Analysing Globalisation's Influence on Thirdway Group's Success

This research project examines the impact of globalization on business success, focusing on Thirdway Group, a family-owned commercial furniture provider. The report begins with an introduction to globalization and its effects on various aspects of business, including economic development, culture, and political systems. Part 1 of the report presents a research proposal, outlining the background, research aims, objectives, and questions, along with limitations and scope. It also includes a literature review exploring theories of globalization and its impact on organizational growth. The report analyzes the challenges Thirdway might face when entering the global market and proposes ways to overcome these challenges. The research aims to understand the concept of globalization in the context of Thirdway, identify its role in their success, and analyze the challenges and solutions associated with global market entry. The study also includes a Gantt chart to illustrate the project timeline, and a literature review summarizing key concepts and theories related to globalization and business success.

RESEARCH PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
Part 1 Research Proposal:................................................................................................................4
What are the concept of globalisation ?......................................................................................6
What are the role of globalisation to make business successful ?...............................................7
What are the challenges faced by Thirdway while entering into global market ?......................7
What are the ways to overcome from challenges which Thirdway faced ?..............................7
Part 2 The Research and Report:.....................................................................................................9
CONCLUSION..............................................................................................................................31
RECOMMENDATION ................................................................................................................31
REFLECTION ..............................................................................................................................31

INTRODUCTION
Globalization is the chain of various activities in which interaction and integration among
people, organisations and government of various nations and alignment of international trade,
investment with information technology. Globalization affects on environment, culture and
political system with economic development in society around the whole world. There are
various kinds of globalization in the whole world that are political, social and economic
globalization that affect on day to day life of every person while deal in business world. The
current wave of globalization have taken policies that open up economies at domestic and
international marketplace. It is an important concept to go across any kind of boundaries and
grab attention of vast opportunities to deal with various changes in economy. Technology is one
of most important driver to being globalized, advancement in information technology that bring
drastically change in economic life of industries and people also. Globalization is one of
important factor to enhance interconnectedness in among different nations and prosperous
economic development gained by enhance interconnectedness in various countries by giving
better standard of living and overall improvement in quality of life. The most successful
economic development gives the ability to being globalised in business world to gain economic
advantage.
Thirdway group is an well known family owned business that are well known brand in
field of corporate furniture and with other large product portfolio that helps in enlarge business
opportunities in better way.
Part 1 Research Proposal:
Background of the study:
In that research project chosen organisation is Thirdway group which is an family owned
business and operates in commercial property and provides wide variety of services to large

portfolio of their clients. They focus on giving various creators and innovators that helps in
giving best services to people and organisations. This report is based on research question that is
role of globalisation in driving success for an organisation and their importance. This is an very
through topic and give wide knowledge about role and importance of that term in practical life of
an individual and group of individuals. While conducting that study many kinds of problems
faced by an organisation that is lack of resources in which study should be conducted and lack in
reliability of the various study sources that are major concern while conducting research.
Globalisation is an major factor that helps in bring kinds of development in major spheres that is
adapt various strategies that based on new ideological trends and development to balance right
and interest for both individual and community to bring harmony in works and activities. It also
helps in enhance level of knowledge of an individual to reach at right kind of knowledge and
information.
Growth in global marketplace enables to promote effectiveness by intense competition
level and division of labour. Global marketplace offer greater opportunities to people to adopt
diversified market and large market around the whole world so that market should be grab in
positive manner. By going global an organisation can get more capital, technology, cheaper
imports and larger exports that helps in grab opportunities to enhance market share. To being
globalize organisations prepared themselves to embrace rules and policies so that they can
support international competition and can be enough competitive in market. Globalisation have
the broad reach in context of personal, economic and political life of everyone that engaged to
being globalized by adopting modern technologies in world. With the help of communication
and education an organisation can easily get globalised and know the important areas that helps
to get success. Globalisation is grounded by the theory of comparative advantage that states
about producing a particular products and services proved better for exporting to countries that
are less efficient to producing that good.
This research report is based on thirdway which is an UK based furniture provider
organisation and always focus on do and give things in different ways. They use consumer
focused approach to design and build the best office space for future to remain always
competitive in marketplace. The main reason to choose that particular organisation because it is a
middle size organisation that have greater scope to expand in global market to remain always
competitive.

Research aim:
“To analyse the role of globalisation in driving business success. A study on
Thirdway”.
Research objectives:
 To understand the concept of globalisation in context of Thirdway.
 To identify the role of globalisation in making Thirdway successful.
 To analyse the challenges that can be faced by Thirdway while entering in Global market.
 To ascertain the ways to overcome the challenges faced by Thirdway in going into global
market.
Research questions:
 What are the concept of globalisation ?
 What are the role of globalisation to make business successful ?
 What are the challenges faced by Thirdway while entering into global market ?
 What are the ways to overcome from challenges which Thirdway faced ?
Limitations of the study:
There are many kind of problems that are faced when conduct research that are sample
size that should be according to the topic of the study that is globalisation and its role in driving
success. So according to the topic sample size should be in relation to population of study so that
appropriate results should be achieve. The another major limitation that is often every research
work has prescribed deadline to accomplish a particular work. So to reach at desirable outcome
researcher have to take appropriate time to research and collect data so in that research time
should be properly required.
Scope of the study:
Research project has wide scope for both learner and industries to take major decisions
before going global. This report gives major direction about role and importance of globalisation
in the business world and their influence on organisational goals and objectives. It helps in
understand the various tactics and strategies that has to be implement before going global.
Time frame of the research
To conduct a research, there are some specified time frame that distribute each and every
activity so that desired results should be achieve. In that research the time frame of every activity
should be distributed in a form that are Research aims and objectives takes 5 weeks to

accomplish and Literature review takes 10 weeks with Research methodology takes 15 weeks
and at last conclusion or sum up of that project takes 12 to 20 weeks.
Gantt chart:
Gantt chart is an kind of bar chart that illustrates about the project schedule to perform
the tasks and duties in a vertical axis to accomplish the tasks in pre determined time frame.
Literature review:
Literature review is an both a summary and explanation of whole and present state of
knowledge and information on a specified subject with the help of academic books and journals.
LR evolves about knowledge that circulate around a specified field and highlights major

functions and anticipated results with current state of subject. It also identifies research gap and
that research gap should be eliminated.
Review 1
This research report is based on important factors that helps to organisation to get success
while operate at global level. To gather important knowledge and information an researcher have
to understand the concept of research and its importance in organisational growth and
enhancement so that important results should be accomplished.
In that scenario while organisation going global they have to face some issues or
concerns that hinders self interest of an organisation in that case there are some proper measures
that helps to overcome from major issues while going global.
Theory of globalisation:
there are various kinds of theories and models related with globalisation that are theory of
liberalism that as market led extension to bring modernization. At the level of beginning it is the
result of natural human desire for economic welfare and bring liberty regarding politics. In order
to trans-planetary connection that derived to maximise human material.
There are some popular features of globalisation that it helps in enhance share of
consumption of goods that are available from the same organisations in almost all over the
world. So it is most important concept to reach at large no. of consumer base that helps in giving
better way of living to people.
Theory of Marxism:
Marxism theory states about the modes of production, social exploitation by unjust
distribution and emancipation of transcendence of capitalism to gain higher level of profitability.
In order to Marx gives review about anticipated growth that are natural driver by conquering the
spatial barriers to get optimum level of outputs. As per the Marxists globalisation exist due to
trans world connectivity that enhance probability to earn profit and accumulation of surplus to
gain desirable objectives. So these theories and practices proved beneficial for organisation to
deliver value to that expand in marketplace.
Review 2:

What is the concept of globalisation ?
According to John Williamson (Globalization: The Concept, Causes, and Consequences
2019), Globalisation is one of most familiar word and whole world economy being globalized
means that world increasingly behaving as an single market and produce goods and services as
an independent unit and utilize unified products and services.
Globalisation impacts in positive way in economy of the whole world and gives its
contribution in foreign direct investment which resulting national capital by integrating.
Globalisation proved helpful in grab larger opportunities to get market share in positive manner
to enlarge business opportunities. Globalisation also refers to that countries also liberalise
regarding import products and services which directly contributes towards entering with new
products into marketplace. So it proved beneficial for organisation to enter into marketplace after
accessing opportunities in a specified marketplace.
As per the view of C. Rangarajan (Globalization: Concept and Concerns, 2019.)
globalisation is one of the historical process with kinds of ebbs and flows in it and now it
eliminates the barriers of free movement of goods and services. Although after the 1945 it drives
the integration and potentially studied out the trade and capital market to capitalise the
opportunities in positive manner. With the help of globalisation companies can reach at every
corner of the world and commence business activities after accessing the needs and wants of
consumers in proper manner. It helps in capital flows which played an important role in
enhancing the production and productivity base which directly contributes in organisational as
well as individual development by reap opportunities that are hidden in nature.
What are the role of globalisation to make business successful ?
According to Sampson Quain (Why Has Globalization Become so Important? 2019 ),
Globalisation plays major role in organisational growth and enhancement and it is not only
affects to multinational corporations, but it impacts to all organisations regardless of their size
and financial capabilities by understand the opportunities and threats of it.
There are major spheres in which globalisation plays an important role for organisational
growth and enhancement that are it opens the door for international access which is not possible
in past. Globalisation are very much important to expand beyond national boundaries so that
business can reap out major benefits out of it. It helps in cut the cost of customer services which
plays very important role in organisational development and enhancement. Further it helps in

enhance the competitiveness in market that are very much crucial to raise standard of people. So
it can be said that organisation have to grab opportunities in large basis to get higher
profitability. As described above globalisation helps to reach at every sphere of organisation by
finding out opportunities and threats which is very much important for an organisation to access
at larger extent to remain always competitive in the business environment in positive manner. If
an organisation competent in business environment then consumers select one of best products
and services to reach at larger extent in positive manner.
(The Historical Impact of Globalisation on Economies and Business, 2019), globalisation is one
of most important concept that helps to organisation to turn into millennium by reach at every
sphere of world by enlarging business opportunities in positive manner. Globalisation has
profound impact on the organisation and business activities as they are contributed in world
economy and raise standard of living of people who are consuming products and services. It
merge various economies and jointly contributed towards organisational as well as individual
development in order to find out taste and preferences of consumers.
What are the challenges faced by Thirdway while entering into global market ?
According to van Thompson (What Issues Arise When Doing Business Globally? 2019)
there are some challenges that faced by an organisation while going global. It gives new
opportunities for growth and profit, however it is easy to conduct and everyone can set the
business but there are some degree of risk that exist while operate at global market.
Some risk that exist while operate at global marketplace that are Legal issues and
considerations that happens while an organisation operates in another country they have to
familiar with norms and conditions of other country's laws. The another challenge that language
issues and their respective barriers that hinders self interest of Thirdway in negative way. So to
eradicate these barriers from organisation, adopted various measures in positive way. Before
going global organisation have to plan and coordinate each and every important aspect such as
marketing plan, communication system and tariff and export fees so that they can gain optimum
outputs in context of organisation. They have to give proper education to employees regarding
changes within the organisation so that they can give one of their best efforts. Without proper
planning and coordinating organisation can not reach at optimum outputs.

(8 Challenges for Companies Going Global?, 2019), there are various kinds of challenges
that faced by an organisation while going global such as physical distance. In context of
Thirdway while they aimed to operate at global market place they have to create network which
is at large distant, which occurs too much cost and time to share knowledge and information to
one another. While operate at global level the culture of different nations vary from each other so
before going into global market it is very much necessary to understand the culture of particular
nation which is one of difficult task.
What are the ways to overcome from challenges which Thirdway faced ?
According to Daniel Bangser (How to overcome challenges to global expansion 2019)
there are many challenges while operating at global level but at that time organisation and their
higher authorities have to learn a lot specifically new business rules and regulations. It is very
much necessary to take proper measures about foreign investors and take help from them to
smooth functioning of works and activities. Organisation have to understand the tax regimes of
the country in which organisation planned to expand so that they can reap out major benefits out
of them. The one of most important factor while going global that is got taxation free that helps
to protect business and very tax friendly tax authorities that helps to educate organisations on
kinds of tax breaks that are available. To overcome from the concern of adapt to environment
and establish go to market strategies. In context of Thirdway while they face realities of new
market in order to organisation have to note down all possible strategies and tactics from the
previous lessons so that in future any kind of hindrances not appear. So barriers while enter into
global marketplace needed to build effective strategies to remain always competitive in
marketplace.
(Overcoming 5 top challenges of international expansion, 2019). while operate at global level
organisation faces kinds of challenges such as language and cultural barriers which create
problem while sharing or communicating knowledge and information to others. By using google
translator that translates language in other one and select a person who knows local language so
that desirable message should be transmitted. In context of Thirdway they use various kinds of
tools and techniques by which they share potential knowledge and information to ultimate
person.
Literature review gap:

While finding out the major deliverables to reach at desirable goals and objectives
researcher have to collect necessary knowledge and information that proved beneficial to
eliminate the gaps in research to attain desirable goals and objectives in proper way. In order to
researcher have to evaluate major gaps and build suitable strategies to gain objectives.
Research methodology:
While conduct that research, the qualitative research should be used that is an primarily
exploratory research and helps in gain understanding of reasons, opinions and motivation behind
research. On other hand in research approach deductive should be used that elaborates about
developing a hypothesis which based on existing theory or practice and then designs a strategy to
test hypothesis (Dussel, 2013.). The research philosophy that is used Positivism that adhere
about factual knowledge that should be gained by observation in which measurement that is
trustworthy in nature. For primary research Questionnaire also conducted in which insights
should be conducted from 30 respondents in which adults, businessman and various giant
organisations give their review about research objective. So the sample size should be in
prescribed form so that accurate results should be accomplish in proper way.
Research analysis:
Research analysis is the chain of activities that helps in systematically applying statical
tools and techniques to illustrate, recap and understand the data. It is an essential part to ensure
integrity of accurate analysis of findings of research to reach at desirable goals and objectives. In
that research paper various kinds of tables, graphs should be used and their proper interpretation
that helps in reap out proper results and enables to understand the language of data and statistics
in proper way. It proved beneficial for both learner and industrialist to understand data and reach
at desirable goals. While conducting questionnaire that helps in understand view point of
different class of people about research and their hidden insights so that organisation can know
proper response of the respondents.
Summary/ conclusion
From the above report it has been concluded that globalisation is a very important
concept that release all boundaries for world for economic growth. Globalisation plays major
role to get success by enlarge business opportunities to build product and services according to
consumer needs and demand. Before conducting research, researcher have to measure each and

every event and fix time frame so that proper results should be accomplished. Hence research
objective and aim are very much crucial to attain research goals and objectives.
Part 2 The Research and Report:
Executive summary or Abstract:
Globalisation is a series of various works and activities that proved useful to enlarge
business opportunities in better way. It is the word that used to describe interdependence of
world's economics, culture and population that helps in cross border transactions of goods and
services, technology and flow of investment opportunities with many more. This research report
was based on role and importance of globalisation in competitive world with various kinds of
challenges that faced by organisation to remain always leading position in marketplace. The
main purpose or objective of that research report was to communicate information that combined
result of the research and analysis with interpretation of various data and interpretation. By
covering large no. of topics by trans meeting knowledge and information by a clear object for a
large audience. Major research methods were questionnaire and both primary with secondary
consisted in it. The main objective of the report is to accumulate vast knowledge about research
topic which is Globalisation so that necessary outputs should be reaped in better way. It focused
on evaluation of various strategies and tactics to eliminate barriers while going global to reach at
desirable outcomes in positive way. From that research report it was evaluated that globalisation
one of most important term and proved useful for an individual as well as organisation to deal in
effective manner. To get better results organisation had to collect data and information from the
large population and accumulate accurate information.
Research Methodology:
A research method or methodology is a chain of activities or plan that proved useful for
conducting research (Axford, 2013.). There are variety of methods such as qualitative and
quantitative method in which includes experiments, surveys and observations with secondary
data. In that particular research main method to conduct research is Quantitative method that
evaluate various features, statistical tools and techniques by testing hypothesis with observations.
Primary research:
Primary research used and collected directly rather than depends on the other data
collected previously by others (Clark, 2014.). It is costly and time consuming in nature and
conducted to address over a particular research topic or subject to get right kind of value over a