Determining Globalisation Importance for Marks & Spencer Business

This research proposal and subsequent report delve into the critical role of globalisation and its influence on the success of Marks & Spencer. The report begins with an introduction outlining the research overview, background, rationale, aims, objectives, and research questions. Chapter 2 presents a comprehensive literature review, exploring the concept of globalisation and its importance for Marks & Spencer, examining the impact on business success, and identifying the challenges faced. The methodology in Chapter 3 details the research approach, techniques, philosophy, design, data collection, sampling, and analytical techniques, along with ethical considerations. The proposal includes a timeline, data analysis plan, conclusion, recommendations, and reflections on alternative methodologies. The research aims to determine the significance of globalisation and its impact on Marks & Spencer's business performance, providing valuable insights into the company's global strategies and market positioning.

Research Proposal

Table of Contents
CHPATER 1: INTRODUCTION ...................................................................................................1
Overview of research..................................................................................................................1
Background of research...............................................................................................................1
Rationale of Research.................................................................................................................2
Aim of research...........................................................................................................................2
Research objectives.....................................................................................................................2
Research questions......................................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................4
Concept of globalisation.............................................................................................................4
Importance of globalisation for Marks & Spencer company......................................................5
Impact of globalisation in success of business of Marks & Spencer firm.................................6
Complexities Marks & Spencer face at the time of globalise its business..................................7
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................9
Type of Investigation..................................................................................................................9
Research Approach.....................................................................................................................9
Research techniques..................................................................................................................10
Research philosophy.................................................................................................................10
Research Design........................................................................................................................10
Data collection..........................................................................................................................11
Data sampling............................................................................................................................11
Analytical technique..................................................................................................................11
Ethical issues.............................................................................................................................11
CHAPTER 4: TIMESCALES.......................................................................................................12
CHAPTER 5: DATA ANALYSIS ...............................................................................................14
CHAPTER 6: CONCLUSION AND RECOMMENDATION ....................................................22
Conclusion.................................................................................................................................22
Recommendations.....................................................................................................................22
CHAPTER 7: REFLECTION AND ALTERNATIVE METHODOLOGIES..............................22

Reflection..................................................................................................................................22
Alternative methodologies........................................................................................................23
REFERENCES..............................................................................................................................24

Topic: To determine importance of globalisation and its impact on success of business.
CHPATER 1: INTRODUCTION
Overview of research
Globalisation refers to process through which business and some other firms develop
their international influence. It is procedure of integration as well as integration between people,
government and firms of various nations. In this, globalisation is basically business activities
which consist cross border transactions of services, resources and products among two or more
than two nations. It is free movement of the services, people and products across world in an
integrated way. Under this, globalisation implies opening of the nationalistic as well as local
perspectives to wider outlook of independent and interconnected world with the free transfer of
product, services and capital. Globalisation is helpful in making the business successful and
target the large market share (Agrawal, 2017). The globalisation helps in overall economic
development of country through foreign investment that triggering the saving with in country
which can use in other investment. The globalisation is helpful in developing as well as
accelerated the generalizing process of process and character of the production. It leads to the
enhanced competition level. It can be concerned with cost of service and products, adoption of
new technology, quick response, target market and many others. If firm will provide its goods at
less cost in international market then it helps in increase its market share. It is helpful in provide
better opportunities along with efficiencies for those organisations which are going to be
globalised because through this, company can target new market and gain competitive benefits.
In context to globalisation, it is based on the international strategies and its main aim is to expand
its business operations at international level.
Background of research
Globalisation describes procedure through which regional and national economies,
culture and societies have became more integrated by communication, transportation, global
trade network and immigration. The main facts which affects globalisation are business life,
environment, society and economy. These all changes are mainly concerned with enhancing
competition along with rapid technological changes. The globalisation leads to enhanced
competition level. It can be related with service, product, target market, cost, quick responses etc.
through firms. Marks & Spencer is large size organisation and it deals in retail sector. This firm
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conduct its business operations at international level. It is large brand and has around 150 stores
in about 30 countries consisting 130 franchises which operating business across globe. Its deals
in home products, food items, clothing etc. The main reason of Marks & Spencer for making the
business globalise is to enhance market and also gaining attentions of internal consumers.
Globalisation is helpful for Marks & Spencer to making the business successful by target new
market and make strong customer base. In addition to this, globalisation provide the competitive
benefits to business of Marks & Spencer through developing positive communication, free trade
movements, target international market and many others. It is helpful in developing the strong
and positive relationship among the two different countries (Goswami and Narwal, 2014).
In recent years, Marks & Spencer company suffered succession of adversities in national
and international market. The marketing philosophy of this company is high and it is followed
for long period of time. Its philosophy is to develop high quality of services or goods in
recognised brand and advertise by word- of- mouth. At international level, it has high competitor
so it is necessary for this firm to develop effective strategies so that it can deal with them and
gain competitive benefits.
Rationale of Research
This research is based on determine importance of globalisation and its impact on success
of business. The main rationale of conducting this research is to know about the globalisation
and its main role in making the business successful. By conducting this research, skills and
knowledge of an investigator will be enhanced and it will help in future in conduct any
investigation.
Aim of research
The main of this investigation is to “To determine importance of globalisation and its
impact on success of business.” A case study on Marks & Spencer.
Research objectives
The different objectives of this research are mention below:
 To determine concept of globalisation.
 To analyse importance of globalisation for Marks & Spencer company.
 To identify impact of globalisation in success of business of Marks & Spencer firm.
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 To determine complexities which Marks & Spencer face at the time of globalise its
business.
Research questions
Under this, investigator is responsible for explain exact research questions list so that it
can provide some guidance for finish all research related work. The research questions are
created on the basis of research objectives. There are various research questions related to
specific subject area mention below:
 What is concept of globalisation?
 What is importance of globalisation for Marks & Spencer company?
 What is impact of globalisation in success of business of Marks & Spencer firm?
 What complexities Marks & Spencer face at the time of globalise its business?
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CHAPTER 2: LITERATURE REVIEW
Literature review is a kind of review articles that consists current knowledge involving
substantive findings. It includes critical analysis and also integration of relevant information
from various sources and consider gaps in literature for future investigation. This part of research
consider the different opinions and view points of different authors. Under this, data or
information is collected from secondary sources for an instance books, journals, articles etc.
Through literature review investigator can generate in- depth overview of the different aspects
which are concerned with specific area. This part of research, is helpful in providing the reliable
as well as valuable outcomes. Under this, researcher uses different models and ways for
conducting an investigation on specific research area.
Concept of globalisation
On the basis of opinion of Hirst, Thompson and Bromley (2015) it has been stated that
Globalisation is an integration of two different terms economies and societies cross the country.
In the flow of information, goods, services, ideas, technologies, capital, people and finance.
These are factors which the connect the counties in terms of globalisation. There are several
dimensions of cross country integration are social, culture, economical and political. The
channels which combine cross borders are movement of capital, flow of finance and trade of
goods & services. The flow of capital cross the countries plays the curial role in increasing the
production base. Its very difficult to identifies the globalisation is primary factor to deteriorate
the distribution of income. Growth of developing countries whether its a GDP or per capita GDP
is more then industrial countries. The increasing rate of consumption of goods and services of the
companies available everywhere in the country. The technology need to be replaceable &
invariants to produce these goods. As per opinion of Kenton (2018), it has been stated that
globalisation represents global integration of the international investment, culture, trade and
information technology. In addition to this, policies of government are designed to open
economies internationally for enhance development in poor countries and increase their living
standards. With the help of globalisation, firms can gain competitive benefits from minimum
operating costs and also access to raw materials along with additional markets.
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Importance of globalisation for Marks & Spencer company
As per opinion of Beck (2018) it has been stated that Globalisation is process of
international integration that arising from interchange of the products, views and some of the
other cultural aspects. It has enable firms to be specialise and enhance intensity of research and
development, capital and innovation in output. It helps is minimize high inflation rates and
giving strong consumer base. Under this, it is force that shapes contemporary world, affecting
environment, society and business which are linked through capital flows, information. Marks &
Spencer is a large size company and it conduct its business operations as well as activities at
large scale. In order to expand business at large scale, Marks & Spencer firm develop effective
strategies and use new technologies for long- term success of business. The importance of
globalisation to Marks & Spencer mention below:
Open up international access- Globalisation is one of the effective way to make business
international or conducting business operations from outside of boundaries. In addition to this,
evolution of the digital communication has open small size business to international market that
they can be reach with the help of social media platforms, mobile marketing campaigns and
website content.
Minimize cost of consumer service- Marks & Spencer run e- commerce business so it is
necessary for its staff of customer service department to handle al complaints as well as orders.
In addition to this, globalisation helps in made this possible to Marks & Spencer by outsource its
customer service to remote the international staff for handle 24/7 customer enquiries. It is helpful
in minimize expenses and give outstanding services to consumers.
Economies of scale- On the basis of opinion of Kuepper (2018), Globalisation is enable
Marks & Spencer firm to realize an economies of scale that helps in minimize costs. It will be
helpful in economic development of country and enhance business at large scale.
Enhance quality of services and products- Under this, as result of globalisation, people
have to access better quality of services and products in all over the world. It is necessary for
Marks & Spencer to provide high quality of services to customers on the basis of their
preferences and needs so that they can be satisfied and sustain for long period of time at market
place. If firm will provide high quality of products at international market then it will be helpful
in sustain in international market and increase its market share.
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Impact of globalisation in success of business of Marks & Spencer firm
As per view point of Kamens, (2013) it has been stated that globalisation provide new
advantages to the global economies through development effective marketing, enhance
competition, controlling conflicts and many others. Under this, economies of scale is helpful in
minimize cost and also promote an economic development. In order to making business
successful of Marks & Spencer, globalisation plays an essential role because it helps in target
new market, developing positive communication among two countries, promote economic
growth etc. Through conducting business at international level, Marks & Spencer company
minimize poverty rate along with unemployment. In addition to this, globalisation develops
negative as well as positive impact on business.
Positive impact of globalisation in success of Marks & Spencer business mention below:
Rise in technology- Technology is one of main competition tool and it is also helpful in
enhancing services as well as products of firm. In this present time period, globalisation is
helpful in rise in technology. In order to enhancing sales, it is necessary for Marks & Spencer to
use advanced technology for product quality as well as sales. In addition to this, globalisation has
enhanced technology speed and improvement. It is helpful in provide the better opportunities to
business so that it can make successful at international level. In addition to this, technology is
main competition tool and quality of services or products, it has maximised technological
transfer speed along with make improvement in technological quality.
Employment- Globalisation is helpful in provide the better employment opportunities to
people. It creates outsourcing concept and provide work like accounting marketing, software
support etc. to people in different countries. From this, their living standard will be better and
they can purchase needy things.
Information transfer- Under this, information is valuable and expensive production
factor in existing environment. Information can exchange and transfer from one country to
another in an easy manner. If Marks & Spencer have chance to use information and knowledge
then it can adopt global changing in an effective manner.
Negative impact of globalisation
Competition- Under this, globalisation leads to enhanced competition in the business. It
can be related with cost of service or product, technological adaption, target markets and many
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others. If Marks & Spencer company will develop its products in less cost then it will be helpful
in enhance its market share.
Environmental damages- Globalisation has led to be enhanced production for the
business in context to meet with global demand. In this, enhanced production is related with
natural resources which are used and it can used up before they are regenerated for negative
impact on environment. In some of the countries, there are no rules and regulations related to
environment so it develop negative impact. On the other hand, organisations leave their countries
for the purpose of set in other countries to take benefit of tax regulation to produce those
products which are harmful for environment.
Complexities Marks & Spencer face at the time of globalise its business
On the basis of opinion of Jethwani (2017) it has been stated that management adapts as
well as interacts global environment in various forms such as social structure, culture,
technology and many others. Concept of globalisation has changes people mindset and
advancement in technology make the people to feel in control and empowered. It is an ongoing
procedure through which the regional societies, cultures and economies have integrated by
globe-spanning trade and communication network. In addition to this, globalisation process
consist rapid change in technology that make global interaction possible, transportation
developments etc. Some complexities which Marks & Spencer can face during making business
globalise mention below:
Fluctuations in costs- Under this, globalisation leads to make fluctuations in costs. The
cost of products in each country are different from the each other. If cost of goods will be less
then large number of people will be attracted towards it. In addition to this, if Marks & Spencer
will provide its products in another country then it will need to reduce cost of its services and
products.
Costs- In business, cosy is increase with the globalisation. For reaching to international
audience, company will use internet. For company, training and research programme are more
expensive because in order to conducting them, more cost of company is involved. Before
conducting the business operations in other countries, Marks & Spencer will need to conduct
research to know about the preferences of consumers, existing products, competitors etc. On the
other hand, it is necessary to provide training to those employees which are hiring or selecting
for international business operations. Through this, they can deal with international clients.
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Trade imbalances- In this, global trade has developed but there is more trade imbalances.
Some of the countries are running the big trade related surplus and these kind of imbalances are
developing pressure as well as tensions in context to introduce the protectionist policies like new
form of control import.
Unfamiliar culture- The culture of every country or organisation are different from the
each other. The unfamiliar culture develops negative impact on business of Marks & Spencer
when it is conducting its business at international level or other country. When company is going
to making its business globalise, then it is necessary for it to know about the culture and
environment in which people interact with each other. For making business successful, it is
essential to overcome from cultural challenges.
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CHAPTER 3: RESEARCH METHODOLOGY
Research methodology refers to specific techniques or processes which are used to
determine, select, process and also analyse information regarding topic. This section of research
provides effective guidelines for investigator to finish research with in given period of time. It is
helpful in evaluate overall reliability as well as validity. Mainly, it is uses to gather data or
information for purpose of making business decisions in better manner (Kaur and et. al., 2014). It
consists interviews, publication research, survey, interviews and some of the other techniques to
include present as well as historical information.
Type of Investigation
These are processes, techniques or strategies which use in data collection or an evidence
for analyse new information or develop better understanding regarding topic. There are two
different kinds of research methods qualitative and quantitative. The qualitative data is measured
in terms of quality or theoretical basis. This method is helpful in support in- depth understanding
of situation. It consists less sample of participants so that there will not be any issue faced by
researcher at the time of conducting investigation. As comparison to quantitative method, it is
time- consuming. Mainly, qualitative research is used for gain understanding of the underlying
opinions, reasons etc. On the other hand, quantitative method consist numerical analysis. It is
based on the data that can be measured in terms of numbers. It is systematic investigation of the
observable phenomena through mathematical, computational and statistical techniques. Among
both methods, researcher will use qualitative method because it is helpful in provide the
theoretical description of specific area in detailed manner.
Research Approach
It is procedure or plan that consists steps in wider assumption in method of data
gathering, analysis and also interpretation. It is helpful in addressing specific issue of research
area. There are two different kinds of research approaches such as inductive and deductive. In
inductive research approach, new theories are developed by creation of the hypothesis. It is based
on qualitative research method and can use research questions to narrow scope of study. On the
other hand, deductive research approach is based on quantitative method and it is based on the
causality. The research approach that is selected for conducting investigation is inductive
because it is based on qualitative method and information is collected in detailed manner.
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