Globalisation's Impact on Mummy Yum Ltd: Developing Markets Analysis

This research proposal examines the impact of globalization on Mummy Yum Ltd, a UK-based company in the hospitality industry. The study explores the benefits and challenges of international expansion, focusing on developing markets. The introduction provides an overview of the research, background of the study, and the significance of the project. The literature review investigates the positive effects of globalization on business operations, the global business market's impact on Mummy Yum Ltd, and the challenges faced by the company. The research methodology outlines the types of investigation, research design, approach, philosophy, and ethical considerations, including the definition of the population and sampling methods. The report is designed to identify the positive and negative aspects of globalization on Mummy Yum Ltd with respect to the developing markets. It includes the research objectives, questions, and findings. The report concludes with data analysis, interpretation, recommendations, and a reflection section. The document will provide Mummy Yum Ltd with insights for their business expansion plans, while also allowing students to understand the impact of globalisation on businesses.

Research Proposal

Table of Contents
Title..................................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Overview of research..................................................................................................................1
Background of study...................................................................................................................2
Significance of study...................................................................................................................2
LITERATURE REVIEW................................................................................................................3
Positive effect of globalisation with respect to the operation of the organisations....................3
Global business market affecting to the development of Mummy Yum Ltd..............................4
Challenges that Mummy Yum Ltd faces considering globalisation...........................................5
RESEARCH METHODOLOGY.....................................................................................................5
Types of investigation.................................................................................................................6
Research Design..........................................................................................................................6
Research approach......................................................................................................................6
Research Philosophy...................................................................................................................6
Ethical consideration...................................................................................................................7
Definition of population..............................................................................................................7
Random sampling.......................................................................................................................7
Findings.......................................................................................................................................7
Data analysis and interpretation.......................................................................................................9
Recommendation...........................................................................................................................19
Reflection.......................................................................................................................................19
CONCLUSION............................................................................................................................20
REFERENCES..............................................................................................................................20

Title
“The Benefits and Challenges of Globalisation for Mummy Yum Limited considering
developing markets”
INTRODUCTION
Overview of research
In current time period, companies of all sizes are establishing business operations and its
functions in the international market place. There are various benefits and drawbacks of
globalisation which affect business operations effectively. The main advantages of globalisation
is to increasing sales and profitability of the company. This will allow businesses to reduce
dependence on their local and national economies. On the other hand, at the time of enter in the
global market, businesses require to being aware that gains does not seen in the short term. Most
of the companies hire additional employees which assist in launch their organisation in the global
market area. Globalisation is defined as the interaction and integration of the individuals,
industries and government worldwide for the movement of goods and services across countries.
It promotes a sense of social and cultural awareness of different countries and making the
international trade easier. For an organisation, globalisation is important for expand their
business operations and its functions in better manner. With the help of globalisation, it will
reduces the rate of poverty and unemployment in different countries (Globalization Challenges
for Businesses. 2018). Despite the popularity of globalisation, there are some challenges which
directly affect on business operations and its functions effectively. It includes inconsistent moral
standards, increasing in customer expectations, costs and cultural rifts which affect business.
This topic is interesting which help in identify various advantages and disadvantages of
globalisation where company can easily expand their business operations and its functions. It
help an organisation for analyse whole market place in which they can easily identify customers
needs and wants in proper manner.
Global business environment can be defined as the environment in different sovereign
nations along with different factors to the domestic environment of an organisation which
influence on decision making on resources use and capabilities. There are two type of business
environment that includes internal environment and external environment.
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Benefits – With the help of globalisation, company can easily encourage their producers
and consumers to gain benefit from deeper division of workers and economies of scale. In this,
competitive market reduces the monopoly profits and it will help firm in gaining growth which
can lead towards gaining high income and profitability.
Drawbacks – Globalisation has been linked in order to increasing inequalities among
income and wealth. There are various issues and problems occurs while enter in new market
place so that thy can easily establish their business operations. If respective firm does not
develop accurate structure as per the demand and requirement of country so this will create
major issue for smoothly run of business functions effectively. Another is leadership in which it
can be complex for businesses is to find effective organisational leadership with the appropriate
knowledge and skills.
Globalisation is the process of interacting, communicating and processing the business
operations while dealing with another country people. The global business environment help in
expanding business functions and activities in order to gain attention of large number of
customers. On the other hand, the major drawback of global business environment is to follow
all government rules and regulations in proper manner. When Mummy Yum Ltd enter in new
market place so they are face various challenges regarding organisational structure, different
culture, leadership, change in technology and so more.
Background of study
This report is going to discuss about the benefits and drawbacks of expanding the
business operations globally (Briscoe, Tarique and Schuler, 2012). Considering this, organisation
Mummy Yum Ltd has been taken in this project which is planning to expand its business
operations at international level. It is private limited firm which is situated in London, United
Kingdom. They provide best services and facilities to the hospitality industry which includes
mobile food stands and take away food stores. The main purpose of this assignment is to analyse
the impact of globalisation on Mummy Yum Ltd.
Significance of study
Globalisation is the free movement of products, services and people in all over the world
in integrated manner. It is important for an organisation is to adopt globalisation method which
help them in easily expand business operations and its functions at international market place.
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The research topic help in analysing major benefits and drawbacks of globalisation before
expansion of Mummy Yum Ltd.
Aim of the project - The investigation aims to find out the positive as well as negative
aspect of globalisation on Mummy Yum Ltd with respect to the developing markets.
Research Objectives -
 To identify the positive effect of globalisation with respect to the operation of the
organisations.
 To investigate the global business market affecting to the development of Mummy Yum
Ltd. To find out the challenges that Mummy Yum Ltd faces considering globalisation.
Research Questions -
 What is the positive effect of globalisation with respect to the operation of the
organisations?
 What is the situation of global business market with respect to the development of
Mummy Yum Ltd?
 What are the challenges Mummy Yum Ltd is facing considering globalisation?
LITERATURE REVIEW
Positive effect of globalisation with respect to the operation of the organisations.
According to the view of Cavusgil and Knight, 2015, Globalisation is a process which
helps companies in selling its products and services to customers across the national boundaries
and satisfies their needs and demands. It refer to the process of growing interdependence of
countries which results in increase integration of trade, finance, people and ideas in one global
market place. Over the years it has been analysed that due to increase in people's mobility, it has
greatly impacted the global economy in both the positive and negative manner.
Government has also removed the trade barriers in order to encourage companies to
expand business operations globally and earn huge profits by satisfying customer demands. This
way companies can export and import goods and services at large level and achieve high level of
profitability (Postelnicu and Dabija, 2015). Globalisation is the procedure which help businesses
in expanding their operations and functions at international level. This will help them in gaining
higher income and revenue by offering unique goods and services.
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As per the view presented by, Apăvăloaie, 2014, Global business environment refers as
all external factors which have bearing on functioning of business operations. Such forces help
company in operating and regulating management in specific nation and they are differ from
country to country in order to enhancing in globalisation in all over the world. This will helpful
in increasing export trade which boost the economic development of the nation, reduces poverty
and increasing standard of living. With the help of globalisation, they can expand their business
operations and its functions in another country. For this, Mummy Yum Ltd can gain attention of
large number of customers in proper manner. This will help them in acquiring high level of
profitability and income for reaching with set goals and objectives.
Positive effect of globalisation for enhancing business operations:
Their are various benefits and drawbacks of expanding the business operations globally
which needs to be carefully analysed when taking decisions-
 According to the Ciocoiu and et. al., 2013, When Mummy Yum Ltd expands globally so
it helps in sharing of ideas and technologies which assist in producing unique products
for attracting large of customers.
 It helps in free trade which promotes global economic growth of poor countries and also
creates job opportunities for the individuals (Crane, Matten and Spence, 2013).
 It helps the respective company to adopt social and cultural aspects of the expanding
countries due to which they are able to provide various types of products and satisfy the
needs of the consumer.
 As per the vie point of Dachs, Stehrer and Zahradnik, 2014, While globalisation, there are
various companies which are try to expand their business operations and its functions in
another country. Thus, it will increasing employment opportunities where people can get
desired job position in the Mummy Yum Ltd.
 With the help of globalisation, firm can easily gain attention of large number of
customers towards goods and services. This will assist in expanding business operations
and functions at global level (Mangra, Cotoc and Dumitru, 2014).
Global business market affecting to the development of Mummy Yum Ltd.
According to the Shenkar, Luo and Chi, 2014, Globalization introduces as a leading
concept which has become the major factor in organisation life during the last few decades. This
concept affects the business life, environment and society in different ways, and almost all
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organisations have been largely affected by these changes. There are certain effects of
globalisation on development of Mummy Yum Ltd. Some effects will be determined as below:
Competition: As per the view point of Steger, 2017, Globalization leads to maximised
competition. This rivalry can be related to service and product cost and price, technological
adaptation, target market, quick response and quick production by Mummy Yum Ltd. When
company sells cheaper and produces with less cost, it is able to maximise its market share.
Exchange of technology: According to the Surugiu and Surugiu, 2013, one of the most
dramatic manifestations of globalization concept is the use of undated and innovative
technologies by Mummy Yum Ltd to exploit other business opportunities. Internet as well as e-
commerce procedures hold specific potential for SMEs seeking to extend their engagement into
new international markets.
Challenges that Mummy Yum Ltd faces considering globalisation.
According to the Dima, Grabara and Vladutescu, 2014, there are various issues and
problems of globalisation which are faced by an organisation while enter in new market place in
order to gain income and profitability. It is required for firm is to analyse their whole market
place before establish their business in any country. If Mummy Yum Ltd does not follow specific
nation structure so they an face issues which arise within the market area and reduction in
profitability level. They need to adopt strategies which help them in overcoming with current
issues which occurs at the time of deal with customers.
 As per the view point of Dima, 2014, it leads to unfair working conditions by exploiting
labours in underdeveloped countries. In order to cut the cost of the products, respective
company provides unhealthy working conditions leading to health hazards.
 When the respective Mummy Yum Ltd shifts their production to poor or undeveloped
countries there will be trade deficit as the cost of the country's import will exceed the
value of its exports (Lasserre, 2017).
 According to the Jean-Yves and Loïc, 2013, when the respective Mummy Yum Ltd
expands globally they have to analyse the demands of the customers in different countries
which makes production process a complex one and creates difficulty in producing
products accordingly (Crane, 2014).
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 The major drawback of globalisation is that there are large number of competitors which
create issues and problems for Mummy Yum Ltd while enter in new market place
(Muscalu, 2014).
RESEARCH METHODOLOGY
It is one of the most important part of research project as all the important aspects of the
research project is discussed here. With the help of this, all the issues associated with the
research project can be sort in a proper manner. Investigator has to check that their project team
is making use of correct approach by collecting the data in a proper manner. The methodologies
which are beneficial for the present research are evaluated as follows-
Types of investigation
There are two ways in which research can be conducted in a proper manner such as
Qualitative and quantitative research-
Qualitative research- It is a type of exploratory research in which data is collected based
on the observations of the perception of the people.
Quantitative research- Data under this research is collected in numerical forms via
statistical and mathematical techniques. It collects the data by proper analysing the data and
charts.
Present research puts their focus on understanding the qualitative aspects of the topic as it
will be essential for them (Madhok and Keyhani, 2012).
Research Design
It is considered to be the effective segment where all the activities for conducting
research project are conducted in a proper manner. Their are various kinds of designs which can
be used by the investigator while doing the research activity. These are exploratory, experimental
and descriptive research designs. In exploratory research design new facts and figures which are
essential for the company are considered as well as in descriptive research design, detail study of
the project is conducted and in experimental design mathematical computation are done for
proving model and theories (Shenkar, Luo and Chi, 2014). Present report uses descriptive
research design for carrying out the research.
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Research approach
There are two types of research approach which is required to be implemented by the
investigator. These are inductive and deductive approaches. In inductive approach theories are
applied on the assumption and models based on the facts and figures (Cavusgil and Knight,
2015). In deductive approach current numerical facts and figures are considered on the basis of
observation. In the present report researcher will use inductive research approach.
Research Philosophy
It determines the various kinds of patterns and beliefs which is used by the researcher in
performing research activity in a proper manner. There are two philosophy used which are
positivism and interpretivism (Briscoe, Tarique and Schuler, 2012). In positivism uses science
and maths model as well in interpretivism focus is on the quality of data which is collected
(Stahl, 2012). Researcher makes use of interpretivism in carrying research project.
Ethical consideration
The ethical consideration has common undertaking for an organisation for searching
whole areas. In addition to this, it can be analysed that actual rules and norms that can be
identified in the form of right or wrong in effective way. It is necessary part of research which
can be used for securing various standards of different experts and scholars that can be collected
and gathered in better manner. This is required for company is to focus on ethical issues which
occurs while expanding business operations and its functions in another country.
Definition of population
A group of large number of population which are same species and they are occupying in
the specific geographic place. It can be analysed that populations may be small and closed in
such terms. Along with this, research population s mainly refer as large collection of individuals
or objects which main focus of scientific query. Sometime, due to big size of population,
investigator rarely can not analyse every single person in the population because it is very costly
and time consuming. A research population is also known as well defined collection of
individuals which have same characteristics.
Random sampling
Sampling is the process for sampling from a population where researcher select small
number of group of people for doing survey. It is the part of sampling method and techniques in
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which each sample has an equal probability for being chosen. A sample has been selected from
large number of population. Along with this, it is one of the simple method which can be used
for gathering and collecting accurate data and information for completing report. In this project,
the sample size is 40 respondents who are giving their views and perceptions regarding company
products and services.
Findings
On the basis of above described report, it can be analysed that globalisation is the process
which help them in gaining attention of large number of customers. This will assist in reaching
with desired goals and targets in effective manner. Along with this, it can be used for managing
and maintaining all business operations which help them in reaching with desired organisation
objectives effectively. With the help of globalisation, company can expand their business
operations and its functions in order to gain high income and profitability. It can be find out that
globalisation assist in developing and building strong relation with their domestic as well
international customers.
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Gantt chart:
Activities Apr-May Jun-Jul Aug-Sept Oct-Nov Dec
Chapter 1
Introduction
Chapter 2
Literature Review
Chapter 3
Methodology
Chapter 4
Data Analysis
Chapter 5
Conclusion
Data analysis and interpretation
Questionnaire
Q1. Are you aware with the concept of globalisation? Frequency
a) Agree 30
b) Disagree 10
Q2. What are the impacts of adopting globalisation method within the
organisation?
Frequency
a) Positive impact 25
b) Negative impact 15
Q3. According to you what are the positive impact of globalisation on the
business operations of Mummy Yum Ltd.?
Frequency
a) Business expansion 10
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b) Job opportunities 10
c) Free trade across the world 10
d) Enhance the economic system of country 10
Q4. As per your views, what are the major challenges faced by business
organisations while adopting globalisation method?
Frequency
a) High level of competition 20
b) Unfair working environment 20
Q5. Do you think, globalization increases the overall profitability of
Mummy Yum Ltd.?
Frequency
a) Yes 30
b) No 10
Q6. Do you agree with the fact that globalisation help in increasing the
market share of the company?
Frequency
a) Agree 25
b) Disagree 15
Q7. According to your views does adopting globalization helps in
enhancing the economic system of the country .?
Frequency
a) Yes 30
b) No 10
Q8. Globalization help in developing the overall condition of the country.? Frequency
a) Yes 20
b) No 20
Q9. According to the views of respondents what are the biggest challenges
faced by management team of Mummy Yum ltd.?
Frequency
a) Language barrier 15
10