Unit 11: Globalization's Influence on Business Success at McDonald's

This report investigates the influence of globalization on business success, with a specific focus on McDonald's. The introduction defines globalization and highlights its benefits, such as international market expansion and access to resources. The report aims to explore the concept of globalization, determine its role in business success, identify ways it drives success for McDonald's, and explore the relationship between globalization and McDonald's business success. The research methodology includes interpretivism as the research philosophy, and an inductive approach to data collection. The study uses primary data collection through questionnaires administered to McDonald's employees. Data analysis involves thematic investigation and statistical analysis of the responses. The data analysis section presents the findings related to the impact of globalization on business, including the increased importance of ICT, the rise of electronic, and financial products. The report also includes ethical considerations, ensuring the confidentiality and anonymity of the participants. The report concludes with a summary of the findings and recommendations for future research.

UNIT 11

Table of Contents
INTRODUCTION...........................................................................................................................1
P3 Research Methodology...........................................................................................................2
P4 Data analysis...........................................................................................................................5
P5 ppt.........................................................................................................................................19
P6 Reflection on the effectiveness of the research methods applied.........................................19
P7 Alternative............................................................................................................................21
CONCLUSION .............................................................................................................................21
RECOMMENDATION.................................................................................................................21
REFERENCES..............................................................................................................................23

Topic: “To determine the role of globalisation is driving business success.
INTRODUCTION
Globalization is considered as one of the most beneficial process in which any businesses
will grow more and more. It is the procedure by which organization or another business develop
and improve international impact or stray operating into international level. Globalisation is
process of integrating and interaction among government of various country, people and
organizations, it is the procedure driven by global trade and investment by data technology. It
includes concept of delivering services, products, resources of nation from other capital, it is one
of the best way to expand any business from another country. With the help of globalisation
process any company can bring many opportunities as business growth which is beneficial for
them. In other words, globalisation is how nation are coming together in same platform as one
big economy, taking intraregional trade easier. Companies in UK adopt globalisation system for
the main purpose of improving their transport and making international travel easy. It offers huge
range of markets to large organization and also give them with resources of cheap lobar, from
strictly economics point of view, globalisation is the efficient form of allocation. It is very
important for business growth as it helps to drive businesses mores and more rather than before.
Globalisation is free action of services, goods and people across the world in integrated and
seamless manner. It leads to increase business competition, these competitions is related to
services and products price and cost, technological adaption, quick production by organization
etc. that impact on business. As globalisation it affects McDonald's company growth and profit
margin the most.
Overview of company-
McDonald's is American fast food firm which is founded in 1940 as the restaurant,
Richard and Maurice McDonald's is the founder of company. They both name their businesses as
the hamburger stand and after turned firm's into franchise with Golden arches trademark.
Organization is considers as the world's biggest restaurant chain by revenue, they serve over than
69 million consumers daily in over 100+ countries across 38,856 outlets. McDonald's is best
known for their cheeseburgers, hamburgers, French fries as well as they also include feature of
chicken products, soft drinks, milkshakes, breakfast items, different types of meals, desserts and
wraps. In outcome to negative backlash and changing customers tastes because of unhealthiness
of its food items, organization has included to their menu, fish, fruit, smoothies and salads.
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Aim:
To research about the concept of globalisation and its influences on business growth and
success.
Objective:
 To identify the meaning of globalisation.
 To determine the role played by globalization in taking the business successful in
marketplace or the world.
 To identify the various ways that helps in driving business success of McDonald's.
P3 Research Methodology
Research methodology is one of the process that has been used in research project to
gather data and information for the purpose of making project. Methodology include interviews,
publication research, surveys or another research techniques and methods that could additional
both historical and present information. Research method is defined as the guidelines or
measures that are followed by for bringing out research procedure in most fine manner.
Researcher will take present research effective methods which helps in appropriate assessment of
information related to globalization and its impact on McDonald's success. Descriptive, quasi
experimental, correlational and experimental are the four types of research methods that helps to
accomplish research project effectively.
Research philosophy: It is content about the term in which information about project or
research will be collect, used and analysed. In essence, including research philosophy in this
research project includes being aware and formulating researcher assumption and beliefs.
Effective adoption and setting up of research philosophy will contribute suitable carrying out and
planning of information assessment and evaluation system connected to investigating the
globalization role in driving McDonald's business growth and success. It helps in developing
affirmative knowledge and outlook which can be followed by investigator in order to achieve
suitable and desired output connected to investigation procedure carried out. Interpretivism,
realism and positivism are the three kinds of research philosophy. Interpretivism is lay emphasis
on appropriate interpretation of various components connected to research procedure.
Interpretivism research philosophy helps in developing or improving conscientiousness,
knowledge and meaning that the title or research procedure. It relays on qualitative analysis of
information and data and includes factors attendant to human interest. For the recent research
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project researcher used interpretivism research philosophy which helps a lot to accomplish this
research.
Research approach: It is the main technique or method of research procedure that will
carrying out investigation process. Research approach is considered as process and plan that
consist of steps of wide assumption to detailed methods of data analysis, interpretation and
collection. Proper selection of research approach lead to placing up of suitable guidelines
affiliated to information assessment and evaluation method. Research approach play essential
role in execution of data evaluation and assessment process. Research process help in developing
suitable and effectual understanding related to growth measures that will support in maximizing
knowledge related to feasibility of development measures which has been carried out by
organization. Deductive approach is formulated as the bunch of hypothesis for this research
project that need to be rejected or confirmed during research procedures researcher would be
following the deductive approach. In present project researcher of this report has been chosen
inductive research approach as it helps a lot in it. Inductive approach is starts with theories and
observation that is proposed towards the end of research procedure as outcomes of observation.
Inductive approach is used to carried out the impact of globalization as they driving factor of
business success. Inductive approach is related to qualitative research based on analysing data
and measure its effectiveness within this research.
Data collection: It is the procedure of gathering information and collecting data related
to chosen topic. Data collection collect details from relevant topic to find out the best outcomes
to research issues, it also helps to evaluate results and test hypothesis. It can be divided into two
categories such as primary technique of data collection and secondary method of information
gather. In other words it considers as one of the most essential part of research process that
contribute to measure and gather data on targeted variables in the established program, which the
able one to answer relevant query and measure results. Secondary data is kind of data that is
already been published in newspaper, books, online website, magazines etc. on the other hand
primary data is one of the best data collection method that helps to collect information about
chosen topic deeply. For present research, researcher has been used primary data collection
technique, that is divided into two types qualitative and quantitative. Quantitative is based in
mathematical calculation in different formats and qualitative do not include mathematical or
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numbers calculation. It closely based on words, feeling, emotions, sounds, colours and another
factors that are non quantifiable.
Research types: Qualitative and quantitative are the two types of research that has been
very helpful in process of research. Quantitative research include four types of designs such as
descriptive, quasi experimental, correlational and experimental. In this research project
researcher chosen quantitative research that help in exploring data in detailed or effective
manner. Quantitative method express objectives measurements and mathematical, statistical and
numerical analysis of information collected through questionnaires, polls, manipulating pre
existing statistical information and surveys using computational process. It can be applied with
shorter duration of time compared to qualitative methods as it is cheaper to apply.
Sampling: Followed by selection of appropriate research philosophy and data assessment
approach, this must be said that decent planning of information evaluation will include sampling
procedure. The appropriate data sampling measures has been carried out by researcher to
measure extent of research procedure that is been determined by researcher. The effective data
sampling is needed to be select which helps in setting up of proper framework and allocation of
assets that is taken in consideration by quester. Sampling method will help in examining data in
effective manner and most suitable way. About 30 workers of McDonald's are chosen as
respondent to participial in research procedure as whole.
Ethical consideration: Ethical consideration is considered as one of the most important
part of this research project. It can be specified as the essential section of research, include
research participants must not be subjected to harm in any term what so ever. Ethical
consideration in investigation is critical, ethics is the standards or norms for conduct that
distinguish between wrong and write. It helps to evaluate difference between unacceptable and
acceptable behaviours. For present report researcher should consider all the ethical norms and
follow it as entire process of this research. They cannot share any information related to topic
and make privacy. They should not harm anyone during collecting data relevant to chosen topic,
researcher need to follow or adopt all the ethical principles which is essential for project
accomplishment. Investigator should respect for confidentiality and anonymity and also respect
for fidelity and dignity.
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P4 Data analysis
Data analysis is one of the most essential procedure in research which contribute in
cleaning, transforming and modelling information so that data and useful details for gathered
data can be extracted and discovered. For this research thematic investigation will be done and
used in order to get all the quantitative information of McDonald's. For analysis 30 Respondents
asked to fill the questionnaire, it is based on questionnaire analysis will be accomplish. All 30
respondents are worker/employes of McDonald's.
Statistics
Whydoyouthinkglobal
izationhasincreasedrec
ently
AsperyourthoughtWh
atistheadvantagesofgl
obalisation
Doyouthinkfollowing
arethechallengesofglo
balization
Doyouagreethatglobal
isationhasincreasedM
cDonaldsprofitability
businesswilldrivetowa
rdssuccesswiththehelp
ofglobalisation
N Valid 30 30 30 30 30
Missing 0 0 0 0 0
Mean 1.8000 1.8333 1.8000 1.3000 1.4667
Median 2.0000 2.0000 1.5000 1.0000 1.0000
Mode 1.00 1.00 1.00 1.00 1.00
Std. Deviation .80516 .79148 .88668 .46609 .50742
Variance .648 .626 .786 .217 .257
Minimum 1.00 1.00 1.00 1.00 1.00
Maximum 3.00 3.00 3.00 2.00 2.00
Statistics
globalisationofferopportu
nitiestoMcDonald
opportunitieshasbeenoffe
redbyglobalisationtoMcD
onald
globalisationimpactonUK
economygrowth
globalisationisessentialfo
rbusinessgrowthandsucce
ss
Doyouagreeconceptofglo
balisationisdifficulttoman
aged
N Valid 30 30 30 30 30
5

Missing 0 0 0 0 0
Mean 1.4000 1.8000 1.4667 1.4333 1.4333
Median 1.0000 2.0000 1.0000 1.0000 1.0000
Mode 1.00 1.00 1.00 1.00 1.00
Std. Deviation .49827 .76112 .50742 .50401 .50401
Variance .248 .579 .257 .254 .254
Minimum 1.00 1.00 1.00 1.00 1.00
Maximum 2.00 3.00 2.00 2.00 2.00
Theme 1: Globalization increase recently
Why do you think globalization has increased recently
Freq
uenc
y
Perce
nt
Valid
Percent
Cumulative Percent
Vali
d
Developments in
ICT 13 43.3 43.3 43.3
Rise of new
electronic 10 33.3 33.3 76.7
Development of
complex financial
products
7 23.3 23.3 100.0
Total 30 100.0 100
Interpretation: Firms access to large markets and they may experience higher need for
its products as well as profit from economies of scale which leads to reduce in average
production prices. Because of price duction and maximize revenue globalisation can increase
profitability for shareholders. 13 workers think that globalisation is has been increased recently
due to development in ICT which is quite beneficial for business growth and success.
Information and communications technologies is the reason behind increasing globalisation
according to 13 respondents. On the other hand 10 employees think that globalisation get
increased recently due to rise of new electronic which is quite beneficial for business as increase
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profitability as well as market share. Moreover, 7 workers feet that development of complex
financial products and services is considered as one of the reason that maximize globalisation
process currently.
Theme 2: Advantages of globalization
As per your thought What is the advantages of globalisation
Freque
ncy
Perc
ent
Valid
Percent
Cumulative Percent
Vali
d
Comparative
advantage 12 40.0 40.0 40.0
Cost
competitive 11 36.7 36.7 76.7
Benefits of
open trade 7 23.3 23.3 100.0
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Total 30 100.
0 100.0
Interpretation: Globalisation is very beneficial for business as it helps to expand
businesses in some another nation. In developing and emerging countries, there are many factors
which influence financial globalisation on UK economy growth and volatility. According to the
above table 12 respondents thought that globalisation give McDonald's comparative advantage in
which organization will be able to bring positive outcomes and make specific products more than
others. It give firm ability to sell its services and goods at lower cost than its business
competitors and realize their stronger sales margins. 11 workers feel that with the help of
globalisation company garb cost competitive advantages, on the other hand 7 employees think
globalisation process provide benefits to McDonald's as open trade that helps to increase its
profitability more than before.
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Theme 3: Challenges of globalisation
Do you think following are the challenges of globalization
Frequenc
y
Percen
t
Valid
Percent
Cumulative Percent
Vali
d
Barriers to
entry 15 50.0 50.0 50.0
Increase power
of
multinationals
6 20.0 20.0 70.0
Structural
unemployment 9 30.0 30.0 100.0
Total 30 100.0 100.0
Interpretation: Globalisation poses many challenges that will have impact on
McDonald's business the most. 15 respondent feel that globalisation process makes barriers to
entry as they bring many challenges that is related to trade procedure. Businesses with
globalisation face difficulties to enter into new marketplace. 6 workers feel that globalisation
increase power of multinationals which directly affects on company financial budgets and market
shares. On the another hand 9 respondents think that globalisation will change the whole
structure and culture of business which bring difficulties for workers to set themselves within it,
that is one of the biggest reason behind high employee turnover. Many people left job and try to
find out the place which is quite comfortable for them.
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Theme 4: Globalisation increase McDonald's profitability
Do you agree that globalisation has increased McDonalds profitability
Frequenc
y
Percen
t
Valid Percent Cumulative Percent
Valid Agre
e 21 70.0 70.0 70.0
disag
ree 9 30.0 30.0 100.0
Total 30 100.0 100.0
Interpretation: 21 respondents get agreed that globalisation will increase profitability of
McDonald's. With the help to globalisation company can expand its business and sell their
products and services in new market, through that they increase profit more than before. On the
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