Analysis of Globalisation Impact on Retail Sector: A Business Project

This project examines the impact of globalisation on the retail sector, focusing on economic, cultural, and ethical factors. It includes a project management plan, research methodology (qualitative approach, positivism philosophy, and explanatory research design), and data analysis based on primary research with Marks and Spencer employees. The study explores the positive impacts of globalisation on business functions, identifies challenges, and provides recommendations. The research utilizes thematic analysis of survey data and considers ethical considerations like informed consent and anonymity. The findings highlight the importance of globalisation for the retail sector, emphasizing the need for companies to address economic, cultural, and ethical aspects to enhance profitability, growth, and brand value. The project concludes with recommendations for navigating the challenges associated with globalisation.

Managing a successful
Business Project
Table of Contents

Task 1....................................................................................................................................................3
Aim....................................................................................................................................................3
Objective...........................................................................................................................................3
1.2 Project management plan.............................................................................................................3
Gant Chart.........................................................................................................................................5
Task 2....................................................................................................................................................7
Research Methodology......................................................................................................................7
Task 3....................................................................................................................................................9
Data Analysis....................................................................................................................................9
Recommendations...........................................................................................................................17
Log Book.........................................................................................................................................17
Task 4..................................................................................................................................................20
Performance review.........................................................................................................................20
REFERENCES....................................................................................................................................22
Appendix.............................................................................................................................................24
Task 1
Aim

 To analysis positive impacts related to economic, cultural and ethical factors In case
of globalisation over retail sector.
Objective
 To analysis the concept of globalisation in context to the retail sector.
 To evaluate how the factors like economic, cultural and ethical influence the business
functions.
 To identify various challenges associated with the factors like economic, cultural and
ethical that creates impact in case of globalisation in context to the Marks and Spencer
Company.
 To provide necessary recommendations to deal with the challenges of various factors
of globalisation.
Questions
 What is the concept of globalisation?
 How economic, cultural and ethical factors affect the business operations of
multinational companies?
 What are the key challenges associated with the factors like economic, cultural and
ethical in case of globalisation of business operations?
 What are the ideal recommendations to deal with the challenges associated with the
factors part of globalisation?
Literature Review
As per the view of Ball, Junemann and Santori, (2017) globalisation is all about
entertain to international market so that growth rate of company can be expended. Factors
like economic, cultural and ethical are the key factors that positively affect the company in
case of globalisation.
1.2 Project management plan
Cost
The cost of this project would be estimated amount to£ 5000 . This cost would include
travelling expenses, stationary, resource generation and all different stages. This is the overall
estimated cost which will be needed to invest in order to complete this research.
Scope

This research project has a broad scope. This would analysis factors like economic,
cultural and ethical that put positive impact over business functions of company in case of
globalisation. This research also address all key challenges that overcome the positive impact
these factors create over company in case of globalisation. This research would significantly
favours to all the multinational company and their management in order to conduct business
functions. All these globalised company can get a proper guidance to deal with all different
challenges associated with these factors and make out a good profitable business in
international market. This research would also support the multinational companies in order
to form proper planning to meet different business objectives.
Time
11weeks consumed for completing this research.
Quality
In order to conduct the research, researcher had limited amount of resources and time.
It becomes essential for the researcher to manage a good quality research consisted up with
all the essential facts and information related to the research topic (Alonso Alonso, 2017).
Researcher requires utilising the resources in the optimum manner so that best outcome out of
the research can be generated by researcher. This research would cover both primry and
secondary level of information that would improve the quality of this research. Researcher
has focused over sustaining the quality in research with the support of primary and secondary
socurces of information
Communication
Communication in context to this research would be accessed with the support of both
methods written and verbal. All the information that can be collected through verbal mode
than this would be use and all the confidential information and important information in
context to this research would collect in written format.
Documentation
This research would be presented in written format. Personal notes would be
maintained so that overall research objectives can meet. Weekly log book would also
maintain.

Risk
Elements like not meeting up the objectives with the support of various facts and
information researcher has collected over the research topic was a big risk in this project.
Resources
Resources like print media, books, journals, internet, financial resources and
information of other researcher wuld also be use as resource in this project. All these
resources support the researcher in order to achieve the overall objectives of this research.
Gant Chart
Gantt chart:
Break Down Structure

Task 2
Research Methodology
Research Type:Research type indicates about the type of research, researcher is approaching
for achieving the overall objectives behind the research paper. Research can be segregated
into two types qualitative and quantitative. Qualitative type of research contains all different
qualitative information and facts. All information that involves theories, theoretical models,
strategies and other theoretical form of information are used in case of qualitative type of
research. In case of theoretical type of research specific statistical information also use to
achieve the overall objectives of research (Cam and Palaz, 2016). Quantitative type of
research comprises with only statics facts and information related to the research topic.Tools
like SPSS are used in this research type. The current research has used the qualitative type of
research as the information needed for doing this research also involve the models, theories
and different other factors that would support the researcher in achieving the overall
objectives of research.
Research Philosophy: Research philosophy is all about the concepts and philosophy of
research.Research philosophies consist up with two types positivism and interpretive.
Positivism philosophy involves conducting research based on the available facts and
information (Zhang, 2017). Interpretive philosophy is all about interpretations. Interpretive
philosophy involves concluding the research based on the interpretations over the research
topic.This research has used positivism philosophy of research.

Research Design: Research design is a design of the research. Research design is of three
types inductive, deductive and adductive. Inductive research design starts with empirical
observation, seeking patterns in those observations and then theorizing such patterns.
Deductive research design initiate the theory than it switches on developing hypotheses from
the theories available over the topic and than collecting and analysing all the information
(Will-Zocholl, 2016). Abductive research mostly based on the observation. This research is
based on the inductive research design.
Research Approach: Research approach is the plan and procedure associated with the
research. There are three types of research approaches exploratory, descriptive and
explanatory. Descriptive research approach is allabout understanding the attitude of
individuals while explanatory research approach is proposed to determine factors which
impacts on business environment directly and indirectly (Cooke, 2019). Explanatory
approach is designed to achieve logical answering over given questions. Explanatory research
approach is used for doing this research. Questionnaire method has used in completion of this
research.
Research Sampling:In order to conduct the primary research sampling is the technique that
used. Sampling is conducted with the support of two methods probably and non-probably
sampling method. Probability sampling technique is all about the random approach to collect
the information. Non probability sampling approaches all possible sources to gather
information for the research. This research has used probability sampling method to gain the
complete advantages over the research. To conduct the primary research 30 employees at
Marks and Spencer Company took participated in the research.
Data Collection: Data collection is defined as collecting the necessary and relevant
information that can support researcher in achieving the overall objectives behind the
research. Data collection is conducted with the support of two method primary method of
data collection and the secondary method of data collection. Primary method of data
collection involve collecting information with the support of individual efforts like taking
interviews and many other modes of collecting the information (Fuchs and et.al., 2017).
Secondary method involves using the already used information for achieving the overall
objectives behind the research. This research has used both the methods primary and
secondary method of data collection. In case of primary method researcher has taken
interviews of 30 employees of Marks and Spencer Company.For collecting secondary

information researcher has overlooked literature reviews of other researcher to collect the
necessary information for this research.
Data Analysis:Data analysis is the technique defined as analysing and assessing all different
information collected by researcher in the data collection stage.Data analysis is conducted
with the support of two methods like thematic and statistical analysis method. Thematic
analysis used sources and statistics to achieve the research objectives (Gordon, 2020).
Thematic analysis method is used in this research. Statistical analysis is conducted with the
support of tools like SPSS and other tools. In this research thematic analysis is used to
complete the research.
Ethical Consideration:In completing this research all principles associated with the etuhics
are followed by researcher. Obtaining information consent has also taken care which involves
that right sources for information has used in this research. Protection of anonymity and
confidentiality is used in this research (Sustainable, 2017). This involves maintaining the
proper confidentiality in respect to all the employees of Marks and Spencer Company which
has provided information for this research and also about the other sources of information.
Principle of avoidance of descriptive practices has also followed which involved keeping the
information precise and limited. Ethical principle providing right to withdraw has also kept in
the research. All the principles are followed in completing the entire research.
Task 3
Data Analysis
Theme: Globalisation must part of retail sector.
Q.1) Do you believe economic, cultural and ethical factor affect globalisation sector?
Yes 25
No 5

83%
17%
Yes
No
Interpretation: The above chart illustrates that 83% employees of Marks and Spencer
Company participated in research agreed that factors like economic, cultural and ethical
affects globalisation in retail sector. Although 17% employees were also there in primary
research who denied completely that these factors affect retail sector in context to
globalisation. Based on the analysis it can be interpreted that factors like economic, cultural
and ethical affect retail sector in globalisation. Kayabaş, Boyraz and Derdiyok, (2017) has
also stated in its research that in case of retail sector factors like economic, cultural and
ethical becomes crucial part of globalisation.
Theme: Economic, cultural and ethical factors involve in globalisation boost positively
growth rate of company.
Q.2) Do you feel economic, cultural and ethical positively boosted the growth rate of Marks
and Spencer company?
Agree 15
Completely Agree 5
Neutral 5
Disagree 3
Completely Disagree 2

Agree Completely
Agree Neutral Disagree Completely
Disagree
0%
10%
20%
30%
40%
50%
60%
Series1
Interpretation: The chart illustrated above project that 50% employees took part in primary
research agreed that economic, cultural and ethical factors of globalisation allowed company
to boost its growth rate. 17% employees completely agreed that it boost the growth rate.
Further 17% employees had not any idea about the impacts of economic, cultural and ethical
factors involve in globalisation over company’s growth rate. 10% employees denied that fact
that it creates any positive impact over growth rate of company. 7% employees of company
completely denied that it can in any way positively affect the growth rate of company. On the
basis of the opinions stated by employees it can be interpreted that factors like economic,
cultural and ethical of globalisation do boost the growth rate of company. Liu, (2017) has
also stated in its research that globalisation do positively affect the growth of company.
Theme: Improved profitability is best positive aspect of economic, cultural and ethical
factors of globalisation.
Q.3) What according to you is the best positive aspect of economic, cultural and ethical
factors of globalisation company entertain?
Improve profitability 12
Improve overall growth rate 8
Improve brand value 5
Improve customer base 5

Improve profitability
Improve overall growth rate
Improve brand value
Improve customer base
0% 5% 10% 15% 20% 25% 30% 35% 40%
Series1
Interpretation: The graph presented above shows that 40% employees took part in primary
research believed that improved profitability is the biggest opportunity associated with the
factors like economic, cultural and ethical of globalisation. 27% voted for growth rate as the
biggest opportunity associated with the factors economic, cultural and ethical of
globalisation. 17% each employee voted for brand value and customer base as the biggest
opportunity against the economic, cultural and ethical of globalisation. It can be interpreted
that enhancement of profitability of company is the greatest opportunity company associated
with in relation of the factors like economic, cultural and ethical of globalisation. In the
research over globalisation Mathiasen, (2017)has also projected that profit enhancement is
the biggest opportunity associated with the economic, cultural and ethical of globalisation
serves to company.
Theme:Economic factor most positive factor in globalisation.
Q.4) What according to you is the best factor of globalisation work positively for the
company?
Economic 15
Cultural 7
Ethical 3
All the above 5

50%
23%
10%
17%
Economic
Cultural
Ethical
All the above
Interpretation: On the basis of the survey it is interpreted that economic factor is considered
as the most positive factor affects the business operations of company. 23% employees casted
voted in favour of the cultural factor as the key factor affect globalisation positively. 10%
employees believed that ethical is the most impactful factor that positively affects the
globalisation. 17% employees took part in the primary research favoured all the three factor
as the most positively affect factors for globalisation. In the research over globalisation
author has also favoured the economic factor as the most positive factor affecting the
company in context to the globalisation.
Theme:Improved market competition is key challenge against the economic, cultural and
ethical factors of globalisation.
Q.5) What are the possible challenges of the factors like economic, cultural and ethical of
globalisation company face?
Improved market competition 12
Constant pressure of product development 10
Innovation 3
Instability of international market 5

Improved market competition
Constant pressure of product development
Innovation
Instability of international market
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
40%
33%
10%
17%
Series1
Interpretation: The graph illustrated above shows that 40% employees participated in
primary research believed that improved market competition is the key challenge of
economic, cultural and ethical of globalisation. 33% favoured constant pressure of product
development as the key challenge associated with globalisation. 17% employees casted vote
in favour of instability of international market. 10% believed innovation as the key challenge
for factors like economic, cultural and ethical of of globalisation. On the basis of the analysis
it can be interpreted that market competition is the biggest challenge Marks and Spencer
Company is facing in international market in context to the economic, cultural and ethical
factors of globalisation. Niewiadomski, (2016) has also projected that competition is the
biggest challenge that resist the economic, cultural and ethical factors of globalisation.
Theme:Sales function affect mostly in globalisation.
Q.6) Over what functional activity of company economic, cultural and ethical factors of
globalisation affect the most?
Operations 8
Marketing 7
Sales 10
Human resource management 5

27%
23%
33%
17%
Operations
Marketing
Sales
Human resource management
Interpretation: The pie chart illustrated above project that 33% employees involved in
primary research has suggested that sales function of company affected mostly due to
economic, cultural and ethical factors of globalisation. 27% employees believe that operation
is the function of comment that get affected mostly in context to factors like economic,
cultural and ethical of globalisation. 23% favoured marketing and 17% favoured human
resource management is mostly affected functional area of globalisation for company. On the
basis of the analysis it can be stated that sales function of company get the most affection due
to economic, cultural and ethical factors of globalisation. Søndergaard, Oehmen and Ahmed-
Kristensen, (2016) has also stated in its research that sales is the functional area that mostly
influenced by the economic, cultural and ethical factors associated with the globalsiation.
Theme:Diversified marketing campaign key driver for economic, cultural and ethical factors
of globalisation.
Q.7) What according to you is the key driving force for the company in international market?
High brand value 8
Consumer trust 7
Diversified marketing campaign 9
All the above 7

High brand value Consumer trust Diversified
marketing
campaign
All the above
0%
5%
10%
15%
20%
25%
30% 27%
23%
30%
23%
Series1
Interpretation: 30% employees took part in primary research believed that diversified
marketing campaign is the key driver that supports the economic, cultural and ethical factors
of globalisation. 27% employees favoured high brad value of company that allows the
organisation to gain success due to economic, cultural and ethical factors of globalisation.
23% employees believe that consumer trust is the most effective driver that support the
growth of company in international market. Remaining employees favoured all these points
equivalent affect the company in entertaining growth and success in respect to economic,
cultural and ethical factors of globalisation. It can be interpreted that diversified marketing
campaign is the key driver that entertain success for company in respect to economic, cultural
and ethical factors of globalisation.
Theme:Volatile international market.
Q.8) Do you feel international market is more volatile as compare to domestic market?
Yes 20
No 10

67%
33%
Yes
No
Interpretation: 67% employees participated in primary research have stated that
international market is more volatile market as compare to domestic market. 33% did not
agree with this statement. On the basis of the above analysis it can be interpreted that
international market is more volatile market.
Theme:Asda the competitor of Marks and Spencer Company in context to the economic,
cultural and ethical factors create positive impacts over company performance.
Q.9) What according to you will be the key competitor for Marks and Spencer Company in
context to economic, cultural and ethical factors of globalisation positively affect company?
Tesco 8
Asda 12
Wall Mart 10

Tesco
Asda
Wall Mart
0% 5% 10% 15% 20% 25% 30% 35% 40%
27%
40%
33%
Series1
Interpretation: The above mentioned graph state that 40% employee believes that Asda
Company is the key competitor of Marks and Spencer Company in context to economic,
cultural and ethical factors positively affect the company in globalistaion. 33% employees
favoured Wall Mart as the key competitor for Marks and Spencer. 27% employees casted
vote in favour of Tesco Company as the key competitor of company in context to company
gain competitive advantages with the support of economic, cultural and ethical factors of
globalisation. It can be interpreted that Asda Company is the biggest competitor for the
company in globalised market in respect to economic, cultural and ethical factors of
globalisation.
Recommendations
It is recommended that company must focus over product development and
facilitating its services. In international market competition is huge that can only be dealt
with the support of good marketing campaigns high customer satisfaction rate (Springer,
2018).
Log Book
PROJECT LOGBOOK TEMPLATE
Name:
Project title:
Date:

Update on weekly research/tasks achieved
Points to consider:
What have you completed?
I have completed the entire research.
Did you fulfil task requirements?
I believes that I have fulfilled all task requirements.
Are you on track and within deadlines set?
Yes, I feel I am on tract based on the task requirements.
Did you need to make any changes to your project management plan?
No I did not make any further changes in my project management plan.
Any risks and/or issues identified?
Risk related to limited resources was there. I have identified some issues like
collecting information in primary research, selecting the right source of information for
research and all these issues.
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
Yes
Did you identify any additional risks/issues that have an impact on the project management
plan?
No
Problems encountered
Points to consider:
What barriers did you face?
I faced barrier in collecting information. Limited time and resources was also a key
barrier I faced in this research.
How did you overcome them?
I overlooked the entire planning thrice. On the basis of the planning I could control all
the challenges.

New ideas and change of project direction
I believe that planning is the most important part of project design. Its essential to
plan well to achieve the overall objectives of any project.
What have I learnt about myself this week?
Points to consider:
How did I feel when I had to deal with tasks/problems?
I felt nervous while facing the problems.
Did I find it useful to complete the tasks?
Yes I find it useful.
How well have I performed? What did I contribute?
I thing I could achieve all objectives behind the research.
What can I improve on next week?
I think I can improve in planning stage.
How might this learning apply in the future?
The learning in this project would support me in doing future research.
Tasks planned for next week
Points to consider:
Which tasks are priorities?
I prioritise research aim and objective first, RM, DATA Analysis and so on.
Have you set aside sufficient time for completion?
Yes I tried to set aside sufficient time to completion.
Project plan status to date
(on, ahead, behind)

Supervisor comments to address
Task 4
Performance review
The whole research was based on positive economic, ethical and cultural impacts of
globalization on business functional units in the company. Literature review was
demonstrated in this research project in order to understand different viewpoints of authors
over the research topic through their published articles, research papers etc. I used literature
review to critically understand the impact of globalization on organization’s functional units.
With the support of the company, I am able to understand and evaluate different factors of
globalizations such as economic, cultural and ethical which impacts on different business
functions like accounting, marketing etc. positively through which the company is enabled to
achieve a number of benefits like establishing a strong customer base, increasing selling
revenue etc. Integrity of globalization helped the company to expand its business in multiple
countries and influence demands of it’s products in customers due to this company capable of
capturing large market share. However, I have learned that it is essential for knowing and
understanding those factors which can support a company to improve its productivity,
performance and operations in the market in an efficient manner. While making this project I
gain lots of knowledge about different strategies which has been practised for conducting
research and enhancing databases for taking appropriate decisions. This research assignment
also supported me to improve my skills for gathering appropriate information through
different technologies. Research Methodology is the scientific technique that comprises
various techniques or tools in order to collect, analyse and interpret effective information so
that logical conclusion can be drawn. Research methods are research design, research
philosophy, qualitative method etc. which have applied to collect appropriate information
while maintaining the level of quality of collected data. It also supported to identify
authenticity of the available sources so that adequate data can be collected. Data collection
method helped in distributing whole collected data related to research topic into different

themes so that authentic and logical conclusion can be portrayed. Basically, whole research
was dependent on primary and secondary research methods in this research project so the
authenticity of gathered data was quite high as compared to others. This research topic does
not require any type of change or variation in minimum time because I already managed my
time more effectively by picking and applying available resources more promptly. In the
initial phase I was unable to understand that from where I initiated to do research but there
were some highly experienced professionals, seniors and the internet helped me in gaining all
projected goals and objectives within timeframe. While gathering information I felt that I was
lacking behind communication skills that’s why I faced various issues during communicating
with targeted sample populations. I also observed that I was lacking behind decision-making
skills initially because I was unable to make decisions while selecting research methods and
techniques which could improve the quality of my research work. So, I have decided now
that I will develop my weak areas such as communication skills, decision-making skills. I
will design a personal professional development plan in which I will enlist my all weak areas
and improve them effectively then in future if I get a similar opportunity then I could perform
better and offer an effective research project. As far as I think, entire performance in this
research assignment can rate good marks because it has achieved all framed objectives and
aim within a defined timeframe.

REFERENCES
Books and Journals
Alonso Alonso, L. J. M., 2017. Rerouting Globalisation: from economic to human
development. Euro Crisis in the Press.
Ball, S. J., Junemann, C. and Santori, D., 2017. Edu. net: Globalisation and education policy
mobility. Taylor & Francis.
Cam, S. and Palaz, S., 2016. Challenges and opportunities of globalisation for an independent
small manufacturer. Journal of Organizational Ethnography.
Cooke, F. L., 2019. 4 Unions and alternative forms of worker representation in China in an
era of privatisation and globalisation. Trade Unions and Labour Movements in the
Asia-Pacific Region.
Fuchs, M. and et.al., 2017. Managing culture and interspace in cross-border investments:
Building a global company. Taylor & Francis.
Gordon, A., 2020. 11 GLOBALISATION AND PUBLIC RELATIONS. The Public
Relations Handbook, p.42.
Kayabaş, T. D., Boyraz, G. and Derdiyok, R., 2017. Examining Coca-Cola and Pepsi Brands
under the Basis of Globalisation and Multinational Companies. International
Journal of Academic Research in Business and Social Sciences. 7(12). pp.2222-
6990.
Liu, J., 2017. Globalisation of Corporate Governance Depends on Both Soft Law and Hard
Law. In Corporate Governance Codes for the 21st Century (pp. 275-294). Springer,
Cham.
Mathiasen, J. B., 2017. Globalisation of Concurrent Engineering Activities: Transferring-,
Translating-and Transforming Approach. Transdisciplinary Engineering: a
Paradigm Shift.
Niewiadomski, P., 2016. The globalisation of the hotel industry and the variety of emerging
capitalisms in Central and Eastern Europe. European Urban and Regional
Studies. 23(3). pp.267-288.
Søndergaard, E., Oehmen, J. and Ahmed-Kristensen, S., 2016. Extension of
internationalisation models: drivers and processes for the globalisation of product
development–a comparison of Danish and Chinese engineering firms. Production
Planning & Control. 27(13). pp.1112-1123.
Springer, P., 2018. Advertising, agencies and globalisation. The Advertising Handbook,
pp.200-215.

Sustainable, H. B. S., 2017. A Corporate Perspective on Globalisation, Sustainable
Development, and Soft Law. Hard Choices, Soft Law: Voluntary Standards in
Global Trade, Environment and Social Governance.
Will-Zocholl, M., 2016. New topologies of work: Informatisation, virtualisation and
globalisation in automotive engineering. In Space, place and global digital work (pp.
31-51). Palgrave Macmillan, London.
Zhang, J., 2017. 9 Globalisation and the transformation of multinational enterprises. China
and the World Economy: Transition and Challenges.

Appendix
 Q.1) Do you believe economic, cultural and ethical factor affect globalisation sector?
 Yes
 No
 Q.2) Do you feel economic, cultural and ethical positively boosted the growth rate of
Marks and Spencer company?
 Agree
 Completely Agree
 Neutral
 Disagree
 Completely Disagree
 Q.3) What according to you is the best positive aspect of economic, cultural and
ethical factors of globalisation company entertain?
 Improve profitability
 Improve overall growth rate
 Improve brand value
 Improve customer base
 Q.4) What according to you is the best factor of globalisation work positively for the
company?
 Economic
 Cultural
 Ethical
 All the above
 Q.5) What are the possible challenges of the factors like economic, cultural and
ethical of globalisation company face?
 Improved market competition
 Constant pressure of product development
 Innovation
 Instability of international market
 Q.6) Over what functional activity of company economic, cultural and ethical factors

of globalisation affect the most?Operations
 Marketing
 Sales
 Human resource management
 Q.7) What according to you is the key driving force for the company in international
market?High brand value
 Consumer trust
 Diversified marketing campaign
 All the above
 Q.8) Do you feel international market is more volatile as compare to domestic
market?Yes
 No
 Q.9) What according to you will be the key competitor for Marks and Spencer
Company in context to economic, cultural and ethical factors of globalisation
positively affect company?
 Tesco
 Asda
 Wall Mart
Q.10) What recommendations do you suggest to company for coping up with various
challenges of globalisation?