This report delves into the concept of globalisation, highlighting its significance for businesses like ASOS. It explores the advantages of globalisation, particularly in the context of entering emerging markets. The report outlines the various strategies ASOS can employ for market entry, such as licensing, exporting, franchising, and joint ventures. It emphasizes the role of globalisation in facilitating international business operations and contributing to economic growth. The findings suggest that globalisation is essential for companies seeking to expand their operations globally, offering opportunities to enhance their market presence and contribute to the economy. The report also includes an analysis of the stakeholders involved, offering insights into their interests and the importance of effective communication within the organisation. Finally, the report concludes by reinforcing the importance of globalisation in today's business environment and providing recommendations for future strategies.
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