Exploring Impact of Globalization on E-commerce: Amazon & Alibaba

This project investigates the profound impact of globalization on the e-commerce industry, offering a comparative analysis of two leading global retailers: Amazon and Alibaba. The research begins with an introduction that outlines the research objectives, research questions, and a concise literature review. The study aims to understand globalization's influence on e-commerce, analyze the factors driving Amazon and Alibaba's global operations, identify key contributors to their international success, and provide recommendations for e-commerce companies looking to improve their global presence. The literature review explores the concept of globalization and its relevance to the e-commerce industry, the factors that influence e-commerce companies to operate globally, the benefits of international expansion for e-commerce retailers, and strategies for enhancing global presence. The research employs a mixed methodology, combining qualitative and quantitative approaches to ensure ethical and reliable data collection, utilizing secondary sources to fulfill the research objectives. The project concludes with a comprehensive list of references.

Research project
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TITLE: Exploring the Impact of Globalisation on the E-commerce Industry and Assess Success
and Profitability of E-Commerce Retailers: A Comparative Study on Amazon and Alibaba.........3
INTRODUCTION...........................................................................................................................3
Research objectives..........................................................................................................................3
Research questions...........................................................................................................................4
Literature review..............................................................................................................................4
Research Methodology....................................................................................................................7
REFERENCES................................................................................................................................8
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TITLE: Exploring the Impact of Globalisation on the E-commerce Industry and Assess
Success and Profitability of E-Commerce Retailers: A Comparative Study on Amazon
and Alibaba.
INTRODUCTION
Globalization measure significantly made decrease in managerial hindrances to exchange, sharp
falls in the expenses of transportation and correspondence. Along with this, globalisation also
made advancement in data and correspondence innovation which framed reason for broadening
of assets, creation and improvement of new venture openings by opening up extra business
sectors, and getting to new crude materials and assets (Qi, Hu and Li, 2020). It has been
evaluated that globalisation make significant increase growth and development of e-commerce
industry that significantly enhance success and profitability of e-commerce retailers. Present
research analysis has been conducted on Amazon and Alibaba, both of these organisations are
performing their operations as e-commerce retailers on global scale.
Research aim
“To identify the impact of globalization on the e-commerce industry and to learn about the
factors behind the success of Amazon and Alibaba”.
Research objectives
 To examine and better understand the concept of globalisation and its impact on the e-
commerce industry.
 To examine factors influencing companies like Amazon and Alibaba to operate at global
level.
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 To determine what specific factors have contributed and benefited Amazon and Alibaba
expanding its commercial activities at an international level.
 To make recommendations as to the ways through which Amazon and other established
or new market e-commerce companies can learn to further improve its international
global presence in markets, and its role in the social media industry.
Research questions
 What is the concept of globalisation and its relevance to the e-commerce industry?
 What are the factors which influence a company like Amazon or Alibaba to operate
globally?
 What are the benefits for e-commerce retail companies expanding their commercial
activities internationally?
 What are the various ways through which companies like Amazon can improve their
global presence in markets and also sustain their influence and role in the E-commerce
industry?
Literature review
Concept of globalisation and impact on E-commerce Industry
According to the view point of Nee and Xin, 2020 globalization has profoundly affected
the internet business industry. Throughout the most recent couple of years, with the upgrades and
progressions in broadband and versatile advancements, the world is more associated than any
other time. The impacts of globalization have implied that organizations should adjust by making
confined computerized content for their current and possible worldwide business sectors. In
addition to this, it has been evaluated that it has likewise pushed organizations that typically
sought after deals principally through their blocks and-mortar stores and homegrown business
sectors to make more easy to use sites that can oblige online requests from individuals
everywhere on the world. Another way the expanded globalization we have been encountering
has had on the web based business industry is how individuals are presently buying.
Furthermore, with web associations accessible on pretty much any handheld gadget now, the
quantity of online buys that start from one of these versatile handsets, be it a tablet or a cell
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phone, has expanded to over half, everything being equal. That implies more individuals are
presently purchasing things through their cell phone or tablet as opposed to their personal
computer or PC. A further improvement that is come on account of globalization with respect to
web based business destinations is the requirement for them to run easily and rapidly. In addition
to this, it has been determined that globalisation has significant on E-commerce industry as an
online business webpage provide secure, regardless of whether it's being utilized by a client in a
similar nation or most of the way across the world.
Factors influencing E-commerce companies to operate at global level
As per the view point of Lin, Luo and Benitez, 2020 the quick development of E-
Commerce activities on the planet mirrors its convincing focal points, for example,
improved legislative execution, cheaper structure, more prominent adaptability, more
extensive scale and extent of administrations, more noteworthy straightforwardness,
responsibility, and quicker exchanges. This examination intends to decide the association
and impacts that perspectives have on online business is central to creating internet business.
Furthermore, it has been evaluated that the major factors that are influencing e-commerce
companies to operate at global level include global customers, global products, global
resources, global operations, global collaboration and global competition. These are some of
the certain factors that are significantly affecting e-commerce companies to operate at global
level. With the assistance of these factors companies can effectively assure their long term
sustainability as well as profitability in a well define and effective manner.
Benefits for e-commerce retail companies expanding their commercial activities internationally
According to the view point of Orero-Blat and et. al., 2020 for some organizations,
worldwide development offers an opportunity to vanquish new domains and arrive at a greater
amount of these purchasers, hence expanding deals. Numerous organizations grow universally to
expand their resources, an activity that can secure an organization's primary concern against
unexpected occasions. For example, organizations with worldwide activities can balance
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negative development in one market by working effectively in another. Organizations likewise
can use worldwide business sectors to present novel items and administrations, which can help
keep a positive income stream. Another top advantage of going worldwide is the chance to
admittance to new ability pools. In addition to this, it has been evaluated that international
market offers organizations special favorable circumstances regarding expanded profitability,
progressed language aptitudes, various instructive foundations and the sky is the limit from there.
Organizations additionally pick global extension to acquire a serious edge over their adversaries.
For instance, organizations that extend in business sectors where their rivals don't work
frequently have a first-mover advantage, which takes into account them to construct solid brand
mindfulness with buyers before their rivals. Global development can likewise assist
organizations with procuring admittance to new advances and industry biological systems, which
may essentially improve their activities. International business can likewise expand an
organization's apparent picture, as international market can help construct name brand
acknowledgment to help future business situations, for example, contract dealings, new
promoting efforts or even extra extension.
Ways through which companies like Amazon can improve their global presence in markets and
also sustain their influence and role in the E-commerce industry
As per the view point of Yu, Huo and Zhang, 2020 as there is aggressive competition
prevailing in retail industrial sector it is essential for companies like Amazon to undertake
significant measures in order to enhance their global image. In this company by taking
associations arrive at maximum capacity in their present emphasising upon three new goals arise
in the expand stage: first, building up a repeatable recipe that permits them to imitate serious
separation in organizations or markets that are outside their center, second include to put
resources into carrying that equation to new geologies, new client sections or new channels.
While third include, dodging over-extension by perceiving that the chances for progress decay
when you attempt to grow excessively far from the center. In addition to this, it has been
evaluated that companies like Amazon by comprehending the shopper requests inside their
objective commercial center can ensure more competitive advancements. Along with this,
Amazon by evaluating their opposition's qualities and shortcomings can also ensure more
profitability. Company is effectively required to engage in the survey of the Best Sellers, New
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Arrivals, and Featured Brand choices for their item classification in order to perused client audits
and contrast their items and costs and other Amazon merchants in order to decide the fitting
items and value focuses for your new commercial center inventory. Furthermore, according to
the analysis it has been evaluated that in order to guarantee a fruitful dispatch in another global
commercial center, you should think about the nearby culture and social setting to illuminate
your promoting technique and item bundling. Brand informing and, obviously, language utilizes
that reverberate in your current market probably won't have a similar resounding with your new
crowd. Thus, according to the analysis it has been evaluated that these are some of the effective
ways through which companies like Amazon can effectively improve their global presence in
markets and can assure their long term sustainability in E-commerce market segment.
Research Methodology
Research methodology is defined as a critical piece of an examination which put
accentuations toward introducing insight concerning the arrangement of approaches and methods
that are utilized inside a thesis for gathering data, assessing the information and introducing
finding in more proper way. This is consider to be an essential pat which uphold in getting
thought with respect to the arrangement of strategies, methods, ways of thinking or devices that
are consider by the agent while performing examination.
Type of investigation:
In order to accomplish present research objectives mixed Method is utilized, which
coordinates both Qualitative and Quantitative examination. It gives an all encompassing
methodology, consolidating and dissecting the factual information with more profound
contextualized experiences.
Research ethics:
Ethics plays most important role, in order to accomplish research in in moral and true
way. There is necessity of information which is gathered from respondents to be effective and
ethical (Betts, 2020). Thus present research results are legitimate and true.
Source of data collection:
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In order to fulfil objectives of research in effective manner secondary source of data
collection is being undertaken by researcher. These records can be made accessible by open
libraries, sites, information acquired from effectively filled in reviews and so on some
administration and non-government offices likewise store information, that can be utilized for
research purposes and can be recovered from them.
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REFERENCES
Books and Journals
Qi, X., Chan, J.H., Hu, J. and Li, Y., 2020. Motivations for selecting cross-border e-commerce as
a foreign market entry mode. Industrial Marketing Management.
Mahendra, I and et. al., 2020, November. Assessing E-Commerce Success from a Millennial
Perspective in Indonesia. In Journal of Physics: Conference Series (Vol. 1641, No. 1, p.
012073). IOP Publishing.
Lin, J., Li, L., Luo, X.R. and Benitez, J., 2020. How do agribusinesses thrive through
complexity? The pivotal role of e-commerce capability and business agility. Decision
Support Systems, p.113342.
Orero-Blat, M and et. al., 2020, June. Client orientation in fashion e-commerce: a comparative
study. In 2020 15th Iberian Conference on Information Systems and Technologies
(CISTI) (pp. 1-6). IEEE.
Yu, Y., Huo, B. and Zhang, Z.J., 2020. Impact of information technology on supply chain
integration and company performance: evidence from cross-border e-commerce
companies in China. Journal of Enterprise Information Management.
Nee, A.Y.H. and Xin, L.K., 2020, February. Impact of the E-Commerce on Risk and Export
Performance:: Evidence from Malaysian small and medium enterprises. In 2020 9th
International Conference on Industrial Technology and Management (ICITM) (pp. 193-
196). IEEE.
Betts, B.S.H., 2020. The Impact of E-commerce on Sierra Leone Tourism Industry. American
Scientific Research Journal for Engineering, Technology, and Sciences
(ASRJETS), 69(1), pp.73-88.
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