Globalisation's Influence on Asda's Productivity and Profitability

This project analyzes the impact of globalisation on Asda, a British supermarket chain, focusing on its productivity and profitability. The study investigates the role of globalisation in business, its relationship with organisational productivity, and the challenges Asda faces due to globalisation, such as high investment costs and cultural differences. The project includes research objectives to identify the role of globalisation, examine its relationship with productivity, and determine challenges faced by Asda. It outlines a project execution plan, including cost analysis, scope definition, and time management, alongside a literature review discussing globalisation's influence on business practices, productivity, and challenges. The project also involves data analysis, project results, and a reflection on the findings, concluding with recommendations for Asda to navigate the complexities of globalisation and enhance its performance in the international market.