Impact of Globalization on Trade: ASOS Plc Research Project

This research project investigates the impact of globalization on international trade, specifically focusing on ASOS Plc, a British online fashion retailer. The study begins with an introduction outlining the research aim, objectives, and questions, followed by a comprehensive literature review on the concept of globalization and its effects on trade, particularly for ASOS Plc. The literature review explores globalization's influence on increasing trade among countries, the benefits such as foreign direct investment and technological innovation, and the challenges faced by ASOS Plc, including public relations, organizational structure, leadership, legal and regulatory structures, and ethical business practices. The research methodology section details the types of research employed, focusing on a qualitative approach, and the data collection and analytical techniques utilized. The report then presents a timeline of research activities, followed by a data analysis chapter. The conclusion and recommendations summarize the findings and suggest strategies for ASOS Plc to navigate the global market effectively, followed by a reflection on the research process and a list of references.

Research Project

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
Research aim..........................................................................................................................1
Research objectives................................................................................................................1
Research questions.................................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................2
Concept of globalization.........................................................................................................2
Impact of globalization on increasing trade among countries for ASOS Plc.........................3
Major challenges faced by ASOS Plc due to globalization....................................................4
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................5
Types of research....................................................................................................................5
Research approach..................................................................................................................6
Research techniques...............................................................................................................6
Data collection........................................................................................................................6
Analytical technique...............................................................................................................7
CHAPTER 4: TIMELINE OF RESEARCH ACTIVITIES............................................................7
CHAPTER 5: DATA ANALYSIS..................................................................................................8
CHAPTER 6: CONCLUSION AND RECOMMENDATION.....................................................19
CHAPTER 7: REFLECTION .......................................................................................................20
REFERENCES..............................................................................................................................21
.......................................................................................................................................................21

TITLE: “To analyse the impact of globalization on increasing trade across
borders. A study on ASOS Plc”
CHAPTER 1: INTRODUCTION
Globalization is considered as an important and broad term that refers to the global
outlook in which different companies and people develop as well as start their operation on
international scale. As per current scenario, concept of globalization has developed due to
advancement in technologies, transportation, communication. It directly contribute in increasing
international trade, ideas and culture through which organizations can easily operate their
activities at global level with the aim of attaining success. Mainly, it is integration of economics,
market, culture, industries around the world (How Globalization Affects Developed Countries,
2017). Furthermore, the term globalization is used in different ways like context of economic, it
is related to the reduction of issues that arise between national borders. It provides opportunities
like free flow of goods, labour, capital services and many more through which companies can
easily establish their positive image at global market. Current research is based on ASOS Plc,
which is a British online fashion and cosmetic retailer. Company was founded in 2000 in London
which sells approx 850 brand to customers. The headquarters of this company are in Camden
Town at Greater London House. By using globalization concept, company can easily operate
their business at global level and also improve their brand image in the market as well.
Research aim
It is one of the important and primary aspect for researcher to determine the main area of
undertaking research activities. Mainly, it is a clear statement that defines the research issues that
is based on the dependent and independent variable (Baylis, Smith and Owens, 2017). By this,
researcher easily gather relevant data and information to draw a valid conclusion. In context of
this, the main aim of this research is:
“To analyse the impact of globalization on increasing trade across borders. A study
on ASOS Plc”.
Research objectives
Research objectives play vital role in undertaking entire research activities through which
investigator ca easily study about the research variables (Deresky, 2017). Mainly, research
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objectives is related with its aim that assist in analysing the overall research activities in
appropriate manner. The main objectives of this research are as follows:
 To understand the concept of globalization.
 To ascertain the impact of globalization in increasing trade among countries for
developing operations of ASOS Plc.
 To evaluate major challenges faced by ASOS Plc due to globalization.
Research questions
Research questions define the main area of the study in which investigator evaluate the
whole study in systematic manner. With the assistance of this, researcher carry out the literature
review that contribute in drawing valid conclusion of the study. In this context, research
questions are as follows:
 What is the concept of globalization?
 What is the impact of globalization in increasing trade among countries for developing
operations of ASOS Plc?
 How to evaluate the major challenges faced by ASOS Plc due to globalization?
CHAPTER 2: LITERATURE REVIEW
Literature review consider as an important part of the research through which researcher
easily carry out in depth study based on the particular research problem. Mainly, it is consider as
a scholar paper that is based in the substantive findings which may contribute in determining
research issues in an appropriate way.
Concept of globalization
According to Croucher, (2018), globalisation is a term that used to determine increasing
interaction of social, economic and political which help in enhancing the international trade and
flow of cash as well. Mainly, it help in creating as well as maximizing returns within the
economy. Due to advancement of technology, telecommunication, global integration is grown.
This create various opportunities in-front of business who wants to expand their business at
global level. In addition of this, globalisation is consider as the free movement of good and
services across the world that may contribute in increasing trade between different nations. .
Along with this, concept of globalisation also permit the flow of people and capital from country
to country which assist in generating revenue. It also improve business opportunities through
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which company increase their profitability and brand image as well. Thus, it is important for
business organization to effectively analyse the global market before expanding their business
activities at global level. It is related with the international division of labour which develop the
skill intensive manufacturing services that develop the economic condition of the nation and
market as well. It also create new market and wealth for business organization by reducing the
barriers among nations and companies as well. Apart from this, concept of globalisation also
bring benefits and risk which is important for organization to managed. One of the main
advantage of globalisation is to increase the free trade and communication among nations by
enhancing technology, consumer good and other resources. By this, business organization can
easily enhance their positive brand image at global market.
Impact of globalization in increasing trade among countries for developing operations of ASOS
Plc
According to Johnson, (2014), Globalisation play vital role in developing the economic
condition and has resulted in interaction among markets in around the world. It also increased
communication and awareness of the companies opportunities across the globe. In addition of
this, new investors of business organization can also access new investment opportunities before
expanding their business activities at global level. In recent years, significant changes in the
national economics to global value chains. In this with context, it also develops strong growth of
FDI in all the countries which remove the tariff barriers and increase the free trade zones that
assist ASOS Plc to operate their business at global market. In concept of globalisation,
international economics shows the foreign trade that is related with the economic transaction
among domestic and foreign organization. In addition of this, concept of globalisation positively
impact on the international trade among different countries. It create opportunities for ASOS Plc
to make their brand presence more strong by trading their goods and services around the world.
Apart from this, increase the demand of labour which contribute in enhancing the profitability
level at market place. As it increase the trade which remove the issues between different
countries and also make economic strong. It also contribute in determining opportunities in
which ASOS Plc operate their operational activities in the global market. In this context there
are some major impact of globalisation on trade among countries for ASOS Plc are as follows:
Foreign direct investment: Trade is positive aspects of globalisation which increased
FDI in the nation which contribute in making economic condition more strong. It directly
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contribute in boosting technology transfer and overall growth of the companies that operate at
global market. In context of ASOS Plc, trade among countries also help in reducing the gap and
issue arise at international level. This will improve the overall performance level of the company.
Technological innovation: It is also an another impact of globalisation that increase
development of technology and innovation as well. Due to globalisation, competition level is
also high in which ASOS Plc needs to use new and innovative technology to enhance their
market growth. This will directly contribute in improving economic growth of the nation.
Economics of scale: It is also an important aspect of globalisation that help in reducing
the cost and price of good and services of ASOS Plc which contribute in supporting the
economic growth of the nation.
Major challenges faced by ASOS Plc due to globalization
According to Rodrik, (2016), Globalisation is an important process for the ASOS Plc to
operate their business at global level. By this, company enhance their productivity level a global
market. On the other side, company also face issues at the time of globalising their business
activities. These challenges can be understood by following points: Public relation: Building brand image is difficult for the business when company
operate their activities in a new geographic region. This is the main reason that company
face issues at the time of establishing their business activities. Thus, it is important for
organisation to effectively analyze the market trends before expanding their business. Organization structure: It is also a another issues in-front of company when they
globalize their business in new regions. As expansion needs more investment to
established operational activities at global level. For attaining growth at market,
company needs to enough fund to successfully execute their activities in international
market. Leadership: It is difficult for business organization to evaluate the effective
organisational leadership along with appropriate knowledge and skills to successfully
operate their business in geographic market. For attaining the same, company needs to
set their unique strategies and approaches related with culture, business network,
management style, language and many more within their activities. By this, organization
easily develop their business growth at market place.
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 Legal and regulatory structure: Every country has some unique laws and regulations to
operate business. In this context, multinational companies needs to access legal expertise
with the purpose of understanding the country laws and regulations so that they can
easily operate their business at global market. Furthermore, it is necessary for businesses
to effectively understand the legal environment of the market and industry as well before
entering in a new market. This will directly contribute in operating business activities in
appropriate way and at the same time also enhance the chances of attaining higher
profitability level at global market.
 Ethical business practices: It is also a major issue that faced by the multinational
companies at the time of globalise their businesses. Ethical business practices are related
with labour, product safety, corruption and regulatory compliance play vital role in
failure and success of global companies. Thus, it is important for the business to
maintain ethical standards at the tie of operating their business at global level. By this
they can improve their overall performance at global market.
CHAPTER 3: RESEARCH METHODOLOGY
It is one of the important section of the research which used to determine, select and
analyse the information towards the specific topic and area. Along with this, it also allow the
researcher to critically evaluate the validity and reliability of the research activities. By this,
investigator draw a valid conclusion towards the study. Mainly, it is consider as a systematic way
to resolve the issues by describing, explaining and predicting the information.
Types of research
Research play crucial role in analysing as well as evaluating entire activities of the study.
In this, it is important duty of the researcher to select appropriate type of research which help
them in gathering relevant information. Mainly, research is based on two types such as
qualitative and quantitative research. Both types are the important for investigator to gather the
data towards the particular topic and area (Amador and Cabral, 2016). Qualitative research is
based on the determining reasons, opinion and motivation to collect non-numerical data. On the
other hand quantitative research is a systematic study in which data is collected through
mathematical, statistical and computational techniques for taking right decision. For undertaking
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this research, investigator use qualitative method which is based on the assumption and thesis.
By this, researcher easily gather relevant information.
Research approach
Research approach consider as a plan and procedures that is based on the assumption to
detailed method and analysing as well as interpreting information. By this, investigator addressed
the research problem which contribute in gathering reliable information (Borjas, 2015). It
divided into two categorises like inductive and deductive approach. Both are appropriate for
gathering data and information towards the research topic and area. Inductive research is related
with the observation and theories which help in gathering data about the particular area. On the
other side, deductive research approach is refers to the developing hypothesis which is based on
the existing theory to collect relevant information. For this research, investigator use inductive
approach to gather data in an appropriate way.
Research techniques
It is important for researcher to select effective techniques for undertaking research
activities. With the help of this, investigator can easily collect relevant data and information
towards the research topic (Wirtz, Tuzovic and Ehret, 2015). Mainly, there are various
techniques to carry the research activities such as interviews, surveys, tests, focus group, case
studies, observation, questionnaire and many more. All these are appropriate for the gathering
information. For this research, investigator use questionnaire in which they ask questions from
number of participants with the aim of understanding their views and opinion.
Data collection
It is also an effective and appropriate part of research methodology in which researcher
gather as well as measure information in effective manner. Mainly, it is based on the data and
information which gather by the researcher with the purpose of completing the research
activities. It divided into two types like primary and secondary source of data collection. Both
method are appropriate for researcher to gather data to draw a valid conclusion. Under this
research, both methods such as primary and secondary methods are used by researcher to draw a
valid conclusion. Primary source is appropriate for carry out the data analysis in which
investigator use questionnaire to gather data towards the specific topic. On the other side,
secondary source is also consider as an effective method to the conduct the research (Timmer
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and et.al., 2014). In this research conduct the literature review by using various sources such as
books, articles, journals and many more. By this investigator easily gather relevant data and
information towards the research topic. It help researcher to take valid and reliable decision.
Analytical technique
It is a procedures of analysing the issues, facts of data and information. Mainly it is
related with time and task limited that help in resolving the issues. In this research, investigator
use thematic analytical technique to represent the collected data and information (Allen and
Arkolakis, 2014). By this, researcher easily take appropriate decision towards the research
activities.
Data sampling
It is important for researcher to select respondents to gather relevant information towards
the research topic. Mainly it is statistical analysis used by investigator to understand views and
opinion of respondents in order to take valid decision. There are two of sampling method such as
probabilistic and non-probabilistic. In this researcher use non-probabilistic to select various
respondents. For this, investigator select 40 respondent to gather relevant data and information.
Timeline and Action plan
It is also an important part of the research which set on the basis of specific time. By this
all the activities are perform systematically. In this, Gantt chart is also play vital role in carry out
the research. It is a bar chart that shows the research activities along with particular project. With
the help of this, investigator easily analyse and monitor all the task in systematic manner and
also drawing a valid conclusion. This tool is also support researcher at the time of planning
project schedule. Mainly, all the activities of project implement on the basis of set time so that
investigator easily increase the chances of attaining positive outcomes and at the same time also
analysis collected data and information (Stockhammer, 2017). This will contribute in reducing
the chances of arising any kind of issues and uncertainty within the project.
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CHAPTER 4: DATA ANALYSIS
Data analysis is one of the important part of research in which researcher gather data
from various respondents towards the related topic and area as well. Mainly, it is a process of
establishing data, preparing data, applying models, and determining key findings towards the
specified area and topic. In addition of this, the main aim of data analysis is to evaluate the
appropriate way to take positive decision. In this researcher also use thematic analysis with the
aim of accumulate the collected information in systematic way (Bernhofen, El-Sahli and Kneller,
2016). Apart from this, researcher also use random sampling method to select respondents for
gathering relevant information. For this, investigator select 40 respondents and prepare a
questionnaire to analyse their views and opinion towards the particular topic.
Questionnaire
Name:
Age:
Contact no.:
Email id.:
Q1) Are you aware about the concept of globalisation?
a) Yes
b) No
Q2) What is the importance of globalisation for ASOS Plc to expand their business across
the borders?
a) Reduce barriers
b) Increase innovation
c) Access a new markets
Q3) Does concept of globalisation increase innovation within the business organization?
a) Yes
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