Globalisation's Impact on Tesco's Marketing Functions: A Study

This report examines the economic, cultural, and ethical impacts of globalisation on the marketing functions of Tesco, a leading UK supermarket. The study begins with an introduction to globalisation and its significance, followed by an overview of project aims, objectives, and a project management plan that covers cost, scope, time, quality, communication, and risk. A work breakdown structure and Gantt chart are included to illustrate the project timeline. The research employs both qualitative and quantitative research methods, analyzing data collected through questionnaires. The findings are presented with data analysis using appropriate tools and techniques, followed by recommendations and conclusions. Finally, the report reflects on the value of the research activities undertaken. The report explores globalisation's effects on Tesco's profitability, competitive advantage, and market connections, offering insights into the challenges and opportunities presented by globalisation for the company.

MSBP

Table of Contents
INTRODUCTION...........................................................................................................................3
P1 Project aims and objectives for the chosen scenario. .......................................................3
P2 produce project management plan that covers cost, scope, time quality, communication
and risk. .................................................................................................................................4
P3 Work breakdown structure and Gantt chart to produce time frame and stage of completion.
................................................................................................................................................5
................................................................................................................................................7
P4 Small research scale by applying the qualitative and quantitative research methods
appropriately...........................................................................................................................7
P5 Analyse research and data using appropriate tools and techniques..................................8
P6 Communication of the appropriate recommendation with valid and meaning full
conclusion.............................................................................................................................19
P7 Reflection on the value of the undertaking the research activities effectively................19
REFERENCES..............................................................................................................................21
REFERENCES................................................................................................................................2

Topic- “To determine economic, cultural and ethical impact of globalisation on different
marketing functions . A case study on Tesco, UK”.
INTRODUCTION
Globalisation has become focal point of all businesses. The enterprise has to respond to
changes in rapidly mode. It is term that is becoming more interconnected as forces like
technology, media, transportation and global finance. It is effective in terms to offers both
opportunities and challenges (Shi and et.al., 2018.). The present research report is based on firm
as Tesco. It is leading supermarket brand in retail sector. Furthermore, in this report researcher
has to determine economic, cultural and ethical impact of globalisation on the different
marketing activities. The main aim of this research report is to determine cultural and ethical
impact of globalisation on differed functions of marketing.
P1 Project aims and objectives for chosen scenario.
The present report is based on determining economic, cultural and ethical impact of
globalisation on different marketing functions. It can be termed out as free movement of goods,
services. Thus, globalisation leads to have huge impact on Tesco, as strong demand for Food and
energy has caused a steep rise in prices of products. In addition to this, it has number of factors
that increased awareness among challenges of consumers from climate change and wealth and
inequality (Kim, Hallsworth and Kim, 2018).
Aim-
“To determine the economic, cultural and ethical impact of globalisation on different marketing
functions . A case study on Tesco, UK”.
Objectives-
 To understand concept and significance of globalisation.
 To explore importance of globalisation on differed marketing function function of Tesco.
 To examine negative and positive impact of globalisation on business activities of Tesco.
 To recommend ways to promote a sense of culture awareness, international cooperation
and global economic inter-dependency.
Research questions
1. what is ethical importance of globalisation on differed marketing function of Tesco?
2. What are negative and positive impact of globalisation?

P2 Produce project management plan that covers cost, scope, time quality, communication and
risk.
The project management plan is a formal, approved that helps to defined that how project
is executed, monitored and controlled. Thus, it has been defined in following manner -
1. Cost- The cost means total amount incurred to conduct research properly. The cost is
need to be estimated so that researcher can able to carry out all functions effectively. The
estimated cost for this project is 50$.
2. Scope- The present report is based on determining impact of globalisation on business
activities of Tesco. The main aim is to understand opportunities and challenges so that all
out things can be taken into effective and efficient manner. With help of this goals,
deliverables, features and actions can be decided so that all things can be taken
effectively and efficiently (Epstein, 2018.). The main scope is to determine the
implication of globalisation on the overall performance of Tesco.
3. Time- The present report is based on determining impact of globalisation on working of
Tesco. In this, it can be stated that proper deadline should assigned to each task so that
research assignment can be deliver on timely manner. The report will be completed
within the given period.
4. Quality- This is one of crucial element in terms to frame project activities in efficient
manner. The quality of all things are needed to be maintained so that things can be
undertaken effectively and efficiently mode.
5. Communication- In this present research activities are needed to be carried out
effectively. To make this project effective, it is essential to make proper communication
with all other participants so that things can be carried out in effective manner.
6. Risk- In this, it can be said that risk related to project are needed to be determined so that
big risk can able to be evaluated at previous stage only. The risk can be threat and it has
potential impact on overall working of research report.
7. Resources- To carry out the research activities effectively it is essential to have the all
kind of the resources as are man, labour, capital etc. In order to accomplish the project
effectively it is essential to collect the information from the sources as journals, articles
and books etc.

P3 Work breakdown structure and Gantt chart to produce time frame and stage of completion.
The work breakdown structure is one of chart that work as to segregate all activities of
research project from initial to end result. This is key variable that organize the team into
manageable sections (Prashantham, Eranova, and Couper, 2017). It is one of effective terms in
order to carry out research activities in expertise manner.

Task Name Duration Start Finish
Providing research topic 2 days 18/09/18 Thu 10/25/18
Submitted 2 days Fri 10/26/18 Mon 10/29/18
Research topic approval 1 day Tue 10/30/18 Tue 10/30/18
Developing the aim and objective 3 days Wed 10/31/18 Fri 11/2/18
Approval of aim objective 1 day Mon 11/5/18 Mon 11/5/18
Developing the perfect Management
Plan 5 days Tue 11/6/18 Mon 11/12/18
Designing the Gant Chart and WBS
for the research proofed 2 days Tue 11/13/18 Wed 11/14/18
Ethical consideration 3 days Thu 11/15/18 Mon 11/19/18
Questionnaire 4 days Tue 11/20/18 Fri 11/23/18
Distribution of the questionnaire 3 days Mon 11/26/18 Wed 11/28/18
Gather of questionnaire 3 days Thu 11/29/18 Mon 12/3/18
Data analysis 5 days Tue 12/4/18 Mon 12/10/18
Developing recommendation 2 days Tue 12/11/18 Wed 12/12/18
Submitting the data analysis and
recommendation 3 days Tue 12/11/18 Thu 12/13/18
Data analysis and approval 3 days Fri 12/14/18 Tue 12/18/18
Writing a reflective report 2 days Wed 12/19/18 Thu 12/20/18
Submitting the research project 1 day Fri 12/21/18 Fri 12/21/18
Research project approval 1 day Mon 12/24/18 Mon 12/24/18

P4 Small research scale by applying the qualitative and quantitative research methods
appropriately.
The research activities are needed to be done in effective manner. With help of the proper
research methods the things can be conducted effectively. It is process that helps to defined that
how study is need to be carried out. Thus, it has been defined in the following manner as are-
Research philosophies- This is kin of belief with help of which data of the study should be
gathered, analysed and used. With help of it, information can be collected in effective and
efficient mode (Giddens, 2018). Thus, theses are of two types as are interpretivism, positivism,
realism, Axiology etc. With help of interpretative technique the depth information about impact
of globalisation on business activities can be determined.
Research approach- The plan and procedure of research is based on the broad assumption of
research and it is method with help of which detain method of data collection and interpretation.
Thus, it is based on the problem of research that are needed to be determined effectively. Thus,
there are two kind of approach as are inductive and deductive approach. Inductive approach can
be termed out as moving specific information to the general manner. On other hand, deductive
approach can be termed out as provable things that helps to determine the things in top down
logic.
Research design- It is one of the effective method that aids to conduct the study in scientific
manner. Thus, it is useful to integrate differed components to study. There are number of
8

methods for collecting and analysing research problem in the expertise manner. Thus, it has
been divided into various categorise as are correlation, descriptive and semi experimental etc. In
order to determine impact of globalisation in cultural and ethical manner the researcher will
have use of descriptive research design so that impact of globalisation can be determined.
Sampling- This is method that will help to produce accurate and corrective results. Under this,
there are two kind of techniques of sampling as are probabilistic and non probabilistic. Thus,
sampling are of three types as are cluster, simple random and stratified. In order to determine
impact of globalisation on the business activities of the Tesco researcher will have the use of
non probabilistic techniques under simple random method with help of taking sample size of 20
respondents as employees.
Data analysis- It is systematic process of inspecting, cleansing, transforming and modelling
data effectively. This are needed to be framed in manner with help of which data can be
gathered. Thus, there are two methods of data analysis as are quantitative and qualitative. In
order to determine implication of globalisation researcher will have use of qualitative technique.
In this, information can be determine help of using tool and technique so that depth information
can be gathered (Kolodko, 2018).
Data collection- This is one of effective method with help of which data can be collected in
effective and efficient manner. In this, there are two types of methods as are primary and
secondary. Thus, primary method will be helpful in terms to conduct information in
questionnaire manner. On the other hand, secondary information can be collected with help of
books, journal, article etc. In order to determined implication of globalisation on business
activities of Tesco depth information can be gathered.
Ethical consideration- The information relates to project must be kept in the protective manner.
It is essential to access to the true and fact information about the topic. In this, the respondents
need to take prior consent from the participants so that study can be carried out in the effective
and in efficient manner. The unauthorized access to the data are needed to be protected.
1. Do you think Globalisation aids to disperse the economic conditions of the Tesco.
 Yes
 No
 May be
2. Does globalisation help to enhance profitability in the Tesco.
9

 Yes
 No
 May be
3. Do you think globalisation supports to gain competitive advantage to Tesco.
 Yes
 No
 May be
4. Does globalisation enhance deeper connection within markets.
 Yes
 No
 May be
5. What are the beneficial aspects of globalisation on the business performance of the
Tesco.
 Reduction in operational cost
 increase profitability
 development of shareholder
6. How to deal challenge that occurs on the part of the globalisation.
 Increment in integration of society
 Increasing wealth
 Robust regional and international institutions.
7. Does globalisation impact over the performance of the enterprise.
 Yes
 No
 May be
8. Do you think globalisation bring culture effectiveness.
 Yes
 No
 May be
9. Do you think glocalisation enhanced competition in market.
 Yes
 No
10

 May be
10. Does globalisation enhance technological innovation in firm.
 Yes
 No
 May be
P5 Analyse research and data using appropriate tools and techniques
Theme 1: Yes. Globalisation work as to disperse the economical conditions.
Do you think Globalisation aids
to disperse the economic
conditions of the Tesco. Frequency %
Yes 14 70.00%
no 3 15.00%
May be 3 15.00%
Total 20 100.00%
11

Interpretation- Based on the above graph it can be concluded that globalisation is process that
works as to integrates the components of the society so that competitive advantage can be build
up. In this, there are total number of 20 respondents. In this, 14 said yes, 3 said no and 3 are not
sure of it. The globalisation will be helpful to gain competitive advantage in the market.
Theme 2: Globalisation leads to enhance the profitability to the enterprise.
Does globalisation aids to
enhance profitability of the
Tesco. Frequency %
Yes 15 75.00%
No 4 20.00%
May be 1 5.00%
Total 20 100.00%
12
Yes no May be
0
2
4
6
8
10
12
14
16
14
3 3
Frequency