Analysis of Globalisation's Impact on Business: M&S Case Study

This report delves into the effects of globalization on business growth, using Marks and Spencer as a case study. It begins by outlining the research aims and objectives, which include understanding the importance of globalization in increasing business growth, analyzing its benefits and drawbacks for an organization, and evaluating strategies for international expansion. The research methodology involves data analysis, focusing on the role of globalization, the challenges faced by M&S in emerging markets, and the employment opportunities it provides. The report examines themes like the role of globalization, challenges faced by M&S in new markets (political influence, cultural indifference, and technological change), and the positive impact on employment opportunities. The conclusion highlights how globalization enables companies to connect with customers and adapt strategies based on their needs. Finally, the report references relevant academic sources.

RESEARCH
PROJECT

Table of Content
 Introduction
 Aims and Objectives
 Research question
 Data analysis
 Conclusion
 References

Introduction
Globalisation define as the communication and interaction of an
economy with all other economies in the world. This type of
interaction occurs from financial transaction, trade, politics,
production and many more. With the advancement and invention of
new or innovative technologies in the field of transformation and
interaction through globalisation.

Aims and Objectives
Research Aim:
“To identify the benefits and drawbacks of global business
environment for multinational organisation”. A case study on Marks
and Spencer.

Cont...
Research Objectives
 To understand the importance of globalisation in increasing
business growth.
 To analyse the benefits and drawbacks of globalisation for an
organisation.
 To evaluate various strategies through which M&S can easily
expand their business operations at international level.

Research question
 What is the importance of globalisation in increasing business
growth?
 What is the benefits and drawbacks of globalisation for an
organisation ?
 What are the various strategies through which M&S can easily
expand their business operations at international level ?

Data analysis
Theme 1: Role of globalisation
Yes No
0
5
10
15
20
25
30
30
10
Column B

Cont...
Theme 2: Challenges faced by Marks and Spencer while enter in the new
emerging market place
15
15
10
Political influence
Cultural indifference
Technological change

Cont...
Theme 3: Globalisation assist in providing large number of
employment opportunities
Agree Disagree
0
5
10
15
20
25
30
35
35
5
Column B

Conclusion
Globalisation is the method and tool which help company in reaching with
desired customers who are buying their products and services. This will
assist them in analysing and examining various buyers needs and wants as
per this they are make proper modifications. It is used for adopting various
strategies and methods that can helpful in getting accurate results or
outcomes. There are various advantages of globalisation which assist firm
in providing large number of employment opportunities.

References
Noe, R.A., 2017. Human resource management: Gaining a
competitive advantage. New York, NY: McGraw-Hill Education.
Namada, J.M., 2018. Organizational learning and competitive
advantage. In Handbook of Research on Knowledge Management
for Contemporary Business Environments (pp. 86-104). IGI
Global.

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