Impact of Globalisation on IKEA Sales: Business Project Report

This report examines the impact of globalisation on IKEA's sales performance, focusing on a case study approach. The research begins with an overview of globalisation's role in enhancing profitability and market access, followed by the rationale for studying its effects on sales. The report outlines the aims and objectives, including understanding globalisation's concept, identifying factors influencing sales, assessing online selling advantages, and recommending expansion strategies. A detailed project management plan, including cost analysis, scope definition, risk assessment, and resource allocation, is presented alongside a Work Breakdown Structure (WBS) and Gantt chart for project execution. The research methodology employs a qualitative strategy with a descriptive research design and a deductive approach, utilizing both primary and secondary data collection methods. Data analysis involves thematic analysis of survey responses, with findings presented through graphs and interpretations. The report concludes with an evaluation of the research findings and recommendations for IKEA's globalisation strategies.

Managing a Successful
Business Project

Title: Impact of globalisation on sales : Case study on IKEA
LO 1
P1 Aim and objectives for chosen topic
Background of the research
Globalisation considers important role in order to enhance profitability and effectiveness
in several areas of the world. At new place of the world, it consists access to larger market so
that firms able to gain experience as higher demand for their products that create several benefits
from economies of scale. It can be successfully lead to reduction in average production cost. This
is because cost reduction and increasing in revenue assists to generate more profitability in
Europe. Furthermore, increasing profits for shareholders also develop online business
development in positive consideration (Mitkus and Nedzinskaitė-Mitkė, 2016).
Rationale of the research
In the consideration of globalisation, it can be stated that there are several benefits can be
implement into particular nation with development of investment, etc. It considers free
movement of products and services can be successfully develop with integrated services. In the
present study, effectiveness of globalisation ascertained that assists to focus on increasing sales.
Global economy and concomitant that increase in trade between nations. Globalisation affect to
the Europe in positive context to gain more profitability and effectiveness to attain overall goals
and objectives (Zaitseva, Larionova and Dmitrieva, 2016). With the help of effective
globalisation, world economy successfully develop that negative influences.
Aim and objectives
Aim: To analysis impact of globalisation on sales of the organisation in Europe – A Case Study
on IKEA.
Objectives
 To understand the concept of globalisation in the business.
 To identify factors included in globalisation to increase sales of IKEA.
 To assess significant advantages to implement globalisation in online selling of furniture
in IKEA. To recommend ways through globalisation activities can be expanded in the UK for
increase sales.
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Research questions
 What do you understand the concept of globalisation in the business?
 What are the factors included in globalisation to increase sales of IKEA?
 What are the significant advantages to implement globalisation in online selling of
furniture in IKEA?
P2 Project management plan
Project management plan consist most important part to develop significant results to
conduct appropriate research. With this regard, overall plan include executed, monitoring and
controlling of several activities with detailed information of resources. It includes following
elements to consider appropriate plan:
Cost: In order to conduct research, cost is one of the important element that assists to
develop management plan (Baylis, Smith and Owens, 2017). In this context, each and every
activity need to perform with £650 which can be distributed to increase sales with globalisation
implementation.
Scope: It is broad consideration in which globalisation will be implemented to improve
knowledge of researcher to increase their performances. Hence, efficiency of IKEA also develop
for online selling to consider effective results at workplace. The chosen business deals at large
scale for development of program that get effective knowledge to work in desired manner.
Risk: It is also important consideration to implement successful project and determined
risk to evaluate plan. With this regard, time and money are major elements of risk that can be
reduced effectiveness to develop positive results and outcomes (Keller and Olney, 2017).
Quality: Quality is also important characteristic that assists to focus on project
management plan. Therefore, errors and mistakes also identify in plan for implementation of
globalisation at workplace. It helps to increase sales to ascertained significant programme as
well.
Communication: Communication is also essence source that assists to develop positive
results with different channels of communication. Hence, IKEA will able to communicate
several benefits that will assists to implement successful plan and provide different program at
workplace (Feenstra and Weinstein, 2017).
Resources: In the research, there are different resources will be successfully build to
focus on the business management. This is because, it contains technical, financial and human
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resources that assists to accomplish goals and targets and positive consideration (Mackey and
Gass, 2015).
P3 WBS and Gantt chart with provide time-frame stages
Illustration 1: Work Break Down Structure
Task Name Duration Start Finish Predecessors
Design 1 day Fri 11/30/18 Fri 11/30/18
Development of Project
with initial document 5 days Mon 12/3/18 Fri 12/7/18 1
Identify resources of
project 5 days Mon 12/10/18 Fri 12/14/18 2
Formulation of aim and
objectives 3 days Mon 12/17/18 Wed 12/19/18 2,3
Setting deadlines for each 1 day Thu 12/20/18 Thu 12/20/18 4
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activity
Gathering Team 8 days Fri 12/21/18 Tue 1/1/19 5
Develop 1 day Wed 1/2/19 Wed 1/2/19 6
Conducting meeting 5 days Thu 1/3/19 Wed 1/9/19 5,7
Scope of project 2 days Thu 1/10/19 Fri 1/11/19 8
Collection of data 5 days Mon 1/14/19 Fri 1/18/19 9
WBS structuring 5 days Mon 1/21/19 Fri 1/25/19 10
Planning of budget 4 days Mon 1/28/19 Thu 1/31/19 11
Implement 1 day Fri 2/1/19 Fri 2/1/19 12
Assuring quality 9 days Mon 2/4/19 Thu 2/14/19 13
Training of team 3 days Fri 2/15/19 Tue 2/19/19 14
Evaluate 1 day Wed 2/20/19 Wed 2/20/19 15
Implementation of
globalisation 8 days Thu 2/21/19 Mon 3/4/19 16
Monitoring and control of
project 5 days Tue 3/5/19 Mon 3/11/19 17
Checking of respondents
views 6 days Tue 3/12/19 Tue 3/19/19 18
Closure 1 day Wed 3/20/19 Wed 3/20/19 19
Evaluation of project 5 days Thu 3/21/19 Wed 3/27/19 20
Areas of modification 5 days Thu 3/28/19 Wed 4/3/19 21
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LO 2
P4 Research methodology to apply qualitative and quantitative strategies
In order to conduct research, there are different tools and techniques need to implement
to accomplish desired level of results. They are as follows:
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 Research philosophy: Research philosophy can be consider in two perspective such as
interpretivism and positivism. In this context, present study based on interpretivism
research philosophy that assists to make appropriate solution for a problem. It helps to
transforming things that interpret results in positive consideration (Taylor, Bogdan and
DeVault, 2015). Research design: There are different kinds of research design consider that assists to
focus on ascertained desired level of results. In this context, descriptive, correlation,
experimental, etc. kinds of research design has been ascertained that helps to find
significant outcomes at workplace. In the present research, descriptive research design
has been implemented to focus on the relevant information and find positive results
(Bresler and Stake, 2017). Research strategy: Different kinds of research strategies such as qualitative and
quantitative. In this regard, in the present research qualitative research strategy has been
selected that assists to find relevant and qualitative information that is useful for present
study (Dang and Pheng, 2015). Research approach: There are different types of research approaches has been
undertaken that assists to accomplish goals and objectives at workplace of research. With
this regard, deductive approach has been chosen that assists to test and aimed theory. As
a result, it is useful approach that can be used to focus on gaining effective results. Data collection: In the research, there are two types of data required to gather such as
primary and secondary. Both data are useful to conduct research and gain relevant
information for the research. In this regard, researcher focuses on primary data through
conducting survey. On the other hand, secondary data collected from different authors of
views such as literature review, previous research, online article, etc. (Dumay and Cai,
2015). Data analysis: In order to consider data analysis, it can be stated that thematic analysis
strategy has been selected that assists to accomplish goals and objectives in appropriate
manner. Different themes on the basis of questionnaire has been prepared which would
be beneficial to accomplish targets and positive outcomes (Lushey and Munro, 2015).
 Sampling: There are two types of research sampling that assists to accomplish desired
results at workplace. With this consideration, probabilistic and non-probabilistic method
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has been chosen from which researcher select non-random sampling method in which 20
sample size has been selected from employees of IKEA.
LO 3
P5 Research and data using appropriate tools and techniques
Questionnaire
Name:
Age:
Gender:
1. Does globalisation create impact on sales of IKEA in positive manner?
 Yes
 No
 Cannot say
2. How to globalisation create positive impact on sales of the chosen business?
 Increase more productivity and profitability
 Enhance customer base
 Development of the organisation
 All the above
3. How IKEA can implement globalisation activities in their business?
 With online promotion
 Implement new website
 Customer attraction with creativity and innovative products and services
 All the above
4. How are you satisfied with implementation of globalisation at workplace of IKEA?
 Highly satisfied
 Satisfied
 Neutral
 Dissatisfied
 Highly satisfied
5. Does globalisation implemented several advantages with developing business results?
 Yes
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 No
 Cannot say
6. What are the functions of globalisation to develop online performances and outcomes of
IKEA?
 Political
 Economical
 Legal
 Social
 Environmental
 Technological
7. How to implement positive functioning in business to consider globalisation activities at
workplace of IKEA?
 With the help of new tools and techniques
 With more customer attraction
 With providing employee training and development program
8. Does globalisation is also beneficial for economic growth of the country
 Yes
 No
 Cannot say
Theme 1 Globalisation create impact on sales of IKEA in positive consideration
1. Does globalisation create impact on sales
of IKEA in positive manner?
Frequency
Yes 16
No 2
Cannot say 2
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Interpretation: In the following graph, 16 respondents have views that globalisation create
positive impact on sales of IKEA company. With this consideration, there are 2 respondents have
views that globalisation not consider positive impact with implementation of creative and
effective online activities that helps to attain more desired level of results. Remaining 2
employees of the chosen business stated that it cannot be stated that globalisation create impact
or not on IKEA performances. Positive outcome results and growth.
Theme 2 All the elements create positive impact on sales of the chosen business
2. How to globalisation create positive
impact on sales of the chosen business?
Frequency
Increase more productivity and profitability 1
Enhance customer base 1
Development of the organisation 1
All the above 17
9
16
22
Yes
No
Cannot say