Research Report: Globalization's Impact on Barclays Bank's Competition

This report examines the impact of globalization on Barclays Bank's competitive landscape, focusing on the advantages and challenges presented by internationalization. The research explores the influence of globalization on the competition within the UK market, using Barclays Bank as a case study. The study investigates the concept of globalization, its effects on Barclays' growth, and its role in achieving market sustainability. The findings, based on a survey, reveal insights into how globalization supports Barclays in achieving a competitive edge. Recommendations include competitor analysis and the recruitment of skilled local employees to better understand customer behavior. The report concludes with an analysis of the bank's globalization strategies and their implications.

Research Project

Cover Content
• Introduction
• Research aims
• Research objectives
• Findings
• Recommendation
• References

Introduction
Globalization of a business have a huge influence over the competition faced by a
business as internationalization of business practices bring up several challenges
along with growth opportunities. As a business get benefited with standardization
of operations that help in dealing with competition but on other side globalization
also increasing the competition from the local player of a particular region in new
market

Research Aim
“To identify the positive and negative impact of globalization on the competition within
UK.” A case on Barclays Bank.

Research Objective
 To learn about the concept of globalization
 To identify the impact of globalization over the competition faced by Barclay Plc
 To analyses issues faced by Barclays Bank during globalizing its business operations
 To recommend ways through which Barclays bank can achieve competitive advantage
at global level.

Findings
Theme 1: The concept of globalization
a) Yes b) No
0
5
10
15
20
25
30
35
40
40
10
Frequency
Q1. Are you aware about
the concept of globalisation?
Fre
qu
enc
y
a) Yes 40
b) No 10

Continue..
Theme 2: Globalisation is effective
for the growth of Barclays bank
a) Yes b) No
0
5
10
15
20
25
30
35
40
40
10
Frequency
Q2 Do you think that
globalisation is effective for
the growth of Barclays bank?
Frequency
a) Yes 40
b) No 10

Continue..
Theme 3: Globalisation support
Barclays bank to achieve
sustainability at market place
a) Enhance productivity
b) Larger customer base
c) Improve in service quality
0
2
4
6
8
10
12
14
16
18
20
20 20
10
Frequency
Q3 In what manner does
globalisation support Barclays
bank to achieve sustainability at
market place?
Frequency
a) Enhance productivity 20
b) Larger customer base 20
c) Improve in service quality 10

Theme 4: Globalization of
business practices support
Barclay's bank in achieving
competitive edge at global level
a) Yes b) No
0
5
10
15
20
25
30
35
35
15 Frequency
Q4 Does globalisation of
business practices support
Barclay's bank in achieving
competitive edge at global level?
Frequency
a) Yes 35
b) No 15

Recommendations
 It must perform proper evaluation regarding the actions taken by competitors
and manner in which they offer services to customers.
 Barclay's bank must recruit the high skilled employees from the country in
which they are offering services so that it become easier from the bank to
understand the customer behavior and demand they are having to offer
services accordingly.

References
Aharoni, Y., 2014. Coalitions and Competition (Routledge Revivals): The
Globalization of Professional Business Services. Routledge.
Coker, C., 2014. Globalisation and Insecurity in the Twenty-first Century: NATO and
the Management of Risk. Routledge.