The Effects of Globalization on Business Development: A Study

This research proposal investigates the effects of globalization on business growth and development, with a specific focus on marketing strategies and performance. The study aims to examine the concept of globalization, its role in enhancing firm performance, and its influence on marketing strategies, customer base expansion, and overall growth. The research employs a qualitative approach, utilizing both primary and secondary data sources, including books, journals, websites, and previous research. The methodology includes literature reviews, questionnaires, data collection, and analysis. The project, which includes an ethical approval form, will explore the impact of globalization on customer relationships and is expected to provide valuable insights into the challenges and opportunities presented by globalization for businesses like Asda. The project is scheduled to be completed within four months and includes milestones for various stages of the research process. The research will also address ethical considerations, including informed consent, data storage, and security.

Research Proposal

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Research Proposal Form
Proposed Title: The Impact of globalization on the growth and
development of business.
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or
hypothesis)
To examine the effects of globalization on marketing strategies and performance of a business. A
case Study on Asda.
Research objectives (e.g what is the question you want to answer? What do you want
to learn how to do? What do you want to find out?):
 To study the concept of globalization and its role in increasing the performance of firm at
global level.
 To ascertain the effectiveness of globalization on developing marketing strategy of Asda.
 To evaluate the potential influence of globalization on the growth and development of Asda. To determine the relationship between globalization and increasing customers base of Asda.
Research Questions
 What is the concept of globalization and its role in increasing the performance of firm at
global level?
 What is the effectiveness of globalization on developing marketing strategy of Asda?
 What is the potential influence of globalization on the growth and development of Asda?
 What is the relationship between globalization and increasing customers base of Asda?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying,
personal interest, future plans, knowledge/skills you want to improve, why the topic
is important):
 The major reason for conducting the research is to gathering appropriate details in
regards to the concept of globalisation and how it create benefits for the business or its
growth.
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 Another reason for conducting the research is to enhancing the knowledge and skills
base of learner in the area of globalisation. Developed knowledge of an individual helps
them in attaining their future projects that re elated with the similar are of study in
effective and efficient manner.
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Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or
hypothesis:
The present exploration work is depending on the influence of social media tools in building effective
relationship with customers at global level. In this data has been accumulated through different
sources like books and Journals, websites as well as past research that have been conducted on the
same issue for the purpose of building an appropriate theoretical framework for discussing the
research issue in proper way.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g
research, development and analysis of ideas, writing, data
collection, numerical analysis, tutor meetings, production of final
outcome, evaluation, writing the report):
There are different activities that need to be effectively be performed for the
purpose of getting a effective outcome of the research. The various activities
involved are as follows:
 Determining the Topic
 Aims and Objectives along with questions
 Literature review
 Research methodology
 Questionnaires preparation
 Data Collection
 Data analysis
 Conclusion and recommendation
How long this will
take:
4 Months
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
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Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why?
The investigation into thought relies upon qualitative research as in this information has been
collected on subjective means. This methodology is viable in making a legitimate portrayal on an
issue with the help of appropriate facts and findings. In this inductive research approach has been
used by the researcher as to drawing an authentic and strong outcome on qualitative investigation
work. Descriptive research design has been connected with the end goal of enlightening
investigation of the research issue in appropriate manner. Alongside in this exploration work
proper detail information is provided to the investigator with the help of applying interpritivisim
research philosophy because it is successful in examining the subjective examination with proper
thoughts and musings of writers and essayists. In this information will be assembled with the
assistance of primary and secondary source of information gathering as to drawing substantial
and dependable result.
What your areas of research will cover:
The research will cover the impact of globalisation in developing the effective relationship with
their customers at domestic as well as international level.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for
another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
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I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
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Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected from human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title: To examine the effects of globalization on marketing strategies and performance of a
business. A case Study on Asda.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
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Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Yes the exploration work involves human participants, for the purpose of collecting real and reliable
information through the personal knowledge and experience of an individual or reaching at the potential
outcome of the research.
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults: More than 20
How will participants be recruited (identified an approached)?
In this Current research work, members and respondents are chosen by random sampling tool in which
people who are utilizing the advanced innovation particularly social media tools and its powerful use for
the development of business.
Describe the processes you will use to inform participants about what you are
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doing:
In this information has been gathered by filling a questionnaire in which questions are being solicited
that covers point and goals from the investigation work.
How will you obtain consent from participants? Will this be written? How will it
be made clear to participants that they may withdraw consent to participate at
any time?
Studies involving questionnaires: will participants be given the option of omitting
questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues
arising from this
Studies involving observation: Confirm whether participants will be asked for
their informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a brief
explanation of the study)?
Yes No
Will participants be given information about the findings of your study?(This
could be a brief summary of your findings in general)
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Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with
the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
Researcher
During the research:
Where will the data be stored?
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
In the cutting edge digitalized world information and data will be put away in Computer frameworks,
portable devices like mobile phone, tabulates, Pen drives and so on.
How long will the data and records be kept for and in what format?
For the time duration in regards to the completion of the research project which is based on a specified
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research issue. The total research work will help a person in accomplishing suitable learning about the
innovative technologies especially the use of social media tools and its diverse uses.
Will data be kept for use by other researchers?
Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical
concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may
arise because of your research. Please consider/address all issues that may
apply. Ethical concerns may include, but are not limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including
transfer, sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
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