Globalisation, Market Performance, and Waitrose: A Research Study

This research proposal examines the impact of globalisation on the market performance and success of multinational organizations, using Waitrose as a case study. The study aims to understand the concept of globalization, identify its importance for Waitrose's market performance, and ascertain the challenges the company faces in the international marketplace. The research includes a literature review covering globalization, its impact on market performance, and challenges faced by businesses expanding internationally. The methodology involves a qualitative research approach, inductive reasoning, and data collection through questionnaires and secondary sources. The proposal outlines activities, timelines, and a Gantt chart for project completion, along with ethical considerations for the research involving human participants or data collected from human participants. The research is designed to provide insights into how globalisation affects Waitrose's market position and success.

Research Form

Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: “To identify the importance of globalisation on market performance and
success of multinational organisation. A study on Waitrose.

Section One: Title, objective, responsibilities
Title or working title of the research project
Title: “To identify the importance of globalisation on market performance and success of
multinational organisation. A study on Waitrose.
Research objectives:
 To develop an understanding about the concept of globalization
 To identify the importance of globalisation on market performance and success of
Waitrose.
 To ascertain several challenges faced by Waitrose while entering into international
marketplace.
Research question:
 What is the concept of globalisation?
 Explain about the importance of globalisation on market performance and success of
Waitrose?
 Describe about several challenges or issues that Waitrose has faced
while entering into globally.
Section Two: Reasons for choosing this research project
The main reason about conducting this research is to analysis the
significance of globalisation on market performance and success of
multinational organisation. For this project, Waitrose is a chosen
multinational company which will assist a citizen of targeted country by
providing job opportunities. Along with this, with the assist of this topic,
researcher will be able to enhance its literature review skills, data
analysis and interpretation skills also. Thus, this type of skill will help an
investigator to successfully complete current study and do further
researcher also.
Section Three: Literature sources searched
The concept of globalization
As per the view point of Cavusgil and et. al., 2014, globalisation
introduces as a most prevailing and essential concept throughout the
globe which impart toward integrating or interacting the business

operations, people, organisations and government throughout the globe.
Globalisation has led to enhancing competition and an economic as well
as financial shift from creating to emerging economies. It boost a sense of
cultural awareness, global economic inter-dependency, international co-
operation and so on.
The importance of globalisation on market performance and
success of Waitrose ?
According to the view point of Steenkamp, 2014, globalisation supports an
enterprise to attain a strong position at international marketplace which
in turn in its success and market performance. By enlarging its business
at international level Waitrose become capable to capture huge number of
market share and increase profitability which in turn assist it in raising,
customer base and sale at large scale. Along with that, this in turn also
helped an organisation to deal with broad competition by rising its
managerial activities or practices which supported it in accomplishing
competitive benefits.
Several challenges or issues that Mark & Spencer has faced while
entering into globally.
As per the view point of Gillespie and Riddle, 2015, Expansion of business
operations at international level assist an enterprise to grow and
accomplish success globally by approaching maximum number of clients.
But apart from this, there are few number of challenges or issues which
an enterprise has to face while entering into international marketplace.
While its expansion of business operations at international level Waitrose
has faced different challenges or issues in term of political issues, huge
competition, cultural issues, economic issues and fluctuation in demand of
clients.
REFERENCES
Books & Journals
Cavusgil, S. T. and et. al., 2014. International business. Pearson Australia.
Steenkamp, J. B., 2014. How global brands create firm value: the 4V
model. International Marketing Review. 31(1). pp.5-29.
Gillespie, K. and Riddle, L., 2015. Global marketing. Routledge.

Section Four: Activities and timescales
Activities to be carried out during the research
project:
Introduction
Aims and Objectives
Literature Review
Research Methodology
Data collection
Data analysis
Conclusion and recommendation
Submission of final project
2
5
9
15
21
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1
Milestone one: ____Research Proposal ____________
Target date (set by tutor): _____31 Days _______________
Milestone two: ___Research Project ____________________
Target date (set by tutor): ____43 Days _________________
Gantt Chart: It introduces as a type of bar chart applied by an
organisation or researcher to identity starting and ending data for
completion of each activities of research.

Section Four: Research approach and methodologies
Research onion framework
Research onion framework is an essential mode used by researcher to
identify best method and approach for collecting accurate data about the
study. In this framework , inner and outer layer will be included which
will assist a researcher to collect accurate data about the impact of
globalisation on market performance and success of an organisation.
Some important and essential layers will be determined as under:
Qualitative and quantitative research: For collecting accurate and proper
information about the importance of globalisation, there are basically two
types of research which is qualitative and quantitative. The current study
is mainly based on qualitative researcher because it provide quality and
reliable information about the topic. On the other hand, quantitative
research is not appropriate for this project because it is totally based on
numbers and facts.
Research approach: Deductive and inductive are consider two types of
research approach used by researcher to analysis information or data
about the topic. According to current study, inductive approach will be
applied because it will help a researcher by providing valid data about the
topic. On the other side, deductive approach is not essential and suitable
for identifying impact of globalisation because it require in-depth
information about the topic.
Data Collection: For accumulating data about the importance of
globalisation on market performance and success of Waitrose, there are
two types of data collection methods such as primary and secondary. For
accumulating primary information, questionnaire will be applied. As it will
help an investigator to gather reliable and proper information about the
study. On the other hand, for collecting secondary information,
magazines, journals, books and publication researcher relevant to the
topic will be applied by researcher.
Sampling Method: Probabilistic and non-probabilistic are consider as a
two type of sampling method. According to the current study, probabilistic
method will be used by researcher because it will help a researcher by
providing equal chances to the respondents. On the other hand, non-
probabilistic method not suitable for this project because it require more

time and resources of an organisation.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title:
“To identify the importance of globalisation on market performance and success of

multinational organisation. A study on Waitrose.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults
How will participants be recruited (identified an approached)?
By using probabilistic sampling method 60 respondents will be
selected.
Describe the processes you will use to inform participants about what you

are doing:
For informing the participants regarding the purpose of research
email and many other process will used via which data will be
shared among all participnats.
How will you obtain consent from participants? Will this be written? How
will it be made clear to participants that they may withdraw consent to
participate at any time?
By using questionnaire instruments, investigator will learn
regarding the consent of participants and this would be in written
format.
Studies involving questionnaires: will participants be given the option of
omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues
arising from this
Studies involving observation: Confirm whether participants will be
asked for their informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them
a brief explanation of the study)?
Yes No
Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general)

Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance
with the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
Researcher
During the research:
Researcher
Where will the data be stored?
Personal computer and other related software will be used to store
the data
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
How long will the data and records be kept for and in what format?
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise
ethical concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that
may arise because of your research. Please consider/address all issues that
may apply. Ethical concerns may include, but are not limited to the

following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research
(including transfer, sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research
and Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with my
Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the
ethical issues that may arise in the course of my research
Name: Date:
Please submit your completed form to your supervisor and also
attach to the Research Proposal when submitting to Turnitin.