Analysing Globalisation's Effects: Marks & Spencer HR and Marketing

This report investigates the impact of globalisation on the HR and marketing functions of Marks & Spencer (M&S). The study, structured around a project management plan, explores the positive economic, ethical, and cultural influences of globalisation on M&S's operations. The report outlines the aim and objectives, research methodology (qualitative, deductive approach), and data collection methods (primary data via questionnaires). The findings, based on survey responses from HR and marketing managers, reveal that globalisation impacts the marketing function, improves the HR function by enabling the recruitment of skilled candidates, and presents challenges related to tax, cultural differences, and communication. The report concludes with recommendations for overcoming these challenges and adapting to the global market.

MANAGEMENT A
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
TOPIC..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Background of research...............................................................................................................1
LO1..................................................................................................................................................1
Aim and objectives......................................................................................................................1
Project management plan............................................................................................................2
Work breakdown structure and Gantt chart................................................................................4
LO2..................................................................................................................................................6
Research methodology................................................................................................................6
LO4..................................................................................................................................................7
Reflection....................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

TOPIC
The positive economical, ethical and cultural globalisation impact on Marketing and HR
functions in an organisation.
INTRODUCTION
Background of research
By globalisation companies can interact with people, government and companies of
different countries over the world. The globalisation is representing the interdependence of
economies, culture and ethics which are affected by trading through different geographical areas
(Findikli and Rofcanin, 2016).
The report will lay emphasis on the Marks and Spencer for the current study. The Marks
and Spencer is multinational retail company of Britain. The company sells the home products,
food products and clothing of high quality. This research will cover in order to ascertain positive
impact of globalisation in accordance with economical, cultural and ethical for the marketing and
HR department of the company Marks and Spencer.
The researcher will evaluate the globalisation actually positively influenced the
marketing function as well as HR function. Also, the researcher will determine the increase in
profitability of the Marks and Spencer Group plc.
LO1
Aim and objectives
Aim
“To determine the positive cultural, economical and ethical impact of globalisation on
HR and marketing functions within the organisation. A study on Marks and Spencer group plc”
Objectives
 To identify economical, ethical and cultural impact of globalisation on businesses.
 To evaluate the effect of globalisation on HR and marketing function in Marks and
Spencer.
 To understand the challenges face by HR and marketing department of Marks and
Spencer due to trading in global market. To recommend ways by which corporations could overcome these challenges face by the
department of Marks and Spencer.
Research questions
1

1. What is the impact of ethical, cultural and economical on globalisation of business of
Marks and Spencer?
2. How marketing and HR function effects by globalisation in Marks and Spencer?
3. What are the challenges faced by HR and marketing functions due to operating in global
market?
4. What are the recommendations to overcome these challenges?
Rationale
The reason for preparing this research report is due to the current trend which is currently
adoptable by many companies. Also, the researchers individual interest is behind the preparation
of research report. The researcher want to increase their understanding as well as knowledge in
globalisation.
Project management plan
It is a plan which is an approved document that help in defining, controlling, monitoring
and execution of project (Brown and Knudsen, 2015). The researcher will formulate this plan of
project management for analysing the input of stakeholders of project. The key components are
as follows :
Scope
The scope of preparing this research is to evaluate individual interest
and to gain the knowledge of current trend of globalisation. It will
play a critical role in developing better marketing and HR functional
activities.
Cost
The researcher before starting the project formulation need to prepare
budget which is based associated cost for the entire project. The
researcher will require £1250.
Time
The researcher need to allocate their task in accordance with time it
need to be taken for completion (Debroux, 2017). The researcher
may take extra time for generating outcome of study but the
reliability and viability of research will be managed.
Risk There is a high degree is risk associated with the formulation of
research. The researcher analyse and identify the risk on the
occurrence of risk probability. The evaluation of risk is important for
2

the execution of a successful research. The risk is high of elements
such as data theft, research injury, data loss, etc.
Communication
The communication is important for executing a research project. The
researcher will use telephones, e mails, etc. in order to execute
successful communication during formulation of research project.
Resources
The researcher will use stationary, laptop for executing this research.
Also, the financial resources will be adopted by researchers for
proper analysis of research topic.
Quality
The researcher will maintain reliability and viability in the research
project. It is important for the researcher to maintain quality for this
the researcher will ensure the information they collect must be
relevant as well as authentic (Caesar and Cahoon, 2015). Also, there
must be no biasness or personal interest while collecting data by
researchers.
Work breakdown structure and Gantt chart
3

4

LO2
Research methodology
It is a procedure of systematic and logical associated for use at time to gather information
in order to make decisions in business (Fernández, 2015). It is a plan which is scientifically
designed to conduct study of research. Research Methods – The scientific and systematic procedure of compilation,
interpretation, collection of data in order to deal with problems of business. There are two
ways in which research methods can be executed. They are quantitative research methods
and qualitative research methods. The qualitative research is based on attributes of data
collection such as colour, words, emotions, etc (Schutte and Barkhuizen, 2016). Whereas
quantitative research consists of numerical and calculative data. In this research, the
researcher will use qualitative research method. Research Design – It is a method which is used in data collection and analysis of a
problem of research. The research design are of two types. One is conclusive and other is
exploratory. The conclusive research is collected by using a proper data collection
procedure but exploratory doesn't need to follow any procedure while collecting data
(Schutte and Barkhuizen, 2016). The exploratory design of research explores research
area which has some aspects. The researcher will use exploratory research design for this
research. Research Approach – It is an approach which consist steps in data collection, analysis
and interpretation. There are three types of approaches of research. They are abductive,
inductive and deductive. The abductive research is consist of figures and facts. It is a
combination of numerical and cognitive reasoning (Fernández, 2015). Deductive
approach is usually based on developed hypothesis but the inductive approach is not
concerned with hypothesis formulation. The researcher will use deductive approach of
research in this project. Sampling – It is a sample population which is selected from huge set of population. There
are two ways on which sampling can be executed, They are profitability and non
profitability. The systematic, stratified, cluster and simple method are types of
profitability and quota, snow ball, purposive and convenience sampling method are types
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of non profitability sampling (Debroux, 2017). The researcher will use systematic
profitability method of sampling to execute this research. Data Collection – It is a process of collecting data from a relevant source to determine
the outcomes of research topic. The data collection are of two types. Primary data
collection and secondary data collection. The primary data is collected for determining
the original research and it can be collected through questionnaire, interview, etc (Caesar
and Cahoon, 2015). The secondary research is collected from journals, magazines, books
etc., The researcher will use primary data that is a questionnaire will be formulated and to
be filled by managers of HR and Marketing. Data Analysis – It involves identification pattern which are for specific purpose. Data
analysis can be executed in two broad divided ways they are Qualitative and quantitative
(Brown and Knudsen, 2015). The researcher here will use qualitative data analyse to
generate a proper outcome of this research topic.
 Ethical Consideration – The research is prepared in ethical manner. The norms and
standards are properly analysed and took into consideration (Findikli and Rofcanin,
2016). The data and view of recipients that is HR and marketing managers are kept
secret and no misrepresention in data is done for determining outcomes of research.
LO3 appropriate recommendation based on communication and conclusion drawn from find or
analysis.
Theme 1 : marketing function of marks & Spencer affected through globalization.
Particulars Managers of marketing ( 30)
Agree 14
Strongly agree 6
Disagree 6
Strongly disagree 4
Interpretation :- from the above graph and table those thing interpreted that marketing
function affected through globalization because marks & Spencer do business at global level so
competition increasing day by day and this thing affect on marketing. Because technology, cost
and price, target market of organization different from other organization of different country.
6

According to managers of Hr and marketing of questionnaire 14 people agree that marketing
affected through globalization and 4 people strongly disagree. Due to this process organization
has to adopt technologies and strategies so it consume more cost. Marketing also has to provide
different products to customers and spent more money on research of market.
Theme 2: globalization helps in improve improving the human resource function.
Particulars Managers of human resource
Yes 10
No 12
May be 8
7
Agree Strongly agree Disagree Strongly disagree
0
2
4
6
8
10
12
14
16
Managers of marketing ( 30)

Interpretation :- from above table and graph it has been interpreted that globalization
helps in improve human resource function of organization because it recruit different skill and
knowledgeable candidate for improve performance and profit of organization. From research 10
people agree with that globalization improve human resource function. 12 people disagree from
this thing because if they hire people from outside so resident can not get opportunity so 12
respondent not prefer to adopt globalization. 8 respondent not sure that globalization helps in
improve human resource function.
Theme 3 : Recruitment function affect through emergence of globalization.
Particulars managers of Hr
Positively 14
Negatively 8
Neutral 8
Interpretation :- from above graph and table it interpreted that 14 respondent said that
emergence globalization positively affect to human resource management because they can
recruit and hire different skills and efficiency for fill vacant post and they also create effective
ideas for improve performance and profit and productivity. Because marks and Spencer do
8
Yes No May be
0
2
4
6
8
10
12
14
Managers of human resource

business at global level and different countries have different culture choice and wants so
recruitment from all countries has beneficial for organization. 8 managers of Hr and marketing
response negatively about recruit candidates from outside.
Theme 4: marketing and Human resource function of organization has to face challenges due to
do trade in global market.
Particulars managers of Hr
High tax and exchange rate 6
different culture and environment 8
communication issues 10
all of above 6
Interpretation :- from above table and graph it has been interpreted that human resource
and marketing function has to face many challenges due to globalization and 6 respondent said
that high tax and exchange rate is face by these functions because due to globalization it has to
follow different tax and exchange rates. 8 respondent said that different culture has to face by
both function because all countries have different culture. Majorly respondent present
communication issue so that thing is mainly create problem due to globalization because all
9
Positively Negatively Neutral
0
2
4
6
8
10
12
14
16
managers of Hr

countries has different language and for share information and interact language is important. 6
respondent said that all above issues is mainly affected to both functions of organization.
Theme 5: marketing function are becoming advance through globalization.
Particulars Managers of marketing
Agree 12
Strongly agree 10
Disagree 5
Strongly disagree 3
10
High tax and exchange rate
different culture and environment
communication issues
all of above
0
2
4
6
8
10
12
managers of Hr