Analysis of Globalisation Impact on Retail Sector: A Business Project

This project examines the impact of globalisation on the retail sector, focusing on economic, cultural, and ethical factors. It includes a project management plan, research methodology (qualitative approach, positivism philosophy, and explanatory research design), and data analysis based on primary research with Marks and Spencer employees. The study explores the positive impacts of globalisation on business functions, identifies challenges, and provides recommendations. The research utilizes thematic analysis of survey data and considers ethical considerations like informed consent and anonymity. The findings highlight the importance of globalisation for the retail sector, emphasizing the need for companies to address economic, cultural, and ethical aspects to enhance profitability, growth, and brand value. The project concludes with recommendations for navigating the challenges associated with globalisation.

Managing a successful
Business Project
Table of Contents

Task 1....................................................................................................................................................3
Aim....................................................................................................................................................3
Objective...........................................................................................................................................3
1.2 Project management plan.............................................................................................................3
Gant Chart.........................................................................................................................................5
Task 2....................................................................................................................................................7
Research Methodology......................................................................................................................7
Task 3....................................................................................................................................................9
Data Analysis....................................................................................................................................9
Recommendations...........................................................................................................................17
Log Book.........................................................................................................................................17
Task 4..................................................................................................................................................20
Performance review.........................................................................................................................20
REFERENCES....................................................................................................................................22
Appendix.............................................................................................................................................24
Task 1
Aim

 To analysis positive impacts related to economic, cultural and ethical factors In case
of globalisation over retail sector.
Objective
 To analysis the concept of globalisation in context to the retail sector.
 To evaluate how the factors like economic, cultural and ethical influence the business
functions.
 To identify various challenges associated with the factors like economic, cultural and
ethical that creates impact in case of globalisation in context to the Marks and Spencer
Company.
 To provide necessary recommendations to deal with the challenges of various factors
of globalisation.
Questions
 What is the concept of globalisation?
 How economic, cultural and ethical factors affect the business operations of
multinational companies?
 What are the key challenges associated with the factors like economic, cultural and
ethical in case of globalisation of business operations?
 What are the ideal recommendations to deal with the challenges associated with the
factors part of globalisation?
Literature Review
As per the view of Ball, Junemann and Santori, (2017) globalisation is all about
entertain to international market so that growth rate of company can be expended. Factors
like economic, cultural and ethical are the key factors that positively affect the company in
case of globalisation.
1.2 Project management plan
Cost
The cost of this project would be estimated amount to£ 5000 . This cost would include
travelling expenses, stationary, resource generation and all different stages. This is the overall
estimated cost which will be needed to invest in order to complete this research.
Scope

This research project has a broad scope. This would analysis factors like economic,
cultural and ethical that put positive impact over business functions of company in case of
globalisation. This research also address all key challenges that overcome the positive impact
these factors create over company in case of globalisation. This research would significantly
favours to all the multinational company and their management in order to conduct business
functions. All these globalised company can get a proper guidance to deal with all different
challenges associated with these factors and make out a good profitable business in
international market. This research would also support the multinational companies in order
to form proper planning to meet different business objectives.
Time
11weeks consumed for completing this research.
Quality
In order to conduct the research, researcher had limited amount of resources and time.
It becomes essential for the researcher to manage a good quality research consisted up with
all the essential facts and information related to the research topic (Alonso Alonso, 2017).
Researcher requires utilising the resources in the optimum manner so that best outcome out of
the research can be generated by researcher. This research would cover both primry and
secondary level of information that would improve the quality of this research. Researcher
has focused over sustaining the quality in research with the support of primary and secondary
socurces of information
Communication
Communication in context to this research would be accessed with the support of both
methods written and verbal. All the information that can be collected through verbal mode
than this would be use and all the confidential information and important information in
context to this research would collect in written format.
Documentation
This research would be presented in written format. Personal notes would be
maintained so that overall research objectives can meet. Weekly log book would also
maintain.

Risk
Elements like not meeting up the objectives with the support of various facts and
information researcher has collected over the research topic was a big risk in this project.
Resources
Resources like print media, books, journals, internet, financial resources and
information of other researcher wuld also be use as resource in this project. All these
resources support the researcher in order to achieve the overall objectives of this research.
Gant Chart
Gantt chart:
Break Down Structure

Task 2
Research Methodology
Research Type:Research type indicates about the type of research, researcher is approaching
for achieving the overall objectives behind the research paper. Research can be segregated
into two types qualitative and quantitative. Qualitative type of research contains all different
qualitative information and facts. All information that involves theories, theoretical models,
strategies and other theoretical form of information are used in case of qualitative type of
research. In case of theoretical type of research specific statistical information also use to
achieve the overall objectives of research (Cam and Palaz, 2016). Quantitative type of
research comprises with only statics facts and information related to the research topic.Tools
like SPSS are used in this research type. The current research has used the qualitative type of
research as the information needed for doing this research also involve the models, theories
and different other factors that would support the researcher in achieving the overall
objectives of research.
Research Philosophy: Research philosophy is all about the concepts and philosophy of
research.Research philosophies consist up with two types positivism and interpretive.
Positivism philosophy involves conducting research based on the available facts and
information (Zhang, 2017). Interpretive philosophy is all about interpretations. Interpretive
philosophy involves concluding the research based on the interpretations over the research
topic.This research has used positivism philosophy of research.

Research Design: Research design is a design of the research. Research design is of three
types inductive, deductive and adductive. Inductive research design starts with empirical
observation, seeking patterns in those observations and then theorizing such patterns.
Deductive research design initiate the theory than it switches on developing hypotheses from
the theories available over the topic and than collecting and analysing all the information
(Will-Zocholl, 2016). Abductive research mostly based on the observation. This research is
based on the inductive research design.
Research Approach: Research approach is the plan and procedure associated with the
research. There are three types of research approaches exploratory, descriptive and
explanatory. Descriptive research approach is allabout understanding the attitude of
individuals while explanatory research approach is proposed to determine factors which
impacts on business environment directly and indirectly (Cooke, 2019). Explanatory
approach is designed to achieve logical answering over given questions. Explanatory research
approach is used for doing this research. Questionnaire method has used in completion of this
research.
Research Sampling:In order to conduct the primary research sampling is the technique that
used. Sampling is conducted with the support of two methods probably and non-probably
sampling method. Probability sampling technique is all about the random approach to collect
the information. Non probability sampling approaches all possible sources to gather
information for the research. This research has used probability sampling method to gain the
complete advantages over the research. To conduct the primary research 30 employees at
Marks and Spencer Company took participated in the research.
Data Collection: Data collection is defined as collecting the necessary and relevant
information that can support researcher in achieving the overall objectives behind the
research. Data collection is conducted with the support of two method primary method of
data collection and the secondary method of data collection. Primary method of data
collection involve collecting information with the support of individual efforts like taking
interviews and many other modes of collecting the information (Fuchs and et.al., 2017).
Secondary method involves using the already used information for achieving the overall
objectives behind the research. This research has used both the methods primary and
secondary method of data collection. In case of primary method researcher has taken
interviews of 30 employees of Marks and Spencer Company.For collecting secondary

information researcher has overlooked literature reviews of other researcher to collect the
necessary information for this research.
Data Analysis:Data analysis is the technique defined as analysing and assessing all different
information collected by researcher in the data collection stage.Data analysis is conducted
with the support of two methods like thematic and statistical analysis method. Thematic
analysis used sources and statistics to achieve the research objectives (Gordon, 2020).
Thematic analysis method is used in this research. Statistical analysis is conducted with the
support of tools like SPSS and other tools. In this research thematic analysis is used to
complete the research.
Ethical Consideration:In completing this research all principles associated with the etuhics
are followed by researcher. Obtaining information consent has also taken care which involves
that right sources for information has used in this research. Protection of anonymity and
confidentiality is used in this research (Sustainable, 2017). This involves maintaining the
proper confidentiality in respect to all the employees of Marks and Spencer Company which
has provided information for this research and also about the other sources of information.
Principle of avoidance of descriptive practices has also followed which involved keeping the
information precise and limited. Ethical principle providing right to withdraw has also kept in
the research. All the principles are followed in completing the entire research.
Task 3
Data Analysis
Theme: Globalisation must part of retail sector.
Q.1) Do you believe economic, cultural and ethical factor affect globalisation sector?
Yes 25
No 5

83%
17%
Yes
No
Interpretation: The above chart illustrates that 83% employees of Marks and Spencer
Company participated in research agreed that factors like economic, cultural and ethical
affects globalisation in retail sector. Although 17% employees were also there in primary
research who denied completely that these factors affect retail sector in context to
globalisation. Based on the analysis it can be interpreted that factors like economic, cultural
and ethical affect retail sector in globalisation. Kayabaş, Boyraz and Derdiyok, (2017) has
also stated in its research that in case of retail sector factors like economic, cultural and
ethical becomes crucial part of globalisation.
Theme: Economic, cultural and ethical factors involve in globalisation boost positively
growth rate of company.
Q.2) Do you feel economic, cultural and ethical positively boosted the growth rate of Marks
and Spencer company?
Agree 15
Completely Agree 5
Neutral 5
Disagree 3
Completely Disagree 2

Agree Completely
Agree Neutral Disagree Completely
Disagree
0%
10%
20%
30%
40%
50%
60%
Series1
Interpretation: The chart illustrated above project that 50% employees took part in primary
research agreed that economic, cultural and ethical factors of globalisation allowed company
to boost its growth rate. 17% employees completely agreed that it boost the growth rate.
Further 17% employees had not any idea about the impacts of economic, cultural and ethical
factors involve in globalisation over company’s growth rate. 10% employees denied that fact
that it creates any positive impact over growth rate of company. 7% employees of company
completely denied that it can in any way positively affect the growth rate of company. On the
basis of the opinions stated by employees it can be interpreted that factors like economic,
cultural and ethical of globalisation do boost the growth rate of company. Liu, (2017) has
also stated in its research that globalisation do positively affect the growth of company.
Theme: Improved profitability is best positive aspect of economic, cultural and ethical
factors of globalisation.
Q.3) What according to you is the best positive aspect of economic, cultural and ethical
factors of globalisation company entertain?
Improve profitability 12
Improve overall growth rate 8
Improve brand value 5
Improve customer base 5

Improve profitability
Improve overall growth rate
Improve brand value
Improve customer base
0% 5% 10% 15% 20% 25% 30% 35% 40%
Series1
Interpretation: The graph presented above shows that 40% employees took part in primary
research believed that improved profitability is the biggest opportunity associated with the
factors like economic, cultural and ethical of globalisation. 27% voted for growth rate as the
biggest opportunity associated with the factors economic, cultural and ethical of
globalisation. 17% each employee voted for brand value and customer base as the biggest
opportunity against the economic, cultural and ethical of globalisation. It can be interpreted
that enhancement of profitability of company is the greatest opportunity company associated
with in relation of the factors like economic, cultural and ethical of globalisation. In the
research over globalisation Mathiasen, (2017)has also projected that profit enhancement is
the biggest opportunity associated with the economic, cultural and ethical of globalisation
serves to company.
Theme:Economic factor most positive factor in globalisation.
Q.4) What according to you is the best factor of globalisation work positively for the
company?
Economic 15
Cultural 7
Ethical 3
All the above 5

50%
23%
10%
17%
Economic
Cultural
Ethical
All the above
Interpretation: On the basis of the survey it is interpreted that economic factor is considered
as the most positive factor affects the business operations of company. 23% employees casted
voted in favour of the cultural factor as the key factor affect globalisation positively. 10%
employees believed that ethical is the most impactful factor that positively affects the
globalisation. 17% employees took part in the primary research favoured all the three factor
as the most positively affect factors for globalisation. In the research over globalisation
author has also favoured the economic factor as the most positive factor affecting the
company in context to the globalisation.
Theme:Improved market competition is key challenge against the economic, cultural and
ethical factors of globalisation.
Q.5) What are the possible challenges of the factors like economic, cultural and ethical of
globalisation company face?
Improved market competition 12
Constant pressure of product development 10
Innovation 3
Instability of international market 5