Analysis: Globalisation's Impact on Vodafone's Operations and Strategy

This report analyzes the impact of globalisation on Vodafone's business activities. It begins with an introduction to globalisation and its importance, followed by a discussion of project aims and objectives. The report includes a literature review exploring the importance of globalisation in business expansion, the impact on Vodafone's functional and operational activities, and strategies to mitigate negative effects. It presents a project management plan, work breakdown structure, and Gantt chart. The research utilizes qualitative and quantitative methods, with data analysis and recommendations. The report concludes with a reflection and summary of findings, offering valuable insights into globalisation's effects on a multinational telecommunications company.

Managing a Successful
Business Project.

ABSTRACT:
Globalisation is one of most important aspect for an individual as well as for
organisation. It helps to reach at large no. of consumer base by identifying their needs and wants
in proper way across national boundaries. To reap important benefits organisation have to
capitalise opportunities that can be give fruitful results.

Table of Contents
ABSTRACT:....................................................................................................................................2
TOPIC:-............................................................................................................................................4
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Project aims and objectives for a chosen scenario.................................................................4
LITERATURE REVIEW................................................................................................................5
What is the importance of globalisation in business expansion?...........................................5
How globalisation impacts on functional and operational activities of Vodafone?...............6
What are the various strategies to eliminate negative impact of globalisation in terms of
economic, culture and ethical way. .......................................................................................6
A project management plan....................................................................................................7
A work breakdown structure and a Gantt chart......................................................................8
Small-scale research by applying qualitative and quantitative research methods..................9
Research and data using appropriate tools and techniques..................................................11
Communicate appropriate recommendations.......................................................................25
Reflection.............................................................................................................................25
CONCLUSION..............................................................................................................................27
REFERENCES..............................................................................................................................28

TOPIC:-
“To analyse the Impact of globalisation on the business activities. A study on Vodafone.
INTRODUCTION
Globalisation is a chain of activities to spread products, services, technology and
information to the end user by cross national and culture boundaries. It focus on
interdependence on countries and their trade to foster global free trade and policies. It helps
in raising the standard of people in less developed countries by giving opportunities of job,
access to products and services at broad level and to give high leaving standard by providing
high rate of wages in proper way. This report is based on Vodafone which is an
multinational telecommunication conglomerate organisation, headquarter is in London. It
operates in many regions such as Asia, Africa and Europe among the mobile operated deals
at global level it achieved fourth rank in no. of mobile customers. This report is based on the
Globalisation which is very much important to capitalise opportunities in positive way by
reach at large no. of consumer base.
MAIN BODY
Project aims and objectives for a chosen scenario.
Research aim and objective are very much important for an organisation for aim of
the work includes overall purpose behind conducting the study that should be clearly and
concisely defined by the researcher (Aharoni, 2014.). It helps to go with the main objective
behind conducting research in proper manner to reach at desirable outcomes.
Research Aim:
The research aim for the current research is “To analyse the positive economic,
cultural and ethical impact of globalisation on function and operational activities of an
organisation”. A study on Vodafone.
Research Objectives
 To analyse the importance of Globalisation in business expansion.
 To determine how globalisation impact on functional and operational activities of
Vodafone
 To identify strategies by which negative impact of globalisation in terms of economic,
cultural and ethical can be reduced.

Research Questions
 What is the importance of globalisation in business expansion?
 How globalisation impacts on functional and operational activities of Vodafone?
 What are the various strategies to eliminate negative impact of globalisation in terms
of economic, culture and ethical way.
LITERATURE REVIEW
Literature review is known as narrative review which is an kind of review article in a
scholarly paper format in which current knowledge and information, substantive findings as
well as theoretical framework also consist in it of a particular subject matter (Akram-Lodhi
and Kay, 2012).
What is the importance of globalisation in business expansion?
AS per the view of Sampson Quain (Why Has Globalization Become so Important?
2019) Globalisation is very much important for an organisation to deal in effective manner
by capturing opportunities. There are some important attributes by which organisation can
enlarge business opportunities. It not only proved beneficial for organisation but for an
individual to going global because it helps in giving best way to live and firms can lead in
business environment by enlarge business opportunities.
Globalisation opens up international access:
As the day by day people more demanding and to satisfy their needs and wants in
proper manner organisation have to enlarge their business opportunities. In that aspect
Globalisation helps to communicate and by providing digital media for communication for
both small and large businesses with help of various kinds of marketing campaign that helps
to reach at large no. of consumers. For an example if an organisation sell the books and
other products there are not a single variable that stops from promoting products as every
consumers have varies kinds of needs and demands. In context of Vodafone they operate in
many regions of the world by exploring various opportunities to deliver right kind of value
to their ultimate consumers.
Globalisation lowers down the cost of consumer service:

As per the view of Novita (WHY GLOBALIZATION IMPORTANT, 2019), Globalisation is
the chain of activities by integrating and exchanging views and ideas with products and services.
By integrating self interest of an organisation it is very much important to build products and
services as per the market needs and demands. Globalisation helps in expand business at
global level as it provide consumer cost relatively at lower cost in comparison to domestic
marketplace. Globalisation make it possible to reach at large no. of consumer by handled
inquiries of consumers and hired them at relatively less price or cost. In context of Vodafone
they serves in different regions so by taking advantage of global opportunities organisation
can remain competitive in market place.
How globalisation impacts on functional and operational activities of Vodafone?
As per the view of Mike Myatt (THE IMPACT OF GLOBALIZATION ON
BUSINESS, 2019), Conducting business as global scale in not a luxurious part of business
now a days and to expand business needs the ability to build products and services as per
the need of consumer base in proper way. While going global and build products and
services as per the choice of foreign consumers organisation have to change or modify in
their existing working system that helps to suitably working for foreign market scape.
As per the view of Chitra Krishnan, ( Globalization and its Impact on Business Environment,
2019) the transformation of the present economy directly affects to the business activities on
direct bases to get right kind of outputs at right time frame. In business environment
globalisation impacts a lot to gain competitive advantages organisation have to measure na
evaluate each and every attribute in better way. Organisation have to take permission from
government of foreign by following their instructions organisation can be able to deal in
effective manner. In context of Vodafone before going global they have to evaluate various
factors in which state of economy, demography in which organisation wants to spend their
market. with commercial demand and supply side of their business with requirement of
improvement in infrastructure and marketing systems with practices are important to deal in
effective manner. All these factors brings changes in internal functional and operational
activities of an organisation to deal in proper way.

What are the various strategies to eliminate negative impact of globalisation in terms of
economic, culture and ethical way.
As per the view of Andrew Blackman, (What Is Unconscious Bias? +Top Strategies
to Help Avoid It, 2019) for an organisation it is very much important to develop quick
decisions ability and judgements that are very much crucial for an them. While going global
organisation have to face some kinds of problems or concerns and for that they have to build
some kinds of strategies and tactics. For an organisation it is very much obligatory to reduce
effects of globalisation in their culture, economic and ethical activities. It is very much
important and it can only be possible by close evaluation of each and every factor that
impacts on organisational works and activities in a very proper way. Organisation have to
bring products and services as per the needs and wants of consumer base to gain favourable
results out of it. Proper measures and strategies to observe market-trends and have to control
fluctuations in proper way.
Communication and leadership:
As per the view of Leigh Anthony ( Effective Communication & Leadership, 2019),
effective leadership is one of most important aspect for an organisation and communication
ability is very much crucial to build effectiveness in both these activities. To lead in market
organisation have to combine best communication and leadership style that helps in gaining
competitive advantages in better way. The one of most important strategy while economic,
culture and ethical instability arise in an organisation then proper communication within
departments and best leadership style such as situational leadership style that changes as
situation demands.
A project management plan.
It refers to the type of document that explains every expression of project which
includes several elements such as planning, executing, monitoring, coordination and so on
(Araghi, 2012.). The objective of project management plan is to explain the approach that is
to be used by team members to initiate a project, control as well as monitor it. The Project
plan consist of various factors such as scope management, financial management, risk
management and many more.
Cost:

Cost is an important element to conduct a research in an organisation to deliver right
kind of value and attributes to the end user. In context of present research it has been
evaluated that to conduct research organisation needed 40000 pounds and Vodafone have to
invest 80000 pounds to get desirable outcomes in positive way.
Scope:
scope of the research gives proper guidance about vital aspect and meaning of the
project and its objective. In that particular research main aspect is effect of globalisation on
the business activities so that proper results should be accomplished in an organisation.
Quality:
Quality is one of significant aspect for an organisation to give best quality products
and services to their ultimate consumer base (Artz and Kamalipour, 2012). As per the
quality which denotes about differentiation effect in a product in comparison to competitors
product and services. In that research to maintain quality to get effective results proper tool
for collecting data and information should be taken so that effective results should be
accomplished.
Communication:
Communication is very much important attributes while conducting research and
development. In context of Vodafone while conducting research they have choose best
source to share proper knowledge and information such as by using emails, telephone and
other sources plays very effective role to share goals and objectives behind conducting
research.
Risk:
Risk inherent with each and every factor and it is very much important for an
organisation to find out major risk factor that inherent with the research and proper
strategies to eliminate them in proper way. In context of Vodafone while conducting
research they face the risk of lack of resources and lack of confidentiality in research results
that hampers the self interest of particular research.
Resources
It is define as a type of sources such as labour, funds, stationary, technology, and so
on which is required by project manager to conduct the research effectively. Resources
required for research are skilled manpower, adequate amount of funds, advance technology

and many more. With the help of such resources, the researcher will be able to conduct the
research effectively as well as will assist the respective company to expand its business in
international market
A work breakdown structure and a Gantt chart.
Gantt Chart:
It is define as a type of horizontal bar graph representation which explains when the task
was started and when it was completed. These bar graph shows the sequence, time span and
period of time of particular task ( Cazdyn and Szeman, 2012.). The importance of Gantt chart
is that it helps in tracking the task that is scheduled within a deadline. Along with this, it can be
presented on normal spreadsheet but in case of complex project other project software's are
needed. In addition to this, it monitors the advancement of task to set priorities. The major
problem in Gantt chart is that until the previous task is completed new task cannot be started.

Work Breakdown Structure:
This is a kind of structure which breaks the project into smaller parts through which
it becomes easy for team members to know their task. This structure is mainly followed in
large scale corporates. It is in the form of tree like structure which divides the task to
achieve goals and objectives. There are various benefits of work break down structure such
as it provides proper understanding of task to team members (Cohen and Jaidi, 2014.).
Along with this, complex projects can easily be represented in work breakdown structure. It
also serve communicate between team members and other stakeholders.

Small-scale research by applying qualitative and quantitative research methods.
RESEARCH METHODOLOGY
Primary Research:
In this research individuals conduct their surveys, interviews, discussion itself with
customers. This research is time consuming and incur high cost because it involves cost of
transportation, stationary and many more ( Crothers, 2017. ). It is conducted by small scale
sector and in very limited area. The major advantage of this research is the researcher get instant
outcome from customers instead of waiting for their feedback.
Secondary Research:
This research refers to the collection of data from used sources such as books, magazines,
internet, past records and many more. In secondary research, researcher is relied upon data which
is provided to them. This research is conducted on large scale as well as it is cost effective and
saves time of researcher.
Qualitative Research:
It is define as a research in which information is gathered on the basis of human
behaviour, their views, opinions and motivations. Qualitative research is a kind of primary
research because in this research business conduct surveys themselves. In that particular research
project both qualitative and quantitative research should be used because it helps in gaining
accurate results by getting right kind of outputs. In context of researcher to get right kind of
output organisation have to by using qualitative research they gain important insights and
knowledge to remain always competitive. The data collected in this research specific and
accurate.
Quantitative Research:
It refers to collection of data in statistical form in terms of numericals, mathematics and
many more ( Desai, 2013.). This research is cost effective and takes less time.
In that particular project the quantitative research should be accessed by taking interview from
people to remain always competitive by gathering accurate knowledge and information. By using
the quantitative research by using various kinds of numbers that helps to quantify the data and
statistics to measure the outcomes that come after research. The advantage of quantitative

research is that the data can be collected of large number of population. Sometimes in
quantitative research the data collected is not correct.
Sampling:
It is a type of statistical analysis in which random number of observation are selected
from large amount of population. The advantage of sampling is that it helps in collecting
data faster than any other research method. There are various types of sampling such as
probability sampling, systematic sampling and many more.
In that research two managers should be interviewed that give their reply in context
of globalisation that it is very much important for an organisation to expand in foreign
market because it proved beneficial for organisation to grab attention of large no. of
consumer base by giving best products and services to them.
In that whole project random sampling should be used so that equal no. of people can be
attained to grab right kind of results in an organisation. These subjects should be conducted
by taking no. of people from the large no. of people and business persons that take out
benefits from the globalisation. My population is students that w
.ant to enhance their knowledge and business persons that want to know each and every
corner of Globalisation to enlarge business opportunities. Research approach is the true
representation of population to reach at desirable goals and objectives in proper way. In that
project approach of research is inductive that usually begins with research questions and it
associated with qualitative research with it frequently grounded up theory and practice.
Deductive approach:
In that deductive research approach that based on developing a hypothesis that are
rely on existing theory or practices by designing a research strategy. In that particular
research project the by designing the research strategy desirable outcomes should be
achieved. Deductive approach proved helpful in taking important decisions in part of
thinking process that ultimately helps in overall right decision making. In context of that
particular research by using that researcher can be take ultimate objectives.
Research philosophy:
Research philosophy the way in which data for a phenomenon should be collected
analysed and used to gain important kinds of results. In that research project the
epistemology which states about what is known should be true kind of philosophy should be