Globalisation and Its Influence on Tesco's Sales Performance

This research project investigates the impact of globalisation on Tesco, a British multinational grocery and general merchandise retailer. The study aims to understand how globalisation influences Tesco's sales and marketing strategies, examining the potential of globalisation in the business environment and ways to enhance organizational sales. The research employs a descriptive research design and a deductive research approach, utilizing qualitative methods to analyze the effects of globalisation on Tesco's marketing department. The report includes a literature review covering the potential of globalisation in business, strategies to increase sales, and the influence of globalisation on Tesco's marketing operations. The methodology section details the research design, approach, and type, while the rationale emphasizes the importance of understanding globalisation's impact on business performance and international expansion. The research seeks to provide insights into how Tesco can leverage globalisation to improve its sales and market share in the competitive global market.

Research Project

Title: Globalisation
INTRODUCTION
Globalisation is considered as a leading concept that become one of the primary factor
within the company. As it also affect the economy of country, society, growth of business,
environment, society in different ways. In this, modifications are about enhancing competition,
expeditious transformation of information and technology. Thus, it is important for business
organisation to keep in mind certain aspects of globalisation effects in order to to overcome from
the challenges. In addition of this, undertaking business at a global level includes advantage for
business organisation to remain competitive in today's market place (Charumathi and Ramesh,
2015). This will provide opportunities to increase their geographic footprint at globalised
platform that help them in establishing their famous brand image. This can be treated as the main
determination that concept of globalisation provide opportunities and platform to business
organisation to carry the operations globally for the aim which is identification of potential
customers towards its services. This can be beneficial for the entity to incorporate changes for
improving the performance and also attaining success at wider market place. This report
highlights the discussion about Tesco, is British company operating in number of countries
carrying the business of groceries and general merchandise retail company operate their business
with the aim of attaining higher growth at market. For this, company serve best quality products
to customers in over the world. This will support them in expanding their business and attaining
success.
Aim of the research
Developing understanding related to impact of globalisation in increasing sales of
company. A study on marketing department of Tesco.
Objectives of research
 To assess the potential of globalisation in business scenario.
 To evaluates that way through which sales of organisation can be enhanced.
 To ascertain influence of globalisation on marketing (Sales) department of Tesco.
Research questions
 What is the potential of globalisation in business environment?
 What are the way through which sales of organization can be enhanced?
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 How globalisation influence the marketing (Sales) unit of Tesco?
Rationale of research
While undertaking research, it is significant for investigator to being clear towards the
aims and purpose of executing investigation. If they have proper knowledge about research
theme then they improve the possibilities of achieving favourable outcomes. In context of this,
the primary purpose of undertaking current investigation is to effectively understand the impact
of globalisation over the company sales and how it become important for business organisation
to improve its commercial activities at global level (Chen, Tang and Feldmann, 2015). Mainly,
this study carried out by investigator for their personal and professional purpose. As its provide
vast information about the topic that support them in improving their skills and knowledge. By
this, researcher will able to effectively execute future research activities in order to take best
possible decision to develop a successful project. Along with this, it is also beneficial for
business organisation to make their operations famous and competitive at international level
through which firm easily expand their activities to attain higher success.
LITERATURE REVIEW
In research activities, LR is one of the significant phase that provide detailed and
published information to investigator. By using this type of analysis, researcher easily evaluate
the actual study and its reliable outcomes as well. This is the reason that, it is crucial for
investigator to carried out review of literature review. As it is related to secondary sources
wherein investigator use published material like books, articles, journals and so on. By using
this, detailed information can be easily collected to obtain an authenticate conclusion.
Potential of globalisation in business world
According to Cincera and Ravet, (2014), globalisation is a concept that has a profound
effect on over the world in a way businesses and even government do their business. As it put
their huge impact on the commercial activities, society, government and many more. Mainly,
globalisation is refers to the way wherein in national and regional economies, societies and
culture have been collaborated with the help of global trade connection, transportation,
communication and immigration as well. The movement of globalisation entered a new and
innovative phase that includes advent of technologies through which entire business activities get
affected. Due to this, companies changing their nature of production by outsourcing and
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mechanisation. This will likely to lead to increase overall income which can bring positive
influence the sales and growth rate of the company. Whereas, globalisation is also put negative
impact over the commercial activities in which company is responsible for tackle all the
challenges. For this, firm and government needs to regulate the global economy with the aim of
stymie the historical tendency of globalisation in-front of unequal costs. Furthermore, expansion
business at international level company evaluate new and innovative ways along with artificial
intelligence. This will provide new opportunities to business organisation in growing and
ongoing challenges of how to adapt and evolve. With this assistance of this, it becomes easier for
the entity to carry business operations effectively as well as the growth prospects of the target
entity gets improved among the rivals.
Way through which sales of organization can be enhanced
According to De Mooij, (2018), Conducting business globally has become one of the
important part for company as they have to look out their activities and strategy to execute their
operation. It includes ease of connectivity, transportation, global product demand and many more
that may reduce the barriers while entering in global markets overseas. In this regards, sales at
international level is never been easier because telecommunications and internet have fostered
quick and cheap as well. The main reason behind this is that it define more transportation options
which help in selling or delivering their goods and services within the international market. In
context of this, number of ways exist there which can be opt by the company to easily increase
their sales and profitability level. All these can be discussed below:
Undertake market research: To increase sales at internationally, it is crucial for business
organisation to conduct market research as it help them in analysing where the goods and
services will sell, on which they segments, how they set its products price in market place. With
the assistance of all these informations, the profitability of the firm can be made better together
with this greater market share can be captured as compared to its competitors. Along with this, it
may also includes customers taste, market trends, competition level, government policies and so
on. All these are support business organisation to increase the overall sales which can help in
accomplishing their competitive advantage at market place for sustaining for span of a long time.
Selling over the internet: It is another way to accelerate the sales of the organisation at
global level. In today's digitalised world, each and every individual are fully depended upon
internet which directly influence organisations decision making in terms of adopting innovative
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and latest technology into their business operations. This can be fruitful for the company for
selling their products to customers through online platform for increasing their overall level of
sales and profit. With reference to this, companies use their own websites and apps to offer their
products. This will contributes in increasing overall sales and profitability level of the company
at market place. Furthermore, this can be beneficial in persuading large number of customer for
availing the services provided by it.
Influence of globalisation on marketing (Sales) department of Tesco
According to Delpechitre and Baker, (2017), globalisation is refers to the activity that
help in exchanging as well as integration of finance, ideas, trade across the nation. As, it provide
path to business organisation in expanding their operational activities and meanwhile, it can
makes it build a reputation which is competitive for the company. Due to globalisation, different
markets are internationally connected and also affect the entire activities of company and its
marketing department as well. An essential impact of globalisation on marketing is that it may
increase customers awareness, sales of company and market demand as well. Thus, it is crucial
for business organisation to analysis market before entering into new industry:
 Attraction of potential customers: Globalisation is a major or one of the important
activity for company by which they can invite large number of potential customers that
put positive impact on establishing its competitive image at global market place.
Furthermore, when business organisation globalise their business then they focus on
offering best quality products for generating larger market share form its competitors by
making customers base strong.
 Availability of new or advanced promotion methods: For the expansion of business
globally, company is required to implement or use new and advance promotional
methods. By this, firm can have better image and goodwill. Also, with this product
demand can be increased. This can be effective in increasing overall performance of
company at global market place. In order to achieve the mentioned objectives, normally
company use social media, billboards, advertisement, direct selling and many more. All
these are assist in establishing theirs famous brand image in order to increase its market
share.
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RESEARCH METHODOLOGY
Research methodology is consider as an effective and specific process that used by
researcher with the aim of identifying, selecting, processing and analysing information towards
the research topic. In whole work, methodology allow investigator to critically evaluate or
analyse the validity and reliability of entire project and collected information as well (Hanson
and et. al., 2016). Mainly, it includes various methods and techniques that used within the
research with the aim of generating relevant information that directly support researcher to take
right decision and draw a valid conclusion. With the help of this, research can be successfully
undertake.
Research design: It is related to the framework that help investigator to undertake study
in effective way. Mainly, it is combination of research or variable that assist investigator to
handle research problem in effective way. It includes three type of research design i.e.
descriptive, experimental, exploratory. As per this research, descriptive research design will be
used by investigator because it provide complete and variable data to undertake research in an
effective way. It also help in improving the reliability of investigator and make it more
successful. Researcher of respective research adopt descriptive research design method because
through it is less expensive as well as less time consuming. Through this researcher able to
conduct all work in time manner and it will also help them in conducting all research related
activities according to given budget.
Research approach: This is also related as an effective way that provide clear direction or
guidelines through which investigator undertake the research activities in systematic manner. It
includes two type of research approach such as inductive and deductive. For undertaking this
investigation, researcher will applied deductive research approach. The main reason behind this
is that it provide valid and detailed information about research topic or theme. As it assist in
undertaking entire research activities in systematic and authentic way. Researcher of respective
research adopt deductive research approach because it is time saving method, in time number of
direct practices are involved, based on several rules ad regulation and so on. Along with this by
adopting this research approach, project manager able to conduct their work effectively as well
as in timely manner for attaining their desire goal or objective.
Research type: At the time of undertaking research, it is crucial for investigator to select
best and suitable type that help them in developing research activities in right direction. Mainly,
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it is based on two type of research such as qualitative and quantitative. Both are play a significant
role in evaluating research but for this study, qualitative method will be applied by the researcher
with the aim of representing collected data in graphical way (Liang, Ren and Sun, 2015). By
using this, investigator take right decision and draw a valid conclusion. Project manager of
respective research will select qualitative as well as quantitative method because through it they
able to gather both numerical and non numerical information through which researcher will get
appropriate outcome. Along with this these methods also help in gathering more reliable as well
as authenticate research information which help in attaining desire result in effective manner. In
respect of quantitative method researcher will create questionnaire because through it they able
to gather information related to audiences view point as well as it will help in gathering
numerical based information. On the other hand for qualitative method research is conducting
analysis of information collecting from different authors by developing literature review.
Research philosophy: It is consider as a practices in which researcher follow the aspects
in order to undertake research activities in an appropriate way. Mainly, it is based on three type
of philosophy i.e. interpretivist, pragmatist and positivist research philosophy. For this
investigation, researcher may use positivism research philosophy because it help in evaluating
detailed analysis towards the research theme. By this, research activities can be effectively
undertaken and also improve the chances of attaining positive outcomes. This research project
manager will adopt positivism research philosophy because it is considered as wide concept
which based on researcher situation as well as this method is more fast and economical. That will
help project manager in attaining their desire goal as well as objective in effective manner and it
will also help researcher in taking proper decision related to policies.
Time horizon: It is one of the important strategy wherein researcher easily complete
research activities in allotted time frame. As there are two type of horizon like cross and
longitudinal sectional strategy (Manners-Bell, 2017). In cross sectional studies data are collected
just for once in order to answer the question in effective manner. On the other side, longitudinal
studies is related wherein researcher might want to study people or phenomena in more than one
points in order to answer the research questions. With the help of this, research activities can be
done successfully and at the same time also improve the chances of attaining positive results. By
adopting these method for time horizon respective research project manager able to develop
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proper strategies according to time which are given to them. Along with this, it will also help
them in fulfilling the desire standard that set for the research outcome.
Sampling: It is consider as a process in which researcher select sample size from the
whole population for understanding or collecting specified data and information. It classified on
the basis of two methods such as probabilistic and non-probabilistic sampling method. For
undertaking current investigation, random sampling methods will be used which is based on the
probabilistic technique wherein individual get equal chances to be selected. With the help of this,
data and information can be easily evaluated and collected. Project manager of respective
research adopt random sample sampling because it is easiest as well as commonly used method
for research in order to get proper outcome. Along with this, in this method there is no additional
information are required such as geographical area, climate change, list of member's contact and
so on. Through simple random sampling researcher also able to evaluate data or information in
reasonable manner as well as this method of sampling also have sound mathematical basis which
help researcher in attaining their desire outcome. By using this, researcher select 40 respondents
who are the employees of business organisation and provide valid information towards the
research topic. It is so because employees will able to provide proper as well as appropriate
informations about the company as well as situation.
DATA ANALYSIS AND INTERPRETATONS
This section of research is related to the process of classifying, changing, modelling data
with the aim of converting them into meaning information. As it help in making reliable
conclusion and at the same time also take positive decision making (Mutalemwa, 2015). With the
help of this section, the researcher can obtain favourable outcomes and at the same time also
increase the possibilities of attaining valid results.
Questionnaire
Name:
Age:
Gender:
Email id:
Q1) Do you have knowledge about globalisation?
a) Yes
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b) No
Q2) Does globalisation impact organisation potentiality to increase sales?
a) Yes
b) No
Q3) What are the ways by which Tesco can enhance their sales at global level?
a) Offering value products
b) Adopting best promotional methods
c) Analysing market trends
Q4) What are the advantages which Tesco can acquire with the adoption of globalisation
into its business process?
a) Increase brand image
b) Invite potential customers
c) Increase sales
Q5) What are the major challenges that Tesco undergoes while managing its functional
units at globalised level?
a) Difference in culture
b) Linguistic barriers
c) Difficulty in hiring effective talent
Q6) What are the alternatives which Tesco can use to overcome the challenges of
globalisation?
a) Hire skilled workforce
b) Usage of advanced technology
c) Proper knowledge about culture
Q7) What is the impact of globalisation on marketing department of Tesco?
a) Positive
b) Negative
Q8) Does globalisation influence the working culture of Tesco?
a) Yes
b) No
Q9) What is the major role of marketing department while conducting business at
international level?
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a) Conducting market research
b) Building reputation
c) Establishing communication with target market
Q10) Recommended the ways by which Tesco can enhance their sales at market place.
Data sheet
Q1) Do you have knowledge about globalisation? Frequency
a) Yes 30
b) No 10
Q2) Does globalisation impact organisation potentiality to increase
sales?
Frequency
a) Yes 35
b) No 5
Q3) What are the ways by which Tesco can enhance their sales at
global level?
Frequency
a) Offering value products 20
b) Adopting best promotional methods 10
c) Analysing market trends 10
Q4) What are the advantages which Tesco can acquire with the
adoption of globalisation into its business process?
Frequency
a) Increase brand image 15
b) Invite potential customers 15
c) Increase sales 10
Q5) What are the major challenges that Tesco undergoes while
managing its functional units at globalised level?
Frequency
a) Difference in culture 20
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