Assessing Globalisation's Impacts on Primark's Functions: A Project

This project delves into the positive economic, cultural, and ethical impacts of globalisation on Primark, an international retailer. It begins with an introduction to globalisation and Primark's background, followed by a clear articulation of the project's aims, objectives, research questions, and rationale. The project then includes a comprehensive literature review exploring the concept of globalisation and its specific impacts on Primark's operations, marketing, HR, and accounting functions. A project management plan is detailed, encompassing cost aspects, scope, time, quality, communication, risk, and resources. A work breakdown structure and Gantt chart are also incorporated to visualize project timelines and tasks. The research methodology involves qualitative and quantitative data collection and analysis. The project concludes with an evaluation of the research, data analysis using appropriate tools and techniques, followed by recommendations and a reflection on the undertakings to achieve the objectives.

Managing A
Successful Business
Project

Table of Contents
Title:.................................................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
A) P1. Project aim and objectives...............................................................................................1
B) P2. Project management plan with cost aspects, scope, time, quality and communication
risk...............................................................................................................................................3
C) P3. Work breakdown structure and a Gantt chart..................................................................4
..........................................................................................................................................................6
..........................................................................................................................................................6
TASK 2............................................................................................................................................6
D) P4. Small scale research by implementation qualitative and quantitative research...............6
TASK 3..........................................................................................................................................12
E) P5. Evaluation research and data using appropriate tools and techniques (Data analysis). .12
F) P6. Appropriate recommendation as a result of data and research analysis.........................30
TASK 4..........................................................................................................................................30
G) P7. Reflection upon undertakings to attain objectives.........................................................30
CONCLUSION..............................................................................................................................31
REFERENCES .............................................................................................................................32
.......................................................................................................................................................32

Title:
“To identify Positive Economic, Cultural and Ethical Impacts of Globalisation on
Different Functions of multinational organisation.” A study on Primark.
INTRODUCTION
Globalisation is the spread of technology, information and products across national
borders. In economic way, globalisation describes an interdependence on countries around the
world fostered via free trade. For this project, Primark is chosen international retailer which was
established in 1969. This assignment is based on certain tasks, including project aim and
objectives etc. Along with this, different elements of project management plan such as cost, time,
communication, risk, resources etc. will also covered in this report (Aguilera-Caracuel and et. al.,
2015). Work-break structure and Gantt chart also consider most essential part of this report
which will support an investigator in identification of starting and ending time for completion of
research. Different methods of data collection and data analysis will be covered in this project for
accomplishing accurate result of research. Recommendation and reflection about business
success will also covered in this project.
TASK 1
A) P1. Project aim and objectives
Overview of research:
Globalisation is about the interconnectedness or link of business and people across the
globe that eventually leads to global economic, political and cultural integration. (Alon and et.
al., 2016). The positive effects of globalisation on business functions of Primark such as
operations, marketing, HR, accounting have impacted by different number of factors including,
trade, employment, competition, technology, investments and capital flows, culture and
organization structure. All these are main positive impact of globalisation which will help an
organisation in its success and growth.
Background of Primark:
Primark is an international retail organisation that offers the latest beauty, homeware and
fashion at the accurate value on the high street. It was founded in 1969 by Arthur Ryan and
headquartered in Dublin, Ireland. Company offers a different range of products, including
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children's and baby clothing, menswear, womenswear, footwear, homeware, accessories, beauty
products and confectionery (Baylis, Smith and Owens, 2017).
Research aim:
Main aim of this report “To identify Positive Economic, Cultural and Ethical Impacts of
Globalisation on Different Functions of multinational organisation.” A study on Primark.
Research objectives:
 To develop accurate knowledge or understanding regarding concept of globalisation.
 To determine impact of globalisation factors (Economic, Cultural and Ethical) on
business functions of Primark.
 To identify benefits and risks of globalisation on business functions and success of
Primark. To analysis ways through which Primark can easily enhance their growth and success at
international level.
Research questions:
 How to develop accurate knowledge or understanding regarding concept of globalisation?
 What are the impact of globalisation factors (Economic, Cultural and Ethical) on business
functions of Primark?
 What are the benefits and risks of globalisation on business functions and success of
Primark? What are the ways through which Primark can easily enhance their growth and success at
international level?
Rationale and significance of research
Main reason behind conducting this project is to analyse Economic, Cultural and Ethical
impact of globalisation on business functions of Primark in positive manner. This research is
most essential in personal and academic manner (Bende-Nabende, 2017). In academic way, this
project is to offer students the chances to engage in sustained investigation in a area of research.
The research enables students to show the capacity as well as ability to develop an accurate
research topic, research aims, objectives and results, and to show the results of such investigation
in both written and verbal formats. The investigation also promote students to reflect on their
engagement in the process of research, during which suggestions for future and individual
development are key learning points. Along with this in personal manner, this research will help
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an investigator by increasing its knowledge about literature review, data collection and data
analysis.
Literature review
It is important part of research which will be done for addressing each aim and objectives
of project in effective manner.
Understanding regarding concept of globalisation.
According to the BEVERLY BIRD AND CAROL KOPP, 2019, globalisation refers as
the spread of products, information and technology across the national borders. It is a worldwide
movement towards trade, communication, financial and economic integration. globalisation t is
the capability to communicate and move easily with others across the globe in order to conduct
business functions and operations globally.
Impact of globalisation factors (Economic, Cultural and Ethical) on business functions of
Primark.
According to the JUSTIN KUEPPER, 2019, In Primark, there are different functions
such as marketing, HR , accounting, operational etc. All these functions have played significant
in growth and success of Primark. Along with this, globalisation have direct impact on above all
functions which are determined as under:
Economic impact: Economic development of country is mainly relay on the involvement
of some businesses which are operating within the country in way of job opportunities, vast tax
duties to government and so on. It is main ground due to which legal authority of particular
country give invitations to international enterprise for making economic development of country
in effective manner.
Cultural impact: As per the view point of, Claude Bourbonniere, 2018. Primark is
operating its operations or functions at international level because of which there are some
peoples of various culture that works with each other in workplace. As it makes easier for
Primark in globalising their business operations in various country effectively.
Ethical Impact- Ethics can be explained as norms, rules and beliefs of an enterprise
which should be applied by each organisation successfully while doing its business operations or
functions at international level. By doing these Primark will capable in successfully growing
their business operations.
Benefits and risks of globalisation on business functions and success of Primark.
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According to the Caroline Duncan, 2018, globalisation introduces as the free movement
of services and products that are produced by employees around the globe in an integrated and
seamless manner. There are different benefits of globalisation for Primark in success of its
functions. Cultural diversity, coaching and training, enhanced information between various
nations , larger markets, higher standards, improved brand image etc. All these are major
advantages of globalisation which will support Primark in its growth and success within given
time duration.
On the other hand, globalisation have different drawbacks on business functions and
success of Primark (Globalization Benefits and Challenges, 2018). Ethical business practices,
organisational structure, public relation, leadership, communication barrier, cultural difference
etc. are consider biggest challenge of globalisation that negatively impact on marketing, human
resource, operations etc.
Ways through which Primark can easily enhance their growth and success at international
level.
According to the Mark Pentecost, 2017, there are different ways like Learn the language,
Know the regulations, adoption of flat communication, implementation of training program,
accurate market research etc. All these are effective and essential ways that must be follow by
Primark. As it will help an organisation by improving its growth and success at international
level. With the help of flat communication, Primark can easily communicate each information to
their employees. It will assist them in retaining employees long time and also support them in
enhancing its growth and success at international level.
B) P2. Project management plan with cost aspects, scope, time, quality and communication risk
Project management plan is important to formulate as this will help to outline the aspects
of important nature which are required to carry on in future for successful completion of project
within stipulated period of time (Dion, 2017). Different determinants which are included under
this plan are named as scope, quality, risk, resources etc. The different kind of benefits which are
associated behind its effective usage is about completion of project by effectively achieving all
the objectives. Description of the determinants which are comes under plan are defined below:
Cost: This is important aspect which help in determination of the cost which is going to
be beard by the researcher and organisation successful completion of their work. From project
perspective the cost which will be incurred by the organisation in the process of globalisation by
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ascertaining the positive impact of all the factors like economy, cultural and ethical seems to be
quite high (George and et. al., 2016). The amount which is needed to spend in this regard is
around £90000. The another aspect which is about research where researcher indulge in various
activities like identification of the factors and analysis of their impacts requires usage of
sufficient amount of funds which is about £25000.
Scope: The scope of the application of the globalisation is high in respect of the
functioning of Primark as this will improves their internal and external strength of the
organisation which help them to improve their brand image at global level and ascertain higher
amount of market share. Simultaneously, researcher use various methods of research like
qualitative and quantitative which help organisation to select the nation for globalisation of
operation which have favourable conditions (Kakabadse and Bank, 2018). This scope of the
same is determined from the aspect those method help to gather reliable and accurate
information.
Time: Time from the project perspective which is about globalisation much needed
concept and required to have in adequate amount. Around 6 months of time period is required to
effectively globalise the operations of organisation (Lasserre, 2017). On the other hand,
researcher is required the time period of 2 months for completion of their research work.
Communication: This will includes about the description of the aspects which are
needed to have for effective communications (Martin and Nakayama, 2015). From project
perspective and for completion of globalisation activities require to usage of the communication
tools like texts, e-mails, phone calls etc. On other hand, researcher required the usage of the
communication tools e-mails and social media platforms etc.
Risk: This is about identification of the risk aspects which are associated with the process
of globalisation. The main risks which an organisation is going to face in the process of
globalisation is about lack of funds, less amount of physical resources etc. From the perspective
of researcher the risks which are associated with work of research includes communication gap,
unreliable data, time consuming process etc.
Resources: This is about the usage of resources in the process of globalisation
(Monshipouri, Welch and Kennedy, 2017). The amount of resources which are required to
consider in the process of globalisation are named as human capital, funds, communication tools
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etc. From the perspective of the researcher the resources which are required to have for effective
completion includes funds, time, competent personnel etc.
C) P3. Work breakdown structure and a Gantt chart
Work breakdown structure: It is an effective and useful method of organising as well as
completing work or activity in a project. It is most essential tool which will be applied by an
organisation to divide each activities of project from different departments on an organisation.
Illustration 1: Work breakdown structure
(Source: Work breakdown structure, 2018)
Gantt chart: It is a type of presentation tool which will be applied by researcher to
identify opening and ending data for completion of full project. In this chart different number of
activities will be covered which will support a researcher to complete full project in systematic
and effective manner (Nankervis and et. al., 2016).
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TASK 2
D) P4. Small scale research by implementation qualitative and quantitative research
Research methodology is a systematic way of collecting information or data related to a
specific topic. These informations are collected for the intent of decision making. It is the most
essential process design to conduct a research. The researchers describe how the vital
information and data to address the research questions and objectives was gathered, shown and
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analysed. In this the main cause and explanation for the data sources, research design, collection
techniques, research instrument, data presentation techniques, research strategy,research
reliability and validity used are given (Osland, Devine and Turner, 2015). For this, the
investigator use the best approach for the research and considers the research opinion. This frame
work has different layers which are mentioned below:
Research philosophy : It involves the thought process of the researcher about how to
gather the data. There are two type of researchers philosophy Interpretivism and positivism.
Researcher in this topic will apply interpretivism as this will highly assist in evaluating data or
information effectively whereas positivism is not the appropriate method to carry out research.
Research approach: there are of two types of research approach inductive approach and
deductive approach , In this topic researcher will use deductive approach as it is concerned with
developing hypothesis based on existing data and help researcher to collect appropriate data in
details so that the better results can be obtained.
Sources of data : There are various sources for the collection of data such as primary and
secondary data, the researcher uses these sources in order to come up with objective finding.
Primary sources of data are the first source of data (Ramasastry, 2015). These data can be
collected with the questionnaire and interviews. On the other hand secondary data are gathered
with the motive of other use rather than original use. Secondary source of data can be collected
from published and unpublished documents,internal journal of business etc. Therefore both the
sources of data collection are used by researcher to compile proper information about the study.
Data collection techniques: In order to accumulate reliable data according to the study,
questionnaire will be used by researcher. As it is most essential technique of data collection
which will support an investigator perform each tasks within given time period.
Research sampling: Sampling is most essential part of dissertation which will assist an
investigator to select sample size from out of total population. There are two form of sampling
which is probability and non-probability. According to current study, probability sampling will
be applied by investigator (Thomas and Peterson, 2017). This method not require maximum
capital and resources of an organisation. Therefore with the help of this sampling method, 15
employees, 30 customers and 2 managers of Primark will be recruited. On the other side, non-
probability sampling method is not useful according to current topic.
Questionnaire for employees:
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With the help of random sampling method, 15 employees of Primark will be selected for
analysing their opinion about the Positive Economic, Cultural and Ethical Impacts of
Globalisation on Different Functions (Zajda, 2015).
Questionnaire
Q1) Are you have knowledge about the concept of globalisation?
a) Yes
b) No
Q2) As per your opinion, which factors of globalisation get impacted on business functions of
Primark?
a) Economic
b) Cultural
c) Ethical
Q3) According to you, globalisation is important for success and growth of Primark?
a) Agree
b) Disagree
Q4) What are the benefits you gain by globalising business functions of Primark?
a) Increased Standard of Living
b) Social Awareness
c) Professional Aspiration
Q5) What are the risks you faced by expanding business functions of an organisation?
a) lees chances of career growth
b) Problem related to working in diversified team
c) Chances of reduced monetary benefits
Q6) You are require training and development program while globalising business functions of
Primark?
a) Yes
b) No
Q7) Which functional unit get more affected due to globalisation of Primark operations?
a) Human resource
b) Marketing
c) Finance
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