Globalisation and Business Success: A Case Study on McDonald's

This research project investigates the impact of globalization on business success, using McDonald's as a case study. The introduction defines globalization and highlights its role in international trade, investment, and technological advancement. The aim is to analyze how globalization drives business success, with objectives including defining globalization, identifying its challenges and advantages, and evaluating contributing factors. The research questions explore the definition of globalization, its challenges, driving factors, and advantages. The rationale emphasizes the importance of globalization for business expansion and brand building. The project includes a Gantt chart, Work Breakdown Structure, and project milestones for effective project management. The literature review examines globalization's role in world trade, challenges like job mobility and western dominance, and factors such as technological change and market competition. It also discusses the advantages of globalization, including access to a larger talent pool, diversification, and higher standards. The research methodology outlines both qualitative and quantitative approaches, including inductive and deductive approaches, data collection methods (primary and secondary data), and the use of questionnaires with a sample size of thirty respondents. The project uses both qualitative and quantitative methods to analyze data and interpret results, including a questionnaire to assess respondent perspectives.

Research Project

Research Topic
“To analyse how globalisation can drive business success. A case study on
McDonald's”
Introduction
Globalisation defines as interacting and integrate with people across the countries. It is a
process of driving international trade investment which aid to update technology. The main
markets of globalisation is commodity market, money and credit market, capital market etc.
Companies which can increase their market shares and customer base by expanding their work at
global level (Arnott, 2017). The main benefit of expanding the business at global level is that it
enables a world wide accesses to source raw materials in effective manner. This will help
companies to become cost competitive at domestic and also in foreign market. Through
expanding business it will improve in infrastructure that will improvement in communication,
effective transportation facility, hence in most of metropolitan area will be created comfort
experience to people. Globalisation which drive business by raising economics. McDonald is
leading global food service retailer around the world, it is world's largest food chain. There are
various challenges that are faced by organisations while working in international markets. There
are different barriers which limits an organisation to work effectively. They have to adopt culture
and values of those countries in which they are operating.
Aim
“To analyse how globalisation can drive business success”.
Research Objective
The objectives of this research are mentioned below -
 To determine globalisation
 To know the challenges of globalisation
 To evaluate different factors that leads to globalisation
 To determine the advantage of globalisation for business
Research Questions
 What is globalisation?
 What are the different challenges of globalisation?

 What are the factors that lead to globalisation?
 What are the advantages of globalisation?
Rationale
The topic for this research is chosen as it will help in analysing the concept of
globalisation. Each and every organisation requires to succeed and for this it must expand it's
business and brand name across the world. After doing this project, it will be easy to analyse the
need and advantage of an organisation to expand it's business globally.
My learnings form the research
I have learnt what is the main concept of globalisation and how it affects business
operations of the company. Also I got to learn about various challenges that arise while entering
into foreign markets. I have learnt various marketing strategies that will help in doing successful
business in different countries.
Gantt Chart
Gantt chart is representation of data through a bar chart. It includes time required for
completing different activities of the project (Dixon, and Macdonald, 2018). The concept of
Gantt chart was proposed by Henry Gantt in the year 1910. This representation helps in
determining the relationship between project activities and time. The Gantt chart for this project
is given below-

Work Breakdown Structure
A WBS is key project that is deliverable and helps in dividing activities into manageable
sections. This includes hierarchical decomposition of the work. The WBS is used for defining the
scope of project into manageable chunks of work that project has to initiate.
Milestone of project
A project milestone is defined as task of zero duration which shows an important
achievement in a project. Milestone presents clear sequence of events that is build until project is
complete. This is helpful in knowing how project is advancing. This clarifies how tasks can be
accomplished in given time. They have aero duration as they symbolises an achievement or time
of the project. Task association is major feature of milestone as start and end date of milestone
depends upon start and end date of task.
Time of the project – Each and every project has a start and end date. This helps investigators to
know how task can be accomplished and managed. The time required for completing this project
is around 6 months and qualitative approach is used for completing the project.

LR
From the views of Jänicke, (2017), globalisation is platform where two or more than two
countries comes together with the purpose of trade. Whole world is changing rapidly and become
the part of single market with interdependent production, consuming similar product and services
and responding to the similar impulse. Globalisation have played major role in growth of world
trade in gross domestic product. It also reflect the explosion of foreign direct investment. With
the assistance of globalisation national capital market is increasing rapidly and living standard of
people have been increased. It also help in improving market consumption of goods which are
available form the same companies around the world. The profit and loss from globalisation can
be figure out by three type of channels of economic which are useful for countries as well as for
business. It require time which is crucial for organisation to make more profit and want to
survive for long run. Capital outflow and inflows re important for any country for doing
international trade. It provide mobility and saving in order to distribute among the countries
which have potential of doing business.
As per Macdonald and Marshall (2015), there are various challenges which occur in
globalisation such as job mobility,it is a challenges of global trade system is how to transfer job
such as manufacturing jobs. The people who have less skilled and not have much experience
have tend to losses job in developing countries have often face difficulties finding new job in
respective field. In this situation more people need help in reading job , financial support and
need to minimise tax revenues. Another challenge is western dominance and there is presence of
huge growth in markets but the western countries still hold the international market share. For
instance, organisation like IMF and the World Bank provides simple process which help
individual to avail loan. As it is not universal and applying them on non western countries may
result in loss of money. This has impact the culture and lifestyle of different countries and begin
to loses their distinctive features. It reduce the global diversity more people are moving towards
globalisation. Another problem which occur is that expansion of globalisation will lead to wages
dispensary, labour right, employment practises and the natural environment. It become risk
factor for political government and risk of marginalization.

According to the view point of Macdonald, and Shelley,There are variety of factor which
have been contributed to the process of globalisation such as technological change has
minimized the cost delivering and communicating information . Nowadays it has become easy
for people to transmit thoughts in no time. Web technology have change the face of business and
ease for entrepreneur to make business activity operate smoothly. Many economists believe that
small market are shrinking and unable to sell their product to larger audience. There can be tax
differentiation among two countries this may be beneficial for business. As many state have
advance Forging direct investment system (FDI) which attract more and more business
enterprises towards them. Revenue and profit growth progress global businesses and brands
which have invested significantly in expanding internationally. There are some company which
have proved to be successful at international level and help to middle class people living
standard as well as enhance the economic condition of people. Tariffs are removed so that
enterprise may run smoothly and allocate the resources to improve production activities and to
raise output. Sometimes increase important on some commodities may have adverse effect on
domestic production as they are only the manufacture to fulfil the demand and supply. Another
factor is competition which may increase as more and more companies participate in business
activities.
According to the view point of Marshall.Matthews, Garratt and Macdonald, (2018)
globalisation which encourage producers and customer to benefit from economic sales and
division of labour. There are various advantages of globalisation and some of them are - Ability
to tap into bigger talent pool: The main advantages of globalisation is that due to large
availability of talented resources which aid to remote workforce from any where with internet
connection and best candidate entire world has to offer. More over it helps to explore skills and
talents in effective manner. Diversification: Business now a days increasing diversification
workforce which results to globalised economy. Different locations, travelling and moving in
different countries for work which range to different work ethics and practises with various
religions. Hence there many challenges which brings positive ideas and perspectives into the
workplace. Large Market: Opportunity which opposes new trends including large market and
increases opportunities to specialize. Higher standards: It is important that developed countries
which brings blessing as it increases stand of living that is health and wealth, safety conditions in

working environment. Companies which is developed trends to regulate requirements in their
home countries which transfers expectations and operates in others parts of world. Hence as per
above mentioned advantages of globalisation which helps the company to get skilled and
talented workers and more over it explores new market in effective manner which helps to grow
according to fashion trends.
Research Methodology
Research Methodology
It is techniques which is used to identify, select and analyse information about the topic.
There are various stages that are covered for developing a research strategy. Research onion
provides a effective progression by which research methodology is designed effectively. There
are various approaches of data analysis which are listed below:-
Inductive approach: The researcher collects relevant data for a particular research topic
problem. This research is based on observation and experiences and data and information is
collected through several pattern. Different steps which involve for gathering data and to develop
theory.
Deductive approach: This is theory of developing hypotheses by collecting data to test
hypotheses. A deductive design is made to link between two factors.
Qualitative approach: This research is multi method which focuses on interpretive,
naturalistic approach (Tan, and Macneill, 2015). The main objective is to analyse social reality of
of individuals, groups and cultures. The method which is used in qualitative research are
observation, dairy account, open ended questions and many more. The qualitative research are
generally exploratory and they focus on how and why a particular phenomenon or behaviour is
operated in particular context. The different methods used in qualitative research are daily
accounts, observation of individual, descriptive anthropology, open ended questions, etc.
Quantitative approach: This approach is used to gather for testing a theory and getting
results for supporting it or rejecting it. Qualitative approach which is used to obtain statistical
data for taking effective decisions. Through numerical data it describes relationships, patterns
and connections. The quantitative approach is characterized as the investigation in which
information is gathered in a numeric form and this is define into various aggregation, rank order
or measured in units of measurement.

Data collection: This data collection which includes facts and figures. The two types of
data researches are primary and secondary research. Primary research is which is collected from
respondents through interviews, questionnaires and face to face interaction and many more.
Secondary data is collected from secondary data that is through magazines, newspapers, journals
and many more.
Questionnaire: It is a set of questions which set to understand targeted respondent
perspective towards the research topic.
Sample Size: It means uniform sub set of population. In this research our sample size is
thirty respondent.
In the present research, the investigator has used both qualitative as well as quantitative
methods for evaluating results. Primary and secondary data are used for collecting information
and data for interpreting results through information obtained from the questionnaire.
Questionnaire
Q 1) Do you know what is globalisation?
a) Yes
b) No
Q 2) Can business expansion at global level increase the sales and profit of the company?
a) Yes
b) No
Q 3) Does running business at international level needs an effective strategy?
a) Agree
b) Disagree
Q 4) According to your viewpoint, does globalisation leads to success in business?
a) Yes
b) No
Q 5) What is the best strategy for expanding business in different countries?
a) Franchising the brand

b) Joint Ventures
c) Direct exporting
Q 5) What are different benefits of running business globally?
a) Ability of bigger talent pool
b) enhancement in market share
c) Enhancement of sale
Q 6) According to your viewpoint, what are the barriers faced by McDonald's while
expanding business globally?
a) Political barriers
b) Social Barriers
c) All of the above
Q 7) Do you think globalisation is important for developing brand image?
a) Yes
b) No
Q 8) Is McDonald's having an effective strategy for doing business globally?
a) Agree
b) Disagree
Q 10) Does McDonald affect local organisations of the country in which it is operating?
a) Yes
b) No
Q 10) Any recommendation for globalisation as business success.......
Data Analysis
Questionnaire Frequency

Q 1) Do you know about the aspect of globalisation?
a) Yes 26
b) No 4
Q 2) Can business expansion at global level increase the sales and profit of the
company?
a) Yes 25
b) No 5
Q 3) Does running business at international level needs an effective strategy?
a) Agree 24
b) Disagree 6
Q 4) According to your viewpoint, does globalisation leads to success in
business?
a) Yes 27
b) No 3
Q 4) What is the best strategy for expanding business in different countries?
a) Franchising the brand 12
b) Joint Ventures 8
c) Direct exporting 10
Q 5) What are different benefits of running business globally?
a) Ability of bigger talent pool 10
b) Enhancement of market share 3
c) Enhancement of sales 17
Q 6) According to your viewpoint, what are the barriers faced by McDonald's
while expanding business globally?
a) Political barriers 9