The Effects of Globalisation on Marks and Spencer's Business Growth

This report investigates the impact of globalisation on the business growth of Marks and Spencer (M&S). It begins with an overview of globalisation, its background, and rationale, setting the research aim to explore globalisation's role in large-scale companies like M&S. The objectives include understanding globalisation, evaluating its benefits and drawbacks for M&S, and analyzing its influence on business growth. The report poses research questions addressing the importance of globalisation, its advantages and disadvantages for M&S, and its influence on business growth. A comprehensive literature review examines the concept of globalisation, its importance, and its effects on businesses like M&S, addressing benefits, drawbacks, and cultural considerations. The research methodology includes a qualitative approach using interpretivism and a descriptive research design. Data collection methods involve primary and secondary research, with sampling using a random sampling technique, and ethical considerations are addressed. The report also identifies limitations and provides a conclusion and recommendations for future research, along with a reflection on alternative research methodologies.

UNIT 11. RESEARCH
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................4
Overview of Research.................................................................................................................4
Background of Research.............................................................................................................4
Rationale of Research.................................................................................................................4
Research Aim..............................................................................................................................5
Research Objectives....................................................................................................................5
Research Questions.....................................................................................................................5
Timescale....................................................................................................................................5
LITERATURE REVIEW................................................................................................................6
Influence of globalisation for Marks and Spencer in its business growth..................................7
RESEARCH METHODOLOGY.....................................................................................................9
Type of Investigation..................................................................................................................9
Research Philosophy...................................................................................................................9
Research Design..........................................................................................................................9
Data Collection............................................................................................................................9
Sampling...................................................................................................................................10
Ethical issues.............................................................................................................................10
DATA ANALYSIS AND INTERPRETATIONS.........................................................................11
DISCUSSION................................................................................................................................18
CONCLUSION AND RECOMMENDATIONS..........................................................................20
Conclusion.................................................................................................................................20
Recommendations.....................................................................................................................20
REFLECTION & RECOMMENDATION FOR ALTERNATIVE RESEARCH
METHODOLOGY........................................................................................................................21
Reflection..................................................................................................................................21

Alternative Research Methodology...........................................................................................21
REFERENCES..............................................................................................................................22

INTRODUCTION
Overview of Research
Globalisation is basically a process which deals with people, products as well as ideas
spread throughout world that spurring integration and interaction among economies and
government of globally. This is basically developed to encourage communication technology.
The globalisation is a systematic process which primarily involves interaction as well as
integration which is related with cultural and social aspects (Bende-Nabende, 2017). However,
expansion witnessed in global market essentially aids to create liberalise activities through which
exchange of funds as well as services is done. It accelerates and expands exchange of
commodities and ideas over the vast distances. The globalisation is helpful in increase living
standard through providing the better job opportunities to people.
Background of Research
Globalisation is explained as the changes in era wherein people are getting ahead from
self-contained areas in an incorporated manner. However, the process of globalisation basically
involves changing business activities which are related to single country and operates in many
others (Zehir, Köle and Yıldız, 2015). Marks and Spencer is multinational retailer that specialise
in selling of the home products, food items and clothing (Bendell, 2017). This company have
more than 1400 stores in 57 countries and also over 50 international websites. Major goal of
respective company is to meet expectation of company's potential by supplying wide range of
products. It is one of the most successful organisations due to providing the high quality goods.
Globalisation helps Marks & Spencer is potentially aim to expand its growth rate at global level.
Rationale of Research
This report aims to cover role of globalisation over the large organisations in context to
business growth. This present report aids to enhance skills as well as core competencies of a
learner in order to enable to effectively understand investigation in significant manner. It
provides an in- depth investigation about the particular area for gaining better understanding.

Research Aim
The research aim for current study is “To investigate role of globalisation over large scale
companies in terms of business growth”. A case on Marks and Spencer
Research Objectives
 To understand the concept of globalisation.
 To evaluate the benefits and drawback of globalisation for Marks and Spencer.
 To analyse the influence of globalisation for Marks and Spencer in its business growth.
Research Questions
 Why the globalisation concept is important?
 How globalisation provides benefits and drawback to Marks and Spencer?
 How globalisation Influence on business growth of Marks and Spencer?
Timescale

LITERATURE REVIEW
Literature review is an important part of research that provides an in- depth information
about the particular area. It is comprehensive summary of the previous research on specific topic.
It aims to provide hypothetical base for an inquiry that aids in determine quality of research
(Benería, Berik and Floro, 2015). Information is collected by making use of secondary which
primarily includes the sources which are already collected. It majorly includes articles, books,
journals and many other similar aspects.
Globalisation concept is important
As per the view of Beverly bird and Carol Kopp (2019) Globalisation is described as the
global motion towards financial, communities as well as economies combination. It is spread of
the technology, culture, products and jobs across borders. It is mutuality of the nations close to
world that fostered by the free trade. Globalisation presents better opportunities to enhance
prosperity and assure the better jobs. It helps in bring the wide range of products at lower costs.
It provides opportunities for company to gain high efficiency and the productivity level. Through
globalisation, company provides the better job to company so it can conduct the business
concern at worldwide level. Through this, firm can able to attract the new target market and gain
attention of large number consumers (Bhardwaj, 2016). The organisations gain competitive
benefit by using globalisation. They can minimize operating cost through production in abroad,
they can able to purchase the raw materials in less cost due to removal of tariffs. It is related to
the enhanced proportion of social, cultural and economic activity that carried out across the
national borders. On the other hand, main focus of globalisation was on economise side of world
like international capital flows, trade and the foreign direct investment but now it has been
enlarged to consists wide range of the areas for an instance media, political, biological factors
and socio- cultural. With enhanced globalisation, development of culture, ideas and the
international trade developed automatically.
As per opinion of Caroline Duncan (2018), Globalisation is free movement of products as
well as services that are developed by workers around world through seamless as well as
integrated way (Yeung, 2017). It is related to the process of enhanced co-operation and

segregation of several international systems, which consists the national economies which
becomes incorporate.
It is a better way wherein proper method of exchange of goods as well as services is essentially
followed. It means that Marks and Spencer can be effectively manufacturing their potential
product in order to significantly gain competitive business advantage. When company specialise
then there are many benefits fain from the trade such as provide goods of consumers at minimum
cost, high competition etc. When the boundary line get minimal restriction around world, group
incline to move to place where they can gain improved opportunities (Ceniga and Sukalova,
2015). In present era, Marks and Spencer can its business at which operates at international level
as well as it aids to provide the better job opportunistic to local people. It helps in enhance their
living standard and high growth rate.
Earnings changes- The large number of organisations accessing the overseas
outsourcing opportunities the wages has reduced for several employees. Marks and Spencer is
able to provide the services and products at less cost so that living standard of people can be
enhanced.
Drawbacks of Globalisation for Marks and Spencer
Cultural rifts- Main disadvantage of company because cultural barriers pose the more
threat to the global business. If employees will not have idea about the culture of other country
then they cannot perform any business activity. Marks and Spencer needs to give the information
about different culture of other country for gaining the competitive benefit. It aids to enhance
knowledge of workers in such a way that they work with full potential so the goals are
effectively accomplished. (Charles Jr, Schmidheiny and Watts, 2017).
Harmful Effects of Consumerism- It produces the consumerism. The group of people
who are attracted through unique advertisement and products want to purchase them. They are
not to be to earn the money through unfair ways, it results in the enhancing corruption and also
social evils.
Influence of globalisation for Marks and Spencer in its business growth
On the basis of Mike Myatt (2018) Globalisation at Marks & Spencer has helped in target
the new consumers from different environment which helped in develop the brand image and
also grow business. As Marks & Spencer is a big sized business which provides high quality of
merchandise to consumer keeping in mind demands as well as preferences. It helps in pulling the

ample size of consumers in order enhance growth rate of an organisation. The main objective of
the globalisation is to provide the benefit to individual economies around world through making
the market effective, limiting the military conflicts etc. When Marks & Spencer is going to
conduct its business operations at the global level, then its main focus on targeting the new
market and provide its goods at the large scale (Crane and et. al., 2019). It develops the positive
influence on growth of business.

RESEARCH METHODOLOGY
Type of Investigation
Research project is supported on particular type that furnishes the detailed content
regarding specific research field. The research methods are of two different types like
quantitative and qualitative in nature. Present research is effectively based on qualitative method
that helps in provide the better analysis about particular area (Hall, 2015). It aims to identify
content regarding a particular area in an effective and significant way.
Provides the theoretical information regarding particular subject area in an effective manner.
Research Philosophy
This part of research methodology is includes as most important as it aids an investigator
in giving appropriate guidelines to provide accurate information with the help of analysing
opinions of different writers. It is categorized into different which includes interpretivism and
positivism. In this investigation, researcher has been use the interpretivism research philosophy
because it is better for the qualitative research and gives proper support to the descriptive
analysis on particular area (Hirst, Thompson and Bromley, 2015).
Research Design
It is described as the frameworks of techniques and methods which selected through an
investigator to be combine different research components to resolve issues in an effective
manner. There are three different research design such as exploratory, descriptive and
experimental (Wood and Logsdon, 2017). In this given research, descriptive design has been
applied through an investigator as it provides the support to qualitative research. It is helpful for
analysing the qualitative investigation in significant way.
Data Collection
It is explained as manner wherein collection as well as analysation of content on the
interested variables in defined manner. It is systematic process of gating information regarding
objective from the chosen sample (Vahlne and Jonsson, 2017). Primary as well as secondary
research is two important methods through which data collection is essentially done. Both of
these methods are most important and give the better information for get the positive outcomes.
In this report, primary method has been used for developing a questionnaire related to specific

subject. On the other hand, literature review has been based on secondary method and gives the
detailed explanation about particular area.
Sampling
It is an action of taking the samples for analysis. It is small set of the data that selected
from large size group through using predefined method of selection. Different methods of
sampling are probability and non- probability method. In probability sampling, sample objects
are choose from, population that based on probability theory. Non- probability sampling methods
use direction of an investigator of choosing sample. There have been 30 respondents selected by
using the random sampling in probability method (Kaufman, 2015). The reason behind selecting
this method is that it is better method to choosing sampling from population of interest. It
represents target population and also eliminates the sampling bias.
Ethical issues
There are various ethical issues which require to face through an investigator while
performing study. It is related to maintaining confidentially of gathered data or information and
keeping private. Under this, it is duty of an investigator to maintain the data private and should
not be leaked. The subject of research should not be sensitive and investigator should
communicate the findings of research to selected respondents (Wirtz, Tuzovic and Ehret, 2015).
What are the limitations for your research project?
This research is based on the role of globalisation over large scale companies in terms of
business growth. It helps in provide the detailed description about the particular subject area in
an effective manner. The main limitations of this research project are time and cost. Both are the
main issues which researcher face in conducting the research. They do not have the proper time
for conducting all the research related activities. On the other hand, there has been more cost
involved. So, these both are the major issues which need to be resolved through a researcher.

DATA ANALYSIS AND INTERPRETATIONS
Questionnaire
Name:
Age:
Gender:
Address:
Q1) Are you aware about the practices of globalisation in relation of business?
a) Yes
b) No
Q2) Does globalisation assist Marks & Spencer to enhancing the growth of organisation?
a) Yes
b) No
Q3) What are the advantages of globalisation for Marks and Spencer?
a) Free Trade
b) Enhanced investment
c) Enhanced economies of scale
Q4) Does globalisation develops positive effect on making an organisation successful at
global level?
a) Yes
b) No
Q5) What is the influence of internationalization for Marks and Spencer on its company's
growth?
a) Economies of scale
b) Location flexibility
c) Rise in Technology
Q6) What resources company should have to conduct the business operations at
international level?
a) Human resources
b) Financial resources
c) Technological resources