Analysis of Globalisation's Impact on Business: M&S Case Study
VerifiedAdded on 2023/02/01
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This report delves into the effects of globalization on business growth, using Marks and Spencer as a case study. It begins by outlining the research aims and objectives, which include understanding the importance of globalization in increasing business growth, analyzing its benefits and drawbacks for an organization, and evaluating strategies for international expansion. The research methodology involves data analysis, focusing on the role of globalization, the challenges faced by M&S in emerging markets, and the employment opportunities it provides. The report examines themes like the role of globalization, challenges faced by M&S in new markets (political influence, cultural indifference, and technological change), and the positive impact on employment opportunities. The conclusion highlights how globalization enables companies to connect with customers and adapt strategies based on their needs. Finally, the report references relevant academic sources.
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