Determining How Globalisation Drives Business Success: M&S Case Study

This research project explores the impact of globalisation on business success, with a specific focus on Marks and Spencer (M&S) as a case study. The introduction provides an overview of globalisation, its benefits, and the rationale for studying its effects on M&S. The literature review delves into the concept of globalisation, its benefits in the context of M&S, the effects of globalisation on the company's success, and the challenges it faces. The research methodology outlines the type of investigation, research philosophy, approach, data collection methods, sampling, and timeline. The report further includes data analysis and interpretation, research outcomes (conclusion and recommendations), and a reflection on alternative research methodologies. The study aims to identify the importance of globalisation and its role in driving business success, addressing research questions related to globalisation's concept, benefits, effects, and challenges for M&S.

Research Project

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview of research........................................................................................................1
1.2 Background of the Research.............................................................................................1
1.3 Rationale of the project....................................................................................................2
1.4 Research Aim...................................................................................................................2
1.5 Research Objectives.........................................................................................................2
1.6 Research Questions..........................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................4
2.1 Concept of globalisation...................................................................................................4
2.2 Benefits of globalisation in context with Marks and Spencer.........................................4
2.3 Affects of globalisation on success of Marks and Spencer..............................................5
2.4 Challenges that can be faced by Marks and Spencer while globalising their business...6
CHAPTER 3: RESEARCH METHODOLOGY ............................................................................8
3.1 Type of Investigation........................................................................................................8
3.2 Research Philosophy........................................................................................................8
3.3 Research Approach...........................................................................................................9
3.4 Data collection..................................................................................................................9
3.5 Sampling.........................................................................................................................10
3.6 Timeline..........................................................................................................................10
CHAPTER 4: DATA ANALYSIS AND INTERPRETATION....................................................12
CHAPTER 5: RESEARCH OUTCOMES....................................................................................25
5.1 Conclusion......................................................................................................................25
5.2 Recommendation............................................................................................................25
CHAPTER 6: REFLECTION & RECOMMENDATION FOR ALTERNATIVE RESEARCH
METHODOLOGY........................................................................................................................26

6.1 Reflection.......................................................................................................................26
6.2 Alternative Research Methodology................................................................................26
CONCLUSION..............................................................................................................................27
REFERENCES..............................................................................................................................28
APPENDIX ...................................................................................................................................30
Research Proposal Form.......................................................................................................30
Research Ethics approval form.............................................................................................33

Topic: “How globalisation drive business towards success”
CHAPTER 1: INTRODUCTION
TITLE: To determine how globalisation can drive business towards success. A Case Study on
Marks and Spencer.
1.1 Overview of research
Globalisation is not a new concept because every individual knows about how it is
providing benefits to an organisation. Globalisation has provided a platform where company can
come together and interact with each other so as to gain competitive advancement. Therefore, it
can be said that globalisation has provided numerous opportunities to firms in order to operate its
business in an effective manner (Alejandra Gonzalez-Perez, 2013). It is because of globalisation
that company has increased the level of competition. Major benefits that has been gained by
companies because of globalisation is that it has given opportunities of expanding its
geographical dispersion because of which company has increased its customer's base.
Globalisation is not confined with only economic aspects it has included other elements as well
such as cultural awareness, exchange of tools and technologies, etc., therefore, because of this,
company can now include employees who are skilful enough in performing their activities in an
effective manner. Therefore, this report will help researcher in evaluating the how globalisation
takes business towards success. What all are the factors that must be consider by company so
that better outcomes can be gained. For this aims and objectives will be formulated on which
entire research will be based. Along with this, different methodology will be undertaken such as
primary and secondary so that research can be made effective in nature. As a result, this will aid
in evaluating a valid conclusion for making research more reliable in nature (Apăvăloaie, 2014).
1.2 Background of the Research
Globalisation is considered to be a very wide concept as it includes different kinds of
elements that can further assist company in delivering effective services and facilities. Marks and
Spencer, is a multinational company that deals in the sector of retail industry that it is providing
excellent services and facilities to its customers. It is a biggest retailer and has almost 150 stores
in around 30 countries consisting 130 franchise operating in all over world. The overseas
branches of this business firm are franchised locally. This research will be effective in
determining places where firm can gain maximum benefits (Appel, Franz and Hassler, 2014).
1

The main reason of Marks & Spencer behind making the business globalise is to target the newt
market and also enhance its market share in an effective manner. In business, globalisation is
change from firm that is related with single country to one that operate its business in many other
countries in an effective manner. In addition to this, economic globalisation is global integration
of an economies by investment flows as well as trade in context to increase international
competitiveness. On the other hand, globalisation had driven through financial liberalisation and
technological change through appreciation between policy makers (Axelrod and VanDeveer,
2014).
1.3 Rationale of the project
Globalisation is a crucial component which is providing advantage to companies, it is
enabling company in operating its business across international borders. Thus, this research will
help in understanding how globalisation can help company in gaining success and competitive
advancement. Along with this, it will aid firm in operating business properly considering the
factors that can hamper their business operations (Kasemsap, 2015). Apart from this, conducting
this research will help researcher in evaluating limitations as well.
1.4 Research Aim
Aim of this research is to “To identify the importance of globalisation and its role of
taking business towards success. A Case Study on Marks and Spencer.
1.5 Research Objectives
 To determine the concept of globalisation.
 To identify the benefits of globalisation in context with Marks and Spencer.
 To evaluate the affects of globalisation on success of Marks and Spencer.
 To identify challenges that can be faced by Marks and Spencer while globalising their
business.
1.6 Research Questions
 What do you understand by the concept of globalisation?
 What kind of benefits Marks and Spencer can gain because of globalisation?
 How globalisation can put an affect on success of Marks and Spencer?
 What are the challenges that can be faced by Marks and Spencer while globalising their
business?
2

3

CHAPTER 2: LITERATURE REVIEW
Literature review refers to review of the ongoing as well as completed investigation that
has been conducted to determine the current methodologies in an effective manner. It is mainly
summarize and determine the findings which are related with specific research area. In order to
collect the data, researcher uses the secondary sources for an instance books, journals, articles
and many others.
2.1 Concept of globalisation
In the present world of economy which we think it totally based on globalization. Today's
world growing rapidly therefore, globalization is also a part of market with independent things
such as consuming similar goods, and responds to the same as other market. It is growth rate of
world as a proportion output. This concept focuses on their foreign direct investment (FDI) in
developing countries, and it resulted become so high which crosses the foreign exchange market
of world. According to Williamson (2019), Globalization is the process of interaction among
people, companies & government worldwide. It considered by form of capitalist expansion
which is the integration of local and national economies in a global time. This concept increased
interaction for the future growth of International Trade, ideas, and culture, also focusing on
social and culture aspects. Therefore, their conflicts are also large part of the globalization &
modern globalization. Another aspect that globalization had been used in its economic sense at
least as early as 1981, this concept has inspired by some definitions and interpretations. Now it
has become more useful usage through social and economies from cross country flow of
information, technologies, ideas, capital, finance and people. Globalization also determined three
channels that is Trade in goods and services, Movement of capital and flow of finance.
2.2 Benefits of globalisation in context with Marks and Spencer
Marks and Spencer is a well established organisation of UK which deals with the
exporting of products like food, clothes, household accessories. On the basis of opinion of
Rossum (2017), it has been stated that Globalisation is exporting and importing of products
between different countries. M&S is a retail company that is into exporting of its products to
other countries. M&S has experienced profits in expanding their business in foreign countries. It
is an example for other companies. The performance of M&S shows that trading globally is risky
4

but if company handles difficulties it will succeed. There are some benefits of globalisation to
business of Marks and Spencer mention below:
 Trading globally helps the company to contribute in country's economy by increasing the
profit in foreign businesses. Globalisation helps the company to expand its market and
sell products to new customers. While exporting products to foreign people company gets
to learn about the customer requirements of that area and how to deal with problems of
foreign customers.
 It helps to know trends and traits of other countries. Financial growth is most important
benefit of trading globally. M&S is retail organisation that supplies food items, clothes
and luxury accessories to other countries it help to build reputation of brand in front of
people of other countries.
 With the help of globalisation, company can target new market and also can enhance its
market share in a better manner.
2.3 Affects of globalisation on success of Marks and Spencer
On the basis of opinion of Elkins (2018) it has been stated that Globalisation is force that
shape contemporary world, affecting the business, society and environment. It is an ongoing
procedure that is connecting people, regions, countries closely together. In addition to this,
globalisation has a trends towards enhancing global economic integration and it is one of largest
force that impacting economies of world. The impact of globalisation on success of Marks and
Spencer can be positive and negative.
Positive impact of globalisation on Marks and Spencer
Competition- Under this, globalisation leads to enhanced competition in business. It can
be concerned to cost of services or product, technological adaption, target market etc. When
company produces products at minimum cost then it can enhance its market share.
Rise in technology- In this present time period, globalisation has allowed significant rise
in technology. The Marks and Spencer adopts and uses new technology in order to gain new
business opportunities. In addition to this, technology is main competition tool and quality of
services. Under this, globalisation has maximise technological transfer speed along with make
improvement in technological quality.
5

Employment- It is a main benefit that people get from the globalisation. Due to the
globalisation, people from the different countries are given with jobs. In addition to this, it also
developed outsourcing concept.
Negative impact of globalisation on Marks and Spencer
Fluctuation in costs- Under this, globalisation has led to the fluctuation in cost across
globe in different areas. Due to enhanced competition, Marks and Spencer is forced to reduce
cost of its products or services. It develops negative impact on business as well as minimize
ability for sustain the social welfare.
Job Insecurity in Business- In United Kingdom, job security risk is enhancing. The
globalisation has lead the companies to outsourcing jobs in the other countries. In order to this,
outsourcing occurs because company want to produce its service or product at minimum rate. On
the other hand, globalisation has led to labour exploitation. The safety standards are to be
ignored in order to manufacture the cheap products.
Outsourcing work- On the basis sf Elkins (2018), it has been stated that Foreign
workforce provide the cheap labour for several service- related positions but control of service
quality, time delays and shipping expenses can develop hidden costs. On the other hand,
outsourcing work that is internal function many assess to reduce expenses of firm. So, quality of
work can be suffer and develop more expenses due to language barriers.
2.4 Challenges that can be faced by Marks and Spencer while globalising their business
As per opinion of Miller (2019), it has been stated that managing global business has
more difficult. Firms are gapping with the constant modification from rise of an economic
nationalism, enhancing regulation, strengthening the economic activity in an emerging markets
etc. There are some challenges given below which are faced through Marks and Spencer at the
time of making its business globalise:
Lack of financial control- It is a main challenge that Marks and Spencer mostly face in
maintaining the financial control over its business operations, mainly entering in emerging
markets. Organisations do not have proper standardised procedures in order to assure the
compliance across locations. For conducting business or operations in another countries, firm
need and manage more money.
Human Resources and Talent Management- There is a need to Marks and Spencer to
focus on hiring right people in right place at the time of implementing global strategy. For
6

performing business activities in other country, there is a requirement to human resource
department of Marks & Spencer to hire well qualifies and capable employee that can able to
perform business operations in an effective manner. For provide training to employees, there is a
more costs included and it will be expenses for firm.
Culture- The culture plays a necessary role in globalisation. Under this, culture of every
country is different from the each other. When Marks and Spencer company is going to make its
business globalise then it face the culture related issues. This company do not have knowledge
about the working culture, rules, policies, communication style etc. of other country. So, before
conducting business an another country, it is necessary to conduct an investigation to know about
the culture and working environment. With the help of this, it can not face any kind of issue in
making business globalise.
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CHAPTER 3: RESEARCH METHODOLOGY
It is regarded as key aspect of research work as it is helpful for a researcher to providing
an appropriate direction for execution of activities in an effective manner. Under this, research
methodology is theoretical and systematic evaluation of methods which require to be applied in
chosen research area (Bailey and et al., 2018). In addition to this, it comprises as theoretical
analysis of body of different principles as well as methods which are related with knowledge
branch. It is helpful in performing all research activities in an effective manner and provide
positive outcomes.
3.1 Type of Investigation
Investigation is a systematic process of collecting or gathering information or data from
various sources to discover or prove the facts (Ferraro and Briody, 2017). It encompasses various
fields law, science, communication etc. Research should be valid, reliable, accurate and submit it
on given time. Investigation is classified into two types which are follows:
Qualitative Research: It is a method of observing and gathering the data from various
resources in non-numerical data. This method answers the participants “what”they think and
“why” they think in particular way. It can be concluded on the basis of respondents responses or
by doing random sampling. It involves open ended questions (Baud and Durand, 2012).
Quantitative Research: Quantitative research is a systematic approach of collecting and
analysing the data from surveys, questionnaire in numerical form. There is a slight difference in
both the researchers i.e. qualitative data describes whereas quantitative data defines. It collects
objective and unbiased approach. It contains close ended questions (Epifanova and et. al., 2015).
For this project researcher use Qualitative research to collect the data because it provides
the theoretical framework which explore the knowledge by getting varies of opinion and views.
3.2 Research Philosophy
It is a most necessary part of the research project that is helpful in carried out work in a
proper direction. It is belief about way under which data and information regarding phenomenon
should be collected, analysed and also used. The research philosophy deals with nature,
development and source (Belás and et. al., 2014). There are two different kinds of research
philosophies given below as above:
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Positivism- It consists use of the exiting theory for develop the hypothesis to be tested at
the time of research process. This philosophy is based on the idea that science is only way to
learn about truth. It is based on the quantitative research method and also provides the statistical
information (Crane and Matten, 2016).
Interpretivism- It is known as interpretivist that includes to interpret components of
study. Under this investigators presume that access to the reality is by social constructions. In
addition to this, it emphasized the qualitative analysis as comparison to quantitative analysis.
Among both given philosophies, researcher use interpretivism as it is helpful in giving
the qualitative report through which investigator can able to evaluate data at various levels (Belás
and et. al., 2015).
3.3 Research Approach
It is procedure and plan that included steps of wider assumption to the detailed data
collection method. There are two different kinds of research approaches mention below:
Inductive- The main aim of this research approach is exploring the new phenomenon or
look towards previous research phenomenon from various perspectives. It is related with
generation of the new theory that emerging from data or information.
Deductive- The deductive research approach is emphasise on causality and also related
with the quantitative investigation (Colen, Maertens and Swinnen, 2012).
This research is based on inductive research because it provides detailed information
about specific research area.
3.4 Data collection
Data collection is a systematic method of gathering data from different sources in order to
get a accurate data, relevant answer to make prediction for future probabilities. Data collection is
broadly classified into two categories:
Primary Data: Primary data refers researcher collect the data for first time from any
respondents. It reduces the duplicate of information and provides accurate data at first hand.
There are some ways of collect data i.e. questionnaire, face to face interview, telephonic
interview, schedule ( Beynon-Davies, 2013).
Secondary data: Secondary data defines that investigator gather information from
another source i.e. not at the first hand. Researcher collect reviews from existing data i.e. which
9

is already available or done by other researchers. It uses articles, journals, newspaper etc. But it
doesn't provide accuracy and reliable information.
For this research investigator used both the methods i.e. primary and secondary. In
primary source is collected by questionnaire and secondary source has been collected from
articles, journals, magazines (Carneiro and Brenes, 2014).
3.5 Sampling
It refers to process that is mainly used in statistical analysis under which the preidentified
observation numbers are taken from large population. There are 30 respondents selected by using
random data sampling method because it is unbiased and provide equal chance to selected
respondents. The chosen respondents are employees of Marks & Spencer (Cavusgil and Knight,
2015).
3.6 Timeline
Gantt chart refers to horizontal bard that provides graphical illustration of schedule that
assess to make plan, coordinate and also track the particular tasks in project. Under this,
activities are segmented on the basis of set time period. It will help employees to attain activities
and complete project with in given period of time (Cohen and Kietzmann, 2014).
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11

CHAPTER 4: DATA ANALYSIS AND INTERPRETATION
QUESTIONNAIRE
Name:
Age:
Gender:
Contact no.-
Q1) Do you have knowledge about globalisation?
a) Yes
b) No
Q2) Does globalisation effective for business activities or operations of Marks & Spencer?
a) Agree
b) Disagree
Q3) What advantages are derived for Marks & Spencer by making its business globalise?
a) Access to talent
b) Target new market
c) Competitive advantage
Q4) In what manner globalisation impact on success of Marks & Spencer business?
a) Positive
b) Negative
Q5) What are the necessary resources required at the time of conducting business at the
international level?
a) Technological resource
b) Human resource
c) Financial resource
Q6) What is main influence of globalisation on productivity as well as success of Marks
& Spencer?
a) Economies of scale
b) Effective customer Reach
c) Increased Competition
d) High brand awareness
12

Q7) What are main requirement of Marks & Spencer to conduct its business at
international level?
a) Increase in market base
b) Reducing risk factor
c) Acquisition of resources
Q8) Does globalisation is helpful in making the business successful in global market?
a) Yes
b) No
Q9) What are the complexities faced through Marks & Spencer when making business
globalize?
a) Lack of financial control
b) Human Resources and Talent Management
c) Culture Differences
Q10) What are various ways through which Marks & Spencer firm can overcome from
arisen issues in globalise the business?
a) Accurately follow rules and regulations
b) Conduct Research
c) Adopt better communication channel
Q11) Give recommendations to make improvement in Marks & Spencer business at
global level.
Q1) Do you have knowledge about globalisation? Frequency
Yes 20
No 10
Q2) Does globalisation effective for business activities or
operations of Marks & Spencer?
Frequency
Agree 22
Disagree 8
13

Q3) What advantages are derived for Marks & Spencer by
making its business globalise?
Frequency
Access to talent 10
Target new market 8
Competitive advantage 12
Q4) In what manner globalisation impact on success of Marks &
Spencer business?
Frequency
Positive 24
Negative 6
Q5) What are the necessary resources required at the time of
conducting business at the international level?
Frequency
Technological resource 9
Human resource 15
Financial resource 6
Q6) What is main influence of globalisation on productivity as
well as success of Marks & Spencer?
Frequency
Economies of scale 5
Effective customer Reach 10
Increased Competition 8
High brand awareness 7
Q7) What are main requirement of Marks & Spencer to conduct
its business at international level?
Frequency
Increase in market base 10
Reducing risk factor 8
Acquisition of resources 12
Q8) Does globalisation is helpful in making the business successful Frequency
14

in global market?
Yes 21
No 9
Q9) What are the complexities faced through Marks & Spencer
when making business globalize?
Frequency
Lack of financial control 8
Human Resources and Talent Management 12
Culture Differences 10
Q10) What are various ways through which Marks & Spencer
firm can overcome from arisen issues in globalise the business?
Frequency
Accurately follow rules and regulations 7
Conduct Research 10
Adopt better communication channel 13
THEME 1: Knowledge about globalisation
Q1) Do you have knowledge about globalisation? Frequency
Yes 20
No 10
15

Interpretation: It has been stated from the above mention graph that globalisation is a wide area
concept and it provides the better opportunities to business of an organisation. There are 22
respondents which said that they have knowledge about the globalisation along with its benefits
but 10 respondents do not have knowledge about it.
THEME 2: Effective for business activities or operations of Marks & Spencer
Q2) Does globalisation effective for business activities or
operations of Marks & Spencer?
Frequency
Agree 22
Disagree 8
16
Yes No
0
2
4
6
8
10
12
14
16
18
20
20
10
Column B

Interpretation: Under this, there are 22 respondents which said that globalisation is beneficial
for conducting the business operations or activities of Marks & Spencer business firm because it
provides better opportunity to business. On the other hand, there are 8 respondents which said
that they are not agree that globalisation is beneficial for conducting business operations of
company in an effective manner.
THEME 3: Advantages are derived for Marks & Spencer by globalisation
Q3) What advantages are derived for Marks & Spencer by
making its business globalise?
Frequency
Access to talent 10
Target new market 8
Competitive advantage 12
17
Agree Disagree
0
5
10
15
20
25 22
8
Column B

Interpretation: Globalisation provide benefit to business to different ways by making it
globalise. There are 10 employees and according to them, globalisation provide benefit to
business by hiring new and talent staff member. On the basis of opinion of 8 respondents that
through conducting business at international level, company can target the new market. There are
12 respondents and according to their opinion that globalisation is helpful in provide competitive
benefit to business of Marks & Spencer.
THEME 4: Manner globalisation impact on success
Q4) In what manner globalisation impact on success of Marks &
Spencer business?
Frequency
Positive 24
Negative 6
18
Access to talent Target new market Competitive advantage
0
2
4
6
8
10
12
10
8
12
Column B

Interpretation: The globalisation develop its impact on business in negative manner as well as
positive. There are 24 respondents which said that globalisation develop its impact on success of
firm in positive manner. But there are 6 respondents which said that it develop negative affect on
business.
THEME 5: Resources required during conducting business at the international level
Q5) What are the necessary resources required at the time of
conducting business at the international level?
Frequency
Technological resource 9
Human resource 15
Financial resource 6
19
Positive Negative
0
5
10
15
20
25
24
6
Column B

Interpretation: When conducting business at international level, resources are need to be
required. Under this, there are 9 respondents which said that technological resources are the
necessary resources through which research activities can be performed in better manner. There
are 15 respondents which agree with human resource. According to 6 respondents that finance is
required for conducting the activities in an effective or better manner.
THEME 6: Influence of globalisation on productivity as well as success
Q6) What is main influence of globalisation on productivity as well
as success of Marks & Spencer?
Frequency
Economies of scale 5
Effective customer Reach 10
Increased Competition 8
High brand awareness 7
20
Technological resource Human resource Financial resource
0
2
4
6
8
10
12
14
16
Column B

Interpretation: According to opinion of 5 respondents that economies of scale is a major
influence of globalisation on success of firm. There are 10 respondents which said that through
this, company can reach at large number of customers in international market. 8 respondents are
agree with enhanced competition level. There are 7 respondents which are agree with awareness
of high brand. By making business globalisation, company can aware people about the new
products at global level.
THEME 7: Requirement of Marks & Spencer to conduct its business at international level
Q7) What are main requirement of Marks & Spencer to conduct
its business at international level?
Frequency
Increase in market base 10
Reducing risk factor 8
Acquisition of resources 12
21
Economies of scale
Effective customer Reach
Increased Competition
High brand awareness
0
1
2
3
4
5
6
7
8
9
10
5
10
8
7
Column B

Interpretation: According to mention graph there are different needs for which company
conduct its business operations at international level. There are 10 respondents which said that
main need of globalisation is to enhance its market share. According to opinion of 8 respondents
that the need behind conducting business at global level is to minimizing the risk factor. There
are 12 respondents which agree with acquisition of resources in proper manner.
THEME 8: Globalisation is helpful in making the business successful
Q8) Does globalisation is helpful in making the business successful
in global market?
Frequency
Yes 21
No 9
22
Increase in market base Reducing risk factor Acquisition of resources
0
2
4
6
8
10
12
10
8
12
Column B

Interpretation: According to mention graph, there are 21 respondents which said that
globalisation helps in making business of Marks & Spencer successful. On the other hand, there
are 9 respondents which are not agree with this statement.
THEME 9: Complexities faced through Marks & Spencer when making business globalize
Q9) What are the complexities faced through Marks & Spencer
when making business globalize?
Frequency
Lack of financial control 8
Human Resources and Talent Management 12
Culture Differences 10
23
Yes No
0
5
10
15
20
25
21
9
Column B

Interpretation: At the time of conducting business at global level, company face many problem.
There are 8 respondents which said that lack of financial control is a main issue. According to 12
respondents hiring better and talented manpower is main issue for business. 10 respondents are
agree with culture difference issues.
THEME 10: Ways through which Marks & Spencer firm can overcome from arisen issues
Q10) What are various ways through which Marks & Spencer
firm can overcome from arisen issues in globalise the business?
Frequency
Accurately follow rules and regulations 7
Conduct Research 10
Adopt better communication channel 13
24
Lack of financial control
Human Resources and Talent Management
Culture Differences
0
2
4
6
8
10
12
8
12
10
Column B

Interpretation: For develop positive impact on business, it is necessary for firm to overcome
from arisen challenges. According to opinion of 7 respondents that it is necessary to follow all
regulations as well as rules which are developed through other country at global level. There are
10 respondents and according to them, Marks & Spencer should conduct an investigation. 13
respondents are agree with adopt effective and better channel of communication.
25
0
2
4
6
8
10
12
14
7
10
13
Column B

CHAPTER 5: RESEARCH OUTCOMES
5.1 Conclusion
It has been concluded from above mention research project that globalization is a wide
concept and it provides the benefits to organization to expand its business operation at
international level. It is helpful in provide various opportunities to Marks & Spencer and make
its successful. For conducting literature review part, secondary sources used such as books,
journals, articles and many others. The research methodology included several applications that
help in support the better election of appropriate methodologies. On the other hand, in research
methodology part inductive research approach has been used through investigator because it
provide an in- depth analysis of specific area.
This present investigation is based on the qualitative research because it provides the
theoretical framework and also detailed information on particular area of an investigation. There
has been interpretivism research philosophy has been used in order to collecting or accumulating
reliable as well as valid information. In addition to this, for collecting data or information related
to specific research area, questionnaire has been used in primary method. It provides the fresh
and unused data or information in an effective manner. Furthermore, random data sampling is
used to select respondents and also collect the information about specific research area. This
method provide equal chance to chosen respondents or unbiased.
5.2 Recommendation
Research is taken in to consideration based on Globalization and its role in success of an
organization. It has been recommended from above mention report globalization is an effective
way of integration as well as interaction among the two organizations, people and governments.
Under this, it is necessary for Marks & Spencer to hire qualified and capable person that can able
to perform the business operations of company in an effective manner at global level. Culture
awareness is necessary because it is different from country to country. The Marks & Spencer
company should conduct an investigation about international markets such as culture, working
environment, way of communication, current market trends, needs of consumers and many
others. On the other hand, company should adopt the new and advanced technology so that it can
not face any issue at the time of conducting business at global level.
26

CHAPTER 6: REFLECTION & RECOMMENDATION FOR
ALTERNATIVE RESEARCH METHODOLOGY
6.1 Reflection
This research project is based on globalisation can drive business towards success. It is
helpful in overcome from research issue by accumulating reliable as well as valid information.
Under this, research methodology plays a necessary role in collecting and analysing information
in significant manner. In order top gather information related to particular area, I used primary as
well as secondary method of data collection as questionnaire is used in primary method and in
literature review part, secondary sources has been used. On the other hand, qualitative research
method has been used because it provides the appropriate and accurate detailed on particular
research area. There has been inductive research approach used because it is based on qualitative
methods and provide fact- full data or information.
6.2 Alternative Research Methodology
There are different alternative methods of research methodology that plays a necessary
role in an accumulation of information and data. Existing investigation depends on globalization
and its impact on success of business. It is management investigation that help in provide proper
guidance to learner and increase their skills or knowledge in management area. Under this,
questionnaire has been used through an investigator in order to accumulating large data with
minimum period of time. In addition to this, interview is better alternative method that can be
applied to researcher for collecting primary data or information. In this, different questions can
be asked by people regarding selected research area.
27

CONCLUSION
It has been concluded from above mention research report that globalization is called as
international business and it is helpful in expand the business operations at international level.
Globalization helps in brought firms, countries and people together and it is beneficial for
success of business. There has been discussion about the impact of globalization on success of
Marks & Spencer organization. In this, international business provide benefits as well as
contribute towards growth. Sometimes, organizations face some issues at the time of conducting
business operations at global level. It is necessary to finds the effective ways to over come from
them. Globalization is main consideration of business for expand operations at international level
in order to enhance productivity and success of firm.
28

REFERENCES
Books & Journals
Alejandra Gonzalez-Perez, M., 2013. Corporate social responsibility and international business:
A conceptual overview. In International business, sustainability and corporate social
responsibility (pp. 1-35). Emerald Group Publishing Limited.
Apăvăloaie, E. I., 2014. The impact of the internet on the business environment. Procedia
Economics and finance. 15. pp.951-958.
Appel, A., Franz, M. and Hassler, M., 2014. Intermediaries in agro-food networks in Turkey:
How middlemen respond to transforming food market structures. DIE ERDE–Journal of
the Geographical Society of Berlin. 145(3). pp.148-157.
Axelrod, R. S. and VanDeveer, S. D. eds., 2014. The global environment: institutions, law, and
policy. CQ Press.
Bailey, C. and et al., 2018. Strategic human resource management. Oxford University Press.
Baud, C. and Durand, C., 2012. Financialization, globalization and the making of profits by
leading retailers. Socio-Economic Review. 10(2). pp.241-266.
Belás, J. and et. al., 2014. Significant attributes of the business environment in small and
meduim-sized enterprises. Economics & Sociology. 7(3). p.22.
Belás, J. and et. al., 2015. The business environment of small and medium-sized enterprises in
selected regions of the Czech Republic and Slovakia. E+ M Ekonomie a Management.
(1). p.95.
Beynon-Davies, P., 2013. Business information systems. Macmillan International Higher
Education.
Carneiro, J. and Brenes, E. R., 2014. Latin American firms competing in the global economy.
Journal of Business Research. 67(5). pp.831-836.
Cavusgil, S. T. and Knight, G., 2015. The born global firm: An entrepreneurial and capabilities
perspective on early and rapid internationalization. Journal of International Business
Studies. 46(1). pp.3-16.
Cohen, B. and Kietzmann, J., 2014. Ride on! Mobility business models for the sharing economy.
Organization & Environment. 27(3). pp.279-296.
Colen, L., Maertens, M. and Swinnen, J., 2012. Globalization, private standards and poverty:
evidence from Senegal. Private Standards and Global Governance, Cheltenham:
Edward Elgar. pp.172-194.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
egies: Introduction to the special issue. Journal of World Business. 50(2). pp.256-261.
Epifanova, T. and et. al., 2015. Modernization of institutional environment of entrepreneurship in
Russia for development of innovation initiative in small business structures. European
Research Studies. 18(3). p.137.
Ferraro, G. P. and Briody, E. K., 2017. The cultural dimension of global business. Taylor &
Francis.
Kasemsap, K., 2015. The role of cloud computing adoption in global business. Delivery and
adoption of cloud computing services in contemporary organizations. pp.26-55.
Online
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Elkins, H., 2018. The Negative Effects of Globalization on Companies. [Online]. Available
through: <https://bizfluent.com/info-8589864-negative-effects-globalization-
companies.html>.
Miller, M., 2019. Challenges of a Global Company. [Online]. Availsble through:
<https://www.volarisgroup.com/blog/article/challenges-of-a-global-company>.
Rossum, J., 2017. 5 benefits of international expansion. [Online]. Available through:
<https://www.bizjournals.com/bizjournals/how-to/growth-strategies/2017/12/5-benefits-
of-international-expansion.html>.
Williamson, J., 2019. Globalization: The Concept, Causes, and Consequences. [Online].
Available through: <https://piie.com/commentary/speeches-papers/globalization-
concept-causes-and-consequences>.
30

APPENDIX
Research Proposal Form
Student Name: ______________________ Student ID:
______________________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: How globalisation can drive business success?-
A study on Marks & Spencer.
_____________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective
or hypothesis)
“To identify the importance of globalisation and its role of taking business towards success. A
Case Study on Marks and Spencer.
Research objectives (e.g what is the question you want to answer? What do you
want to learn how to do? What do you want to find out?):
The significant objectives of this research are associated as below:
 To determine the concept of globalisation.
 To identify the benefits of globalisation in context with Marks and Spencer.
 To evaluate the affects of globalisation on success of Marks and Spencer.
 To identify challenges that can be faced by Marks and Spencer while globalising their
business.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying,
personal interest, future plans, knowledge/skills you want to improve, why the
topic is important):
31

 The main purpose behind selecting this research topic is to make improvement in
aptitudes, knowledge and also information of a person. It will help in future in
performing business operations.
 Another reason of conducting research is to help an individual for endeavouring its
future objectives in an effective manner.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or
hypothesis:
Under this investigation, information and data has been collected by discretionary wellspring
of data aggregation such as journals, internet, magazines, books and many other sources as it
is helpful in providing accurate and reliable information regarding specific research area.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g
research, development and analysis of ideas, writing, data
collection, numerical analysis, tutor meetings, production of final
outcome, evaluation, writing the report):
Different activities which are included in carried out project mention below:
 Determine the topic
 Creation of aim and objectives with questions
 Literature review
 Research methodology
 Questionnaires preparation
 Data Collection
 Data analysis
 Conclusion and recommendation
How long
this will
take:
3 Months
32


33

Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and
why?
Qualitative and quantitative methods has been used through an investigator to accumulate
reliable information and data as it provides all necessary data on specific research subject.
What your areas of research will cover:
The investigation will cover impact of globalisation on success of business activities of retail
industry.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for
another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
34

Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title:
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults: More than 20
How will participants be recruited (identified an approached)?
35

Describe the processes you will use to inform participants about what you are doing:
How will you obtain consent from participants? Will this be written? How will it be
made clear to participants that they may withdraw consent to participate at any time?
Studies involving questionnaires: will participants be given the option of omitting
questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues arising
from this
Studies involving observation: Confirm whether participants will be asked for their
informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a brief
explanation of the study)?
Yes No
Will participants be given information about the findings of your study?(This could be
a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the
Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
During the research:
Where will the data be stored?
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
How long will the data and records be kept for and in what format?
Will data be kept for use by other researchers?
Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical
concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise
36