ATHE Level 7 International Marketing: Globalisation and Strategies

This report provides a comprehensive evaluation of international marketing, examining the impact of globalisation on communication strategies and the influence of local customs, language, and culture. It highlights the role of technology in shaping marketing approaches and discusses the essential requirements for effective marketing and sales strategies in a global context. The report emphasizes the importance of cultural sensitivity, understanding language nuances, and adapting to technological differences for successful international business operations. It also covers brand positioning, advertisement efficiency, and the establishment of a strong brand identity as key components of a viable international marketing strategy. Concluding that a deliberate approach to international marketing, recognizing its elements and strategic considerations, is crucial for organizational success.