Analyzing the Impact of Globalisation on Jaguar's Marketing Strategy

This report examines the impact of globalisation on Jaguar's marketing strategies. It begins with an introduction to globalisation and its effects on businesses, particularly in the UK. The report then provides background information on Jaguar, a UK-based car manufacturer, and its goals for international expansion. The core of the report focuses on the economic, cultural, and ethical impacts of globalisation on Jaguar's marketing, including how marketing functions help the company expand its global reach. It includes a project management plan with cost analysis, scope definition, and timelines. The report also includes a work breakdown structure and a Gantt chart for project management. The research methodology includes both primary and secondary research, along with qualitative and quantitative approaches. The report concludes with recommendations based on the research and data analysis, a performance review, and self-assessment.

Managing a
Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................2
Impact of Globalisation in Business of UK ..........................................................................2
BACKGROUND OF THE RESEARCH.........................................................................................2
AIM AND OBJECTIVES OF THE PROJECT REPORT..............................................................4
Aim of the project report........................................................................................................4
RESEARCH PLAN.........................................................................................................................5
WORK BREAKDOWN STRUCTURE AND A GANTT CHART...............................................9
RESEARCH METHODOLOGY AND DATA COLLECTION...................................................12
SECONDARY RESEARCH........................................................................................................14
ANALYSE RESEARCH AND INTERPRETATION..................................................................14
RECOMMENDATIONS AS A RESULT OF RESEARCH AND DATA ANALYSIS .............24
PERFORMANCE REVIEW AND SELF-ASSESSMENT..........................................................24
CONCLUSION .............................................................................................................................26
REFERENCES..............................................................................................................................27
APPENDIX...................................................................................................................................28
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INTRODUCTION
Successful management and operations are defined as an opportunity which demonstrate
skills and knowledge. Globalisation is a process of worldwide movement toward economic,
trade, financial and communication integration. It helps the company to maximize its reach at the
global market. In this project report chosen organisation is Jaguar which is established in United
Kingdom and it is a car manufacturer company. The main aim of this report is to establish
appropriate objectives and aim which help the corporation to accomplish its goal. Marketing
function support to the sustainable growth to an organisation and leads towards the globalisation.
In this project report there are various topics are discussed such as : project time frame and aims,
management plan that covers aspects of cost, time quality and communication, data collection
and small scale research, conclusions and recommendation of findings. Apart from this it discuss
about the objectives which leads sustainable organisational performance.
Write about the following:
Impact of Globalisation in Business of UK
Economic impact : For business of UK it is beneficial and its increase the international
trade practices. Company can enhance economy development practices by reducing barriers of
trade practices.
Cultural Impact: Globalisation helps to understand the culture of different countries
which is helpful to the growth of business. Its provides the positive impact for the growth and
success of organisation.
Ethical Impact: It is essential factor for those companies who have presence in
international market. So it is important for them to follow the rules, regulations and laws related
to the ethics and it is beneficial for the globalisation.
BACKGROUND OF THE RESEARCH
Jaguar is a medium size organisation and it is established in United Kingdom.It is a car
manufacturer organisation which makes luxury vehicle brand. It has many showrooms around
the various nations at the globe (Smith and Besharov, 2013). Organisation wants to expand its
business at different countries and open its showrooms so that more market share can be
captured by it. With the help of globalisation company can get the advantage of competitiveness
and maximize its market share at global level. Through the effective marketing strategy
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corporation can maximize its reach and generates more revenues with the help of globalisation.
Effective marketing can aware the consumers about the products of company which help Jaguar
to increase its sales (Porter, 2012).
Positive impacts of Globalization in different functioning such as marketing, accounting
and human resource management as well as on operations.
Functions Impacts
Marketing Marketing function helps to aware the persons
about the products of organisation which help
Jaguar to increase its global reach. As a result
it can able to capture more market share and
can maximize its profits. It is important
function for the growth of organisation.
Accounting Accountant of organisation has perform this
function so that organisation can know its
financial position for a relevant year. It plays a
very important role in amalgamation, merger .
Due to this issue it becomes difficult to make
comparison of two or more MNC' s , so due to
this reason the Accounting Standard
Board(ASAB) develops the International
Financial Reporting Standards (IFRS) as global
accounting standards for international trading
as this need emerges with the globalisation.
Human resource Human resource manager of Jaguar has select
the employees on the basis of their skills,
knowledge and capabilities so that they
perform their roles and responsibility in
effective manner. As a result organisation can
achieve its goals and objectives.
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Operational functioning Globalisation also enhances operational
functioning of corporations of developing
countries by providing them latest
technologies which helps Jaguar to complete
their works in time and cost effective manner.
AIM AND OBJECTIVES OF THE PROJECT REPORT
Topic – What are the positive economic, cultural and ethical importance of globalisation on
marketing, “ The case of Jaguar”
For the globalisation marketing plays a very vital role because it helps the organisation to
capture the more market share so that company can generate more revenue and achieve its goals
and objectives.
Aim of the project report
The aim of project report is to identify the implication of globalisation at marketing
function of Jaguar.
Objectives of report
 Impact of globalisation to identify ethical and economical activities on marketing of
Jaguar.
 To explore of influence of globalisation on auto-mobile industry.
 To recommend the sources through which Jaguar can expand its business operations at
globalised level.
Research questions :
 What is the impact of globalisation on auto mobile industry ?
 What are the positive impact of cultural, economic, and ethic of globalise activities on
marketing of Jaguar ?
 What challenges can be faced by manager of Jaguar in operating business at global
level ?
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RESEARCH PLAN
Project management plan can be develops on document which includes various activities
such as cost, quality, time frame, scope etc. It also involves planning, organizing and controlling.
Roles and duties are decided by manager of Jaguar to develop effective project management
plan. It is consist of various elements such as : time, risk, scope, cost, communication and risk.
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Project Title What are the positive economic, cultural and
ethical importance of globalisation on
marketing, “ The case of Jaguar”
Company Name: Jaguar
Cost There are huge investment is require if a
company wants to go global because it has to
set up plant and infrastructure and hire new
employees. To know the cost of a project is
essential for an organisation so that
unnecessary expenses can be minimize. Jaguar
can try to minimize the cost of production of its
car so that profits can be maximize. It helps the
company to get the competitive advantage if
cost of productions is minimum (Peppet,
2014).
Forecasted budget
Particular Amount in £
Advertisement cost 9500
Cost of acquiring plan
and machinery
23000
Cost involves in
infrastructure
19000
Cost involved in
hiring of human
resource
7100
Total cost 58600
Scope It has wider scope for the business of Jaguar
and it can expand its business in various
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countries in the globe. Jaguar can opens its
showrooms at different nations which help the
organisation to improve its brand image world
wide. It helps the company to maximize its
reach at global market through which it can
generate more revenues. To take the advantage
of globalisation is very important for a
company because it helps the corporation to
garb more market share at the global level.
Time To complete the project at stipulated time
period is important for an organisation. It can
bring satisfaction when project has done at
specific time duration and it shows the
efficiency also. Jaguar can motivates its staffs
to accomplish the task on time so that targets
can be achieve. It maximize the productivity
which help the organisation to accomplish its
objective and goals (Pekuri and et. al., 2014).
Quality To maintain the proper quality is essential for
an organisation because it increase the value of
product as a result consumer will ready to high
price. Jaguar is related to auto- mobile industry
and it is essential for a car manufacturing
company to provide quality products so that
more number of consumer can show their
willingness to buy that product. As a result
profits can be maximize and it help the
organisation to capture more share and increase
its brand image.
Communication Communication : For the growth of an
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organisation it is essential that marketing team
of organisation can easily communicate
relevant information and data to each
employees in the company. So that work can
be done in effective manner as a result
productivity can also be enhanced. It helps the
Jaguar to grab more market share and
maximize the profitability of it (Nicholas and
Steyn, 2017).
Risk It is part of every business some times
it can be increase or reduce depends upon the
situations which are arises in front of
organisation. To earn more profits risk can be
taken but it should be calculative so that losses
can be minimize and its does not hamper the
business operations of company. Marketing
department of Jaguar can take risk so that it can
generate more profits but one thing should be
remember that it has to calculative risk.
Type of Research
Primary and Secondary
Quality and Quantity
Primary research : In this research data are
collected directly from the persons. There are
various source of primary data collection such
as : survey, questionnaire and interview.
Secondary research : In this research data are
collected through secondary source. For
example : : newspaper, magazines, articles etc.
Qualitative research : Qualitative research is
based on theoretical information which help
the researcher to know the current trend and
preferences of consumers.
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Quantitative research : Quantitative research
is based on numerical data which help the
researcher to know the current demand in
market.
WORK BREAKDOWN STRUCTURE AND A GANTT CHART
Work breakdown structure is a process in which project work is divided into small
components (WBS. 2018). To achieve the projects objectives by the project management team it
is essential that tasks can be delegates as per the ability of group members so that targets can be
accomplish in effective manner. The main aim of this chart is to provide relevant information
associated with targets which assist manager to forecast results on the basis of distinct
conditions. It encourage the workers to perform their tasks in better manner so that
organisational goal can be accomplish timely (Morris and Geraldi, 2011). Jaguar has great scope
in this context and it can segregate the work among group members as per their skill so that
targets can be completed on time and performance can be maximize. Marketing manager can
take the advantage of it and roles are delegated as per the ability of team mates so that they can
perform effectively. WBS provides help to maximize the perfection in work and encourage the
group members to complete the project as per stipulated time frame. The main aim of Jaguar is
to take the benefit of globalisation with its predetermined objectives. It provides help to improve
management skills of users and provide a clear idea about the goals which are needed to be
accomplish on time. Organisation can take effective decisions and formulate better strategy with
the help of Work breakdown structure. WBS refers as the project network- modeling step in
which the entire job is graphically divided into manageable task. It shows the relations between
different tasks which is related to the whole project. The chart is prepare as per the objectives of
business, which is mentioned below :
 Issues and problems faced by corporations
 Objectives and aim of the research project.
 Researcher intend.
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 Choice of target
 Develop suitable plans
 Figuring and pass decision on data collection.
To conduct the project research it is necessary to comprise and integrate all the relevant
elements of business entity in context to organisational objectives. Jaguar is a medium size
company and its aim to capture more market share by finding effective opportunities of growth
as a result it can achieve sustainable success and maximize its global reach. Through effective
marketing it can take the benefit of globalisation and attract more number of consumers as a
result it can generate more profits. All tasks of research report are accomplish with in stipulated
time frame and polling method has been used by the researcher to complete this project (Liu and
Gong, 2013).
From the Gantt chart time has been reflected which is consume in each activity for
completion of task. Literature has been completed within 5 days as per the information available
in Gantt chart and it is depend upon task 2. Research methodology has done in 12 days and
which is depend upon task 2 and 3. It is representation of specific task schedule in graphical way.
With the help of above data and information Gantt chart has been prepared for Jaguar which
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