The Impact of Globalisation on Business Success: A Case Study

This report explores the impact of globalization on business success, using Marks & Spencer as a case study. It begins by defining globalization and its benefits, then outlines research objectives to understand its effects on business success. The report examines the rationale behind the research, highlighting how globalization enables companies to expand internationally and gain a competitive edge. The conclusion emphasizes that globalization, or international business, facilitates business expansion and brings firms, countries, and people together. The report recommends that Marks & Spencer hires qualified personnel to effectively manage global operations. References to relevant literature are included, providing a comprehensive overview of the topic. This report is a valuable resource for understanding how businesses can leverage globalization for success.

RESEARCH
PROJECT
(GLOBALISATION
CAN DRIVE
BUSINESS SUCCESS)

Table of Content
 Introduction
 Aim
 Research Objectives
 Rationale of Research
 Conclusion
 Recommendations
 References

Introduction
Globalisation is not a new concept because every individual
knows about how it is providing benefits to an
organisation. Globalisation has provided a platform where
company can come together and interact with each other
so as to gain competitive advancement.

Research Aim
Aim of this research is to “To identify the importance of
globalisation and its role of taking business towards
success. A Case Study on Marks and Spencer.

Research Objectives
 To determine the concept of globalisation.
 To identify the benefits of globalisation in context with
Marks and Spencer.
 To evaluate the affects of globalisation on success of
Marks and Spencer.
 To identify challenges that can be faced by Marks and
Spencer while globalising their business.

Rationale of Research
Globalisation is a crucial component which is providing
advantage to companies, it is enabling company in
operating its business across international borders. Thus,
this research will help in understanding how globalisation
can help company in gaining success and competitive
advancement.

Conclusion
It has been concluded from above mention research report
that globalization is called as international business and it
is helpful in expand the business operations at
international level. Globalization helps in brought firms,
countries and people together and it is beneficial for
success of business.

Recommendation
It has been recommended from above mention report
globalization is an effective way of integration as well as
interaction among the two organizations, people and
governments. Under this, it is necessary for Marks &
Spencer to hire qualified and capable person that can able
to perform the business operations of company in an
effective manner at global level.

References
Alejandra Gonzalez-Perez, M., 2013. Corporate social
responsibility and international business: A conceptual
overview. In International business, sustainability and
corporate social responsibility (pp. 1-35). Emerald Group
Publishing Limited.
Apăvăloaie, E. I., 2014. The impact of the internet on the
business environment. Procedia Economics and finance.
15. pp.951-958.

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