Analysing Globalisation's Role in Business Success: ASDA Case Study

This research project investigates the significance of globalisation and its impact on business success, using ASDA as a case study. The introduction provides an overview of the research, emphasizing globalisation's role in organizational growth and ASDA's expansion. The literature review delves into the concept of globalisation, factors influencing business globalisation, barriers faced by ASDA, and the relationship between globalisation and success. The research methodology outlines the techniques used for data collection and analysis. The project explores the concept of globalisation, identifies factors driving business operations, examines challenges faced by ASDA, and studies the relationship between globalisation and organisational success. The project also includes a discussion, reflection, recommendations, and conclusions, summarizing the findings and suggesting alternative research methodologies. The project aims to analyze the significance of globalisation and how it drives business success, with objectives focusing on globalisation's concept, factors, barriers, and the relationship between globalisation and business success.

RESEARCH PROJECT

Table of Contents
TITLE: ............................................................................................................................................3
Chapter 1: Introduction ...................................................................................................................3
Chapter 2: Literature Review ..........................................................................................................5
Chapter 3: Research Methodology ..................................................................................................9
Chapter 4: Data Analysis ..............................................................................................................11
Chapter 5: Discussion ...................................................................................................................22
Chapter 6: Reflection & recommendation for alternative research methodology........................23
Recommendations................................................................................................................23
Reflection.............................................................................................................................23
Conclusion ....................................................................................................................................24
REFERENCES..............................................................................................................................25

TITLE:
How globalisation can drive business success. A case study on ASDA.
Chapter 1: Introduction
Overview of the Research
The present investigation area is supported over the sphere of the importance of
globalisation and how it can assist organisational growth. In this the major execution will be
taken place over globalisation, thus it defines as a continuous process of integration and
interaction in between of people, businesses and government authorities around the world.
Globalisation is significant in driving business success, thus organisations are widely concern
over attaining growth by expanding operations at global level. In this particular investigation
area, ASDA is the chosen organisation as it is effective in determining the significance of
globalisation and how it is effective in driving business success(Taneja, 201). ASDA is a
multinational supermarket chain which has its operations at wider scale. In this predetermined
aim and objectives are developed for the sack of assisting the exploration in suitable way.
Literature review is executed to rendering support to the exploration via the assortment of proper
methodologies. Furthermore, the section of data interpretation and analysis has been executed to
drafting fact-full results. After the completion of these section recommendation and refection has
been made over the outcome of the research and conduction will be designed to providing
summary over the selected area of work.
Background and Rationale of the Research
Globalisation is also considered as a directing element that has become the key aspect in
organisational living during the last few years. This also refers as an effectual process which
affects the efficiency, business existence, society or surroundings in different way and almost all
the organisations are widely affected by these changes. In the world full of advancement and
high competition businesses are mainly concern over achieving potential edge via expansion of
business at global level (Shahbaz and et. al., 2016Sloman, M., 2017). Economic process is
impelling in rendering support to the enterprise to implement its operations at wider level.
ASDA is a large British supermarket retailer which is known as ASDA stores Ltd. The
headquarter of the firm is in Leeds, West Yorkshire and the firm was established in the period of
1949 through the possible attempt of Noel Stockdale and J.W. Hindell. The firm is having its

operations around 633 locations. The central need of ASDA is to accomplishing potential edge
via expanding the operations within wider commercial area.
Research Aim
To analyse the significance of globalisation and how it can drive business success. A case
study on ASDA.
Research Objectives
 To study the concept of globalisation.
 To identify all the factors that influence an organisation to globalise its business
operations.
 To examine various barriers faced by ASDA while carry out its business operations at
global level. To study the relationship between globalisation and success of an organisation.
Research Question
 What is the concept of globalisation.
 What are the key factors that influence an organisation to globalise its business
operations.
 What barriers are faced by ASDA while carry out its business operations at global level.
 What is the relationship between globalisation and success of an organisation.

Chapter 2: Literature Review
This is the most imperative aspect of an exploration work, as it is effective in developing
an in-depth theoretical framework which assisting the overall work in right manner to drawin
valid and reliable outcome. Literature review are the secondary sources and do not review for
experimental work (Ayers and Odegaard, 2017). The main intention to carry literature review is
to make discussion on point of view of previous authors to put light on any defined topic.
Literature review is the chapter in which objectives are discussed in detail to get complete
information about it. This information is collected through online sources which are authentic
and reliable. This is the best way to make get authentic and reliable data and make investigation
correct for future use(Schaltegger and Burritt, 2018).
a) Concept of globalisation
As per the opinion of Scholte, (2015), internationalisation is a necessary concept of
development for structure of geography is closely linked to concurrent development with aim for
production, governance, identity & knowledge.
As per the evaluation theory of economics, (2018), Globalisation is defined as the
consolidation of industry at world wide level and it also assist a business to attain growth via
easy way of expanding operations at commercial centre.
In addition, globalisation is also refers as an effective ongoing procedure through which
integration among business, individuals and government bodies are created to attain poetntial
edge within world wide market (Globalization, 2019). Globalisation is a wider concept which
performs an effective role in developing opportunities for the businesses to attain higher growth
and achievement. While economic processes has resulted into continuation of marketing
strategies, development of the action plan, setting of goals or targets to strengthen business
progress. Also, apart from strategies making, globalisation has proved right to hire candidate
with effective skills and talent to benefits firm to achieves combined goals or targets. Moreover,
there is necessity of business people who should have entire knowledge of an external market by
which ASDA will perform necessary actions in productive manner. Globalisation may led
organisation to suffer with monetary and non monetary deficiency by form of improvement in
sales and brand image of ASDA(Reilly and Williams, 2016).
Also, with globalisation intention is to build expansion and visibility on overall market
place to accomplishes market reach and success. The purpose of globalisation is to achieve long

term success by expanding & industrialise business operations. Also, side effects of globalisation
is in form of break down of the business operation along with accomplishing growth and success
for longer time zone.
b) Factors that influence an organisation to globalise its business operations
To influence economy to globalises its information, it is important to considered several
aspects to considers business firm to accomplishes its long term objectives.
According to the Andra Picincu, (2018), economies and its related cultural is currently
having major influences on operations of the firm. Differentiation into taxation system, economy
of scale, ease availability of resources are major factors that has resulted into success of the firm
along with establishing self into an international market structure(Quirke, 2017). For ASDA
which is one of the reputed firm is looking for success to globalise its business operation and
activities. In UK, where business entity are becoming advance and their sustainability for
operation is reaching at par, success during conduction of the operation is pre-requisite. There
are various factors which inspires firm to built its operation at the productive and profitable level
are as follows:
Effective taxation system: In UK, taxation is arriving with strategies to save business
cost and lower final prices of final products or services (Adekola and Sergi, 2016). In UK, where
taxation is bit confusing, in such situation, amendments in current tax laws to overcome negative
impacts on annual prices of the products or services. ASDA which is one of the leading firm is
expecting price at lower level along with decides set of cost composition to bear cost of selling
of their products or services
Optimum utilisation of resources: ASDA is having capability to arrange resources such
as infrastructure, manpower, strategies, raw material etc., to carry out activities to build business
operational strength, Moreover, intention to optimum utilisation of resources is to build chain
and portfolio of all resources to ease customer to wider their choice and overcomes major
competition.
Briefly said, globalisation is lump-sum and clear collection of business which mainly
operates with intention to gather success into marketplace and business success & growth of the
firm. Also, with globalisation focus is on to build profits or goals based on operation in clear and
developed manner (brien, 2019).
c) Various barriers faced by ASDA while carry out its business operations at global level

According to Eric Kenney, (2019), Managers is necessary to makes its understanding at
the global market in an effective or concise manner to rise its working operations. For this, there
are the various barriers that has been encountered by business organisation like ASDA at an
international level such as like variation into currency rate, hiring of unskilled workers, arranging
of finance etc. Some barriers are are as under-
Ineffective business standards: There are different moral ethical consideration & cultural
values within people who resides within specific geographical region. Such values are varies
with change in area or location. In response to this, managers of this company may face issues in
keeping understanding of the concise values and enables best products or services to customers.
If cultural values are not belongs to sufficiency level, then it would not be possible to maintain
effective relations with prescribed customers.
Lesser customer experience: At international level, if one organisation is providing best
services or product, then there is expectations in mind of consumers for ASDA as well.
Consumer experience is the major issue which managers of ASDA face at international level
because if product offered is not up to the mark, then this affects organisational growth and
development(Laszlo and Cescau, 2017).
Moreover, globalisation is necessary to build operations of the firm on growth oriented
platform to enables firm to rise its profitability and operations at the growth oriented platform.
Also, purpose of globalisation is to solve business issues and enables success to reach at the par
value or more.
d) Relationship between globalisation and success of the ASDA
There is plus relationship between globalisation and success for business organisation. At
global platform, chances of positive & negative environment has differs a lot during working
environment of the nation, where firm is operating. With operating at global platform, there has
saw increment during sales, hence as a result, profits for the ASDA also rises. Moreover its
necessary to have an understanding of external market and then in accordance to that plan
business operations to gathers business profitability are on the mark(Hunter, Saunders and
Constance, 2016).
According to Carol Woods, 2019, If managers does not analyse external market, then this
affects working operations in negative manner. So success depends of market analysis.

Out of this, ASDA is expecting to get success with understanding of concise consumer
preferences. There should be effective marketing process by which its easy to linkage customer
on about information of new arrivals, discounts, offers, etc. When consumers is having
appropriate knowledge about products, then brand image of the ASDA would gets improved by
which success would be possible (Globalization and Economic Growth, 2019). Globalisation
may assist in rise of trade within other parts of nation with purpose to compete with international
brand by analysis of its policies. Success for the ASDA is lies on improvement into sales,
building profits and maintenance suitable goodwill. So along with operating at an international
level, success is highly possible by making improvement into sales by led managerial personnel
to focus on improving quality of its product and services at the minimum cost or spending. Also,
relationship of globalisation to success is worth to achieves down global success and business
success at the profitable manner or way. Lastly, stratification is necessary step to built profits for
the ASDA(Guceri-Ucar and Koch, 2016).

Chapter 3: Research Methodology
This is one of ongoing tools used to ascertain techniques that will be used to carry out
research and collect data & information to arrives at the valid conclusion. Research methodology
is defined as the most effectual aspect which is mainly applied in an investigation area to provide
suitable support to the whole work in right manner (RESEARCH METHODOLOGY, 2018). This
section is viable in selecting the most suitable tools that are appropriately supporting the
investigation to reaching at the key outcome. This part is encompasses over different applications
which are selected on the basis of the chosen subject area. For purpose of this investigation,
elements of research methodology is as follows:
Research approach: While commencing any defined research, its being necessary to set
approach of the data collection along with approach to achieves valid outcomes or results. This
section is encompasses over two approaches i.e. inductive and deductive research approach to
carry research with intention to achieves prospective goals or targets. With aim linked to this
research study, focus will be mainly put down to inductive approach to find best of the
supportive and elements ethical consideration to arrives at the valid conclusion(Epstein, 2018).
Sources of data collection: The investigation is always depend over true data that is
collected through consideration of true techniques to gather supportive scenario. Primary data for
this research study will be gather by construction of point questionnaire and taking interviews to
get answer of each questions. On the other side, secondary data will also used to frame literature
review for deepen analysis. Sources for accumulating secondary research are books, magazines,
journals, internet, websites etc. For this research study, main sources will be books, peers
information, portfolios, magazine, business seminars of other corporate firm. Moreover, valid
information for research will be collected with help of questionnaire, interview survey, personal
talk, Email format and passing to the respondent to collect solid information(Crane and et. al.,
2019).
Research sampling: This is another key area of an investigation work, thus this
encompasses over selection of people to gather information which are reliable in nature. This
part is based on probabilistic and non-probabilistic sampling techniques, Therefore sampling is
mainly replicates from the original population. In the present study area information is gathered
from random sampling tool from the non-probabilistic tool. This is the most suitable source of

accumulation of information via the knowledge analysis of wide range of respondents or
participants.
Sample size: With intention to perform research, sample size for this research will be 40.
Also, respondents from which information is collected will be ASDA's own employees and
people to arrives at conclusion with use of that information(Thomé and Medeiros, 2016).
Data collection technique: To collected the valid information, collection tools such as
Email, mobile phone, tablets, laptop will be used to takes information from respondents and
software that will be used are survey monkey, google survey etc., to designs e-questionnaire.
Also, then link of e-questionnaire will be shared to respondents along with minimal use of paper
to promote social responsibilities.
Research Ethics: The major consideration of an investigator is to follow the research
ethics in respect to reducing the chances of issue and errors. Thus it is important for the
researcher to work as per the guidance of ethics, therefore, this reduces the chance of conflicts
and errors which affects the over all work (Verger, Lubienski and Steiner-Khamsi, 2016). At the
time of execution of an investigation work researcher has faced multiple issue, in which security
of personal information is major. It is important for the researcher to ensure their respondents
about the safety and security of their personal information. Research also requires to consider
time and cost for the suitable management of investigation actions. For managing time researcher
needs to design a suitable time scale in which all the activities are mentioned as per their
priorities. Research also needs to maintain proper flow of funds and capital as to reducing the
chance of incompletion of task.

Chapter 4: Data Analysis
Questionnaire
Name:
Age:
Gender:
Email:
Q1) Do you have idea in regards to the conceptualisation of Globalisation in the context of
business?
Yes
No
Q2) According to you economic process is works as the major strategic tool in the circumstance
of organisational success?
Yes
No
Q3) As per your opinion, globalisation is impelling for maturation and progression of ASDA at
wider basis?
Yes
No
Q4) What sort of impinging does globalisation have on the business functions of ASDA?
Positive
Negative
Neutral
Q5) What are the key cause that affects a business to globalise its enterprise operations?
High market competition
Wider customers Reach
Higher brand image
Acquisition of resources
Q6) What barriers are mainly faced by ASDA while carry out its business operations at global
level?
Trade Imbalance

Legal obstacles
Local market competition
Tax and Tariff
Q7) What are the key aspects that are requires to be considered by ASDA while making global
expansion?
Social and Cultural factors
Market Attractiveness
Political and Legal factors
Business capability
Q8) What key advantages are gained by ASDA through execution of operations at global level?
Economies of Scale
Technological Innovation
Emergence of Foreign Currencies
Q9) Which stakeholder of ASDA is mainly gain benefits by the enlargement of organisational
functions at world wide basis?
Suppliers
Customers
Shareholders
Q10) Provide suggestions to ASDA for making improvement in business to enhance market
share and gain competitive edge.