Globalisation's Impact on Jaguar's Marketing: An Analysis

This report examines the impact of globalisation on the marketing function of Jaguar, a multinational car manufacturing company. The research explores the economic, cultural, and ethical aspects of globalisation and their effects on Jaguar's marketing strategies. It includes an analysis of the company's background, rationale for the study, aims and objectives, research questions, and a project management plan. The project management plan outlines the scope, cost factors, communication procedures, and risk assessment involved in the research. The report aims to identify the economic impact, analyze cultural factors, and evaluate the ethical impact of globalisation on Jaguar's marketing function, and recommends ways the company can improve its marketing function by adapting cultural, economic, and ethical factors of globalisation. The report provides a detailed overview of the company, the research methodology, and the key findings related to the influence of globalisation on Jaguar's marketing practices, including recommendations for improvement.

MANAGING A
SUCCESSFUL BUSINESS
PROJECT

INTRODUCTION
Globalisation refers to the activity which is used in respect of integration and interaction
among the people, organisation and also the government of the different nations and regions and
also the process of the globalisation driven by the international trade business and has been invested
and added in relation to information technology. Globalisation on the marketing functions refers to
the synergetic term which combine the selling and promotion of the products and services in the
increasingly interdependent and also integrated to the global economy of the organisation. It is
beneficial for the international companies because now the global companies facilitate and reach
across the world. It has been described the process of the societies, economies and cultures which
has been integrated to the global network of the marketing functions (Gnizy and Shoham, 2018).
Globalisation leads to increasing and raising the competition in the marketing. This
competition has been related to the product and services, prices and cost, target market and also the
adoption of the technology, quick response and also the quick production and manufacturing of the
products with the less expensive and also its sales criteria are cheaper. It is liable to increase the
share price of the market. The economic impact of the globalisation provides the net benefits to the
individuals’ economies around the world by easily making the markets more effectively and
efficiently. It increases the competition in the market, it limits the military conflicts an problems
and it spread the good working environment in the organisation (Parvatiyar, Donthu and Gruen,
2018).
Research background
The cultural aspect of the globalisation in the marketing function of the organisation is a
way for ideas and spreading theories from one place to another. Globalisation plays a vital role in
the marketing function of the. This process has been marked as the common consumption of the
cultures which has been diffused by the culture of the organisation which affect the marketing
function.
Ethical aspect of the globalisation in the marketing function is it involves the descriptive
aspects which relates to the describable and measurable characteristics of the diversity.
Globalisation is a phenomenon which led to the integration and it is important to deal with the
issues of the ethical in the cross-cultural settings. The term of the business ethics has been
understanding the angles of the globalisation. Ethical aspects are important in the globalisation of
the business where it attempts the good and bad aspects.
There are so many positive impacts on the marketing of the globalisation which easily
generated so many benefits for the activities of the marketing by the process of the globalisation. It
generates important economic scale by standardisation of the operational marketing and also launch
the product in the market. It speeds up the market to the globalised organisation for making the plan

and organise it in the introductions of the new products. There causes of the globalisation in the
marketing is it refers to so many breakdown barriers and also integrate and exchanges the finances.
There are so many things which refers to the globalisation to the marketing function which helps in
increasing the sales by covering all over the market such as it adopts the technology advancement,
global communication, consideration and capital mobility.
Research background
The background of the research has brief outlining the most important parts of the
globalisation for the marketing functions in the organisations. It involves all the brief discussion of
the major theories and also the review of the areas which brings the research, current information
surrounding the problems and also the relevant history of the problems. This research has been
analysed the cultural affect positively the globalisation of the marketing function and it also
examines the negative aspects of globalisation on the marketing principles of the organisation.
Background of the company
The present reach is basically based on the Jaguar company which is a one of luxury brand in
vehicle of the Jaguar Land Rover, which are to be the multinational car manufacturing company. It
is that company that is managed for the manufacturing and operating in cars untill the operations are
fully merged with the Land Rover. Jaguars is the spun off from the British Leyland and listed in the
London stock exchange market, it manufactures the cars and deliver it globally. It also holds the
royal warrants and Jaguar are merged with the Land Rover to implement the new Jaguar Land
Rover are limited edition as only the single and unique design, manufacturing, sales company and
also the brand image for both the Jaguar and Land Rover vehicles.
Rationale
The reasons of choosing the topic of in relation to economic, culture and environmental aspects
in context of globalisation which has been undertaken the operations of the globalisation. It has
been introduced the strategies of the globalisation for the marketing function of the company. The
framework of the globalisation is getting the new competitive advantages in the market and also the
company operates the nation by facing the challenges and opportunities in managing the marketing
function through globally. Furthermore, the level of the globalisation in the organisation is very
important for undertaking the effective functions of the marketing policies which meet the
international requirements and competitive benefits.
AIM & OBJECTIVES
Aim:
“To study the positive impact of economic, cultural and ethical aspects of globalisation on
the marketing function of an organisation.” A study on Jaguar.

Objectives:
 To identify the economic impact of globalisation on the marketing function of Jaguar.
 To analyse the Cultural factors of globalisation that will positively impact the marketing
function of company.
 To evaluate ethical impact of globalisation on the marketing function of Jaguar.
 To recommend the ways through which company can improve its marketing function by
adapting cultural, economic and ethical factors of globalisation.
Research Questions
 What are the ways to identify the economic impact of globalisation on the marketing
function of Jaguar?
 How to analyse the cultural factors of globalisation hat will positively impact the marketing
function of company?
 How ethical factors globalisation will impact the marketing function of Jaguar?
 What are the ways through which company can improve its marketing function by adapting
cultural, economic and ethical factors of globalisation?
Project management plan
A Planning in relation to project management refers to formal plan which is approved
through document that refers to the project is respect of executing, controlling and monitored. It is
the summary of the detailed document which include the baselines, management plans, subsidiaries
and also other planning documents. Researcher has been created the planning for project
management and also impose following input from the key stakeholders of the projects and from
the projects.
Scope
The study of the research and utility of the projects is basically known as the scope of the
researcher. The scope of the study has been undertaken the guidelines for defining the explicitly of
the research and also researcher will understand the scope of the study. The scope of the research is
on both the levels such as the academic and corporate sector. This research is very much helpful and
useful for the Jaguar for seeking the better in the business functions to earn the competitive
advantages and also to meet the world requirement of the business and in respect of other matters,
the research is very useful in the various field sector for the studying the related matters like
globalisation, marketing functions and many more.
Cost Factors

This factor plays the vital role in respect of completion of the project. It is also one of most
important factors for the researcher to analyse and examine the budget before executing the projects
and allocating of require cost for day to day activity. In this activity, research will require 6000 cost.
The researcher must prepare a Gantt chart and assign cost to each activity in order to smoothly carry
out the project.
Communication procedure
In this planning regarding the project management, communication is very important
because the duty of the researcher for communicating each and every little thing to all the
employees and people who directly participate in the research. It has been defining the translating
and interpreting the complex research findings into the languages. Effective communication can be
maintained while carrying out research project. This can be done with the help of various
communication channels or platforms such as telephones, emails, social media platforms,
messengers and circulars which is to be used to overcome from the gap which arises in respect of
communication gap between the researcher and different people.
Risk
Risk is not particular as it is uncertain, it is essential for the scholar to observe and analyse
all the things which has the potential for arising the risk in this research method. It considered to be
different types of the risk which has been adapted at the time of conducting the research such as the
physical discomfort, physical risk procedure, diseases, injuries and fever at time of conducting the
research activity. The risk of losses resulting such as data infringement, theft of the information or
any other type of risk which is to be arises at any time. So, it’s better to overcome of those risk for
avoiding the interruptions. The risk of the project management can be controlled by preparing the
risk register in order to evaluate the level of risk underlying with the activities of the project.
Risk register
ID Risk Risk
description
Likelihoo
d
Impac
t
Mitigation
action
Impact of mitigation
action
1 Time
limit
The time limit
of completing
the project
affect its
performance
and
interpretation
of the data in
Low High It can be
overcome
by
assigning
the time for
the
different
activities
By overcoming the time
limit risk researcher can
conduct its researcher
with effective results. It
also helps to gather the
information regarding the
impact of globalization
on Jaguar.

better manner. by time
frame such
as gantt
chart.
2 Cost The limited
cost of
conducting
research
project affect
the
productivity of
research by
compromising
with the
resources.
high High It can be
overcome
by
assigning
cost for the
different
activities
via the
gantt chart.
By overcoming the cost
factor researcher can get
the more accurate data by
investing in advance
tools.
3 Limited
resources
The limited
resources
create problem
while
conducting the
research. It
reduces the
efficiency of
results because
researcher has
to compromise
with the
limited
resource.
Low High It can be
overcome
by
preparing
the required
list of
resources
and review
the cost and
time
structure to
invest in
more
resources.
The investment in more
resources help the
researcher to analyse the
positive impact of
globalisation on Jaguar.
Resources
For completing the researcher, resources are very much important for having the order to
reach the end of the conclusion. There are so many resources have been used while conducting the
research such as the laptops, human resources, equipment, funding, facilities, stationery, items these

resources are required for conducting this research. Properly analysing the activities and
determining the resources needed to carry out such activity helps in analysing the positive impact of
economic, cultural and ethical aspects of globalisation on the marketing function of an organisation.
Time
Time element is much more element for the aspects regarding the planning of project
management where it is considered to be the equal important study which in respect to be
completed and done on the time which is to be assigned. In this research it usually initiated with
less time so that he/she plans their interviews in respect of the surveys as 169 days research to be
completed with any matter what so ever. The researcher should make proper timeline and Gantt
chart in order to properly schedule the activities of the project on a timely and systematic manner.
Work-break down structure, Gantt Chart and Time line
Task Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled Research proposal 45 days Mon 09-09-19 Fri 08-11-19
Auto
Scheduled Aims and objectives 15 days Mon 11-11-19 Fri 29-11-19 1
Auto
Scheduled Research methodologies 15 days Mon 11-11-19 Fri 29-11-19 1
Auto
Scheduled Data collection 14 days Mon 02-12-19 Thu 19-12-19 2
Auto
Scheduled Data analysis 30 days Mon 02-12-19 Fri 10-01-20 2,3
Auto
Scheduled Data interpretation 10 days Mon 02-12-19 Fri 13-12-19 3
Auto
Scheduled Finding and conclusion 28 days Fri 20-12-19 Tue 28-01-20 4,6
Auto
Scheduled Recommendations 10 days Wed 29-01-20 Tue 11-02-20 4,5,7
Auto
Scheduled
Conclusion and
Submission 2 days Wed 12-02-20 Thu 13-02-20 8

RESEARCH METHODOLOGY
Research Methods
Mainly research methods includes two types namely; qualitative method and quantitative
method through which study can be conducted wherein, qualitative research method means
Qualitative research I provide insights and information of the hassle solving. However, it's miles an
unorganized, exploratory research approach that research complicated theories which can be not
possible to explain with the quantitative research (Alvesson and Sköldberg,2017). Though, it

develops opinion or conception for quantitative research. On the other hand, Quantitative research
is a method that relies at the methods of natural phenomena, which produces numerical information
and tough facts. However, it targets at setting up cause and effect relationship among two variables
via using numerical, computational and statistical strategies. Further, the research is likewise called
as empirical studies as it may be accurately and exactly measured. Moreover, the records
accumulated by using the researcher can be divided into classes or positioned into rank, or it can be
measured in phrases of measurement. However, Graphs and tables of raw data may be built with the
assist quantitative studies, making it convenient for the researcher to examine the outcomes.
Furthermore, the researcher will adopt qualitative research to conduct study because this
method is used to advantage an in-depth information of human conduct, experience, cognition,
purpose, and motivations, on the idea of statement and interpretation, to discover the way human
beings assume and feel.
Research approach
There are three types of approaches which is inclusive of inductive, deductive and abductive
where in inductive approach means Inductive approach, additionally recognized as inductive
method is used in findings and planning through hypothesis towards the observations which is
raised in their approach. However, inductive study entails the look for sample from observation and
the improvement of factors, theories, for those styles through collection of hypotheses. Further, no
explanation could apply in inductive research at the start of the research and the researcher will be
free in terms of fixing the direction for the take a look at after the studies process had begun
(Baker,2016.).
On the other hand, deductive approach means reasoning from the specific to the overall.
Nevertheless, if a causal hyperlink appears to be implied via a selected idea or case instance, it
might be actual in lots of cases. Therefore, a deductive layout would possibly take a look at if this
link did acquire on more preferred instances. Moreover, abductive research approach eliminates the
weaknesses that are associated with the deductive and inductive approach. Furthermore, the
researcher will adopt inductive approach to conduct study because this method helps to generate
meanings from the information set accrued in order to discover patterns and relationships to frame a
principle. This helps researcher in identifying the economic impact of globalisation on the
marketing function.
Research Philosophy
Research philosophy mainly includes two methods namely; Positivism method and
Interpretivism method wherein Positivism means the view that only genuine knowledge gained via
observation, together with size. However, in positivism research the function of the researcher is
limited to information series and representation in subjective way. On the other hand, Interpretivism

is related to the philosophic view of theory, and is used to combine together diverse strategies,
inclusive of social movements, doctrine and divinity; strategies that evaluate the objectivist view
which means is living within the international independently of state of mind.
Furthermore, the researcher will adopt the Interpretitvism approach because, this method
studies awareness on meaning and can employ more than one method in order to reflect exceptional
components of the problem (Bresler and Stake,2017).
Research Design
There are two types of research design namely; Experimental and descriptive method
wherein, Experimental design is the approach used to analyse causal relationships between the
research and to study and analyse the critical relationship between one variable and any other.
Further, this is a conventional sort of studies as it includes the methods which are quantitative.
Thus, researchers make certain strategy of experimental aspects to examine one or more
corporations on one or greater activity. On the other hand, Descriptive research layout is a
systematic method which involves perceptive and defining the conduct of a topic without
influencing it in any manner. Further, many scientific studies, especially social, technological
know-how and psychology, use this method to achieve a standard overview of the content.
The researcher will use descriptive research design because with the help of this method
they can observe the issue by considering natural settings and surroundings that will assist to reach
effective conclusion. Moreover, it will also help researcher in analysing the cultural factors of
globalisation that will positively impact the marketing function of company.
Sampling
There are two types of sampling methods through which research can be conducted namely;
Probabilistic and non-probabilistic methods wherein, Probabilistic sampling is a method in which
distribution from a bigger group are selected the usage of a way primarily based at the principle of
possibility. However, for a respondent to be taken into consideration as a possibility sample, they
ought to be selected the use of a random choice. Further, probabilistic make use of statistical
hypothesis to pick out randomly, a small institution of people from a present huge population and
then are expecting that each one their responses together will fit the general population.
According to other aspects, sampling which are related to non-probabilistic is a technique
wherein the odds of any person being decided on for a sample cannot be measured. However, it’s
the alternative of probabilistic sampling, in which they could calculate the percentages.
Furthermore, probabilistic sampling entails random choice making, whilst non probabilistic
sampling is predicated at the subjective opinion of the observer. Random sampling method is cost
effective and less time consuming wherein larger number of sample can be observed. Every
individual has equal probability of getting selected from large population.