Benefits and Drawbacks of Globalisation: Waitrose Research Project

This research project investigates the impact of globalisation on Waitrose, focusing on the benefits and drawbacks of operating in a global business environment. The report begins with an introduction to globalisation, followed by clearly defined research aims and objectives, which center on determining the effects of globalisation on Waitrose's business activities. A thematic analysis is conducted, examining key themes such as awareness of globalisation, the importance of a global business environment, major benefits gained, potential issues faced, the need for expansion, crucial resources required, factors to consider, strategies for expansion, and measures to mitigate negative impacts. The research employs a survey-based approach, collecting responses to a series of questions related to these themes. The findings from the thematic analysis are then used to draw conclusions regarding the role of globalisation in the global business environment, with specific reference to Waitrose's operations. The report also includes a list of relevant references to support the research findings.

RESEARCH PROJECT

Cover Content
 Introduction
 Research Aims and Objectives
 Thematic Analysis
 Conclusion
 References

Introduction
 Globalisation, itself is a very wide concept and with the change in
course of time every person knows about the concept and how it is
providing benefits to an organisation.
 In simple words globalisation is defined as a process which provides a
great opportunity to companies in interacting with people, countries and
regulatory bodies across the world.

Research Aims and Objectives
 Research Aims: “To determine the benefits and drawbacks of a global
business environment. A Case Study on Waitrose.”
 Research Objectives:
 To determine the concept of globalisation.
 To determine the benefits and drawback of global business environment
on Waitrose for expanding its business activities.
 To analyse major challenges which can be faced by Waitrose while
expanding its business activities.

Theme 1: Aware about Globalization
Q1) Are you aware about the
concept of globalization?
Frequency
a) Yes 37
b) No 3

Theme 2: Is it important to work in global
business environment.
Q2) Do you think that operating
in an global business environment
is important for any kind of
organization?
Frequency
a) Yes 35
b) No 5

Theme 3: Major benefits which can be
gained
Q3) What are the major benefits
which can be gained by Waitrose
by operate at global
environment?
Frequency
a) Improvement in financial
performance
22
b) Better risk management 10
c) Enhanced reputation 8

Theme 4: Issues that can be faced by
company
Q4) What are the issues which
company face while carry out
business activities at international
level?
Frequency
a) Uncertainty 24
b) Rules and regulations 10
c) Risk management 6

Theme 5: Needs to expand its business
Q5) As per your concern, do you
think that Waitrose require to
expand its operations in more areas
at international level?
Frequency
a) Yes 32
b) No 8

Theme 6: Crucial resources required by
company
Q6) What are the most important
resources which company should
have to operate efficiently at
global level?
Frequency
a) Human resources 24
b) Technical resources 10
c) Funds 6

Theme 7: Major factors require to be
consider for expanding business
Q7) What are the major factors that
should be consider by Waitrose
before expanding its business
activities in other counties?
Frequency
a) Culture 18
b) Legal barriers 10
c) Budget 12

Theme 8: Different strategies for
expanding its business at global level
Q8) What are the various
strategies which could be employ
by Waitrose to expand it activities
at global level?
Frequency
a) Direct exporting 25
b) Joint Ventures 5
c) Licensing 10