Project Logbook: Positive Economic, Cultural Effects - MacDonald's

This project logbook chronicles the development and execution of a project investigating the positive economic, cultural, and ethical effects of globalization on the marketing strategies of MacDonald's. The logbook details the project's progression over seven weeks, outlining weekly tasks, achievements, identified risks, and implemented solutions. It covers key stages such as project initiation, planning, execution, and closure, including stakeholder involvement, waste management training, and supplier integration. The logbook reflects on the challenges faced, lessons learned, and the student's self-assessment of their performance, including areas for improvement, providing a comprehensive overview of the project's lifecycle and outcomes. The project aimed to understand the impact of globalization on various business functions within the organization.

Project Logbook
Week 1
Name:
Project title: Positive economic, cultural and ethical effects of globalisation on the
marketing of MacDonald’s
Date:
Update on weekly research/tasks achieved:
The senior managers of MacDonalds sought approval of the management to initiate the
project. The task requirements were fulfilled. The management discussed over the salient
aspects of the documents presented.
Any risks and/or issues identified?
The management pointed out that issue of high expenditure which the project would
require.
New ideas and change of direction
The management gave the new idea of including franchisees of MacDonald’s in the project
What have I learnt about myself this week?
Points to consider:
I felt that the task was challenging with dealing with the same.
I found completing the task was useful.
I have performed quite well. I contributed to the task by conducting a thorough research.
I can be more analytical to improve the work next week.
The learning would enable decision making in the future.
Tasks planned for next week
The priority task in this regard was analysing the possible business outcome of the project.

Project plan status date
(on, ahead, behind)
on
Supervisor comments to address

Week 2:
Name:
Project title: Positive economic, cultural and ethical effects of globalisation on the
marketing of MacDonald’s
Date:
Update on weekly research/tasks achieved:
The management completed meeting with the CFO to sanction funds towards the project.
The project was on the track. The sourcing of funds required financing from banks.
Any risks and/or issues identified?
The issues regarding lack of support from the shareholders in the initial was faced.
New ideas and change of direction
The new idea generated was involvement of the shareholders in the project.
What have I learnt about myself this week?
Points to consider:
I felt that the task was challenging with dealing with the same.
I found completing the task was useful.
I have performed quite well. I contributed to the task by conducting a thorough research.
I can be more analytical to improve the work next week.
The learning would enable decision making in the future.
How might this learning apply in the future?
Tasks planned for next week
Points to consider:

The priority task is gaining shareholders’ support.
A sufficient time of 36 days have been set aside for the completion of the task.
Project plan status date
(on, ahead, behind)
Supervisor comments to address
On

Week 3
Name:
Project title: Positive economic, cultural and ethical effects of globalisation on the
marketing of MacDonald’s
Date:
Update on weekly research/tasks achieved:
The project planning stage was initiated. The task requirements were fulfilled. The
commencement of the project is on the track. The project management plan did not require
any changes.
Any risks and/or issues identified?
The labours in the initial stage lacked risk management skills which were identified.
New ideas and change of direction
The new idea which could be incorporated in the project management plan was
involvement of labourers in the project. However, this incorporation calls for change of
directions in the project management plan.
What have I learnt about myself this week?
Points to consider:
I felt that the task was challenging with dealing with the same.
I found completing the task was useful.
I have performed quite well. I contributed to the task by conducting a thorough research.
I can be more analytical to improve the work next week.
The learning would enable decision making in the future.
How might this learning apply in the future?

Tasks planned for next week
Points to consider:
The priority task is project planning stage.
A sufficient time of 36 days have been set aside for the completion of the task.
Project plan status date
(on, ahead, behind)
Supervisor comments to address
On

Week 4
Name:
Project title: Positive economic, cultural and ethical effects of globalisation on the
marketing of MacDonald’s
Date:
Update on weekly research/tasks achieved:
The project planning stage has been completed. The task requirements were fulfilled. The
commencement of the project is on the track. The project management plan did not require
any changes.
Any risks and/or issues identified?
The waste management and disposal methods of the franchisees were not environment
friendly and could have negative impact on the project management plan.
New ideas and change of direction
The new idea generated was planning to set up a waste management plan including all the
franchisees.
What have I learnt about myself this week?
Points to consider:
I felt that the task was challenging with dealing with the same.
I found completing the task was useful.
I have performed quite well. I contributed to the task by conducting a thorough research.
I can be more analytical to improve the work next week.
The learning would enable decision making in the future.
How might this learning apply in the future?
Tasks planned for next week

Points to consider:
The priority task is project planning stage.
A sufficient time of 36 days have been set aside for the completion of the task.
Project plan status date
(on, ahead, behind)
Supervisor comments to address
On

Week 5
Name:
Project title: Positive economic, cultural and ethical effects of globalisation on the
marketing of MacDonald’s
Date:
Update on weekly research/tasks achieved:
The franchisees were provided with waste management training. The task requirements
were fulfilled. The commencement of the project is on the track. The project management
plan did not require any changes.
Any risks and/or issues identified?
The franchisees in the initial stage did not cooperate and some of them were not prepared
to invest towards waste management.
New ideas and change of direction
The training sessions of franchisees on waste management was planned
What have I learnt about myself this week?
Points to consider:
I felt that the task was challenging with dealing with the same.
I found completing the task was useful.
I have performed quite well. I contributed to the task by conducting a thorough research.
I can be more analytical to improve the work next week.
The learning would enable decision making in the future.
How might this learning apply in the future?
Tasks planned for next week

Points to consider:
The priority task is project planning stage.
A sufficient time of 36 days have been set aside for the completion of the task.
Project plan status date
(on, ahead, behind)
Supervisor comments to address
On

Week 6
Name:
Project title: Positive economic, cultural and ethical effects of globalisation on the
marketing of MacDonald’s
Date:
Update on weekly research/tasks achieved:
The project execution stage took place . The task requirements were fulfilled. The
commencement of the project is on the track. The project management plan did not require
any changes.
Any risks and/or issues identified?
The manager faced issues due to lack of cooperation of some of the suppliers of
MacDonald’s.
New ideas and change of direction
The new idea which could be incorporated in the project management plan was
involvement of suppliers in the project. However, this incorporation calls for change of
directions in the project management plan.
What have I learnt about myself this week?
Points to consider:
I felt that the task was challenging with dealing with the same.
I found completing the task was useful.
I have performed quite well. I contributed to the task by conducting a thorough research.
I can be more analytical to improve the work next week.
The learning would enable decision making in the future.
How might this learning apply in the future?

Tasks planned for next week
Points to consider:
The priority task is project planning stage.
A sufficient time of 36 days have been set aside for the completion of the task.
Project plan status date
(on, ahead, behind)
Supervisor comments to address
On