Research Project: Globalisation Impact on Pizza Express Operations

This research project investigates the multifaceted impact of globalisation on Pizza Express, a prominent food retail company. The study examines the positive economic, cultural, and ethical effects of globalisation on the company's operations. The research includes a literature review, a detailed methodology section outlining the interpretivism research philosophy, a deductive research approach, and a qualitative research design. Data collection involved both primary and secondary research methods, with a focus on gathering primary data through questionnaires administered to Pizza Express managers. The analysis of this data, presented in Chapter 4, highlights the managers' perspectives on the effects of globalisation. The report concludes with recommendations for Pizza Express to enhance its performance in a globalized market, including suggestions for promotional campaigns, product development, and employee selection. The project also addresses ethical considerations and limitations, offering a comprehensive view of the subject.

RESEARCH PROJECT

TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION....................................................................................................1
Research topic..............................................................................................................................1
Background..................................................................................................................................1
Rationale......................................................................................................................................1
Aim and Objectives.....................................................................................................................1
Research question........................................................................................................................1
CHAPTER 2: LITERATURE REVIEW.........................................................................................2
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................3
Research philosophy....................................................................................................................3
Research approach.......................................................................................................................4
Research design...........................................................................................................................4
Data collection.............................................................................................................................4
Ethical consideration...................................................................................................................4
Research limitations.....................................................................................................................4
CHAPTER 4: DATA COLLECTION AND ANALYSIS (500).....................................................4
CHAPTER 5: RECOMMENDATION AND CONCLUSION.......................................................6
Conclusion...................................................................................................................................6
Recommendations........................................................................................................................6
REFERENCES................................................................................................................................7

CHAPTER 1: INTRODUCTION
Research topic
“To investigate the positive economic, cultural and ethical impact of globalisation on
operations in the food retail industry: The case study on Pizza Express”
Background
The research has been based on investigating the impact of positive economic, cultural and
ethical changes in an organisation affects its operations. These factors mainly affect a hospitality
business which is operating businesses on overseas. In the present research there have been
identification of various issues and benefits of such factors on the industrial development and
increment of the facts.
Rationale
The reason for choosing this research topic on which it has been analysed that in
hospitality sector there have been various impacts of cultural, economic as well as ethical
changes which causes negative or positive impact on operational growth. The diversity in such
factors as per extending the business on global level might affect business operations. Changes in
language, culture, ethical norms, laws, regulations as well as economy of the location will have
negative impacts on business growth as it takes time for citizens to adopt the new business and
same as with business to adopt the new environment for operations.
Aim and Objectives
Aim: “To investigate the positive economic, cultural and ethical impact of globalisation on
operations in the food retail industry: The case study on Pizza Express”
Objectives:
 To determine the impact of globalisation on food retail
 To collect and analyse the secondary primary data relating to benefits of globalisation on
Pizza Express
 To present the conclusion about effect of globalisation at Pizza Express
 To investigate the positive economic cultural operations on online practices for Pizza
Express
Research question
 What are the impact of globalisation on food retail?
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 What are the secondary primary data relating to benefits of globalisation on Pizza
Express?
 How to present the conclusion about effect of globalisation at Pizza Express?
 How to investigate the positive economic cultural operations on online practices for Pizza
Express?
CHAPTER 2: LITERATURE REVIEW
Theme 1: Determining the impact of globalisation on food retail
Singh and Negi, (2018) introduced that, Expanding the business from one location to
another location have various challenges and barriers which were to be considered by business
professionals. Expansion may define growth or succession of a firm also, it expects the business
to be dynamic. Operating practices in new location will require operational stability and
governance of the performance. Sinclair and Carr, (2018) determined that, there have been
various impacts of changes on the operational growth of firm. There have been challenges such
as changing governmental policies, consumer preferences, language and cultural variations as
well as economy of that nation. It affects the revenue generation as well as profitability of firm in
respective year (Globalization of food systems in developing countries, 2017). The quality of
product and services offered by a food retail business have obstacles due to availability of
resources, ingredient and employees from such locations.
Theme 2: Benefits of globalisation on Pizza Express
Borawski and et.al., (2018) sought to analyse that, globalisation is profitable and
beneficiary process of the business with respect to generate higher profitability and revenue to
have the adequate expansion and business motives. A food retail sector will have growth and
popularity at the new location which will be adequate in creating a better image in such location.
Asomah and Cheng, (2018) stated that, changes in business operations would have impacts on its
revenue generation. Time utilised by firm in developing its image, identity and market will be
more which in turn affects them to have higher expenses on setting up the business on the large
segmentation. Therefore, in this aspect there will be requirement of creating the effective
marketing campaign which would help industry in creating the image and identity among the
society.
Theme 3: Effect of globalisation at Pizza Express
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Horn and et.al., (2019) demonstrated that, globalisation is the beneficiary technique for a
business top adapt as well as for the government of the new location Thus, it can bring the
economic advantages to the society such as higher domestic production, foreign direct
investment as well as employment opportunities. These are the benefits which will make
qualitative efforts in the growth of industry as well as economy of the location where business
deals. It has been articulated by Singh and Negi, (2018), the cross-border geographical
diversification will have impacts on the growth and profitability of nation. There differences
which were mainly affects the business such as regulatory variations as well as ineffective
control over multinational retail operations. Therefore, governmental plans, exchange rates,
taxation, tariffs are the main barrier which affects business to have effective growth.
Theme 4: Investigating the positive economic cultural operations on online practices for
Pizza Express
As per the views of Sinclair and Carr, (2018), there have been various impacts of changes
incurred in the organisation area of operations. The cultural differences which have been
affecting the business while it is operating on the global level is mainly relevant with the
variations in the languages, religion as well as ethical aspects in locality. In respect with the
economic variation in the operational efficiencies of the business where differences in the
exchange rate, interest rate as well as employment rate would affect industrial growth. Borawski
and et.al., (2018) determined that, in relation with having the adequate grow3th and profitability
a business must be considered regrading the social, political, economic etc. factors of the new
location the adaptation and flexibility will be effective in terms of raising the operational motives
and growth of firm.
CHAPTER 3: RESEARCH METHODOLOGY
Research philosophy
It is the belief of entire research which will be adequate and effective in designing the
appropriate structure and frame work to the study that will be adequate in terms of making the
better analysis. However, in respect with tis, there have neem two phyllophytes which were
being used in studies such as positivism and interpretivism (Chapter Three: Research
Methodology, 2017). In the present research, researcher have approached to use the
interpretivism research which defines the through details regarding the facts.
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Research approach
Approaches are the techniques through which a scholar become able to interpreted the
outcomes and define the conclusion regarding their findings. However, there are three
approaches such as deductive, indicative and abductive. In the present research, researcher have
approached towards selecting the deductive approach (Asomah and Cheng, 2018). It defines the
theoretical analysis on the data base on which they could make analysis over the factors.
Research design
Design defined structure and method of conducting study on the research issues. There are
two research designs such as qualitative and quantitative studies (Horn and et.al., 2019). In the
present research there will be use of qualitative research methods on which a through analysis,
observation will be made on gathered information.
Data collection
Collection of useful information based on the research issues from the external market
environment on research collect details and measure it to have better assessment. Primary and
secondary methods are the two techniques for generating details (Singh and Negi, 2018). In the
present research, scholar have aimed at conducting a primary research on which they would go
for questionnaire on the randomly selected professionals of Pizza Express.
Ethical consideration
As per considering the ethics and norms of performing a research study on which
researcher have referred various studies, authors and researchers which will be appropriately in-
texted.
Research limitations
The time and limited resources have created issues as there is no proper examination over
issues which are affecting the globalised business operations.
CHAPTER 4: DATA COLLECTION AND ANALYSIS (500)
Collecting the most relevant information on which there have been influences of two
techniques which are being used by the researcher to analyse the outcomes. In primary research
techniques where researcher generate information through interviews, questionnaires and
focused group analysis (Sinclair and Carr, 2018). On the other side, in term of conducting the
secondary study on which there have been use of online sources, books, journals and articles that
will be addressed to have ascertainment of outcomes.
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In present study, scholars have implicated primary methods of gathering and analysing data.
Thus, on which there have been selection of 20 managers of Pizza Express which were
approached towards presenting the details regarding influences of culture, economic and ethical
factors on the business operations.
Questions Strongly
agree
Agree Disagree Strongly
disagree
Total
1. Does globalisation of the
organisation have impacts on
performance due to cultural
differences?
5 6 5 4 20
2. Do you agree that, expansion
of business operations have
positive impacts on business
growth?
7 6 5 2 20
3. What is your opinion the
economic development is
mainly relevant with the
operational growth?
8 6 4 2 20
4. Does globalisation of industry
require business to incur
changes in qualitative growth?
9 5 4 2 20
5. Does globalisation incur
internal clashes based on
financial and operational
governance?
7 6 5 2 20
Interpretation: On the basis of above asked questions to the professionals of Pizza Express
they have present presented their opinion regarding the globalisation impacts on their business.
Majority of managers are in favour of the changes and impacts caused by globalisation of
business on their business performance.
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CHAPTER 5: RECOMMENDATION AND CONCLUSION
Conclusion
On the basis of above research study on which it can be said that, there are various changes
and operational variations which have been impacting on the growth and profitability of the
business to have the inadequate operational variations. Changes faced by business due to
globalisation have influences on the growth and profitability’s. Thus, to secure the business
growth on which there have been requirement of managing the operations through implicating
various changes in the operational practices.
Recommendations
On the basis of above research scholars have identified various issues and operations
through which they can be able to make qualitative changes in the business. Pizza Express must
implicate several reforms which will be effective in terms of enhancing the performance of
business.
 Implicate the best promotional campaign through which business can become bale to
create the market identity.
 There must be product development and increment in the performance will lead the firm
to retain the higher success.
 Must appoint the local employees from the area of operations which will be able to
understand and deliver the quality services as desired by consumers.
 Challenges such as taxation, reforms in laws and regulation needs to be considered to
improve the business efficiency and make variations.
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REFERENCES
Books and Journals
Asomah, J. Y. and Cheng, H., 2018. Food crime in the context of cheap capitalism. A handbook
of food crime: Immoral and illegal practices in the food industry and what to do about
them, p.193.
Borawski, P. and et.al., 2018. THE ECONOMIC SITUATION OF THE FOOD INDUSTRY IN
EU COUNTRIES. ECONOMIC SCIENCE FOR RURAL DEVELOPMENT 2018, p.222.
Horn, B. and et.al., 2019. The International Symposium “Standardisation of Non-Targeted
Methods for Food Authentication”, November 28–29, 2016. Trends in Food Science &
Technology.
Sinclair, J. and Carr, B., 2018. Making a market for Mexican food in Australia. Journal of
Historical Research in Marketing. 10(2). pp.175-190.
Singh, B. K. and Negi, S., 2018. Cold chain logistics: an impediment in the perishable food
industry of India. International Journal of Logistics Economics and Globalisation. 7(4).
pp.332-352.
Online
Globalization of food systems in developing countries. 2017. [Online]. Available through :<
http://www.fao.org/3/a-y5736e.pdf >.
Chapter Three: Research Methodology. 2017. [Online]. Available through :<
http://www.is.cityu.edu.hk/staff/isrobert/phd/ch3.pdf >.
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