Identifying Globalisation's Impact on Business Success: ASDA Analysis

This report investigates the impact of globalisation on the business success of ASDA, a British supermarket retailer. The research begins with an introduction to globalisation, its benefits and challenges, and its relevance to ASDA's international operations. The report outlines the research aim, objectives, and questions, followed by a rationale for the study. Chapter 2 provides a comprehensive literature review, defining globalisation and exploring its importance for organizational success, including increased economies of scale, greater competition, and free trade. The review also addresses the challenges ASDA faces, such as language and cultural barriers and insufficient funds. Chapter 3 details the research methodology, including the types of investigation (qualitative), research approach (inductive), and philosophy (interpretivism), as well as data collection methods (primary and secondary data). The report aims to provide insights into how globalisation influences ASDA's business performance, addressing both opportunities and obstacles in the global market.

Research Project

Title: “To identify the impact of globalisation process on success of the business
organization. A study on ASDA.”
CHAPTER 1: INTRODUCTION
Globalisation is a concept of expanding business activities in international level because
it is a term that used to determine that how countries, people and business are becoming more
interconnected. It includes various aspects such as technology, transportation, global finance and
media which make it more easier for services, ideas and people to cross traditional borders. In
this context, globalisation provide both benefits and challenges. In this it provide opportunities
for economic growth by improving the living standard of people and at the same time also create
challenges with the economics, welfare of workers and the environment. One of the main
advantage of globalisation for business organization is that it help in proving new market
wherein company invite number of new customers. This is the main purpose that company easily
enhance their profitability level at market place (Rushton, Croucher and Baker, 2014).
Furthermore, concept of globalisation help in eliminating time and distance barriers through
which company can easily improve the chances of attaining success. Current report is based in
ASDA, is a British supermarket retailer which serve grocery, general merchandise and financial
services in over the world. The main aim of this organization is to capture large market share by
operating business activities at global market. For attaining the same, company implement
globalisation concept within their business activities with the aim of establishing their
competitive brand image. Research cover how globalisation takes business towards the success.
In this research aims and objectives will be developed to undertake the research activities in
effective manner. Furthermore, different methodology is also discussed in this research to gather
accurate data and information. With the assistance of this researcher can easily draw a valid
conclusion.
Research aim
“To identify the impact of globalisation process on success of the business organization.
A study on ASDA.”
Research objectives
 To understand the concept of globalisation.
 To identify the importance of globalisation concept for organisational success of ASDA.
 To determine the challenges faced by ASDA while operating business at global scale.
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Research questions
 What is the concept of globalisation?
 What are the importance of globalisation concept for organisational success of ASDA?
 What are the challenges faced by ASDA while operating business at global scale?
Rationale of research
Current study is based in the impact of globalisation on success of the company. In this
researcher improve their knowledge and skills about the specified research area. The main reason
of carry out the research is to enhance the experience of the researcher so that they can easily
draw a valid conclusion by implementing research activities. By this, investigator analyse the
effectiveness of the globalisation that directly contribute in improving the chances of attaining
research objectives in an appropriate manner.
CHAPTER 2: LITERATURE REVIEW
This section is play a vital role in research which help researcher to gather relevant data
and information towards the research topic. It includes different views and opinion of different
authors who has significant knowledge about the research area. This section is related with the
secondary information because these type of data is already published in various sources such as
books, journals, magazines, articles and many more. All these are directly contribute in gathering
accurate data about the particular research area. This is based on the research objectives.
Concept of globalisation
According to Cummings and Worley, (2014), Globalisation is a vast concept which refers
to the process of integrating between individual, organization and government in across the
world. AS it reduce the gap among different countries. By this concept company can easily
operate their activities at international level and at the same time also create future opportunities
to capture larger market share from its rivals. Mainly, it is a process that directly influence on the
situation, political system, economic development and many more. Along with this, it also help
in improving living standard of local people that directly contribute in making economic
condition more strong. The main aim of globalisation at the transcendental homogenization of
political which help organization to reduce the chances of arising issues related with politics.
Furthermore, it is the process of spreading of products, technology, investment across the
national borders which support in reducing the gap and at the same time also contribute in
increasing the trade between different countries. In addition of this, for executing business
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activities at global level it required various aspect for company such as skilled workforce and
advancement in technologies. With the assistance of this company easily maintain their entire
function and also serve better services to its potential customers. By this company easily
accomplished their competitive brand image at global level.
Importance of globalisation concept for organisational success of ASDA
According to Quain, (2019), Concept of globalisation play a significant role in
developing as well as implementing various opportunities through which company can easily
operate their business at global level. Mainly, it is the free movement of goods, services and
people across the world in a integrated manner. All these are positively impact on the overall
performance of ASDA by which company easily established their competitive brand image. In
this context, there are some importance of globalisation for ASDA in attaining success at global
level are as follows:
 Increased economics of scale: One of the main advantage of globalisation is that it
increase production which enables goods to be produced in different parts of the nation. It
help in reducing the average cost and at the same time also lower prices for consumers.
 Greater competition: Globalisation concept is an activities which directly increase the
competition level at global market. By this business organization get opportunities to
grow their activities in attaining competitive advantage by serving their quality services.
 Free trade: It is an effective way for company to exchange goods and services. By this
ASDA easily serve their services to one country to another with the aim of attaining
competitive advantage from its rivals. One of the main advantage of free trade is that it
reduce the price for customers, increase choice of goods and services and many more. All
these are contribute in attaining higher success at global market.
Challenges faced by ASDA while operating business at global scale
According to Tyssen, Wald and Spieth, (2014), although globalisation provide
opportunities to business organization but at the same time it also create challenges in-front of
company while operating their operational activities at international market. It may negatively
impact on the overall performance of the company at market place. In addition of this, the main
criticisms of globalisation is that it increased risk that is associated with the interdependence of
economics. In this context there are some major challenges that faced by ASDA while operating
their business:
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Language and cultural barriers: It is major issue when the company operate their
activities at international market then they face culture and language related issues which reduce
performance level. Thus, it is vital for ASDA to analysis market before operating their activities
at global level. By this they can easily attain success at market place.
Insufficient fund: Proper fund is important for company to operate their business at
international level. With financial resources company fail in managing their business activities at
global level as it also negatively impact on the profitability level of the company. Thus, company
needs to keep proper fund so that they can easily operate their business and attain higher
profitability level.
CHAPTER 3: RESEARCH METHODOLOGY
Research methodology consider as a process of technique that used by the researcher to
identify, select, process and analysis the information towards the specified topic. Mainly this
section allow the investigator to critically evaluate the validity and reliability of the research.
Thus, it is important for investigator to select appropriate method to collect accurate information
with the aim of taking right decision with the research. On the main advantage of this section is
to evaluate the validity of the study and also increase the chances of attaining positive outcomes.
Mainly, it includes various methods such as questionnaire, survey, observations, interview and
many more (Crane and Matten, 2016). All these are directly contribute in improving the
efficiency level of the research and its activities as well.
Types of investigation
Research is a way of determining the facts and figures that help in analysing the issue
consist in the study. In this context, there are different type of research and techniques used by
the investigator to gather accurate information about the topic (Acar and Acar, 2014). There are
two type of research such as qualitative and quantitative research.
Qualitative research is related with the theoretical prospectives which aid in measuring
the accuracy of the information towards the specified topic.
Quantitative method is based on the numerical analysis in which all the data and
information are collected in numerical form which aid in determine the accurate information.
For this research, investigator will use qualitative method as it help in in-depth
information about the research topic.
Research approach
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Research approach is a plan which used to collect as well as analysis the data in a
systematic way. By using research approach investigator can easily identify the main issue. With
the assistance of this, researcher maker gather accurate information towards the area. Mainly it
includes two type of approach such as inductive and deductive.
Inductive research is based in the theories and observation through which research maker
analysis the facts and figures that help in taking right decision.
Deductive research approach is related with the existing theory which used by the
investigator to collect relevant information to attain positive results.
Under this research, investigator will use inductive research approach that is relate with
the qualitative information. By this researcher can easily gather relevant data and information
and take right decisions.
Research philosophy
It is related with the belief in which data should be collected. Under this, researcher
gather information by understanding nature, development and sources. By this, investigator
gather accurate data and also draw a valid conclusion (Behyan, Mohamad and Omar, 2015).
There are two type of research philosophy that help researcher maker to understand the nature of
the information.
Positivism: It is a philosophical theory that is based on natural phenomenon. Under this,
information derived on the basis of sensory experience, logic. With the assistance of this
researcher maker can easily analysis the information towards the specified topic.
Interpretivism: It is form of qualitative research methodology which is based on the
trained researcher and human aspect as well. It help in measuring the whole information that
contribute in collecting the accurate data (Pakdil and Leonard, 2015). Along with this it is based
on the observation and interviews to understand their views and opinion towards the research
topic.
For undertaking research activities, investigator will use Interpretivism research
philosophy as it provide in-depth information towards the particular research topic. By this
research maker can easily draw a valid conclusion.
Data collection
Data collection is consider as a systematic process in which researcher use various
sources to gather accurate information. With the assistance of this, investigator easily take right
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decision and also increase the chances of attaining positive outcomes. In this context, data
collection is classified on the basis of two categories such as:
Primary Data: This type of data is collect for first time which help researcher in
understanding about the research topic and area. Mainly it is gather from different respondents
that reduce the chances of any kind of duplicate information. As it support in attaining positive
outcomes. In this context, there are different ways as well as sources through which investigator
gather information such as questionnaire, survey, interviews and many more.
Secondary data: It is also important way of gathering accurate information which is
related with the research topic. This type of information is already published in different sources
such as books, journals, articles and newspaper. All these are help in gathering information in
order to draw a valid conclusion.
For this research, investigator will use both primary and secondary method which help
them in analysing as well as gathering accurate data. In primary, researcher maker develop
questionnaire to understand respondents views and opinion (Christopher, 2016). On the other
side, by using secondary sources investigator take information from books, journals and other
published material.
Sampling method
Sampling refer to the process in which investigator select sample size of the respondents
in order to gather accurate information about the research topic. In this, investigator select
sample size from the whole population to understand their opinion towards the selected research
topic (Pakdil and Leonard, 2014). It includes two type of sampling method like probabilistic and
non-probabilistic. In this research, investigator select 40 respondents who are the customers of
ASDA in market by using non-probabilistic sampling method. With the assistance of this,
researcher easily gather relevant information within the research and draw a valid conclusion.
CHAPTER 4: TIMELINE
Under this section researcher includes entire activities which is based on the specified
time frame. By this investigator easily complete all the task of the study and increase the chances
of attaining positive outcomes. In this context, Gantt chart is also play a significant role in whole
study because it consist all the activities that required in research with particular time duration.
With the assistance of this, researcher maker enhance the chances of attaining positive and
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valuable outcomes and at the same time also reduce risk factors that negatively affect the project
activities.
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CHAPTER 5: DATA ANALYSIS
This section play a significant role in collecting relevant data in which researcher gather
information from different respondents who take interest in research topic. Mainly, it provide
support to researcher maker to interpret the findings of study. By this, investigator can easily
take right decision and draw a valid conclusion. Along with this, data analysis is a way if
determining analysing and applying models with the aim of identified key findings in effective
manner (Raudeliūnienė, Tvaronavičienė and Dzemyda, 2014). In this researcher use thematic
analysis to interpret gathered information. This will directly contribute in attaining positive
outcomes of the research. For attaining the same, research maker prepare a questionnaire are as
follows:
Questionnaire
Name:
Age:
Email address:
Contact no.:
Q1) Are you aware about the concept of globalisation?
a) Yes
b) No
Q2) Is concept of globalisation provide platform to organization to expand their activities
at international market?
a) Yes
b) No
Q3) What are the main activities undertake by the ASDA at the time of operating business
activities at global level?
a) Analyse market trends
b) Understand customers taste and preferences
c) Understand global legal activities
Q4) What are the important of globalisation concept for ASDA in attaining success?
a) Increase competition
b) Increase innovation
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c) Reduce the cost of customers services
Q5) What are the main challenges faced by ASDA at the time of establishing their
business activities at global market?
a) Legal and Regulatory Structure
b) Culture differences
c) Organizational Structure
Q6) Is concept of globalisation increase opportunities for ASDA to attain competitive
advantage at market place?
a) Yes
b) No
Q7) What are the main strategies used by ASDA for entering in global market?
a) FDI
b) Joint Venture
c) Export
Q8) Does globalisation help business organization to capture larger market share from its
rivals?
a) Yes
b) No
Q9) What are the opportunities provide by globalisation concept to ASDA in enhancing
their productivity?
a) New market
b) Technological advancement
c) Attract and retain new and best talent
Q10) Any recommendation related with globalisation for ASDA to attain success?
Questionnaire
Q1) Are you aware about the concept of globalisation? Frequency
a) Yes 30
b) No 10
Q2) Is concept of globalisation provide platform to organization to Frequency
10