Identifying Globalisation's Impact on Business Success: ASDA Analysis

This report investigates the impact of globalisation on the business success of ASDA, a British supermarket retailer. The research begins with an introduction to globalisation, its benefits and challenges, and its relevance to ASDA's international operations. The report outlines the research aim, objectives, and questions, followed by a rationale for the study. Chapter 2 provides a comprehensive literature review, defining globalisation and exploring its importance for organizational success, including increased economies of scale, greater competition, and free trade. The review also addresses the challenges ASDA faces, such as language and cultural barriers and insufficient funds. Chapter 3 details the research methodology, including the types of investigation (qualitative), research approach (inductive), and philosophy (interpretivism), as well as data collection methods (primary and secondary data). The report aims to provide insights into how globalisation influences ASDA's business performance, addressing both opportunities and obstacles in the global market.

Research Project

Title: “To identify the impact of globalisation process on success of the business
organization. A study on ASDA.”
CHAPTER 1: INTRODUCTION
Globalisation is a concept of expanding business activities in international level because
it is a term that used to determine that how countries, people and business are becoming more
interconnected. It includes various aspects such as technology, transportation, global finance and
media which make it more easier for services, ideas and people to cross traditional borders. In
this context, globalisation provide both benefits and challenges. In this it provide opportunities
for economic growth by improving the living standard of people and at the same time also create
challenges with the economics, welfare of workers and the environment. One of the main
advantage of globalisation for business organization is that it help in proving new market
wherein company invite number of new customers. This is the main purpose that company easily
enhance their profitability level at market place (Rushton, Croucher and Baker, 2014).
Furthermore, concept of globalisation help in eliminating time and distance barriers through
which company can easily improve the chances of attaining success. Current report is based in
ASDA, is a British supermarket retailer which serve grocery, general merchandise and financial
services in over the world. The main aim of this organization is to capture large market share by
operating business activities at global market. For attaining the same, company implement
globalisation concept within their business activities with the aim of establishing their
competitive brand image. Research cover how globalisation takes business towards the success.
In this research aims and objectives will be developed to undertake the research activities in
effective manner. Furthermore, different methodology is also discussed in this research to gather
accurate data and information. With the assistance of this researcher can easily draw a valid
conclusion.
Research aim
“To identify the impact of globalisation process on success of the business organization.
A study on ASDA.”
Research objectives
 To understand the concept of globalisation.
 To identify the importance of globalisation concept for organisational success of ASDA.
 To determine the challenges faced by ASDA while operating business at global scale.
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Research questions
 What is the concept of globalisation?
 What are the importance of globalisation concept for organisational success of ASDA?
 What are the challenges faced by ASDA while operating business at global scale?
Rationale of research
Current study is based in the impact of globalisation on success of the company. In this
researcher improve their knowledge and skills about the specified research area. The main reason
of carry out the research is to enhance the experience of the researcher so that they can easily
draw a valid conclusion by implementing research activities. By this, investigator analyse the
effectiveness of the globalisation that directly contribute in improving the chances of attaining
research objectives in an appropriate manner.
CHAPTER 2: LITERATURE REVIEW
This section is play a vital role in research which help researcher to gather relevant data
and information towards the research topic. It includes different views and opinion of different
authors who has significant knowledge about the research area. This section is related with the
secondary information because these type of data is already published in various sources such as
books, journals, magazines, articles and many more. All these are directly contribute in gathering
accurate data about the particular research area. This is based on the research objectives.
Concept of globalisation
According to Cummings and Worley, (2014), Globalisation is a vast concept which refers
to the process of integrating between individual, organization and government in across the
world. AS it reduce the gap among different countries. By this concept company can easily
operate their activities at international level and at the same time also create future opportunities
to capture larger market share from its rivals. Mainly, it is a process that directly influence on the
situation, political system, economic development and many more. Along with this, it also help
in improving living standard of local people that directly contribute in making economic
condition more strong. The main aim of globalisation at the transcendental homogenization of
political which help organization to reduce the chances of arising issues related with politics.
Furthermore, it is the process of spreading of products, technology, investment across the
national borders which support in reducing the gap and at the same time also contribute in
increasing the trade between different countries. In addition of this, for executing business
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activities at global level it required various aspect for company such as skilled workforce and
advancement in technologies. With the assistance of this company easily maintain their entire
function and also serve better services to its potential customers. By this company easily
accomplished their competitive brand image at global level.
Importance of globalisation concept for organisational success of ASDA
According to Quain, (2019), Concept of globalisation play a significant role in
developing as well as implementing various opportunities through which company can easily
operate their business at global level. Mainly, it is the free movement of goods, services and
people across the world in a integrated manner. All these are positively impact on the overall
performance of ASDA by which company easily established their competitive brand image. In
this context, there are some importance of globalisation for ASDA in attaining success at global
level are as follows:
 Increased economics of scale: One of the main advantage of globalisation is that it
increase production which enables goods to be produced in different parts of the nation. It
help in reducing the average cost and at the same time also lower prices for consumers.
 Greater competition: Globalisation concept is an activities which directly increase the
competition level at global market. By this business organization get opportunities to
grow their activities in attaining competitive advantage by serving their quality services.
 Free trade: It is an effective way for company to exchange goods and services. By this
ASDA easily serve their services to one country to another with the aim of attaining
competitive advantage from its rivals. One of the main advantage of free trade is that it
reduce the price for customers, increase choice of goods and services and many more. All
these are contribute in attaining higher success at global market.
Challenges faced by ASDA while operating business at global scale
According to Tyssen, Wald and Spieth, (2014), although globalisation provide
opportunities to business organization but at the same time it also create challenges in-front of
company while operating their operational activities at international market. It may negatively
impact on the overall performance of the company at market place. In addition of this, the main
criticisms of globalisation is that it increased risk that is associated with the interdependence of
economics. In this context there are some major challenges that faced by ASDA while operating
their business:
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Language and cultural barriers: It is major issue when the company operate their
activities at international market then they face culture and language related issues which reduce
performance level. Thus, it is vital for ASDA to analysis market before operating their activities
at global level. By this they can easily attain success at market place.
Insufficient fund: Proper fund is important for company to operate their business at
international level. With financial resources company fail in managing their business activities at
global level as it also negatively impact on the profitability level of the company. Thus, company
needs to keep proper fund so that they can easily operate their business and attain higher
profitability level.
CHAPTER 3: RESEARCH METHODOLOGY
Research methodology consider as a process of technique that used by the researcher to
identify, select, process and analysis the information towards the specified topic. Mainly this
section allow the investigator to critically evaluate the validity and reliability of the research.
Thus, it is important for investigator to select appropriate method to collect accurate information
with the aim of taking right decision with the research. On the main advantage of this section is
to evaluate the validity of the study and also increase the chances of attaining positive outcomes.
Mainly, it includes various methods such as questionnaire, survey, observations, interview and
many more (Crane and Matten, 2016). All these are directly contribute in improving the
efficiency level of the research and its activities as well.
Types of investigation
Research is a way of determining the facts and figures that help in analysing the issue
consist in the study. In this context, there are different type of research and techniques used by
the investigator to gather accurate information about the topic (Acar and Acar, 2014). There are
two type of research such as qualitative and quantitative research.
Qualitative research is related with the theoretical prospectives which aid in measuring
the accuracy of the information towards the specified topic.
Quantitative method is based on the numerical analysis in which all the data and
information are collected in numerical form which aid in determine the accurate information.
For this research, investigator will use qualitative method as it help in in-depth
information about the research topic.
Research approach
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Research approach is a plan which used to collect as well as analysis the data in a
systematic way. By using research approach investigator can easily identify the main issue. With
the assistance of this, researcher maker gather accurate information towards the area. Mainly it
includes two type of approach such as inductive and deductive.
Inductive research is based in the theories and observation through which research maker
analysis the facts and figures that help in taking right decision.
Deductive research approach is related with the existing theory which used by the
investigator to collect relevant information to attain positive results.
Under this research, investigator will use inductive research approach that is relate with
the qualitative information. By this researcher can easily gather relevant data and information
and take right decisions.
Research philosophy
It is related with the belief in which data should be collected. Under this, researcher
gather information by understanding nature, development and sources. By this, investigator
gather accurate data and also draw a valid conclusion (Behyan, Mohamad and Omar, 2015).
There are two type of research philosophy that help researcher maker to understand the nature of
the information.
Positivism: It is a philosophical theory that is based on natural phenomenon. Under this,
information derived on the basis of sensory experience, logic. With the assistance of this
researcher maker can easily analysis the information towards the specified topic.
Interpretivism: It is form of qualitative research methodology which is based on the
trained researcher and human aspect as well. It help in measuring the whole information that
contribute in collecting the accurate data (Pakdil and Leonard, 2015). Along with this it is based
on the observation and interviews to understand their views and opinion towards the research
topic.
For undertaking research activities, investigator will use Interpretivism research
philosophy as it provide in-depth information towards the particular research topic. By this
research maker can easily draw a valid conclusion.
Data collection
Data collection is consider as a systematic process in which researcher use various
sources to gather accurate information. With the assistance of this, investigator easily take right
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decision and also increase the chances of attaining positive outcomes. In this context, data
collection is classified on the basis of two categories such as:
Primary Data: This type of data is collect for first time which help researcher in
understanding about the research topic and area. Mainly it is gather from different respondents
that reduce the chances of any kind of duplicate information. As it support in attaining positive
outcomes. In this context, there are different ways as well as sources through which investigator
gather information such as questionnaire, survey, interviews and many more.
Secondary data: It is also important way of gathering accurate information which is
related with the research topic. This type of information is already published in different sources
such as books, journals, articles and newspaper. All these are help in gathering information in
order to draw a valid conclusion.
For this research, investigator will use both primary and secondary method which help
them in analysing as well as gathering accurate data. In primary, researcher maker develop
questionnaire to understand respondents views and opinion (Christopher, 2016). On the other
side, by using secondary sources investigator take information from books, journals and other
published material.
Sampling method
Sampling refer to the process in which investigator select sample size of the respondents
in order to gather accurate information about the research topic. In this, investigator select
sample size from the whole population to understand their opinion towards the selected research
topic (Pakdil and Leonard, 2014). It includes two type of sampling method like probabilistic and
non-probabilistic. In this research, investigator select 40 respondents who are the customers of
ASDA in market by using non-probabilistic sampling method. With the assistance of this,
researcher easily gather relevant information within the research and draw a valid conclusion.
CHAPTER 4: TIMELINE
Under this section researcher includes entire activities which is based on the specified
time frame. By this investigator easily complete all the task of the study and increase the chances
of attaining positive outcomes. In this context, Gantt chart is also play a significant role in whole
study because it consist all the activities that required in research with particular time duration.
With the assistance of this, researcher maker enhance the chances of attaining positive and
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valuable outcomes and at the same time also reduce risk factors that negatively affect the project
activities.
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CHAPTER 5: DATA ANALYSIS
This section play a significant role in collecting relevant data in which researcher gather
information from different respondents who take interest in research topic. Mainly, it provide
support to researcher maker to interpret the findings of study. By this, investigator can easily
take right decision and draw a valid conclusion. Along with this, data analysis is a way if
determining analysing and applying models with the aim of identified key findings in effective
manner (Raudeliūnienė, Tvaronavičienė and Dzemyda, 2014). In this researcher use thematic
analysis to interpret gathered information. This will directly contribute in attaining positive
outcomes of the research. For attaining the same, research maker prepare a questionnaire are as
follows:
Questionnaire
Name:
Age:
Email address:
Contact no.:
Q1) Are you aware about the concept of globalisation?
a) Yes
b) No
Q2) Is concept of globalisation provide platform to organization to expand their activities
at international market?
a) Yes
b) No
Q3) What are the main activities undertake by the ASDA at the time of operating business
activities at global level?
a) Analyse market trends
b) Understand customers taste and preferences
c) Understand global legal activities
Q4) What are the important of globalisation concept for ASDA in attaining success?
a) Increase competition
b) Increase innovation
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c) Reduce the cost of customers services
Q5) What are the main challenges faced by ASDA at the time of establishing their
business activities at global market?
a) Legal and Regulatory Structure
b) Culture differences
c) Organizational Structure
Q6) Is concept of globalisation increase opportunities for ASDA to attain competitive
advantage at market place?
a) Yes
b) No
Q7) What are the main strategies used by ASDA for entering in global market?
a) FDI
b) Joint Venture
c) Export
Q8) Does globalisation help business organization to capture larger market share from its
rivals?
a) Yes
b) No
Q9) What are the opportunities provide by globalisation concept to ASDA in enhancing
their productivity?
a) New market
b) Technological advancement
c) Attract and retain new and best talent
Q10) Any recommendation related with globalisation for ASDA to attain success?
Questionnaire
Q1) Are you aware about the concept of globalisation? Frequency
a) Yes 30
b) No 10
Q2) Is concept of globalisation provide platform to organization to Frequency
10

expand their activities at international market?
a) Yes 25
b) No 15
Q3) What are the main activities undertake by the ASDA at the
time of operating business activities at global level?
Frequency
a) Analyse market trends 20
b) Understand customers taste and preferences 10
c) Understand global legal activities 10
Q4) What are the important of globalisation concept for ASDA in
attaining success?
Frequency
a) Increase competition 25
b) Increase innovation 10
c) Reduce the cost of customers services 5
Q5) What are the main challenges faced by ASDA at the time of
establishing their business activities at global market?
Frequency
a) Legal and Regulatory Structure 20
b) Culture differences 10
c) Organizational Structure 10
Q6) Is concept of globalisation increase opportunities for ASDA to
attain competitive advantage at market place?
Frequency
a) Yes 25
b) No 15
Q7) What are the main strategies used by ASDA for entering in
global market?
Frequency
a) FDI 15
b) Joint Venture 15
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c) Export 10
Q8) Does globalisation help business organization to capture larger
market share from its rivals?
Frequency
a) Yes 30
b) No 10
Q9) What are the opportunities provide by globalisation concept to
ASDA in enhancing their productivity?
Frequency
a) New market 15
b) Technological advancement 15
c) Attract and retain new and best talent 10
Theme 1: Concept of globalisation.
Q1) Are you aware about the concept of globalisation? Frequency
a) Yes 30
b) No 10
12
30
10
a) Yes
b) No

Interpretation: Concept of globalisation provide various opportunities to capture a larger
market share by exploring their products and ideas. Through this company easily established
their competitive brand image. In this 30 out of 40 respondent's are aware about the concept of
globalisation as it help business organization to integrate their activities at across the world and
also attain market growth. On the other hand, 10 people are not aware about globalisation and its
importance for business organization.
Theme 2: Concept of globalisation provide platform to organization to expand their
activities at international market.
Q2) Is concept of globalisation provide platform to organization to
expand their activities at international market?
Frequency
a) Yes 25
b) No 15
Interpretation: Globalisation played a significant role in reducing the gap between countries
and market because it is integration among individual, organization and government. As it
provide platform to the business organization to operating their business activities at
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25
15
a) Yes
b) No

international market. With the assistance of this, company easily enhance their market share. In
this, 25 out of 40 respondents are give their views in favour with this statement as they think that
by implementing globalisation concept, company easily established their positive image at global
market. 15 people are not agree with this statement.
Theme 3: Analyse market trends is the main activity undertake by the ASDA at the time of
operating business activities at global level.
Q3) What are the main activities undertake by the ASDA at the
time of operating business activities at global level?
Frequency
a) Analyse market trends 20
b) Understand customers taste and preferences 10
c) Understand global legal activities 10
Interpretation: While operating business activities at global market place various activities are
undertake by ASDA to make their performance level competitive at market. With the assistance
of this company increase the chances of attaining success at market place. In this, 20 out of 40
respondents think that analysing market trends is also an effective activities for company to
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20
10
10
a) Analyse market trends
b) Understand customers
taste and preferences
c) Understand global legal
activities

analyse the actual trend of global market. 10 out of 40 respondents give their views that
understanding customers taste and preferences is also help in improving their overall profitability
level. On the other side, 10 people think that understanding global and legal activities is also
beneficial for ASDA to effectively operate their business at global level.
Theme 4: Increase competition is the main important of globalisation concept for ASDA in
attaining success.
Q4) What are the important of globalisation concept for ASDA in
attaining success?
Frequency
a) Increase competition 25
b) Increase innovation 10
c) Reduce the cost of customers services 5
Interpretation: Globalisation is an important concept for business organization to expanding
their operational activities at international level. As it help them in inviting large number of
customers towards its offerings. By this company easily make their brand image more popular
and attain higher success. In this context, 25 out of 40 respondents said that concept of
globalization increase the competition level at market place. Along with this, 10 out of 40 people
give their views that globalisation help in increasing innovation within the business activities
15
25
10
5
a) Increase competition
b) Increase innovation
c) Reduce the cost of
customers services

through which ASDA can easily grab customers attention towards its offerings. On the other
side, 5 people think that implementation of globalisation concept within the business activities
help in reducing the cost of customers services which contribute in making brand image more
popular at global scale.
Theme 5: Legal and Regulatory Structure is the main challenges faced by ASDA at the
time of establishing their business activities at global market.
Q5) What are the main challenges faced by ASDA at the time of
establishing their business activities at global market?
Frequency
a) Legal and Regulatory Structure 20
b) Culture differences 10
c) Organizational Structure 10
Interpretation: Globalisation is helpful for business to improve their image but at the same time
it also create various challenges that faced by the company at the time of establishing their
activities in international level. This can be negatively impact on performance of the company. In
this, 20 out of 40 respondents said that legal and regulatory structure is major issue in-front of
business organization while operating their operational activities at international market. Along
with this, 10 people are think that cultural differences is also a issue for ASDA at global level.
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20
10
10
a) Legal and Regulatory
Structure
b) Culture differences
c) Organizational Structure

On the other side, 10 people give their views that organisational structure at global level can
create issue in-front of company.
Theme 6: Concept of globalisation increase opportunities for ASDA to attain competitive
advantage at market place.
Q6) Is concept of globalisation increase opportunities for ASDA to
attain competitive advantage at market place?
Frequency
a) Yes 25
b) No 15
Interpretation: Concept of globalisation is consider as a significant activity which provide
various opportunities to business organization with the aim of attaining competitive advantages
from its rivals at global market place. With the assistance of this ASDA can easily grab
customers attention towards its offerings. In this context, 25 out of 40 respondents said that
globalisation help business organization to make their brand image more popular and established
their competitive advantage. On the other side, 15 out of 40 are not agree with this theme as
some time globalisation create issue which relate with culture and structure.
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25
15
a) Yes
b) No

Theme 7: Main strategies used by ASDA for entering in global market.
Q7) What are the main strategies used by ASDA for entering in
global market?
Frequency
a) FDI 15
b) Joint Venture 15
c) Export 10
Interpretation: Various strategies used by the company with the aim of entering into new
market. With the assistance of this company easily operate their activities at global level. In this
context, 15 out of 40 respondents are said that FDI is effective strategy which help ASDA at the
time emerging business activities in global market. 15 people go with joint venture as through
which company can easily operate their business at international market. 10 people are said that
exporting is also effective strategy for company in entering in global market.
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15
15
10
a) FDI
b) Joint Venture
c) Export

Theme 8: Globalisation help business organization to capture larger market share from its
rivals.
Q8) Does globalisation help business organization to capture larger
market share from its rivals?
Frequency
a) Yes 30
b) No 10
Interpretation: Concept of globalisation help business organization to expanding their business
activities at market place. By this ASDA can easily capture larger market share from its rivals. In
this, 30 out of 40 respondents are favour with this statement as they think that globalisation
provide new market to the business organization to execute their commercial activities. This will
help in making their brand image more popular. On the other side, 10 out of 40 people are not
agree with this theme as they think that it create issue in-front of organization.
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30
10
a) Yes
b) No

Theme 9: Opportunities provide by globalisation concept to ASDA in enhancing their
productivity.
Q9) What are the opportunities provide by globalisation concept to
ASDA in enhancing their productivity?
Frequency
a) New market 15
b) Technological advancement 15
c) Attract and retain new and best talent 10
Interpretation: From the detailed analysis of the preceding investigation it can be analysed
that different opportunities are provide by the concept of globalisation to ASDA in enhancing
their overall productivity level. 15 out of 40 respondents are said that it provide new market to
the company to operate their activities for attaining success. 15 people go with the technological
advancement which help organization to enhance their productivity level. On the other side, 10
people are favour with attracting and retain new and best talent towards the company.
20
15
15
10
a) New market
b) Technological
advancement
c) Attract and retain new
and best talent

CHAPTER 6: CONCLUSION AND RECOMMENDATION
Recommendation
From the above mentioned graph it has been recommended that globalisation is an
important concept for business organization in effectively operating operational activities at
global level with the aim of attaining higher growth and profitability level. In this context,
ASDA is a famous retailer brand which operate their business with the aim of maximizing their
profitability level by capture larger market share. The company needs to focus on their marketing
department as they help in inviting larger customers towards its offerings at international level.
In this ASDA needs to analyse market before operating their business activities in new market.
This will help organization to increase their market share at market place. Along with this,
company should study about all the legal policies and obligations in order to effectively execute
their business activities in emerging market. Company needs to focus on customers changing
needs and demand at market place so that they can easily provide them quality services
accordingly. All these are directly contribute in making overall performance of the company
more competitive this will support in attaining success at market place.
Conclusion
From the above mentioned research, it has been concluded that concept of globalisation is
play a significant role in developing economic growth of the nation and at the same time also
create opportunities for business organization. By using this concept company can easily expand
their activities at global level and also improve their customers base. In this context, it also
provide opportunities such as new market, technological advancement and also invite talent
within the business. It help company to capture larger market share by serving their quality
services. Along with this, company also is responsible for analysing market trends, customers
taste and legal activities before entering in new market. As it provide better support to company
in making their brand image more competitive at global market. Furthermore, legal activities and
laws and also important for the company to implement as well as follow before operating their
activities at global market. It directly contribute in establishing competitive brand image at
market place and at the same time also make strong customers base.
CHAPTER 7: REFLECTION
Current research is related with how globalisation can drive business success. In this
business organization takes opportunities in exploring their business ideas at international level
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that help them in expanding their commercial activities at global level. In addition of this,
research play a crucial role in analysing this concept in systematic manner. By undertaking
research activities researcher can easily gather relevant data and information. As a researcher, I
have taken primary data of collection in which questionnaire was prepared by me and also
related with the respondents views and opinion. In this respondents have freedom for selecting
their choice that are suitable according to them. Along with this, secondary method of data
collection was also used by me which was used to do literature reviews. As it helped me in
understanding the perception of different scholars who has experience and knowledge in the
selected research topic. In this both method helped in making my research more authentic and
successful. Apart from this, while undertaking research activities I faced issues like insufficient
time and fund. Both factors are create problem in-front of me as it negatively impact on the end
result of the study. For overcoming this issue, I was prepare and effective planning which consist
all the activities undertake in the research. With the assistance of this I can easily complete the
research activities. Due to less time and cost. I used to develop a questionnaire which includes
various questions that was asked to the different respondents. By this I can easily collect accurate
information about the research topic. All these are helped me at the time of taking decision
within the research. In addition of this, it also support me in improving my knowledge and
experience towards the research topic. With the assistance of this, I easily understand how to
manage time and cost within the whole research that assist me at the time of undertaking
researcher activities in future. By this I can reduce the chances of arising issues in my future
project and also increase the chances of attaining positive outcomes.
Furthermore, different methods are cover in undertaking research which help me in
gathering information towards the specified topic. For this research, I have chosen the
questionnaire method which is effective for gathering information but fir instance I had select
interview as a alternative method which help me in understanding views and opinion of the
respondents about the related topic. With the assistance of this, I can easily analysis as well as
evaluating valid conclusion that contribute in making research more authentic and successful.
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