This report provides a comprehensive analysis of the global business environment, focusing on the drivers and challenges of globalization. It begins by defining globalization and then uses PESTLE analysis to examine the political, economic, social, technological, environmental, and legal factors affecting businesses operating internationally. The report identifies key drivers of globalization, including cost, market factors, and competition, and evaluates the impact of digital technology on globalization, highlighting increased business opportunities and international competition. Furthermore, it addresses the challenges and complexities of globalization, such as international recruiting, managing employee immigration, and potential loss of cultural identity. The report concludes by recommending strategies to overcome these challenges, including flexible policies and improved global communication methods. The analysis is supported by references to relevant academic sources. Desklib provides students access to more solved assignments and resources.
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