Globalization's Impact on Pizza Hut's Performance: A Study

This report analyzes the impact of globalization on the performance of Pizza Hut. It begins with an introduction to globalization and its effects on businesses, followed by the research aim to evaluate the impact of globalization on Pizza Hut. The research objectives include assessing the impact of globalization on the Pizza Hut business, analyzing the relationship between globalization and business performance, and identifying challenges faced by the management. The report presents findings, including the awareness of globalization, and the benefits of globalization for Pizza Hut in the global market. Finally, the report concludes that globalization integrates people, companies, and governments worldwide, influencing the overall performance of the company. The report also provides recommendations, suggesting that globalization plays a crucial role in developing business activities and offers opportunities to improve market share and profitability. The report also includes a reference section.

Research
Project

Table of Content
 Introduction
 Research Aim
 Research Objectives
 Findings
 Conclusion
 Recommendation

Introduction
Globalisation is a force that directly affect business,
environment and society as it increased competition in
various businesses. Along with this, it is also integration
among people, government and companies worldwide.

Research Aim
“The main aim of this research is “to evaluate the impact of
globalisation on the overall performance of company. A
study in Pizza Hut.”

Research Objectives
 To assess the impact of globalization on the performance
of Pizza Hut business
 To analyse the relationship between globalization and
business performance
 To identify the challenges faced by the management of the
Pizza Hut business during expansion around the world.
 To asses suitable strategies for the Pizza Hut.

Findings
Theme 1: Aware about the concept of globalisation.
25
15
a) Yes
b) No

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Theme 3: Benefits of globalisation for Pizza Hut at global
market.
15
15
10
a) Increase competition
b) Increase innovation
c) Improve international
productivity

Conclusion
From the above mentioned research it can be concluded that
globalisation is a process of integrating people, companies
and government worldwide. It also influence overall
performance of the company at global market place.
Basically, the main purpose of expanding operational
activities is to making the brand image famous so that
large number of customers get attracted and at the same
time also increase its profitability level.

Recommendation
As per discussed research it has been recommended that,
globalisation play a crucial role in developing business
activities in positive manner. As it provide path and
opportunities in which company can improve the
possibilities of capturing market share by offering quality
of services as per market demand. In this regards,
company needs to analyse market competition and
customers demand before serving them products.

References
Keramati, A., Behmanesh, I. and Noori, H., 2018. Assessing
the impact of readiness factors on e-government
outcomes: An empirical investigation. Information
Development. 34(3). pp.222-241.

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