UK College Business Project: Globalisation and New Product Development

This project examines the impact of globalisation on new product development, using Mark & Spencer as a case study. The project begins by establishing aims and objectives, focusing on launching a new summer shoe during London Fashion Week. It then develops a comprehensive project management plan, encompassing scope, timescales, costs, quality, communication, risk management, and resource allocation. A work breakdown structure is included to illustrate task dependencies and timelines. The project details the research methodologies employed, including inductive techniques and interpretative research philosophies, to analyse the impact of globalisation. The assignment outlines data collection methods, differentiating between primary and secondary research, and explains the data analysis processes. The project aims to provide recommendations based on the research findings, and a performance review is intended. The project concludes with a summary of findings and recommendations.

BUSINESS MANAGEMENT
PROJECT-CREATING A NEW
PRODUCT

Table of Contents
INTRODUCTION...........................................................................................................................1
Objectives........................................................................................................................................1
Produce project management plan with help of costs, scope, time, quality, communication,
risk and resources. ......................................................................................................................2
Work break down structure ........................................................................................................3
.....................................................................................................................................................5
Conduct research to generate knowledge from the basis of analysis .........................................5
Research methodologies .................................................................................................................5
Analyse the findings and draw conclusion to form basis of recommendation. .........................7
Present and produce project appropriately to intended audience. ............................................16
Communicate the recommendation...........................................................................................16
Complete the performance review with help of- ......................................................................17
CONCLUSION- ...........................................................................................................................17
REFERENCES..............................................................................................................................19

Topic- To access the impact of globalisation on new product development. A study on Mark &
Spenser.
INTRODUCTION
Globalisation is process that aids to development in economical, cultural and political
relations among all the countries. It is integration of industries, markets and policy making
around the world (Abrol, Prajapati and Singh, 2017). The enhancement in global interaction
leads to have growth of international trade, ideas and culture. This is very crucial process sue to
the immense benefits provided. Thus, it encompass increase in trade and liberalization policies as
will as reduction in transportation cost and technology transfer (Impact of globalization on Small
Scale Business, 2014.)).
The present report is based on business activities of Mark & Spenser group Plc, it is
British multinational retailer that deals in selling cloth, home products and luxury food
commodities.
This assignment is based on to create and market a brand-new summer shoe to compete
with the big name brands and this will be launched during London Fashion week that is taking
place on 16th February to 20th February. Furthermore, report will look over establishing aims and
objectives, prepare project management plan, undertaking the small scale research. Lastly, the
recommendation will be given to be successful in new product development.
a. Establish aims and objectives for the project.
The present report is based in terms to identifying the impact of globalisation in terms to
new product development at the global level. The globalisation can be interpreted as to have
worldwide movement toward economic, financial trade and communication integration (Cramer,
2017 ). Thus, it can be termed out as social, culture, political and legal phenomenon. Thus,
following aims and objective has been constructed to give further highlights as-
Aim-
To access the impact of globalisation on new product development. A study on Mark & Spenser.
Objectives
 To determine the concept of globalisation.
 To identify the factors of globalization that impact “to create and market a brand-new
summer shoe”.
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 To analyses the challenges faced by Mark & Spencer for undertaking new product
development at global level.
 To provide the suggestive measures that aids to new product development at the global
level.
Research questionnaire
 What is the concept of globalisation?
 How factors of globalization that impact “to create and market a brand-new summer
shoe”?
 What are the challenges faced by Mark & Spencer for undertaking new product
development at global level?
Produce project management plan with help of costs, scope, time, quality, communication, risk
and resources.
The project management plan is one of the formal approved document that aids to
manage the project execution (Du Plessis, Varottil and Veldman, 2018). This is document that
aids to define, appropriate, integrate and coordinate the number of activities. It is very systematic
procedure of project that aids to execute, monitored, controlled and closed. Thus, project plan
will be defined in below context manner as-
Scope of the project- The present project is based on identifying the impact of globalization in
term to launch new commodity in market. The product innovation has to be done on the global
level. The quoted firm is about to create and market the a brand-new summer shoe to compete
with the big name brands. This new commodity has to be launched in London fashion week that
starts from 16th February, 2019 and will be end on 20th February, 2019. This report will helps
to identify the factor that put the negative impact on the “to create and market a brand-new
summer shoe”.
Timescales- The each project have defined beginning and end and this schedule is very crucial
to set the particular deadline to each task. Hence, the changed in the schedule mid project issues
required active management. With the help of developing the project and setting the project
milestones will be helps to construct the project effectively. Thus, Mark & Spenser has frame the
timescales that whole working in relation to create and market a brand-new summer shoe” is
must be accomplished within 70 days. So, the product can be launched in London fashion week
that starts on 16th February, 2019.
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Cost- This is helpful in terms to determine the total cost incurred for the project. Thus, project
defines the well defined project that aids to defined the systematic budget plan and it will be
actively manager it keep it from sprouting roots. Thus, researher will estimated the total budget
to create the brand new summer shoe is 50000. Thus, the estimated budget in terms to
development is 2000. The firm must have adequate resources so that all activities can be carried
out effectively.
Quality- The project management plan must follows the better quality standards. Under this all
commodities must be itemized and listed ( Evrard, 2017). The researcher must follow the
standard quality success criteria that can be overlooked in order to developing and maintaining
quality standards to the project. Thus, there are number of aspect that aids to quality management
as-
 To determine the quality standards
 To develop the strategy that aids to meet the standards.
 To measure the quality effectively.
Hence, all the things are to be addressed in within the quality section of the project management
plan. Furthermore, the quality control result must be actively documented throughout the
projects.
Communication- The one of the biggest source of project issues relate with project scope,
deadline and budgets (Olimpia and Stela, 2017). Thus, poor communication make the whole
process worse. There must be regular communication must be addressed with project
management plan. It will be inclusive of the things as project updates, investor circulars within
project management plan.
Risk- The proper way to manage the risk is to creation of the risk register. Thus, listing the most
essential risk to the successful completion of project aids to determine the critical success factors
related with project. Thus, risk is need to be identified on the basis of two essential factor as
probability and impact.
Resources- Under the project management plan, the all kind of resources are required to carry
out the project task. It is inclusive of things as people, equipment, facilities, funding or another
thing that is capable of the resources that aids to accomplished the project that is identified.
Work break down structure
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Task
Mode Task Name Duration Start Finish Predecessors
Auto
Schedule
d
Identification of market 8 days Mon 03-12-
18
Wed 12-12-
18
Auto
Schedule
d
To select market 9 days Thu 13-12-
18
Tue 25-12-
18 1
Auto
Schedule
d
conducting market research 9 days Wed 26-12-
18
Mon 07-01-
19 2,1
Auto
Schedule
d
developing goals and
objectives 7 days Wed 26-12-
18
Thu 03-01-
19 2
Auto
Schedule
d
determination of audience in
new market 4 days Tue 08-01-
19 Fri 11-01-19 3,4
Auto
Schedule
d
creating marketing plan 6 days Tue 08-01-
19
Tue 15-01-
19 3
Auto
Schedule
d
Execution of marketing plan 10 days Wed 16-01-
19
Tue 29-01-
19 5,6
Auto
Schedule
d
testing of product 8 days Wed 30-01-
19 Fri 08-02-19 7
Auto
Schedule
d
final launch of product in
market 5 days Mon 11-02-
19 Fri 15-02-19 8
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Conduct research to generate knowledge from the basis of analysis .
Research methodologies
The research methodologies is systematic plan that aids to conduct the project effectively.
To accomplish the research project successfully. There is need to put the major consideration
over the following things as are-
 Research approach- It defines the plan and procedure that will be consisting of broad
assumption to detailed method of data collection, interpretation and analysis. These are of
three types as Deductive, inductive and abductive etc. Thus, deductive approach aids to
test the validity of assumptions (krugman, 2017). Thus, inductive approach will
contributes the emergence of new theory and generalization. In order to carry out the
impact of present research study the researcher will have the use of inductive technique.
 Research philosophy- It is belief with help of which data should be gathered, analyses
and used. This is helpful in terms to determine the summary of the research experience
and interest and that must be inclusive of past, present and future endeavours. Under
research strategy each process is based on the assumption and about the sources and
nature of knowledge. Thus, research philosophies are as pragmatism, positivism, realism
and interpretivism. Thus, positivism and interpretivism are the two basic approach to
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research methods. Furthermore, Positivist prefers scientific quantitative methods and
interpretivism prefers the all humanistic qualitative method. In order to determine the
implication of globalization over the new product development the research will use the
interpretative technique and that provide the audience with opportunity to make their own
intellectual meaning to the research. In this, whole research activity is based on the
assumption.
 Research design- It is considered as set of procedures and methods that aids to gather
and analyse the variables for problems chosen by researcher to combine various
component. It defines the overall strategy that helps to integrate the different component
of the study in coherent and logical manner. Research design is done to identify purpose
and it includes research strategies and methods for data collection and analysis (Marshall,
2015). Thus, there is three kind of research study i.e. descriptive, exploratory and
explanatory. Descriptive method will be used to define the characteristic of population or
phenomenon being studied and it also helps to get in-depth knowledge of information
about the impact of globalisation over the new product development. On the other hand,
exploratory method will be helpful in terms to identify problem that is not analysed
clearly. Thus, research aims with use of descriptive method will helps to define various
questions.
 Data collection- It is systematic approach that aids to gather and measure information
that is based on variables of interest. It define the variety of sources with help of which
accurate picture of interest can be known (Oke, Aigbavboa and Ibitoye, 2017). The term
data collection can be defined s the process of collecting, measure and analyse the whole
information relates to the topic of research. Thus, these are of two types as Primary and
Secondary method. Under this, primary method can be defined as to collect the
information with help of first hand information and secondary information can be gather
by the use of books, journals, online articles etc. In order to determine the impact of
globalisation, the researcher will have the use of both techniques so it can b possible to
get depth information about the topic of research.
 Data analysis- It is process that works as to inspecting, cleansing, transforming and
modelling the data in terms to find out the useful information. The information can be
collected with various sources as gathered, reviewed and to analyse the some sort of
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finding and conclusion. It is very helpful in terms to determine the integrity of
information (WHAT IS DATA ANALYSIS ?, 2018). Thus, data analysis is typically
defined in two manner as qualitative and quantitative. With help of quantitative data the
numerical information can be collected and analysed. On the other hand, qualitative data
will be used in terms to collect the some sort of explanation, understanding or
interpretation of the people and situation that needs to discussed. In order to carry out the
present research, the researcher will have the use of qualitative technique to determine the
depth information about the impact of globalisation in order to have product development
as to create summer shoe to present in London fashion week.
 Sampling- It can be defined as particular method to collect information from targeted
population that helps to conduct the research work properly. Under this, number of
assumption are to be taken from large size of population. There are two kinds of sampling
as probabilistic and non- probabilistic. In order to carry out present research, the
researcher will have the use of non-probabilistic sampling technique and this is based on
subjective judgements. Thus, research sample size would be of 30. These respondents are
employees of the Mark & Spenser.
Analyse the findings and draw conclusion to form basis of recommendation.
Questionnaire
1. Is increasing globalization is beneficial to create and market new product as summer shoe in
Mark & Spenser.
 Yes
 No
 May be
2. Do you think globalization leads to enhancement in profitability for Mark & Spenser. \
 Yes
 No
 May be
3. What are the beneficial aspect of globalization to market new product.
 Larger market
 Greater specialization opportunities
 Employment to people
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 investment and capital flows
4. Is globalization has positive impact on the growth of economy.
 Yes
 No
 May be
5. Do you think globalization impacts new product as to have enhancement in international
productivity.
 Yes
 No
 May be
6. Does globalization leads to avail the commodities at lower prices to customers.
 Yes
 No
 May be
7. Is globalization enhance efficiencies and opportunities for Mark & Spenser to create or
market summer shoe.
 Yes
 No
 May be
Theme 1: The globalisation is beneficial to create and market new product.
1. Is increasing globalization is
beneficial to create and market
new product as summer shoe in
Mark & Spenser. Frequencies %
Yes 24 80.00%
No 4 13.33%
May be 2 6.67%
Total 30 100.00%
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Interpretation- Based on the above report it can be concluded that Increase in globalisation
tends to be beneficial to create and market brand new summer to company. Thus, there is total of
30 respondents. In this, 24 stated that enhancement in globalisation leads to create the market for
new product, 4 respondents said no and other 2 are not sure of it. Majority of the respondents
said that the globalisation is very helpful in order to create and market new commodities to
company.
Theme 2: The globalisation helps to generate long term profitability.
2. Do you think globalization
leads to enhancement in
profitability for Mark &
Spenser. Frequencies %
Yes 25 83.33%
9
Yes No May be
0
5
10
15
20
25
30
24
4
2
Frequencies

No 3 10.00%
May be 2 6.67%
Total 30 100.00%
Interpretation- From the basis of above chart it can be concluded that globalisation is term that
aids to generate long term profitability. Thus, there are total number of 30 respondents. Among
this, 25 said yes, 3 said no and 2 are not sure of it. Thus, majority of participants said that the
globalisation leads to enhance the profitability of market.
Theme 3: The globalisation is very benefit al in terms to enlarge the market so product can be
mode popular.
3. What are the beneficial
aspect of globalization to
market new product. Frequencies %
Larger market 9 30.00%
10
Yes
No
May be
0 5 10 15 20 25 30
25
3
2
Frequencies