Thirdway: Globalisation, Expansion Strategies, and Challenges

This report examines the globalisation strategies of Thirdway, focusing on its expansion into emerging markets, particularly China. It begins with an introduction to globalisation and its impact, followed by the research aim and objectives. The report analyzes data related to the concept of globalisation, the necessity of global operations, and the benefits of gaining a competitive advantage. The conclusion summarizes the findings, emphasizing the importance of considering both positive and negative impacts of global expansion. The report highlights the need for thorough evaluation of political and economic conditions. This report will be a useful tool for students on Desklib.

Research Project

Table of Content
• Introduction
• Research aim
• Research objective
• Data analysis
• Conclusion
• References

Introduction
Globalisation is the chain of various activities in which spread of
products, technology and jobs across the national and culture boundary.
In terms of economics, it shows inter-dependency on various nations to
bring or foster free trade and policies. The motive of globalisation is
idealistic as well opportunistic, it should be identified as free global
expansion by large corporations which is based on western world.

Research aim
To identify different strategies that can employed by an organisation
while enter in emerging market that is china. A study on Thirdway.

Research objective
• To identify the concept of business expansion at international
market.
• To determine the benefits and drawbacks of globalisation in the
context of Thirdway.
• To determine the different strategies that can employed by
Thirdway while enter in emerging market that is china.

Data analysis
Theme 1: About the concept of globalisation?
Agree Disagree
0
2
4
6
8
10
12
14
16
18
20

Cont...
Theme 2: Is it compulsory for an organisation to operate at global
market ?
Yes No
0
2
4
6
8
10
12
14
16
Column C

Cont...
Theme 3: Is going global proved helpful to gain competitive
advantage for Thirdway ?
Agree Disagree
0
2
4
6
8
10
12
14
16
18
18
12
Column E

Conclusion
From the above report it has been concluded that international
expansion is one of important aspect to remain always competitive into
marketplace. Before going global organisation have to evaluate each
and every aspect that impact both positively and negatively on
organisational growth and enhancement such as political and economic
conditions that give major attributes to reap out important insights.

References
• Aas, K.F., 2013. Globalization and crime. SAGE Publications
Limited.
• Agnew, J., 2017. Globalization and sovereignty: Beyond the
territorial trap. Rowman & Littlefield.

Thank You