Unit 11 Research: How Globalisation Drives Tesco's Business Success

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Added on  2021/02/19

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This research proposal investigates the impact of globalisation on business success, using Tesco as a case study. The proposal outlines the research objectives, which include understanding the concept of globalisation, evaluating challenges faced by Tesco in global operations, and determining how globalisation contributes to higher profits. The research questions address the definition of globalisation, challenges in global business, and the role of globalisation in achieving higher profits. The proposal details the reasons for choosing this project, emphasizing the importance of the topic and its relevance to the researcher's skills and career goals, as well as the retail industry. It includes a literature review exploring the concept of globalisation, challenges in global business, and the impact on company success. The research methodology will involve both primary and secondary data collection methods, including questionnaires and literature review, with a qualitative research approach and random sampling. The proposal also includes a Gantt chart outlining activities and timescales, as well as a research ethics approval form addressing participant consent, data storage, and ethical considerations. This proposal aims to provide in-depth information about globalisation and its influence on company growth and success, and to provide a detailed analysis of its impact on Tesco.
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