This presentation examines the concept of globalization and its profound effects on the modern business environment. It explores the positive and negative impacts of globalization, emphasizing its role in connecting resources across borders and increasing competition. The presentation highlights crucial facts international managers must consider, such as cultural understanding and resource analysis. It delves into the contributions of outsourcing and offshoring to globalization. A case study on Coca-Cola is presented, detailing the company's challenges, opportunities, and problems within the global market. The presentation references several academic sources to support its findings, offering a comprehensive overview of globalization's implications for businesses and international management strategies, providing valuable insights for students and professionals alike.
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