has been collected (Sessler and Imrey, 2015).
 Ethical consideration: In order to conduct research, ethical consideration carrying with
useful analysis from study. It means that standards and laws must be followed which
helps to denote right and wrong thing from research. Standards and guidelines followed
to make investigation effective (McCusker and Gunaydin, 2015).
M2 Evaluate accuracy and reliability of different research methods
In the present research study, information and data are collected from reliable and
authentic sources so that accuracy and reliability of these methods is developing to conduct
appropriate research. With this regard, it can be stated that useful information helps to support
decision-making in the business to find reliable results (Wiek and Lang, 2016).
D1 Critically evaluate project management process and appropriate research methodologies
In the project management process, there are different elements consider that assists to
focus on research methodology. In this way, different tasks and activities has been established to
accomplish aim and objectives in systematic manner. Furthermore, appropriate research
methodology helps to focus on accomplish aim and objectives (Cuervo‐Cazurra, Mudambi and
Piscitello, 2017).
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P5 Analysis and findings
Questionnaire
Name:
Age:
Gender:
1. Does positive economic liberalisation influence globalisation on marketing functioning of
John Lewis?
 Yes
 No
 Cannot say
2. How does globalisation influence on the marketing research process?
 Globalisation market opportunities
 Global competitive threats
 Global market uncertainty
3. What are the factors that affect to business functions if firms enter into new market?
 Promotion
 Distribution for sale
 Customer service
 Public relations
4. How cultural impact of globalisation influence positively to marketing functions on John
Lewis?
 Information sharing
 Global media
 Promote awareness
 Provide public knowledge
 All the above
5. Does globalisation impact on distribution strategy of the organisation on its marketing
functions?
 Yes
 No
 Cannot say
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