Benefits and Drawbacks of Globalisation: Virgin Atlantic

This research proposal investigates the impact of globalization on business functions, focusing on a case study of Virgin Atlantic. The proposal outlines the background of globalization, defining it as encompassing political, economic, and social changes that businesses adapt to. It explores the benefits and drawbacks of globalization on business functions such as marketing, human resources, and finance. The research aims to identify benefits and drawbacks, examine the relationship between globalization and business functions, and recommend strategies for Virgin Atlantic to mitigate challenges. The literature review covers the basic ideas of globalization, benefits like foreign direct investment and global sourcing, and drawbacks such as trade deficits and regulatory issues. The research will explore the relationship between globalization and business functions, highlighting the importance of competition, technological adaptation, and market response. The study aims to analyze how globalization affects various aspects of Virgin Atlantic's operations and offer insights into navigating the global business environment.

Research Proposal
Of Globalization

APPENDIX
Research Proposal Form
Student Name: ______________________ Student ID: ____________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title: “To ascertain the benefits and drawbacks of globalisation upon
business functions”. A case study on Virgin Atlantic.

Section One: Title, objective, responsibilities
Research proposal is based on the globalisation and its influence of business functions. For completing
research proposal, there are important points which will help a researcher to ascertain entire information
related to the project. Background of the research: Globalisation can broadly have defined as political,
economic and social changes that an organisation adapt to do business operations and functions
successfully. It shows the global integration of international investment, culture, trade and information
technology (Allard, Martinez and Williams, 2012). Government policies designed with the aim to open
economics internationally and domestically to rise development in poorer nations and also boost living
standard of people. Virgin Atlantic is chosen airline company for this research proposal which was
founded in 1984 by Richard Branson and headquartered in Crawley, United Kingdom. Company
provides commercial airline services and offers flights to different destinations in the US, Africa,
Mexico, Asia, the Middle East and internationally. Virgin Atlantic also offers car, hotel, holiday
booking and flight services. Apart from this, company also globalised their business functions and
operations in other countries. In this process company face some drawbacks and benefits which will
help them in successfully doing business functions or operations globally. There are different impacts
of globalisation on business functions such as it increases competition, help in greater awareness,
provide location flexibility etc. It also has negative impact on Virgin Atlantic such as fluctuation in
prices, job insecurity in business, rules and regulation of government of new country, lack of
communication channel etc. All these are negative influence of globalisation that highly effect upon
business functions of Virgin Atlantic such as marketing, human resource, finance etc.
In simple word, globalisation is introduce as a worldwide movement towards financial, trade,
economics and communication integration. It implies the opening of national and local perspectives to a
wide outlook of an interdependent and interconnected world with free transfer of services, goods and
capital across national frontiers. Therefore, it negatively and positively impacts on business functions
such as human resource, operation, finance, marketing etc. Along with this, chosen organisation for this
research is Virgin Atlantic which is a British multinational airline company. For completing research
proposal, there are some important points needed to describe such as research background, aim,
objectives, questions, rational, literature review and different methods and approaches for collecting
accurate amount of information about the topic.
Title: “To ascertain the benefits and drawbacks of globalisation upon business functions”. A case
study on Virgin Atlantic.
Research questions :

What are the benefits and drawbacks of globalisation upon business functions of Virgin Atlantic?
Research objectives:
 To understand the factors which are covered under the concept of globalisation within 1 month
 To identify the minimum 2 benefits of globalisation on business functions of Virgin Atlantic
within 2 months.
 To ascertain the drawbacks of globalisation on businesses functions of airline company within
½ year of time period.
 To examine and determine the relationship between globalisation and its influence over business
functions within 3 months.
 Recommend different ways through which Virgin Atlantic can easily overcome drawbacks of
globalisation.
Section Two: Reasons for choosing this research project
Main reasons behind selecting the research topic is to analyze impact of globalisation on business
operations of Virgin Atlantic and different benefits and drawbacks of globalisation. Globalisation
refers to an essential process by which regional and national societies, economics and cultures have
become integrated via the global communication, network of trade, immigration and transportation
(Wirtz, Tuzovic and Ehret, 2015). Globalisation is a biggest concept that help a researcher or learner to
increase their knowledge about the topic. Main reason behind selecting this research or topic is to find
out influence of globalisation on business functions of Virgin Atlantic. This concept has different
number of benefits and drawbacks which will help an organisation to overcome all challenges and gain
better results for future success (Scheyvens and Russell, 2012). With the help of research, an
investigator or company can easily identify advantages of globalisation as well as drawback also. Thus,
by identifying this, company is able to overcome all drawbacks and achieve competitive advantages
within given time period. Virgin Atlantic is a multinational organisation which will support in
development of economic growth, improvement in infrastructure, large opportunities of employment
for citizen. Along with this, this research will also support an investigator by increasing its literature
review skill, data analyse and interpretation skill also. All these type of skill will support an investigator
in completing each activities of study successfully and systematically.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
It is a most essential section of research which help an investigator to identify conflicts and gaps
in previous research. It is a text of scholarly paper which covers the actual understanding including
substantive findings as well as methodological and theoretical contribution to a specific topic. In this

chapter, different number of authors are given their opinion and views related to the topic. Thus, it
helps a researcher to address all objectives in more systematic and effective manner. There are different
purposes of literature review such as, it helps in ascertaining new and innovative ways to interpret prior
research. It also assists in resolving conflicts or issues amongst seemingly contradictory past studies.
Therefore, literature review reveals any gap or problem that exist in the literature.
Basic idea of globalisation.
Globalisation introduces to the effective process of the intensification of cultural, social, political
and economic relation across global boundaries. Through Globalisation, organisations can gain
competitive benefit from lower operating cost, approach to new raw materials and extra markets.
According to the Will Kenton, (2018), globalisation effectively represents the global integration and
global trade, information technology, investment and culture. In other words, multinational
organisation can manufacture, sell and buy goods worldwide. It helps them to enhance their preferences
and reputation globally. Therefore, globalisation is an essential and useful term applied to describe
increasing economic, social and political interrelation and interaction across political as well as cultural
boundaries also. Thus, it has a wide concept and effect large number of organisation by increasing
competition, maintaining better reputation etc.
According to the John Williamson, (2019), globalization is manifested in the success of world
trade as a dimension of output (the ratio of global imports to GWP (gross world product), has increased
from some 7% in 1938 to around 10% in 1970 to over 18% in 1996). Therefore, it is reflected or
impacted in the explosion of FDI (foreign direct investment). FDI in developing nations has grown
from $2.2 billion in year 1970 to $154 billion in year 1997. It has effect also in national capital markets
comely progressively incorporate, to the point where around $1.3 trillion per day crosses the
international exchange markets of the global, of which less than two percent straight attributable to
trade transactions.
Benefits of globalisation on business functions of Virgin Atlantic.
Globalisation highly impacts on operations strategies of Virgin Atlantic in different ways
including global sourcing, research and development, economic of scale and, scanning and learning. All
these are beneficial and essential for aviation industry to attract large number of travellers and gain
better outcomes easily.
According to the Dilraj Kaur, (2017) globalisation is wide concept that highly impact on business
functions of company. There are different business functions of Virgin Atlantic including human

resource management, marketing, finance, operation, research and development, IT and many other. All
these are major functions that help an organisation by increasing market share and reputation at global
level.
 Foreign direct investment: It tends to maximise at a greater rate than the development and
growth in world trade. It is significant for aviation company by helping in boosting technology
transfer. Thus, it will help an organisation to achieve better results within predetermined time
duration. Globalisation is also beneficial for human resource management and development of Virgin
Atlantic. For this, HR department of the company must adapt their practices and thinking to
incudes cultural differences, technological development and foreign regulation. By adopting
this, company can easily enhance their operations and functions successful at global level.
Drawbacks of globalisation on businesses functions of airline company.
One of the main drawbacks of globalisation for an organisation is improper laws and regulations.
It highly and negatively influences on functions and operations of company directly.
According to the Vidya Sethy, (2018), globalisation has different drawbacks and disadvantages on
business functions of Virgin Atlantic. There are some drawbacks which are identified as under:
 Globalisation mainly outputs greater maximise in imports than maximise in exports leading to
increasing trade deficit as well as balance of payment issues.
One of the main issue of globalisation is that it has maximise use of non-renewable resources. Along
with this, it has also contributed to maximise global warming and pollution. Virgin Atlantic can also
outsource the production to where standards of environmental are less strict. Therefore, it effects on
business sales and market share globally.
Relationship between globalisation on business functions.
Globalisation is essential and significant process for airline industry to achieve better results
within predetermined time period. It will help an organisation by help them to maximise their sales and
profit as well as improve customer base within predetermined time duration.
According to the Hoffmann and Kumar, (2013) globalisation has direct relation with business functions
of company. Globalisation leads to maximised competition. It can be related to the price of product and
services, target market, quick response, technological adaptation and quick production by organisations.
Globalisation help an organisation in different ways including free trade, free movement of labour,
increasing economic of scale, greater competition, increasing investment and many other. Thus, it

proves, globalisation has positive relationship with business functions and operations of company. It is
essential and significant for growth and development of organisation within predetermined time period.
Different ways through which Virgin Atlantic can easily overcome drawbacks of globalisation.
There are different types of ways should use by company to follow rules and regulation of
country and adopt communication channels. Both ways are essential and significant for organisation to
enhance their performance and image at market place. According to the Segaro, (2012) there are
different ways used by Virgin Atlantic in order to overcome drawbacks of globalisation. Some are
identified as under:
Company should follow rules and regulation of country: It is considered as a best way for
company to follow rules and regulation of nations in proper manner. Thus, it will be essential for future
development and success of company within predetermined time duration.
Adopt communication channels: It is also effective and important for organisation to adopt
effective communication channels that will help an organisation to attract large number of visitors and
gain better results within given time duration.
Articles
Will Kenton. 2018. Globalization. [Online]. Available
through:<https://www.investopedia.com/terms/g/globalization.asp>.
John Williamson. 2018. Concept of Globalization. [Online]. Available
through:<https://piie.com/commentary/speeches-papers/globalization-concept-causes-and-
consequences>.
Dilraj Kaur. 2017. IMPACT OF GLOBALIZATION. [Online]. Available
through:<https://www.technocreats.com/blog/67/impact-of-globalization-on-human-resource-
management>.
Vidya Sethy. 2018. Disadvantages of Globalisation. [Online]. Available
through:<https://www.investopedia.com/terms/g/globalization.asp>.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research,
development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation, writing
the report):
1. Introduction
2. Aims and objectives
How long this will take:
12
15

3. Literature review
4. Research methodology
5. Collection of data
6. Analysis of data
7. Conclusion and recommendations
8. Submission of final report-
18
20
15
18
3
1
Milestone one: ____Data collection ______________
Target date (set by tutor): ______15 Days ______________
Milestone two: ________________Data analysis____
Target date (set by tutor): _________18 Days _____________
Gantt Chart
Gantt chart is consider as an important tool for research and help a researcher to identify opening and
ending time for completion of research activities. Gantt chart is also known as graphical presentation
which will further support in accumulating better outputs for future study. It is a type of bar chart used
by researcher to find out starting and ending time period for completion of research activities. This tool
will help a researcher to complete all activities or tasks of study within given time period.

Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why? What your
areas of research will cover:
Research methodology refer as an essential process applied to accumulate relevant data and information
for the purpose of making effective business decisions. It includes different methods and approaches
which will help a researcher to collect reliable and valid data about the influence of globalisation on
business functions of Virgin Atlantic. There are some approaches and methods to secondary and
primary research are explained as under: Research onion is consider one of the best framework that
help a researcher to find out appropriate and useful methods related to the topic. This framework
includes, research philosophies, research approach, research instrument, sampling etc.
Primary research: It is consider as an investigations, tests or experiments which carry out to get
information first-hand, rather than being collected from published sources (Segaro, 2012). There are
different approaches and methods of primary research which are determined as under: Research approach: There are basically two types of research approach such as inductive and
deductive. In case of inductive approach, it is a theory to research that mainly starts with
observation and the end output of research is theory. On the other side, there is deductive
approach that starts with the proposition of hypothesis or questions and the end output of the
study is confirmation. Both approaches are useful but according to the topic, inductive approach
is used because it helps a researcher to collect accurate data about the study. Research philosophies: It is an effective research method which is divided into two parts such
as interpretivism and positivism philosophy (Yu, Byun, and Lee, 2014). Interpretivism
philosophy will be applied in the research which support in evaluating information or data
effectively which will further outputs in arriving at the accurate conclusion. There is also
positivism philosophy which will be not useful and suitable for carrying out study
systematically.
 Research instruments: Questionnaire is considered best and useful instrument used by

researcher to collect reliable and valid information related to the impact of globalisation on
business functions of Airline company.
QUESTIONNAIRE
Q.1. Are you aware about the concept of globalisation ?
 Yes
 No
Q.2. Does globalisation assist company in expanding business operations at international level ?
 Agree
 Disagree
Q.3. What are the advantages of globalisation while spreading business functions globally ?
 Increasing employment opportunities
 Faster transmission of technology
Q4 What are the main reason behind expanding business operations and functions at global level?
 Increasing sales
 Maximising customer base
 Improving productivity
Q.5. What are the drawbacks of globalisation at the time of expanding business operations at
international market area ?
 Cultural difference
 Changes in technology
Q.6. Do you think globalisation help company in increasing growth and income at market place ?
 Yes
 No
Q.7. Can globalisation gain attention of large number of customers towards Virgin Atlantic goods and
services ?
 Agree
 Disagree
Q.8. What are the various ways through which they can easily acquire more number of buyers ?
 By providing quality of products
 Using different communication channels

 Others
Q.9. What are different routes through which company can enter in the emerging market place ?
 Franchising
 Licensing
Q.10. Does globalisation assist Virgin Atlantic in enhancing business sales by providing variety of
products and services to their customers ?
 Yes
 No
Q.11. In which manner, globalisation impact on business operations and its functions at international
level ?
 Positive
 Negative
Q.12. Do you think globalisation aid Virgin Atlantic in reaching with higher growth and success
globally ?
 Agree
 Disagree
Q.13. Does globalisation directly impact on company's growth and profitability level ?
 Yes
 No
Q.14. What are the ways through which Virgin Atlantic can easily manage drawbacks of globalisation
on business growth.
 Following rules and regulations of country
 Providing training to employees
 Using different promotional channels
Q.15. Do you have any suggestion regarding identify the benefits and drawbacks of globalisation upon
business functions
 Sampling: For selecting sample size of respondents out of total population, there are two types
of sampling namely probability and non-probability. According to the research topic,
convenience sampling method as a part of non-probability sampling is used because it not
require more cost as well as time of the company (Njay, 2014). On the other side, probability