Globalisation's Influence on Marks & Spencer's Business Success

This research report investigates the impact of globalisation on business success, using Marks & Spencer as a case study. The report begins with an introduction to globalisation, its impact on businesses, and the rationale behind the study. It explores the benefits of globalisation, such as economies of scale, lower costs, and increased competition, while also examining the global requirements for companies like Marks & Spencer, including advanced technology and a skilled workforce. The report delves into the impact of globalisation on Marks & Spencer’s success, highlighting increased market access, cheaper goods, and technological advancements. It also addresses the complexities faced by the company during globalisation, such as cultural differences, financial control issues, and price fluctuations. The research methodology includes a qualitative approach, and the literature review provides insights into the concept of globalisation and its benefits. The report concludes with reflections on alternative research methodologies and the overall significance of globalisation in driving business success.

Research Project

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
CHAPTER 3: RESEARCH METHODOLOGY ............................................................................6
CHAPTER 4: DATA ANALYSIS AND INTERPRETATIONS................................................10
CHAPTER 5: RESERACH OUTCOMES....................................................................................22
CHAPTER 6: REFLECTION & ALTERNATIVE RESEARCH METHODOLOGY.................23
CONCLUSION .............................................................................................................................23
REFERENCES..............................................................................................................................24

TOPIC: GLOBALISATION CAN DRIVE BUSINESS SUCCESS
CHAPTER 1: INTRODUCTION
1.1 Research Overview
Globalization is a mechanism by which corporations and many other organizations grow
their global impact. This is a term that is used to explain social, economic and political
interaction across political and cultural boundaries. It is considered through some as form of
expansion of capitalist that change desegregation of the national as well as local economies in to
unregulated and global economy. Generally, it is a phase of economic integration and interaction
linked to cultural and social dimensions (Asongu and De Moor, 2017). In this sense,
globalization means opening up nationalistic and local viewpoints to the larger viewpoint of an
integrated and autonomous world with the free flow of goods, services and resources. Aim of
globalisation is to make secure the social- economic development as well as integration of people
in world through flow of knowledge, services etc. outside the boundaries.
1.2 Research Background
Globalisation necessary concept that has became main aspect in the business from last
few decades. It impacts on organisational life, environment, economy and social group. Under
this, globalisation is seen as active and conscious procedure of expand the business across
borders of states. Globalisation seeks to transform the existing international economic system in
order to unified global economies system (Auer, Borio and Filardo, 2017). The Globalization
seeks to ensure the benefits of tree trade, fair participation in sustainable growth and free market
access for all the people. This helps for large as well as small business firms to enhancing
business operations, and attain competitive advantages.
Marks & Spencer is a British Multinational retailer and its headquarter is in Westminster,
London. This firm is specialised in selling the clothing, luxury food items and home goods. The
aim of this firm for making the business globalise for gaining the high revenue and attaining the
competitive advantage at international level (Bende-Nabende, 2017). Marks & Spencer company
considered its customers as primary concern and its main focus on attracting more people
through providing goods and services on the basis of their demands at wider scale. On the other
hand, motive of this company is to develop awareness about its offerings at international level in
order to maintain the better brand image at international and domestic market.
1.3 Rationale
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Present investigation taken in to consideration on the “Globalisation can drive business
success.” Globalisation is wider area that performs effective role in order to developing business
functions in significant way. Reason for doing present investigation topic is to creating a better
knowledge base of a person in domain of importance of globalisation. Present investigation
assess in give relevant or accurate details in context to necessary components of globalisation
within business operations. It is helpful in enhancing knowledge base, skills of an individual
regarding conducting an investigation (Cabello and et. al., 2016). On the other hand, another
reason of conduct this investigation is to develop proper theoretical framework that assess in
analysing globalisation consequences and its impact on making the business successful at
international level.
1.4 Aim
“To identify importance of globalisation and its impact on making business successful.”
A study on Marks & Spencer.
1.5 Objectives
 To understand the concept of globalisation and its benefits on Marks & Spencer.
 To assess the current global requirement for Marks & Spencer.
 To evaluate the impact of globalisation in success of Marks & Spencer.
 To determine complexities which Marks & Spencer face at the time of globalising its
business.
1.6 Questions
 What is globalisation concept and also its advantages to Marks & Spencer?
 What is current global requirement for Marks & Spencer?
 What is impact of globalisation in success of Marks & Spencer?
 What are complexities which Marks & Spencer face at the time of globalising its
business.
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CHAPTER 2: LITERATURE REVIEW
This is an necessary part of study and is regarded as a basic review on particular field of
the published sources. This refers to the scholarly paper which integrates current knowledge by
including of the relevant findings and providing the theoretical contribution to the particular
subject area. In this part of research, secondary data is used and collected from different sources
for an instance internet sources, books, articles, magazined and others. These all will help in
gather relevant information and provide positive outcomes.
2.1 Concept of globalisation and its benefits on Marks & Spencer
On the basis of Pettinger (2017) it has been concluded that Globalization is a phase of
growing, spreading and also rising industry, technology, and services worldwide. It is related to
the growth of the various companies into global markets. Globalisation is helpful for business to
enhance connectivity as well as interdependence of business in worldwide markets. Marks &
Spencer is a biggest retailer and this has around 150 stores in around 30 countries consisting 130
franchises which operating across globe. The core objective of this company in making business
globalise in order to meet with expectation of consumers. Advantages of Globalisation mention
below:
Economies of scale- Under this, domestic monopolies will face the international
competition. It leads to more reduction in cost of customers. Globalization helps Marks &
Spencer to understand in the light of economies of scale that it can reduce costs that help sustain
the country's economic growth (Wright, 2016).
Lower costs- Globalisation makes easier for firm to outsource part of production process
to other countries with the reduced labour costs. In addition to this, Marks & Spencer can use of
latest technology in order to communicate with people in all; around the world and aware them
about the available or and innovate products.
Greater Competition- More profitability can gain through Marks & Spencer firm with
the help of enhancing skills, sharing information, ideas and using advanced technology across
globe. Through this, Marks & Spencer can gain the competitive benefits and also cam face
challenges to increase its market share.
2.2 Current global requirement for Marks & Spencer
Globalization is the most important concept in this present era and plays a crucial role in
the growth of organizations of large and small scale. Marks & Spencer is United Kingdom's
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largest British multinational retailer and its aim is to raise the level of business income. On the
basis of KUEPPER, (2018) core aim of Marks & Spencer is to meeting consumers expectations
and also providing them high quality of goods so that they can be attracted. It has wide range of
the return on food items and also earn trust of consumers. In addition to this, there is more
impact of globalisation in formulation of the internationalization strategies. The customers from
different countries are various because of varying culture, income level, economic development
etc. In this case, Marks & Spencer does not use centralised operating strategies instead of
combine with other firms by mergers. This firm is operating its business at global level and
maintaining its brand image and position, various global requirements are mention below:
Advance technology- It is an important aspect that is necessary to considered through
companies in order to maintain trading options of company in an effective manner. In modern
era, technology has wider impact on trading functions and operations of an organisation. Marks
& Spencer execute the high technology and tools for maintaining production function of
company. This firm uses the retail technology that permit retailers for examine sales trends and
also match them with needs of consumers (Sutcliffe and Glyn, 2019).
Skilled workforce- Under this, it is necessary for company to maintain its workforce in
context to operate functions of business. The Marks & Spencer is large size firm and this operate
business at international level so it manage its workforce effectively and hire the skilled and well
qualified staff members.
2.3 Impact of globalisation in success of Marks & Spencer
On the basis of opinion of Bhasin (2019), globalisation is process by which interaction
and integration of countries, people and companies across globe. Globalisation impact in making
the business successful of Marks & Spencer mention below:
Gives Access to a Larger Market- Through globalisation, Marks & Spencer company can
enhance its customer base and target new market place in other countries. It will help in enhance
sales as well as earn more profit.
Provides Cheaper Goods for Consumers- Due to globalisation, many of business
organisations are moving to those areas when the production cost is low. Through this, firm is
able to provide its goods to consumers on minimum cost. From this they can be retain at market
place and enhance profitability (Rupert and Smith, 2016).
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Technology- It is based on availability of resources through Marks & Spencer with an
ability of attain development in technology for make competitive in the global market. Company
can interact with its customers and enter the new market with the help of using technology. It
will help in generate more revenue and making business successful.
2.4 Complexities which Marks & Spencer face at the time of globalising its business
According to TVERBERG, (2013) Globalization gives the economic opportunities in
several different ways, but at the moment of market globalization, Marks & Spencer facing
various complexities. There are some complexities mention below:
Unfamiliar culture- Under this, the culture of every country is differ from each other.
Culture can e related with working, organisational etc. So, it develops main issue when business
will be globalized, and you need to be conscious of another country's culture, learn how people
interact with each other, and many other things.
Lack of Financial Control- This is also a major challenge that can be faced by Marks &
Spencer to retain financial control over its activities, particularly when entering emerging
markets (Michie, 2019). Sometimes, company does not have standardized process with the check
in places to assure about locations like how many of ban accounts local operation have, partner
with the local suppliers etc.
Causes Fluctuation of Prices- Enhanced competition means that the businesses with
better prices win. Because of the competition, costs is fluctuating always.
For an example- UK country has to minimize its costs in order to compete with the cots
for same goods that is coming from different country. The production costs of other country is
less as compare the UK hence it can have minimum cost. From this, there will be negative
impact developed on profit of company.
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CHAPTER 3: RESEARCH METHODOLOGY
Different methods or procedures are used mainly to assess, process and interpret
knowledge on particular research topics. On the other hand, it allows an investigator to critically
evaluate reliability as well as validity of study. To collect data , there are various approaches and
methods applied through an investigator (Colen and Swinnen, 2016).
3.1 Type of Investigation
It is an imperative exploration work section and potential obligation of researcher
examine type of an investigation as to move ahead towards the right direction. Under this,
qualitative and quantitative are two different research methods:
Qualitative method- It emphasizes the collection of information by qualitative means and
is calculated in context of quality or theoretical basis according to that data. This is concerned
with analysis, recording and also attempting to uncover the deeper meaning as well as
significance of experience.
Quantitative method- It applies primarily to the positivist framework. It consists of
collecting and transforming the data in numerical form so that the static calculations can be made
and relevant conclusions can be drawn (Krugman, 2017).
Among both methods, investigator use qualitative research method because this gives
theatrical framework and also give the in- depth information concerned with the subject area.
3.2 Research Philosophy
This applies to the assumption as to how phenomenon data should be obtained, analysed
and also used. It reflects views and opinions of writers and authors which are providing the
information as per knowledge base on particular area. Under this, two different types of research
philosophies here which are Interpretivism and Positivism.
Interpretivism- It is based on the understand nature of human and their roles are varying
as social actors. Under this, researcher tends to adopt qualitative means an order to accumulating
data along with conduct data analysis in an effective manner.
Positivism- It seek towards to determine, measure and also evaluate any of phenomenon
and to give the rational explanation in a better manner (Kollman, 2016).
From both philosophies, investigator has been used interpretivism philosophy because
helps in analyse the collected information.
3.3 Research Approach
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This is a mechanism that considers measures of the broader assumptions to the method of
comprehensive data collection, analysis and interpretation as well. It gives researchers clear
guidance to use an inquiry in the right way (Hopper, Lassou and Soobaroyen, 2017). Under this,
inductive and deductive are two research approaches.
Inductive research approach- This is generally associated with qualitative investigation
and will also use research related questions for the narrow study scope. It permit a researcher to
provide subjective reasoning.
Deductive research approach- It is linked to the creation of the hypothesis that is
primarily based on current theory and design of successful research strategy to test the
hypothesis in context. This approach depends on a quantitative framework, which is often used
mainly to draw a rational conclusion.
In conducting present investigation, researcher uses the inductive research approach
because this is an effective method of providing the comprehension about the specific subject
field.
3.4 Data collection
It refers to way or method of collecting information about particular research area.
Investigator collected the information from various sources which can provide the relevant or
accurate information. Two different data collection methods mention below:
Primary data- In this, data and information is gathered for the first time. Under this, data
is of an original nature and is also unique to the study research issue. To collect the primary data,
there are different sources which can be used for an instance questionnaire, observation etc.
Secondary data- Data and information is already being gathered by a researcher. This is a
time-consuming and less costly data collection method (Hirst and Thompson, 2019). The various
sources that can be used in collecting secondary data are books, papers, journals, etc.
In conducting the investigation, there has been questionnaire used to collect data from
using primary data collection method.
3.5 Sampling
It is explained as method used to evaluate statistics in which the predetermined results are
taken from a large population. It is collection of subsets of individuals from the statistical
population in order to estimate characteristics of the entire population. Researcher selects 40
respondents under this, using random sampling technique since it is an objective surveying
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technique. On other hand, the chosen respondents are employees which are working in company
(Gygli and et. al., 2019).
3.6 Timeline
It is most necessary aspect of research as it plays an essential role in completing
investigation with in specific period of time. In this, tasks are divided according to set period of
time so they can be achieved in a proper way (Gygli and et. al., 2018).
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CHAPTER 4: DATA ANALYSIS AND INTERPRETATIONS
Data analysis is explained as the process of cleaning, reviewing, modeling and also
transforming data with the goal of finding better and more useful data, effective decision making
along with informing conclusions in a better manner (Cramer, 2017). It is an act of getting the
useful decisions out of information. In this, an investigator analyse collected data and know
about its effectiveness as well as efficiency.
QUESTIONNAIRE
Name:
Age:
Gender:
Q1) Do you have any knowledge about the idea of globalisation?
a) Yes
b) No
Q2) What advantages Marks & Spencer can get from globalisation?
a) Economies of scale
b) Lower costs
c) Greater Competition
Q3) In which manner the globalisation affect on business success?
a) Positive
b) Negative
Q4) What are the important resources needed for making the business globalise?
a) Human resource
b) Financial resource
c) Technological
Q5) Is globalisation help Marks & Spencer to gain competitive benefit at global level?
a) Yes
b) No
Q6) What are current requirement of Marks & Spencer for conducting or maintaining its
operations at international level?
a) Skilled Workforce
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