Analysing the Impact of Globalisation on TESCO's Business Success

This research project investigates the impact of globalisation on the success of TESCO, a British multinational retailer. The report begins with an introduction outlining the research aim, objectives, and questions, followed by a literature review that explores the concept of globalisation, its importance for business success, and the challenges TESCO faces in globalizing its operations. The research methodology section details the types of investigation, research approach, techniques, data collection methods, analytical techniques, and sampling method employed. The report then includes a timeline, data analysis, and a conclusion with recommendations. Finally, it reflects on the research process and provides a comprehensive list of references. The study aims to determine how globalisation influences TESCO's market share, profitability, and overall business performance, considering factors such as language barriers, cultural differences, funding, and changing consumer needs. The report provides a detailed analysis of TESCO's global strategies and their effectiveness.

Research project

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
Research aim..........................................................................................................................1
Research objectives................................................................................................................2
Research questions.................................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................2
Concept of globalisation.........................................................................................................2
Importance of globalisation for business success...................................................................3
Challenges faced by TESCO while globalise their business activities..................................4
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................5
Types of investigation............................................................................................................6
Research approach..................................................................................................................6
Research techniques...............................................................................................................7
Data collection........................................................................................................................7
Analytical techniques.............................................................................................................7
Sampling method....................................................................................................................8
CHAPTER 4: TIMELINE...............................................................................................................8
.........................................................................................................................................................9
CHAPTER 5: DATA ANALYSIS .................................................................................................9
CHAPTER 6: CONCLUSION AND RECOMMENDATION.....................................................21
CHAPTER 7: REFLECTION .......................................................................................................22
REFERENCES..............................................................................................................................24

Title: “To determine the impact of globalisation concept on overall success of the business.
A case study on TESCO.”
CHAPTER 1: INTRODUCTION
Globalisation is the process to determine enhancing social, economic and political
interaction across the borders. Mainly it is free movement of good and services which increase
trade between different nation. In context of organization, it create market opportunities in which
company can easily communicate with partners, suppliers and customers which directly
contribute in enhancing the profitability level of the firm at global market (Netland, 2016). One
of the main benefit of globalisation is that it increase international trade and at the same time also
improve wealth in the nation. By this, people can easily improve their living standard and reduce
wastage from greater economic efficiency. Along with this, concept of globalisation reflect from
various aspect such as trade in goods and services flow of revenues in which company make
their brand image more competitive at global level. It also minimize the issues arise among
different countries and companies as well. Concept of globalisation may increase opportunities
in which organisation develop their operational activities in order to expand their business at
international market. This will directly contribute in generating revenue and at the same time are
create wealth. Current report is based on TESCO, is British multinational groceries and general
merchandise retailer which operate their business in UK. The main headquarters of this company
is in Welwyn Garden City, Hertfordshire, England. In this context, company globalise their
business with the purpose of enhancing their market share and profitability level also. By using
concept of globalisation, organization can easily established their competitive brand image at
international market. Thus,it is important for business organization to evaluate all the major
aspect that is necessary before operate business at global level. With the assistance of this,
company can easily grab future opportunities in market and make their performance more
competitive.
Research aim
It is core part of the research in which investigator needs to determine the main concept
of understanding the study. Research aim is clear statement which directly contribute in
analysing the issues related with the study. With the assistance of this guidance, investigator can
easily gather relevant and valid information (Hietschold, Reinhardt and Gurtner, 2014). In this,
1

the main aim of this research is “To determine the impact of globalisation concept on overall
success of the business. A case study on TESCO.”
Research objectives
This section is also play important role in research activities though which investigator
easily understand the study. By this part, research identify the major issues that evaluate by the
researcher to draw a valid conclusion (Tukker and Tischner, 2017). Mainly, it is based on the
research aim which provide support to investigator to analysis whole research in systematic
manner. In this context, main research objectives can be understood by following points:
 To determine the concept of globalisation.
 To identify the importance of globalisation for business success.
 To evaluate the challenges faced by TESCO while globalise their business activities.
Research questions
It is also an essential part which describe the main area to carry out the research. It
provide support to the researcher at the time of collecting the actual data and information. By this
investigator easily take appropriate decision related with the research activities. The main
research questions are as follows:
 What is the concept of globalisation?
 What are the major importance of globalisation for business success?
 What are the challenges faced by TESCO while globalise their business activities?
CHAPTER 2: LITERATURE REVIEW
Literature review is related with secondary sources in which researcher gather data and
information from published work. Mainly, it includes critical analysis of collected data through
different sources. This part of research includes various point of view of different authors. By
this, investigator gather relevant data to draw a valid conclusion. Along with this, it also includes
various secondary sources such as books, journals, articles, published newspaper and many
more. All these provide support to researcher to analysis the information in systematic way.
Concept of globalisation
According to Mital and et.al., (2014), globalisation is an important process which
increased connection among different countries in various areas such as economics, politics and
culture as well. Mainly, it also increased the capacity of people to move and communicate with
2

different customers. In this context, advancement in technology and communication is also
contribute in enhancing the globalisation concept that may contribute in building coordination
among different countries by sharing better relationship. Globalisation involve the creation of
new and multiplication of social networks that increased the traditional political, economic and
cultural boundaries that reduce the gap among all the different countries. By using this concept,
organization develop as well as influence the operating activities at global scale. It also provide
future opportunities to the companies to established their competitive brand image. The main
advantage of this concept is to increase the trade of goods and services across the world. This is
the main reason that, concept of globalisation help companies to enhance their productivity and
at the same time also make strong brand presence by which number of customers get attracted
towards its offerings. In addition of this, globalisation is a integration of the culture, trade and
information technology which contribute in making positive relationship with different countries.
With the assistance of concept of globalisation, business organization easily enhance their
productivity level by offering quality products and services to its customers as per their needs
and demands. Furthermore, process of globalisation is related with cumulative and conjunctional
crises at global level of labour which may aid in enhancing the chances of attaining growth level
at international market. One of the main advantage of going global is to increase the free flow of
capital, exchange of good and services and many more. It directly contribute in making
performance level of the company more competitive as compare to its rivals and at the same time
also make the positive image.
Importance of globalisation for business success
According to Acar and Acar, (2014), the concept of globalisation is vital for business
organization to attain success at market place. By using this, company easily grab opportunities
to explore new and innovative ideas at global market which support organisation to establishing
their positive brand image at market. Apart from this, it also increase communication in which
people improve their abilities to interact at international market by reducing gap. The main
importance of globalisation for business success is movement of people and capital to one
country to another. With the assistance of this, TESCO can easily increase their profitability
level along with also make their image competitive and unique in front of customers at global
market. While expanding their business at international market, organization grab opportunities
such as advancement of technology, skilled employees and innovation. This will make positive
3

brand image at market by developing new and unique products on front of customers. Apart from
this, there are some major importance of globalisation for TESCO are as follows:
 Increase employment: Globalisation is one of the important aspect for business and
economy as well. It increase the employment opportunities for people by which they
improve their living standard. This is the main reason that workers are creative in nature
and also create new ideas for executing business activities. By this company easily
improve their growth level and at the same time also build positive brand image at global
market.
 Free flow of capital: Concept of globalisation increase the revenue because it refers to the
free flow of cash from one country to another. It reduce the gap between different
countries and also make positive relation. With the assistance of this, TESCO can easily
develop their market share by establishing their competitive preferences at international
market.
 Increase trade: It is also an vital aspect in which TESCO exchange their goods and
services in one country to another. This is the main reason that company easily attain
competitive advantage from its rivals by producing services at lower cost. It help in
capturing customers attention towards its offerings. With the help of this, company
increase their profitability level at market place.
 Increase innovation: One of the main important of globalisation concept is that it create
opportunities to influence entire activities of the company. Along with this, it also helps
in increasing the creativity and innovation through which TESCO serve quality products
and services to its customers as per their needs and wants. By this company increase their
market share and profitability level also.
Challenges faced by TESCO while globalise their business activities
According to Kenney, (2018), Every business organization wants to globalise their
operational activities at global level with the aim of capturing larger market share from its rivals.
In this company face various issues that negatively impact on the organisational activities at
market place. Thus, it is important for business organization to analyse whole market and its
trend as well. By this they can easily identify the future opportunities that can be grab by the
company and make their brand image stronger as compare to its rivals. In context of TESCO,
4

company face various issues that negatively impact on the performance of the company. These
can be understood by following points:
 Language and cultural barriers: When the company operate their business at global
market they face issues related with cultural and language of customers and market as
well. It negatively impact on the overall performance of the company at international
market. Thus, it is important for TESCO to effectively analysis market trends and culture
to effectively operate their activities at market and attain higher success.
 Insufficient fund: It is also a major challenge for TESCO while operating their
operational activities at global market. By this company will negatively affected which
may reduce overall productivity level at market place. Thus, it is important for business
organization to keep adequate fund to operate their activities at market place with the aim
of attaining success at international market.
 Change in customer's needs: The main challenge faced by TESCO at international market
is different needs of customers which directly affect the overall profitability level of the
company at market place. For attaining higher profitability, company needs to analysis
customers taste and wants before providing them goods and services. With the assistance
of this, company easily enhance their profitability level at market place.
 Human resource: When going global, it is one of the important aspect for TESCO
includes all the requirements of manpower. Along with this, company also responsible
for including capable and talented workers who are able in executing all the activities at
global market. This will directly contribute in attaining set goals and objectives.
All these are major issues that faced by the TESCO at the time of expanding their
business at global market. It negatively impact on the overall performance of the company at
market place. Thus, it is important for, TESCO to effectively analysis all the aspects before
operating their business activities at international market. This will contribute in providing
opportunities to make their performance competitive as compare to its rivals and at the same
time also grab customers attentions towards its offerings.
CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is one of the important aspect of collecting as well as analysing
relevant information with the purpose of drawing a valid conclusion. Mainly, it is related with
specific techniques which used by investigator to evaluate, select and evaluate the data towards
5

the particular topic and area. With the assistance of this, researcher easily evaluate the reliability
and validity of the research that directly contribute in taking right decision. Along with this, it
includes various ways to collect data such as survey, questionnaire, interview and various
publication research (Beske, Land and Seuring, 2014). By using this, researcher gather reliable
and appropriate information to draw a valid conclusion that contribute in improving overall
efficiency level of the research.
Types of investigation
There are different type of research, technique and process used by the researcher to
analyse information and at the same time also understand the whole information related with the
research area and topic as well. In this context, there are two type of investigation methods such
as qualitative and quantitative. By using both method, investigator gather relevant data that help
the in drawing valid conclusion (Hörisch, Freeman and Schaltegger, 2014). In this, qualitative
method is based on the theoretical prospectives in which all the data is measured in theoretical
basis. On the other side, quantitative method is relate with numerical analysis. In this research,
investigator will use qualitative method of research through which they can easily gather data in
detailed manner and also take right decision.
Research approach
It is consider as an important plan and procedures used by investigator to collect data,
analysis data and interpretation of the data in systematic way. Mainly, it is based on the research
issues being addressed in the study. By this, researcher easily gather relaxant data towards the
specific topic and area. In this context there are two type of research approaches like inductive
and deductive. Inductive research approach is start with observation and theories which is related
with the research activities. By this researcher easily gather relevant data towards the study. On
the other hand, deductive research approach is highly based on the existing theory in which
investigator collect data which relate with particular result and logic. By this investigator
appropriate data in order to draw a valid conclusion. The research approach selected by
investigator is inductive that is relate with qualitative information. With the assistance of this,
investigator easily gather and analyse data in detailed manner.
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Research techniques
For gathering relevant data and information, it is important for investigator to select best
technique which provide them support to analysis information is effective manner. In the
research, various techniques such as case studies, interviews, modelling, questionnaire and many
more used by researcher to evaluate the relevant data. With the help of all these research
techniques, researcher easily understand views and opinion of different respondents. That help
investigator at the time of taking decision towards the research topic. For collecting data,
researcher use questionnaire technique of the research in which they ask various question from
different respondents with the aim of gathering relevant and valid information. It help them in
attaining positive and valid conclusion within the research activities.
Data collection
Data collection consider as an important process of extracting information from data.
Mainly, it consist multiple stages of collecting data such as establishing a data, preparing data
with the purpose of processing, implementing models, determining key findings and whole
research as well (Stromquist and Monkman, 2014). In context of this, there are different type of
data collection like primary and secondary method through which investigator gather appropriate
data and information related with particular topic. In this, primary method of data collection is
collect for first time as it does not collected by another investigator (Hietschold, Reinhardt and
Gurtner, 2014). With the use of this method, investigator gather reliable first hand information
towards the different respondents by preparing questionnaire, survey, interviews, observation
and many more. On the other side, secondary data is collected from different sources that help
investigator to take right decision relate with research activities. As it includes various sources
such as books, journals, articles, newspaper and many more. For this, research investigator use
both primary and secondary method of data collection for gathering relevant data and
information.
Analytical techniques
Analytical techniques is consider as an important process or method to analyse the issues
and facts within the research. Mainly, it is related with the time and task limited through which
investigator examine the actual relationship between variables. For determining the issues,
investigator use thematic analysis techniques in which they understand the data through different
7

themes. By this, researcher easily draw a valid conclusion by analysing the issues and its facts as
well.
Sampling method
It is important for researcher to gather relevant data and information by selecting
different respondents. Mainly, it consider as an effective process for selecting sample number
from a population with the aim of understanding their views and opinion towards the particular
area and topic as well. Mainly it includes two type of sampling method such as probabilistic and
non-probabilistic. Both are appropriate for gathering information in effective way. Probabilistic
method is related with random section of the respondents to collect data. On the other side, non-
probabilistic method where the sample are selected in a process. In this researcher select
population who are interested in the research activities and area as well. For this, investigator use
non-probabilistic sampling method to select 40 respondents. With the assistance of this, they
easily understand their views and opinion towards the specified research and its activities to
gather relevant data and information.
CHAPTER 4: TIMELINE
This part of research is related with the activities that set by researcher along with
specified time duration. In, Gantt chart also play vital role in completing the work in set period
of time. With the assistance of this, investigator easily develop, monitor and evaluate the
activities. Furthermore, all the activities are also based on the allotted time frame. It support
researcher to complete the project activities in appropriate manner (Tukker and Tischner, 2017).
By using this bat chart, researcher reduce the chances of arising issues within the project
activities.
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CHAPTER 5: DATA ANALYSIS
For gathering relevant data, it is important part of the research in which investigator
collected data from various people who are interested in he research activities and topic also.
With the assistance of this researcher easily gather appropriate data and information to draw a
valid conclusion. In addition of this, data analysis is an important process to gathering data,
determining key findings, applying models to access the data in systematic way. By this
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investigator easily draw a valid conclusion. One of the main aim of using data analysis is to
examine the ways to take an effective decision that is right for the research to gain positive
outcomes. Apart from this, investigator also use thematic analysis to interpret collected data
which give proper information about the research activities.
Questionnaire
Name:
Age:
Contact no.:
Email address:
Q1) Are you aware about the concept of globalisation?
a) Yes
b) No
Q2) Is globalisation concept helpful for the business to expanding their operational
activities?
a) Yes
b) No
Q3) What are the major importance of globalisation for organisational success?
a) Lower the costs of customers service
b) Increase trade between nations
c) Increase innovation
Q4) What are the main challenges faced by TESCO while operating their business at
global level?
a) Cultural differences
b) Regulatory obstacles
c) Job insecurity and lack of skills
Q5) Is concept of globalisation help TESCO to increase innovation within their business
activities?
a) Yes
b) No
Q6) What are the activities done by TESCO before operating business at global level?
a) Analysis market nature
10

b) Understand legal activities of global market
c) Analysis customers preferences
Q7) Is globalisation concept is beneficial for TESCO to established their competitive
brand image at global market?
a) Yes
b) No
Q8) What are the entry strategies are used by TESCO to enter in international market?
a) Joint venture
b) FDI
c) Export
Q9) Does globalisation help TESCO to capture larger market share at international
market?
a) Yes
b) No
Q10) Provide recommendation related with concept of globalisation for business success?
Questionnaire
Q1) Are you aware about the concept of globalisation? Frequency
a) Yes 30
b) No 10
Q2) Is globalisation concept helpful for the business to expanding
their operational activities?
Frequency
a) Yes 25
b) No 15
Q3) What are the major importance of globalisation for
organisational success?
Frequency
a) Lower the costs of customers service 20
b) Increase trade between nations 10
11

c) Increase innovation 10
Q4) What are the main challenges faced by TESCO while operating
their business at global level?
Frequency
a) Cultural differences 15
b) Regulatory obstacles 15
c) Job insecurity and lack of skills 10
Q5) Is concept of globalisation help TESCO to increase innovation
within their business activities?
Frequency
a) Yes 30
b) No 10
Q6) What are the activities done by TESCO before operating
business at global level?
Frequency
a) Analysis market nature 15
b) Understand legal activities of global market 15
c) Analysis customers preferences 10
Q7) Is globalisation concept is beneficial for TESCO to established
their competitive brand image at global market?
Frequency
a) Yes 30
b) No 10
Q8) What are the entry strategies are used by TESCO to enter in
international market?
Frequency
a) Joint venture 20
b) FDI 10
c) Export 10
12

Q9) Does globalisation help TESCO to capture larger market share
at international market?
Frequency
a) Yes 25
b) No 15
Theme 1: Concept of globalisation.
Q1) Are you aware about the concept of globalisation? Frequency
a) Yes 30
b) No 10
Interpretation: From the above mentioned graph, it has been evaluated that concept of
globalisation is play vital role in integrating as well as connecting with people and companies in
across the boundaries. It help in reducing the gap between different countries and make free flow
of goods and services. This will positively impact on the overall performance of the company at
global market. In this, 30 out of 40 respondents are aware about concept of globalisation in
which they give their views that it help business organization to expand their business activities
13
30
10
a) Yes
b) No

at market place and also give opportunities to established their competitive brand image as
compare to its rivals. On the other side, 10 people are not aware about the globalisation concept
in which they fail in understanding its benefits in effective way.
Theme 2: Globalisation concept helpful for the business to expanding their operational
activities.
Q2) Is globalisation concept helpful for the business to expanding
their operational activities?
Frequency
a) Yes 25
b) No 15
Interpretation: As per above mentioned graph, it can be evaluated that concept of globalisation
is more effective for business organization to expand operational activities at global level. It
provide various opportunities to company to export their goods and services in another countries
with the aim of establishing their competitive image. In this, 25 out of 40 respondents are agree
with this statement and said that globalisation is helpful for TESCO to expand their business at
global level. Apart from this, 15 people are not agree with this statement and give their views
14
25
15
a) Yes
b) No

that concept of globalisation create obstacles while expanding their business like legal issues,
cultural differences and many more.
Theme 3: Lower the costs of customers service is main importance of globalisation for
organisational success.
Q3) What are the major importance of globalisation for
organisational success?
Frequency
a) Lower the costs of customers service 20
b) Increase trade between nations 10
c) Increase innovation 10
Interpretation: From the above mentioned graph, it has been evaluated that globalisation is
important for company to attain success at global market. By this concept organisation grab
opportunities to expand their business in order to improve their overall performance level. In
this, 20 out of 40 respondents are give their views that globalisation help in reducing the cost of
services through which company increase their string customer base and at the same time also
increase overall profitability level at market place. Along with this, 10 people are said that
15
20
10
10
a) Lower the costs of
customers service
b) Increase trade between
nations
c) Increase innovation

concept of globalisation help in increasing the trade between nation which may contribute in
reducing the gap. It directly contribute in enhancing productivity level at global market. On the
other side, 10 respondents are also give their views that globalisation help in increasing
innovation which provide support TESCO to serve quality and unique products to customers in
order to attain their higher satisfaction level. This is the main reason that, company easily
improve their competitive image at global market as compare to its rivals.
Theme 4: Main challenges faced by TESCO while operating their business at global level.
Q4) What are the main challenges faced by TESCO while operating
their business at global level?
Frequency
a) Cultural differences 15
b) Regulatory obstacles 15
c) Job insecurity and lack of skills 10
Interpretation: From the above mentioned graph, it has been summarised that various
challenges faced by the company while operating their business at global market. Thus, it is
important for TESCO to effectively evaluate all the activities and aspect before expanding their
16
15
15
10
a) Cultural differences
b) Regulatory obstacles
c) Job insecurity and lack of
skills

business so that they can easily attain competitive advantage from its rivals. In context of this, 15
out of 40 respondents are said that cultural differences is one of the major challenge that faced by
TESCO at the time of implementing business activities at international market. Along with this,
15 people are give their views that regulatory obstacles is also a issue faced by the company. It
negatively impact on the overall performance of the company at market place. On the other side,
10 respondents are give their views that job insecurity and lack of skills in workers is a major
issues which can be reduce positive performance of the organization.
Theme 5: Concept of globalisation help TESCO to increase innovation within their
business activities
Q5) Is concept of globalisation help TESCO to increase innovation
within their business activities?
Frequency
a) Yes 30
b) No 10
Interpretation: As per above mentioned graph, it has been analysed that globalisation is one of
the effective and wider concept for business organisation to capture larger market share from its
rivals. Mainly, concept of globalisation create opportunities to analysis new customers to
17
30
10
a) Yes
b) No

influence them with the aim of increasing their string customers base at global market. In this, 30
out of 40 respondents are favour with this statement and said that concept of globalisation
contribute in increasing the innovation through which company easily serve quality and unique
products to its customers in order to attain their higher satisfaction. On the other side, 10 out of
40 people are not agree with this statement because they think that unpredictable market
environment of global market is create negative impact on the overall performance of the
company.
Theme 6: Activities done by TESCO before operating business at global level.
Q6) What are the activities done by TESCO before operating
business at global level?
Frequency
a) Analysis market nature 15
b) Understand legal activities of global market 15
c) Analysis customers preferences 10
Interpretation: From the above mentioned graph, it has been evaluated that various activities
are perform by company to effectively operate their business at global level in order to make
their image positive and famous as well. Thus, it is important for company to implement all the
18
15
15
10
a) Analysis market nature
b) Understand legal activities
of global market
c) Analysis customers
preferences

necessary activities before operating their business at global market. With the assistance of this,
company identify the issues and opportunities that faced by them. In context of this, 15 out of 40
respondents are said that it is important for TESCO to analysis global market nature before
operating their business by this they easily evaluate the chances of attaining success and also
make their brand image competitive. Along with this, 15 out of 40 people are also give their
views that understanding legal activities of global market is also beneficial for expanding
business at global market. It help organization to reduce the chances of arising any legal issues
within their activities. On the other side, 10 people are said that analysing customers preferences
is also an appropriate way to understand the customers demand towards its offerings. By this
company easily operate their business at global level and attain higher success.
Theme 7: Globalisation concept is beneficial for TESCO to established their competitive
brand image at global market.
Q7) Is globalisation concept is beneficial for TESCO to established
their competitive brand image at global market?
Frequency
a) Yes 30
b) No 10
19
30
10
a) Yes
b) No

Interpretation: From the above mentioned graph, it has been evaluated that concept of
globalisation is beneficial for the business organization to attain success by establishing
competitive image at global level. By using this, company grab customers attention by providing
quality and unique products at market and at the same time also influence them to buy its
products and services. In context of this, 30 out of 40 respondents are agree with this statement
and give their views that with the help of globalisation, company increase innovative and
creativity in the market that may contribute in attaining opportunities to grab customers attention.
It also assist in developing brand image more competitive and famous as well. On the other side,
10 out of 40 people are said that globalisation is also negatively impact on the overall
performance of the company because sometime it increase the overall cost of the company at
market place.
Theme 8: Joint venture is effective entry strategies are used by TESCO to enter in
international market.
Q8) What are the entry strategies are used by TESCO to enter in
international market?
Frequency
a) Joint venture 20
b) FDI 10
c) Export 10
20
20
10
10
a) Joint venture
b) FDI
c) Export

Interpretation: As per above mentioned graph, it can be evaluated that various entry strategies
used by the company for entering in new market at global level. It provide various opportunities
to business organization to expand and accomplished their competitive image as compare to its
rivals. In context of this, 20 out of 40 people said that joint venture is effective strategy for
TESCO to enter in international market through which they easily operate their business
appropriately. Along with this, 10 out of 40 respondents are give their views that FDI is
appropriate for organization to expand their business at global market which directly contribute
in enhancing overall performance of the company. On the other side, 10 people are also said that
by exporting goods and services, company easily enter at global market. With the assistance of
this, TESCO established their competitive brand image at market.
Theme 9: Globalisation help TESCO to capture larger market share at international
market.
Q9) Does globalisation help TESCO to capture larger market share
at international market?
Frequency
a) Yes 25
b) No 15
21
25
15
a) Yes
b) No

Interpretation: From the above mentioned graph, it has been analysed that globalisation is one
of the appropriate concept for every business organisation because it provide opportunities to
expand their activities at global level. With the assistance of this concept company may influence
customers at global level and at the same time also capture their attention towards its offerings.
This will directly contribute in capturing larger market share from its rivals at international level.
In context of this, 25 out of 40 respondents are favour with this statement and give their views
that globalisation provide new market to organisation for establishing their competitive brand
image at global market. On the other side 15 out of 40 people are not agreed with this statement
because sometime it create various issues at market place in-front of company. This will
negatively impact on the overall performance of the company.
CHAPTER 6: CONCLUSION AND RECOMMENDATION
Recommendation
As per above discussed research, it has been recommended that concept of globalisation
is an important process business organization to exchange as well as integrate relationship
among different countries and people as well. Along with this, it also increase the technological
advancement and communication which support business organization to effectively operate
their activities at global market. In context of organization, TESCO is a famous British
multinational retail company which provide their good and services in over the world. In this
context, company needs to analysis market trends and also use effective entry strategies like joint
venture to expand their business activities at international level. It may provide various
opportunities to enhance their competitive image at market place. Along with this, company
should understand legal activities of global market in order to evaluate the risk factors that
negatively impact on the overall performance of the company at market place. Thus, it is
important for TESCO to implement as well as evaluate all the market trends and culture to set
their competitive brand image at market as compare to its rivals.
Conclusion
From the above mentioned research, it has been concluded that globalisation is an
important aspect that directly impact on the overall success of the business at market place. By
implementing this concept company grab various opportunities to expand their business
activities with the aim of attaining larger marker share from its rivals. Mainly, globalisation
concept help in increasing free movement of goods and services, cash and FDI that directly
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contribute in developing the strong economic condition in which company easily improve their
competitive image. In addition of this, the main reason behind enhancing globalisation is
advancement in technology and communication which reduce the gap between different
countries and also create the opportunities in-front of TESCO to influence customers towards its
offerings. Furthermore, different strategies are also used by the company while entering in global
market. With the assistance of this, company easily established their competitive image as
compare to its rivals. In context of this, legal laws and regulation also consider as an important
aspects which is important for organization to follow before operating activities at international
market. It directly contribute in enhancing competitive brand image at global market.
CHAPTER 7: REFLECTION
Present research is based on the impact of globalisation on overall success of the
company. With the assistance of this, business organization easily expand their operational
activities at global market and also increase the chances of attaining higher growth at
international market. Mainly, concept of globalisation is wider area in which investigator gather
data and information which directly support in improving the efficiency level of the research.
The main aim of carry out the research is to analysis the main impact of globalisation that
directly contribute in attaining positive results. In context of this, qualitative research method has
been used by the investigator with the aim of gathering relevant data and information towards the
specific research issues. By using this method, researcher easily analysis data in detailed manner
and also find appropriate solutions. In addition of this, research design is also effective that
provide effective ways to implement activities in systematic way. As a researcher, I have used
primary data to prepare an appropriate questionnaire through which I can easily understand
views and opinion of different respondents towards the research activities and particular area as
well. Furthermore, interview is an alternative option which can be used by me with the purpose
of collecting more authentic information related with research topic. By using this, I can easily
take right decision and draw valid and appropriate conclusion in the research.
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REFERENCES
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Tukker, A. and Tischner, U. eds., 2017. New business for old Europe: product-service
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Online
Challenges of globalisation. 2018. [Online]. Available
through:<https://www.citrix.com/blogs/2018/10/04/opportunities-and-challenges-of-
globalization/>.
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