Analysing the Impact of Globalisation on TESCO's Business Success

This research project investigates the impact of globalisation on the success of TESCO, a British multinational retailer. The report begins with an introduction outlining the research aim, objectives, and questions, followed by a literature review that explores the concept of globalisation, its importance for business success, and the challenges TESCO faces in globalizing its operations. The research methodology section details the types of investigation, research approach, techniques, data collection methods, analytical techniques, and sampling method employed. The report then includes a timeline, data analysis, and a conclusion with recommendations. Finally, it reflects on the research process and provides a comprehensive list of references. The study aims to determine how globalisation influences TESCO's market share, profitability, and overall business performance, considering factors such as language barriers, cultural differences, funding, and changing consumer needs. The report provides a detailed analysis of TESCO's global strategies and their effectiveness.

Research project

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
Research aim..........................................................................................................................1
Research objectives................................................................................................................2
Research questions.................................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................2
Concept of globalisation.........................................................................................................2
Importance of globalisation for business success...................................................................3
Challenges faced by TESCO while globalise their business activities..................................4
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................5
Types of investigation............................................................................................................6
Research approach..................................................................................................................6
Research techniques...............................................................................................................7
Data collection........................................................................................................................7
Analytical techniques.............................................................................................................7
Sampling method....................................................................................................................8
CHAPTER 4: TIMELINE...............................................................................................................8
.........................................................................................................................................................9
CHAPTER 5: DATA ANALYSIS .................................................................................................9
CHAPTER 6: CONCLUSION AND RECOMMENDATION.....................................................21
CHAPTER 7: REFLECTION .......................................................................................................22
REFERENCES..............................................................................................................................24

Title: “To determine the impact of globalisation concept on overall success of the business.
A case study on TESCO.”
CHAPTER 1: INTRODUCTION
Globalisation is the process to determine enhancing social, economic and political
interaction across the borders. Mainly it is free movement of good and services which increase
trade between different nation. In context of organization, it create market opportunities in which
company can easily communicate with partners, suppliers and customers which directly
contribute in enhancing the profitability level of the firm at global market (Netland, 2016). One
of the main benefit of globalisation is that it increase international trade and at the same time also
improve wealth in the nation. By this, people can easily improve their living standard and reduce
wastage from greater economic efficiency. Along with this, concept of globalisation reflect from
various aspect such as trade in goods and services flow of revenues in which company make
their brand image more competitive at global level. It also minimize the issues arise among
different countries and companies as well. Concept of globalisation may increase opportunities
in which organisation develop their operational activities in order to expand their business at
international market. This will directly contribute in generating revenue and at the same time are
create wealth. Current report is based on TESCO, is British multinational groceries and general
merchandise retailer which operate their business in UK. The main headquarters of this company
is in Welwyn Garden City, Hertfordshire, England. In this context, company globalise their
business with the purpose of enhancing their market share and profitability level also. By using
concept of globalisation, organization can easily established their competitive brand image at
international market. Thus,it is important for business organization to evaluate all the major
aspect that is necessary before operate business at global level. With the assistance of this,
company can easily grab future opportunities in market and make their performance more
competitive.
Research aim
It is core part of the research in which investigator needs to determine the main concept
of understanding the study. Research aim is clear statement which directly contribute in
analysing the issues related with the study. With the assistance of this guidance, investigator can
easily gather relevant and valid information (Hietschold, Reinhardt and Gurtner, 2014). In this,
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the main aim of this research is “To determine the impact of globalisation concept on overall
success of the business. A case study on TESCO.”
Research objectives
This section is also play important role in research activities though which investigator
easily understand the study. By this part, research identify the major issues that evaluate by the
researcher to draw a valid conclusion (Tukker and Tischner, 2017). Mainly, it is based on the
research aim which provide support to investigator to analysis whole research in systematic
manner. In this context, main research objectives can be understood by following points:
 To determine the concept of globalisation.
 To identify the importance of globalisation for business success.
 To evaluate the challenges faced by TESCO while globalise their business activities.
Research questions
It is also an essential part which describe the main area to carry out the research. It
provide support to the researcher at the time of collecting the actual data and information. By this
investigator easily take appropriate decision related with the research activities. The main
research questions are as follows:
 What is the concept of globalisation?
 What are the major importance of globalisation for business success?
 What are the challenges faced by TESCO while globalise their business activities?
CHAPTER 2: LITERATURE REVIEW
Literature review is related with secondary sources in which researcher gather data and
information from published work. Mainly, it includes critical analysis of collected data through
different sources. This part of research includes various point of view of different authors. By
this, investigator gather relevant data to draw a valid conclusion. Along with this, it also includes
various secondary sources such as books, journals, articles, published newspaper and many
more. All these provide support to researcher to analysis the information in systematic way.
Concept of globalisation
According to Mital and et.al., (2014), globalisation is an important process which
increased connection among different countries in various areas such as economics, politics and
culture as well. Mainly, it also increased the capacity of people to move and communicate with
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different customers. In this context, advancement in technology and communication is also
contribute in enhancing the globalisation concept that may contribute in building coordination
among different countries by sharing better relationship. Globalisation involve the creation of
new and multiplication of social networks that increased the traditional political, economic and
cultural boundaries that reduce the gap among all the different countries. By using this concept,
organization develop as well as influence the operating activities at global scale. It also provide
future opportunities to the companies to established their competitive brand image. The main
advantage of this concept is to increase the trade of goods and services across the world. This is
the main reason that, concept of globalisation help companies to enhance their productivity and
at the same time also make strong brand presence by which number of customers get attracted
towards its offerings. In addition of this, globalisation is a integration of the culture, trade and
information technology which contribute in making positive relationship with different countries.
With the assistance of concept of globalisation, business organization easily enhance their
productivity level by offering quality products and services to its customers as per their needs
and demands. Furthermore, process of globalisation is related with cumulative and conjunctional
crises at global level of labour which may aid in enhancing the chances of attaining growth level
at international market. One of the main advantage of going global is to increase the free flow of
capital, exchange of good and services and many more. It directly contribute in making
performance level of the company more competitive as compare to its rivals and at the same time
also make the positive image.
Importance of globalisation for business success
According to Acar and Acar, (2014), the concept of globalisation is vital for business
organization to attain success at market place. By using this, company easily grab opportunities
to explore new and innovative ideas at global market which support organisation to establishing
their positive brand image at market. Apart from this, it also increase communication in which
people improve their abilities to interact at international market by reducing gap. The main
importance of globalisation for business success is movement of people and capital to one
country to another. With the assistance of this, TESCO can easily increase their profitability
level along with also make their image competitive and unique in front of customers at global
market. While expanding their business at international market, organization grab opportunities
such as advancement of technology, skilled employees and innovation. This will make positive
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brand image at market by developing new and unique products on front of customers. Apart from
this, there are some major importance of globalisation for TESCO are as follows:
 Increase employment: Globalisation is one of the important aspect for business and
economy as well. It increase the employment opportunities for people by which they
improve their living standard. This is the main reason that workers are creative in nature
and also create new ideas for executing business activities. By this company easily
improve their growth level and at the same time also build positive brand image at global
market.
 Free flow of capital: Concept of globalisation increase the revenue because it refers to the
free flow of cash from one country to another. It reduce the gap between different
countries and also make positive relation. With the assistance of this, TESCO can easily
develop their market share by establishing their competitive preferences at international
market.
 Increase trade: It is also an vital aspect in which TESCO exchange their goods and
services in one country to another. This is the main reason that company easily attain
competitive advantage from its rivals by producing services at lower cost. It help in
capturing customers attention towards its offerings. With the help of this, company
increase their profitability level at market place.
 Increase innovation: One of the main important of globalisation concept is that it create
opportunities to influence entire activities of the company. Along with this, it also helps
in increasing the creativity and innovation through which TESCO serve quality products
and services to its customers as per their needs and wants. By this company increase their
market share and profitability level also.
Challenges faced by TESCO while globalise their business activities
According to Kenney, (2018), Every business organization wants to globalise their
operational activities at global level with the aim of capturing larger market share from its rivals.
In this company face various issues that negatively impact on the organisational activities at
market place. Thus, it is important for business organization to analyse whole market and its
trend as well. By this they can easily identify the future opportunities that can be grab by the
company and make their brand image stronger as compare to its rivals. In context of TESCO,
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company face various issues that negatively impact on the performance of the company. These
can be understood by following points:
 Language and cultural barriers: When the company operate their business at global
market they face issues related with cultural and language of customers and market as
well. It negatively impact on the overall performance of the company at international
market. Thus, it is important for TESCO to effectively analysis market trends and culture
to effectively operate their activities at market and attain higher success.
 Insufficient fund: It is also a major challenge for TESCO while operating their
operational activities at global market. By this company will negatively affected which
may reduce overall productivity level at market place. Thus, it is important for business
organization to keep adequate fund to operate their activities at market place with the aim
of attaining success at international market.
 Change in customer's needs: The main challenge faced by TESCO at international market
is different needs of customers which directly affect the overall profitability level of the
company at market place. For attaining higher profitability, company needs to analysis
customers taste and wants before providing them goods and services. With the assistance
of this, company easily enhance their profitability level at market place.
 Human resource: When going global, it is one of the important aspect for TESCO
includes all the requirements of manpower. Along with this, company also responsible
for including capable and talented workers who are able in executing all the activities at
global market. This will directly contribute in attaining set goals and objectives.
All these are major issues that faced by the TESCO at the time of expanding their
business at global market. It negatively impact on the overall performance of the company at
market place. Thus, it is important for, TESCO to effectively analysis all the aspects before
operating their business activities at international market. This will contribute in providing
opportunities to make their performance competitive as compare to its rivals and at the same
time also grab customers attentions towards its offerings.
CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is one of the important aspect of collecting as well as analysing
relevant information with the purpose of drawing a valid conclusion. Mainly, it is related with
specific techniques which used by investigator to evaluate, select and evaluate the data towards
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the particular topic and area. With the assistance of this, researcher easily evaluate the reliability
and validity of the research that directly contribute in taking right decision. Along with this, it
includes various ways to collect data such as survey, questionnaire, interview and various
publication research (Beske, Land and Seuring, 2014). By using this, researcher gather reliable
and appropriate information to draw a valid conclusion that contribute in improving overall
efficiency level of the research.
Types of investigation
There are different type of research, technique and process used by the researcher to
analyse information and at the same time also understand the whole information related with the
research area and topic as well. In this context, there are two type of investigation methods such
as qualitative and quantitative. By using both method, investigator gather relevant data that help
the in drawing valid conclusion (Hörisch, Freeman and Schaltegger, 2014). In this, qualitative
method is based on the theoretical prospectives in which all the data is measured in theoretical
basis. On the other side, quantitative method is relate with numerical analysis. In this research,
investigator will use qualitative method of research through which they can easily gather data in
detailed manner and also take right decision.
Research approach
It is consider as an important plan and procedures used by investigator to collect data,
analysis data and interpretation of the data in systematic way. Mainly, it is based on the research
issues being addressed in the study. By this, researcher easily gather relaxant data towards the
specific topic and area. In this context there are two type of research approaches like inductive
and deductive. Inductive research approach is start with observation and theories which is related
with the research activities. By this researcher easily gather relevant data towards the study. On
the other hand, deductive research approach is highly based on the existing theory in which
investigator collect data which relate with particular result and logic. By this investigator
appropriate data in order to draw a valid conclusion. The research approach selected by
investigator is inductive that is relate with qualitative information. With the assistance of this,
investigator easily gather and analyse data in detailed manner.
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Research techniques
For gathering relevant data and information, it is important for investigator to select best
technique which provide them support to analysis information is effective manner. In the
research, various techniques such as case studies, interviews, modelling, questionnaire and many
more used by researcher to evaluate the relevant data. With the help of all these research
techniques, researcher easily understand views and opinion of different respondents. That help
investigator at the time of taking decision towards the research topic. For collecting data,
researcher use questionnaire technique of the research in which they ask various question from
different respondents with the aim of gathering relevant and valid information. It help them in
attaining positive and valid conclusion within the research activities.
Data collection
Data collection consider as an important process of extracting information from data.
Mainly, it consist multiple stages of collecting data such as establishing a data, preparing data
with the purpose of processing, implementing models, determining key findings and whole
research as well (Stromquist and Monkman, 2014). In context of this, there are different type of
data collection like primary and secondary method through which investigator gather appropriate
data and information related with particular topic. In this, primary method of data collection is
collect for first time as it does not collected by another investigator (Hietschold, Reinhardt and
Gurtner, 2014). With the use of this method, investigator gather reliable first hand information
towards the different respondents by preparing questionnaire, survey, interviews, observation
and many more. On the other side, secondary data is collected from different sources that help
investigator to take right decision relate with research activities. As it includes various sources
such as books, journals, articles, newspaper and many more. For this, research investigator use
both primary and secondary method of data collection for gathering relevant data and
information.
Analytical techniques
Analytical techniques is consider as an important process or method to analyse the issues
and facts within the research. Mainly, it is related with the time and task limited through which
investigator examine the actual relationship between variables. For determining the issues,
investigator use thematic analysis techniques in which they understand the data through different
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themes. By this, researcher easily draw a valid conclusion by analysing the issues and its facts as
well.
Sampling method
It is important for researcher to gather relevant data and information by selecting
different respondents. Mainly, it consider as an effective process for selecting sample number
from a population with the aim of understanding their views and opinion towards the particular
area and topic as well. Mainly it includes two type of sampling method such as probabilistic and
non-probabilistic. Both are appropriate for gathering information in effective way. Probabilistic
method is related with random section of the respondents to collect data. On the other side, non-
probabilistic method where the sample are selected in a process. In this researcher select
population who are interested in the research activities and area as well. For this, investigator use
non-probabilistic sampling method to select 40 respondents. With the assistance of this, they
easily understand their views and opinion towards the specified research and its activities to
gather relevant data and information.
CHAPTER 4: TIMELINE
This part of research is related with the activities that set by researcher along with
specified time duration. In, Gantt chart also play vital role in completing the work in set period
of time. With the assistance of this, investigator easily develop, monitor and evaluate the
activities. Furthermore, all the activities are also based on the allotted time frame. It support
researcher to complete the project activities in appropriate manner (Tukker and Tischner, 2017).
By using this bat chart, researcher reduce the chances of arising issues within the project
activities.
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CHAPTER 5: DATA ANALYSIS
For gathering relevant data, it is important part of the research in which investigator
collected data from various people who are interested in he research activities and topic also.
With the assistance of this researcher easily gather appropriate data and information to draw a
valid conclusion. In addition of this, data analysis is an important process to gathering data,
determining key findings, applying models to access the data in systematic way. By this
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