Globalisation: Opportunities for Grupo Intercom in the UK Report

This report presents a comprehensive research on globalisation, focusing on the expansion of Grupo Intercom, a Spanish project incubator, into the UK market. It begins with an introduction defining globalisation and its relevance to business expansion, outlining the research aim, objectives, scope, limitations, and resource considerations. The report includes a detailed literature review, exploring various perspectives on globalisation and its impact on businesses, including its economic, cultural, and competitive aspects. The research methodology covers the design, approach, philosophy, sampling, data collection, and analysis methods. The report then delves into data analysis, providing insights into the opportunities and challenges Grupo Intercom may face in the UK market. The report concludes with a summary of findings, recommendations, and a reflection on the research process. It also includes a risk register and Gantt chart to visualize project timelines and potential risks.

GLOBALISATION

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................................3
Reasons behind the selection..................................................................................................................3
Research Aim and Objectives ..................................................................................................................3
Research aim...........................................................................................................................................3
Research objectives.................................................................................................................................3
Scope and limitations..............................................................................................................................4
Resources and cost considerations..........................................................................................................4
Gantt chart...............................................................................................................................................5
Risk register.............................................................................................................................................6
CHAPTER 2...................................................................................................................................................7
Literature review.....................................................................................................................................7
Literature review.....................................................................................................................................7
CHAPTER 3...................................................................................................................................................9
Research methodology................................................................................................................................9
Research design.....................................................................................................................................10
Research approach................................................................................................................................10
Research philosophy..............................................................................................................................11
Sampling................................................................................................................................................11
Data collection.......................................................................................................................................11
Data analysis..........................................................................................................................................12
Ethical Consideration.............................................................................................................................12
CHAPTER 4.................................................................................................................................................13
Data analysis .............................................................................................................................................14
CHAPTER 5 ................................................................................................................................................24
Conclusion and recommendations........................................................................................................24
CHAPTER 6.................................................................................................................................................25
Reflection .............................................................................................................................................25
REFERENCES..............................................................................................................................................28

INTRODUCTION
The proposed topic is for research is globalisation, which can be defined as the process of
introducing items of an organisation on international level. It is a technique which is used to
expand business in more geographic locations. With the help of globalisation the world is getting
connected and exchanging cultures (Wright, 2016). The main purpose of it is, to enhance profits
and increase foreign direct investment for the purpose of business expansion. This research is
mainly based on the expansion of Grupo Intercom in UK which is a Spanish project incubator
which was created in year 2000. Now the organisation is willing to become global by introducing
its services in the market of UK.
Reasons behind the selection
This topic is selected due to various reasons. All of them are as follows:
 The main purpose of selecting globalisation is to enhance knowledge about it and analyse
the factors that are required to be considered while expanding business.
 This topic is selected to determine that globalisation may help to achieve long term
business goals such as profit maximisation or not.
Research Aim and Objectives
Research aim
“To identify the growth opportunities for Grupo Intercom in UK.”
Research objectives
 To broad knowledge about globalization and its importance for growth seeking
companies.
 To determine that globalization is important for Grupo Intercom.
 To analyze the ways in which Grupo Intercom can introduce its products in UK.
 To assess advantages of globalization for companies such as Grupo Intercom.
Scope and limitations
The project is carrying wider information regarding globalisation which is beneficial for
the people who are looking to enhance their knowledge regarding it. This may help the observers

to get the exact and accurate content regarding the ways in which an organisation may expand its
business on global level. The readers of this research will be able to resolve all their queries
regarding globalization and its importance. It can guide the professionals as well as students who
are willing to enhance their knowledge regarding it. The researcher has conducted a detailed
research in order to accomplish all the goals and objectives that are formed on the earlier stage of
this project. It also have some limitations that are as follows:
 The researcher have faced various challenges during the research activities because it is
not possible to get appropriate information easily.
 It is very difficult to follow the ethical requirements while conducting a research so it was
also a limitation for the researcher because it was affecting the data collection process.
 The time and budget which was decided for the research was limited.
 Some of the aspects have not been analysed due to limitations which can be researched
next time by the researcher.
Resources and cost considerations
As Grupo Intercom is planning to launch it self in UK and for this purpose the company
requires various resources all of them are as follows:
Monetary resources: The major requirement for Grupo Intercom is money which may
help its to introduce it self in UK. It can be collected from various sources. All of them are as
follows:
 Bank loan: The top authority of Grupo Intercom may request a bank to provide money
that could be used for the purpose of business expansion. The organisation will be
required to pay interest on borrowed amount on a fixed rate (Krugman, 2017).
 Selling old assets: It is the most preferable method of funding which could be used by
Grupo Intercom in order to launch itself in UK. There is no requirement of paying
interest every month on the amount which is collected by selling old assets of the
company.

 Foreign direct investment: It is also a good method of generating funding for business
operations in which business plan could be presented to international investors and ask
them to make investment in the business for expansion.
Employees: For all the companies such as Grupo Intercom which are willing to become
global it is vital to hire sufficient number of employees so that all the operational activities can
be conducted in appropriate manner.
A budget for Grupo Intercom:
Particulars Amount
Rent of building 15000
Salaries to employees 25000
Furnitures for the building 60000
Total 100000
It is very important for the managers of Grupo Intercom to arrange funding of 100000 in
order to expand business in UK.
Gantt chart

Risk register
There are various risks that are proposed with the research. All of them are as follows:
Risk Probability Impact Size Mitigation planned Residual risk
Ethical issues
are the major
risks for the
research
because
sometimes it is
not possible for
the researcher
to coop with
ethical
requirements.
3 4 7 Researcher is required to
make sure that all the
ethical requirements are
fulfilled and possibility of
risk is being decreased.
4
Another risk of
the research is
related to the
accuracy
because
sometimes the
content written
in the report
could be
4 3 6 For researcher it is very
important to gather
information from proper
and appropriate resources
so that risk of inaccurate
data can be resolved.
3

inaccurate.
CHAPTER 2
Literature review
Literature review
As per the view of Beck (2018) globalization is used to describe the growing
interdependence of the world’s economies, cultures and populations that brought about by cross
border trade in goods and services . Therefore, it is the process of interaction and integration
among people, companies. Economically, globalization also involves goods and services and the
expansion of the global market also liberalizes the economic activities by exchanging the goods
and services. Therefore, in the context of business, globalization is mainly use for expand market
and at local level, it dramatically changes the nature of a business. Even the local culture also
affected by it as well, it is the result of opening up the global economy and also increases the
sales or trade between two or many nations. In addition to this, it also means that countries
liberalize their import and welcome the foreign investment into sectors which help a business as
well as growth of economy.
While on the other side, Steger (2017) stated that Globalization is a process that is based
on international strategies whose aim is to expand the business operations at global level. Apart
from this, the goal of globalization is to provide the superior competitive position to an
organization by lower down the operating cost and to gain a greater number of products and
services. Therefore, this approach help to gain high competition in market and the creation and
development of new opportunities by opening up new and additional market.
As globalization main aim is to gain high competitive advantage in market and in the
same way, Grupo Intercom also wants to expand its services at global level. As per the view of
Samiee (2019) it has been critically evaluated that globalization is important for the quoted firm
because it open up international access for it. Such that the evolution of digital communication
has opened up small business to an international market and they also reach through social
media platform, website and mobile marketing campaign also. Apart from this, globalization is
also important for Grupo Intercom because it also lower down the cost of customer service. Such

that it provide e-commerce facilities to their customers for their better convenience and this also
helps to cut the expenses and provide best and outstanding customer service.
On the other side, Perlas (2019) argues that only globalization has equalized the
international playing field and generate the revenue as well. For the same way, by introducing
Grupo Intercom service into new market will help a business to gain high competitive
advantages and increases further opportunities that leads to increase competition in market. It has
been further analysed by the author that without international trade the company cannot
increases its sales and gain further growth opportunities. Therefore, as a result of greater access
to international market, globalization also creates more business for those who want to gain
further emerging markets. Thus, it shows that globalization is very important for the Grupo
Intercom.
The company wants to introduce its new software in the market through globalization and
thus, Hickie, Jones and Schloderer (2019) stated that by using email- marketing, the Grupo
Intercom can introduce its service in market because it has been analyzed that more than 80% of
the people are uses this technique in order to introduce their product in market because it allows
to easily share news related to new product or service launch by the company. Apart from this,
social media is another important tool that helps to introduce the product in global market.
Using social media, Grupo Intercom also keep updating their customers regarding the services
and attract wide range of customers towards them as well.
Through social media, the company also get review form their customers and promote it
at international market as well. On the other side, Fuchs and Roller (2019) stated that online
presence of a business will help a business to promote or introduce their products. However, it
has been critically evaluated that almost more than half of the public uses social media and that
is why if the business uses social media and online presence, then it can easily introduce their
products and make it popular as well. In addition to this, using digital marketing is another way
which can be used by Grupo Intercom where the quoted firm makes its online presence and
introduce the services through mobile app and online marketing. It is also consider quite simple
and cost effective and help firm to gain high competitive advantages as well.

According to Ozer and Schwartz (2016) globalization creates advantages for Grupo
Intercom because it increases creativity and innovation and global competition helps a business
stay one step ahead from their competitors. Thus, it also drive towards quality and price that can
improve the offered services and keep the cost low as well which is consider one of the greatest
advantages for Grupo Intercom. Through globalization, the quoted firm made it easier to access
foreign culture and having a strong global presence will also help to attract larger talent pool as
well.
Apart from this, it has been critically evaluated that Lane, (2017) stated that it also
increases the competition pressure off globalization which may also prompt improved the
governance and better labor protection. As if the Grupo Intercom uses globalization, the
competitive market reduces the monopoly profit and increases the incentives business in order to
seek cost reducing innovations as well. Overall, it also helps to generate more revenue, as on the
other side, companies that have saturated their local market and dried up the growth
opportunities can turn to global expansion and grow their business as well. Thus, these
advantages shows that globalization creates positive impact upon Grupo Intercom’s overall
performance and leads towards success also.
CHAPTER 3
Research methodology
The research methodology is a process of collecting information and data for the purpose
of making business decision. The methodology includes publication research, interviews, survey
and others research techniques and includes both present and historic information. The research
methodology presented the research type, approach, philosophy, data collection and analyse over
the research topic of identification of the growth opportunities for the Grupo Intercom in UK.
Research design
Research design in the research projects aims at defining the overall strategy which is
used in the study for integration of all the components of the research project in logical manners
to present the coherent outcomes of the research. With selection of an appropriate research
design effectiveness in addressing the research question is ensured. The research type is of two

types qualitative and quantitative. In the quantitative one, the research revolves around
describing, interfering the research problems and to reach an effective outcome (Quantitative
Approaches, 2018). In this type more of the numeric and data and figures is collected and
application of the mathematical and statistical tools is done to reach to a coherency and exclusive
research conclusion over the research topic. In the qualitative research design is based on works,
feeling, expression of people which can be form public or authors, scholars and others. The
information and data collected is all theoretical based and it is analysis is done through the use of
non-mathematical tools and in the thematic manner. For the present report qualitative research
deigns have been used to identify the opportunities of growth available to the Grupo Intercom in
the UK. The information and data have been collected which are expressed by other people to
reach an effective outcome of this research study.
Research approach
The research approach under research methodology is the concept of plan and procedure
which comprise the steps of broad assumptions to the detailed method of the data collection, its
analysis and interpretation to present an outcome for the research problem. This is a concept of
plans and procedure for the research that span stating out the stages of data collection, analysis
and its interpretation. There are two approaches for a research inductive and deductive. The
relevance of hypothesis to a study is the main point in the selection of the research approach.
The deductive approach determined the validity of the assumptions or theories whereas in the
inductive approach a contribution is given to set new theories and generalisations. For the
present research study over identifying the opportunities for growth in the UK for Grupo
Intercom inductive approach has been used (Research Approach, 2018). The inductive approach
has been applied with inductive inference and to know the scope of opportunities available and
existent in the UK. This approach has been used to analyse the scope of research topic and then
to generate untested conclusions on the basis of themes so developed for analysis and
interpreting the information. In this the data so collected have been used to explore the
phenomenon of growth opportunities and then identification of theme and patters for creation of
conceptual framework over the research topic.

Research philosophy
Research philosophy under the research methodology defines the belief over the manners
in which data relevant for the research topic must be collected for the given phenomenon
developed under the research approach. There are two major philosophies of research which are
interpretivism and positivism. Under the interpretivism philosophy interventions made in the
reality are subjectivity interpreted so that the reality can be understood over the given research
topic. In the positivism philosophy stated the stability level of the objectives which are shows
through observations and describe them from the objective point of view. For the present
research interpretivism research philosophy has been used to identify the available opportunities
for growth to the company Grupo Intercom in the UK. it assisted in determining the manner of
analysis and use of the data so collected
Sampling
It is sorting of research sample for large group of population to ensure collection of valid
information to address research questions. There are different types of sampling method that is
random, snowball, stratified, etc. Every sampling method offers different type of sample that is
probabilistic and non-probabilistic. In this research scholar has used random sampling method as
it reduces the risk of getting bias results. Random sampling is effective method of choosing
sample for research as in this process each member of the population owns equal chance of
getting selected. The sample of research will 20 employees of Grupo Intercom which will helps
in determining growth opportunities for the business in UK.
Data collection
Data collection is done by collecting information by all sources to find answers of a
problem of research, hypothesis test and outcomes evaluation. There are many types of data
which can be categorised as Quantitative, Qualitative, discrete, continuous and attribute. There
are two methods of data collection which is divided as primary and secondary methods (Nardi,
2018). Primary method of data collection is data can be collected in numerous ways majorly
includes collection through interviews, questionnaire, survey, open-ended questions,
observations and case studies (McKenney and Reeves, 2018). Although this method of data
collection is costly and time consuming. Secondary method of data collection is data which is
extracted out of primary data. This includes any reliable source like internet, oral history,

documents, records, books and journals which had gone through deep analysis. The researchers
opt for primary data collection through a questionnaire where information will be collected from
randomly sampled participants.
Data analysis
The Data analysis is process of applying logical and statistical techniques in order to
describe, illustrate, evaluate and recap data. In this, questions of research and method of analysis
were applied to make them answerable. It provides explanation regarding framework, methods
and theories in meaningful way. There are two kinds of data analysis first is qualitative and other
is quantitative data analysis (Quinlan and et.al., 2019). Qualitative data analysis is based on
theoretical concepts while quantitative analysis of data is based on numerical data. Here in this
study researcher took qualitative analysis of data where thematic data is taken as it records and
examines themes or patterns in data. It identifies different patterns and enables research to
engage with data and begins thinking about general topics during discussion with participants.
Ethical Consideration
Ethics are the most important part of this research as researcher have to follow the
standard, norms during and after the study. This makes clear difference what is right and what is
wrong and Ethics are the norms, standards, laws and rules in conducting the research on the
topic. It is very important for the researcher to follow and abide by all the norms, standards, laws
and rules in order to maintain validity and reliability of the research. In this present research,
researcher has followed all the ethics which are as follows-
 All the data or information collected by the researcher are from authentic and valid
sources as all the false websites are ignored like Wikipedia.
 Researcher also has avoided all the sensitive topic like religion, caste and others.
 Researcher adhere to all the acts such as Data protection, privacy etc.
 All the participants are adults and there is no force full consideration.
CHAPTER 4
Questionnaire
Ques 1. Are you aware about the concept of globalization?