Globalisation: Analysis of Marketplace Issues and Trends

This report delves into the multifaceted impacts of globalisation on the marketplace, analyzing both its positive and negative consequences. It explores how globalisation affects competition, unemployment, and local markets, providing a comprehensive overview of the challenges and opportunities it presents. The report examines the rise of competition, the issue of unemployment in developed countries due to outsourcing, and the decline of local markets as a result of foreign direct investment. It offers solutions and recommendations for businesses and governments to navigate these challenges, including fostering innovation, promoting education and training, and supporting local market development. The conclusion summarizes the key findings and emphasizes the importance of understanding globalisation's complex effects to develop effective strategies for success. This report is a valuable resource for students studying business development, providing insights into real-world challenges and potential solutions.

Study and Research Skills

Table of Contents
INTRODUCTION...........................................................................................................................1
Main Body.......................................................................................................................................1
Problem statement .................................................................................................................1
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Globalisation refers to the integration of industries, trades, economies, marketing, culture
and many more actions in all over globe. This has been recognised that such things has made the
world connected from each and every side. But in this context, some of the negative impacts are
being identified in several economic related activities (Armstrong and et. al., 2015). The current
report is based on the globalisation issues and their positive and negative influence that affect the
marketplace and their trends. In this project, discussion goes on about adverse effects of
globalisation.
Main Body
Globalisation is catering several opportunities to companies existing in this world. They
are giving them golden chance to enlarge themselves and earn high amount of revenue from the
same. Some of the benefits are increment in the speed of communication, development of supply
chain, rise in FDI (Foreign destination investment), reaching to large number of audiences,
technological evolution, increment in transactions, accommodation of digital tools for promotion
& so on. These all terms supports a country as well as industries existed over there in becoming
successful and developed.
Problem statement
Yet companies is achieving growth in all aspect of business because of globalisation, but
various issues also coming along with it. For instance rise in competition, unemployment in
developed countries, Dooming of local market, etc. In order to critically analyse these all
prospects, the given assignment is prepared. Here in, such things are dealt properly along with its
effects as well as solution and recommendations. Thence, it is identifying the consequences of
globalisation on the different factors such as society, trading style, turnover of companies &
many more (Sozinova and Fokina, 2015). This scene can be understand by examining the
condition of global market since it is facing different types of major issues. Some of major issues
are highlighted are below.
Rise in the current level of rivalries – Globalisation is considered as main reason of the
existing condition of competition since firm want to improve and develop so as to attain their
aims and objectives. Large number of companies are rising in recent days that is offering similar
services that is being delivered by organisations. They are known as their main rivals. Some of
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them are British Airways, easyJet, Ryanair, JetBlue, Delta, etc. This creates so many problems
for them as the entire quantity of customer base is getting reduced on continuous basis.
Customers are now having numerous of options to move on. They wish to purchase good
quality products and services on very less amount of money (Sharma, 2015). That is why
organisations are trying to design merchandises as per their wish. But it is to be noted that
airways services could not be prepared by investing low budgets.
Solution – In order to deal with this, organisations worldwide have to manufacture
innovational services so that they could successfully attract large number of masses towards their
deliverables. This in turn aids them in making a strong customer base. By gaining attention of
more people, it is sure that selling rate of referred company would increases even at such level of
competition. In addition to applying innovative processes, they ought to focus on advertisement
as it helps in seeking attention of civilians in UK at great extent. It has been discovered from a
survey that every individual is having accounts of social media websites. Thus, it is best way to
promote goods and services. In this context, organisations should have to design an eye catching
web page whereby they could post images of their flights along with interior as well as exterior
structure. Apart from that, facilities provide by them, should also given at such pages so that all
persons get familiar about newer innovative deliverables which they are going to supply. Some
of the digital tools which may be used are Facebook, Twitter, Instagram, etc. Via such
applications, they can easily reach to every person and thus promotion may be attained without
wasting so much time as well as money. As inspected above customers demands low- priced
facilities and services which should be of better quality. Therefore, in order to satisfy their
possible travellers, they need to search for those kinds of raw elements which can be
accumulated in minimum prices (Chaston, 2015). For doing this, they should recruit especial
team and provide them responsibility to take care of such aspects and purchase constituents like
oil, food, technical instruments or other machineries via making lower budget plan and investing
money in the similar so as to supply deliverables at affordable prices.
Unemployment in developed countries – It is considered as another major issue of
globalisation which has been observed mostly in developed nation. Most of the companies in UK
prefer to hire workers from undeveloped territories or states since labour cost in such regions are
found to be quite low in comparison to native one as people living over there are satisfied with
received wages. But in fully developed nation, employees demand for higher rates of salaries.
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This is the main reason of unemployment at those places. This is creating difficulties to
individuals. Citizens surviving at these regions are going here and there in search of jobs good
salary as they are not acquiring or earning adequate amount of revenue in order to survive
happily (Surugiu and Surugiu, 2015).
Solution – Government of UK should consider this fact and attempt to change this kind
of situation from their country. In this context, they have to do first of all focus on conditions of
workers who are receiving less sum of wages even after completing their daily basis work. They
also need to make norms and fix salary of native people so that they could earn good sum of
money regarding their livelihood for spending a better life and attaining all facilities as per their
wish. Regrading the similar, legal bodies should give order to each and every venture that they
have to provide specific amount of salary and term that basic pay. This must be catered by every
organisation no matter in which sector they belongs to. For example, company have to focus
more on creating jobs to local citizens in order to upgrade the status of their own country. Apart
from this, government has to promote education of local individuals so that they acquire good
knowledge and become able to do all kind of works . This will assist them in getting jobs
according to their qualifications and thus, they could easily receive benefits of rules and
regulations of getting basic pay formulated by higher authorities. Besides this, it is recommended
to governing bodies of United Kingdom to arrange some educational training to all persons
living in their country so that they become capable of passing every forms of interviews in
manufacturing , airline, retail , fashion or cosmetic, sector and many more organisations.
Education will also assist them in upgrading the existent standard of their living since people got
groomed and pay more attention in their physical appearance. In addition to that, other
advantages may also acquired by civilians of UK which is belonging to their health. By getting
educated , each individual may focus on consuming best quality as well as healthy food instead
of ingesting junk foods or poor nutrients foodstuffs (Deshwal, 2015). Thus, it can be said that
overall condition of referred country get improved in not on,l,y economic terms but also in
physical aspects.
Doom of local market : This refers to the shrinking or reduction in the activities of
marketing in regional place. FDI is becoming a trend now in all over world since most of the
capitalists and investors are investing on foreign desalinations in accordance to their wish. The
main reason of this is nothing but only the globalisation. Due to rise in the level of
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communication, companies present at one place can easily connect themselves with other one
and try to spend their money in order to enlarge businesses in various other sphere wherein they
are not yet present. The another reason of doing the same is to make powerful user base so as to
increase their degree of sales and attaining target of becoming rich and prosperous. This has been
seen that products of foreign nations are of affordable prices as merchandises prepared from
them are of low budgets (Madsen and Wu, 2016). They are having modern technologies and
machineries which help them in developing their production level on very less budgets. This in
turn, reduces the overall amount or charges of development of such kinds of merchandises as
well as services. Institutions existing in specific nation are preferring to invest their valuable time
and funds in abroad places so that they could generate goods and services at lower investment.
As a bad result, regional market is getting diminished or lost some where. Hence, it can be said
that unemployment is also creating at local states.
Solution – This is one of the drastic issue of globalisation as existence of local market is
in danger. In order to handle, this issue government of UK has to take proper action. They need
to focus on development of native marketing related activities. Regarding this, governing body
has to accumulate or acquire all types of contemporary tools and techniques which could be used
in fashioning every kind of commodities in their nation. This will help them in becoming
independent in each aspects either financially or physically. In addition to that, productivity level
may also enhanced from the similar and they could be able to generate high sum of profit as a
good outcome. Apart from that, government of UK may set up themselves as foreign destination
wherein they have to promote other nations to come at their domestic market and invest for
different types of businesses. For this, legal system has to improve their current condition in
several prospects like technology, financial circumstances, machineries, raw constituents,
transactions, communication, transportation and many more. From doing such forms of
improvement, it is sure that investors get easily attracted towards them and try to spend higher
sum of findings at their existing companies (Jamal, Peñaloza and Laroche, 2015). This provides
them a fruitful result and contribute in enlarging local marketing actions in effective and efficient
manner. Besides this is recommended that high authorities or governance should encourage their
native citizens to purchase products and services manufactured by their own country only and
assure them they would make them available such facilities in very low sum of currency. For
example, legal system may offer or deliver flight affiliated services at affordable costs with the
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help of British Airways since it is being operated with the assistance of British government
(Virkar, 2015).
CONCLUSION
From the above based report, it can be concluded that globalisation is an important
concept which is impacting on overall countries. Such effects can either be positive or negative.
Almost all ventures which are operating in UK are suffering from the strikes of competition.
Large number of nations are offering same kind of goods or services and delivering the same to
expected users. As a result, entire ratio of citizens are being divided into different segments and
specific corporation is not able to attain proper growth. Alike this, other issue of globalisation is
increment in the level of unemployed people in developed nations since ventures are
concentrating on employing workers from various another under developed countries in search
of less priced labour costing. Apart from this, some other implications has also been discussed in
this assignment that helps in realising the negative face of globalisation like dooming or
decrement in local marketing related activities. Some of the significant solutions are also
presented herein so that UK could easily handle these difficulties and come over from these in
easier way. Government should take suitable rules and regulations as described above.
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REFERENCES
Books and Journals
Armstrong, G. and et. al., 2015. Marketing: an introduction. Pearson Education.
Sozinova, A. A. and Fokina, O. V., 2015. Special aspects of studying the internet as a marketing
communication channel of the service industry. Mediterranean Journal of Social
Sciences. 6(4). p.139.
Sharma, S., 2015. Internet marketing: The backbone of Ecommerce. International Journal of
Emerging Research in Management &Technology. 4(12). pp.200-202.
Chaston, I., 2015. Internet marketing and big data exploitation. Palgrave Macmillan.
Surugiu, M. R. and Surugiu, C., 2015. International trade, globalization and economic
interdependence between European countries: Implications for businesses and
marketing framework. Procedia Economics and Finance. 32. pp.131-138.
Deshwal, P., 2015. E-Marketing: Challenges And Opportunities For The Marketers.
International Journal of scientific research and management (IJSRM). 3(11). pp.3747-
3753.
Madsen, E. S. and Wu, Y., 2016. Marketing and Globalization of the Brewing Industry. In
Brewing, Beer and Pubs (pp. 34-53). Palgrave Macmillan, London.
Jamal, A., Peñaloza, L. and Laroche, M. eds., 2015. The Routledge companion to ethnic
marketing. Routledge.
Virkar, S., 2015. Globalisation, the Internet, and the Nation-State: A Critical Analysis. In Social
media and the transformation of interaction in society (pp. 51-66). IGI Global.
Skudiene, V., Auruskeviciene, V. and Sukeviciute, L., 2015. Internationalization model
revisited: e-marketing approach. Procedia-Social and Behavioral Sciences. 213. pp.918-
924.
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