Globalization's Impact on Aldi: A Research Project Analysis of Success

This research project examines the role of globalization in driving the business success of Aldi Lea Bridge Road in London. The project begins with an introduction to globalization, defining its impact on culture, government, and economy. The research aims to identify the role of globalization in Aldi's success, analyzing the concept, advantages, and challenges of globalization. The research utilizes a questionnaire method for primary data collection and secondary research from various sources. The project outlines the research activities, including literature review, methodology, and data collection. The findings are presented with data interpretation and analysis using charts and graphs. The report evaluates the tools used for research, offering critical analysis and recommendations. The conclusion summarizes the benefits of globalization for businesses like Aldi, emphasizing the importance of thorough research before global expansion. The project provides a comprehensive overview of the research process and findings, including the evaluation of research outcomes with valid, justified recommendations and a detailed reference list.

Research Project

Table of Content
 Introduction
 Research aims, objectives and questions
 Theoretical framework
 Research Rationale
 Research method and design
 Reasons for chosen methods of research.
 Research activities/ procedures.
 Evaluation of tools used for your research
 Conclusion
 References

Introduction
Globalisation is the chain of activities in which people, process and ideas spread in the
whole world by interacting and integration of culture, government and economy. It
is one of most frequently used term in context of integrated global economy to
enlarge business opportunities by identifying hidden needs and wants of consumer
base . Further globalisation means to liberalize protocols and foreign investments
into sectors that are main areas of economy. This research report is based on Aldi
Lea Bridge Road London is the great brand name of Two German family owned
discount chain.

Research aims, objectives and questions
Research Aim
“ To identify the role of globalization in driving business success" A study on Aldi Lea
Bridge Road London.
Research Objectives
 To analyse the concept of Globalisation.
 To identify the advantages and challenges of globalisation.
 To identify the role of globalisation in business success of Aldi.
Research Questions
 What is the concept of globalisation?
 What are the advantages and disadvantage of Globalisation for a business?
 What are the role of globalisation in success of Aldi?

Theoretical framework
 What is the concept of globalisation?
 What are the advantages and disadvantage of Globalisation for a business?
 What are the role of globalisation in success of Aldi?

Research Rationale
Research proved beneficial when it completes the its objective in better way. The
respective research is important to understand the impact of globalisation in
business proceedings to get right kind of results while conducting research.
Rationale of research is often set for some reasons for conducting researcher for a
particular subject matter. It can be library research, descriptive research and
experimental research.

Research method and design
Research design is an plan to answer research questions in proper way on other hand
research method is a strategy to implement that particular plan. There are various
methods to while conducting research that are observation, surveys, questionnaire
and focus groups. In that research method used by researcher is Questionnaire
because it is very much important method to get reply of questions in a series
which are interrelated for a statical analysis.

Reasons for chosen methods of research.
Primary research
Primary research is an kind of first hand research and costly in nature. In that research
researcher involves directly with a source with consumer in target market by asking
question to gather information. In primary research in that particular research with
help of questionnaire data should be collected. It is one of most reliable source to
gather knowledge and information.
Secondary research:
In secondary research consist of summary, collation and take knowledge from existing
research. In secondary research researcher uses already available data from
research reports and similar documents. In that research from various books and
journals, articles information should be collected. It is easily available in market
and give ready-made knowledge and information.

Research activities/ procedures.
By framing aims and objectives
Literature review
Research methodology
Data collection
Conclusion and recommendation.
In that research total no. of respondents are 30 and major resources are funds, tools and
techniques etc..

Evaluation of tools used for your research
There are various kinds of research tools that are
Primary and secondary research tools that are very much potential for a researcher In
order to they give accurate results to an organisation. All these tools are able to
give right kind of data and information to reach at desirable goals and objectives in
proper way.

Critical analysis of research outcomes with
valid, justified
recommendations.
From the research report it has been identified that research is very much important for
an organisation to reach at desirable goals and objectives in proper way. While
conduct research organisation have to conduct data and sources from right place at
right time. That research are justifiable to reach at accurate results and potentials by
attaining accurate outcomes.

Conclusion
From the above report it has been summarised that globalisation is one of most
important aspect by which organisation can enlarge their opportunities in positive
way. Before going global organisation have to evaluate some important things and
attributes by conducting a through research so that potential results should be
accomplished in positive way. So Globalisation proved beneficial for both
individual and organisation to enlarge business opportunities by identifying needs
and wants in proper way.

References
 Aas, K.F., 2013. Globalization and crime. SAGE Publications
Limited.
 Baylis, J., Smith, S. and Owens, P. eds., 2017. The globalization
of world politics: An introduction to international relations.
Oxford University Press.
 Beck, U., 2018. What is globalization?. John Wiley & Sons.
 Burbules, N.C. and Torres, C.A., 2013. Globalization and
education: Critical perspectives. Routledge.

Thank You