Globalization's Impact on Business Success: A Primark Case Study

This report examines the role of globalization in driving business success, using Primark as a case study. It begins by outlining the aim and objectives, which include analyzing the effectiveness of globalization in business expansion. The research uses a survey to gather data, which is then analyzed and interpreted to reveal key themes. The findings indicate that globalization is widely recognized as crucial for business expansion, with financial resources and understanding cultural nuances identified as key factors. The report also explores the impacts of globalization on Primark, such as increased investment and profitability. Furthermore, it assesses the best ways for Primark to expand globally and discusses the challenges faced in the global market. The research concludes by highlighting the significant influence of diversifying business globally on Primark's overall functioning.

Research Project

Table of Contents
 Aim and objectives
 Data analysis and interpretation

TITLE: Role of globalization to make the business successful
 Aim: "To analyse the effectiveness of globalisation and its role in driving business success by expansion". A
case study on Primark.
 Research Objectives
 The potential objectives of this particular research as associated as below:
 To understand the concept of globalisation in an organisational context.
 To evaluate the role of globalisation in driving business success.
 To determine the impact of globalisation over the business expansion of Primark.
 To measure the ways that are required to opt by Primark for global business expansion.

Chapter 4: Data Analysis and Interpretations
Theme 1) People have reviewed the concept of globalisation.
Particulars No. of
responses
% of responses
Yes 28 93.33%
No 2 7.00%
Total 30 100.00%

Theme 2) Individuals think that globalisation plays a crucial role in expansion of an
organizations business across the world.
Particulars No. of responses % of responses
Yes 27 90.00%
No 3 10.00%
Total 30 100.00%

Theme 3) Financial resources acts as the major sources that is required to be considered by a
business for global expansion.
Particulars No. of
responses
% of responses
Market command 8 26.66%
Financial Resources 10 33.33%
Innovation 6 20.00%
Human Resources 6 20.00%
Total 30 100.00%

Theme 4) Understanding culture and the position of an organization are been indicated as the most
important role of globalisation for an entity for driving success in their business.
Particulars No. of responses % of responses
Understandin
g Culture
8 26.66%
Determining
market
competition
7 23.33%
Position of
Organisationa
l
8 26.66%
Market
Opportunities
7 23.33%
Total 30 100.00%

Theme 5) Increase in the level of investment and profitability are the major impact of
globalisation over the expansion of Primark's business.
Particulars Frequency % of responses
Rise in
competition
7 23.33%
Rise in
opportunities
7 23.33%
Rise in
investment
level
8 26.66%
Rise in
profitability
8 26.66%
Total 30 100.00%

Theme 6) Licensing is been counted as the best way through which Primark could expand its business
operations effectively on a global basis.
Particulars No. of
responses
% of responses
Franchising 5 16.66%
Licensing 15 50.00%
Strategic
alliance
6 20.00%
Outsourcing 4 13.33%
Total 30 100.00%

Theme 7) Access to technology is main measure to attract business
Particular No. of
response
s
% of responses
Access to technology 10 33.33%
Experting operation 6 20%
Smooth Flow of business
function
6 20%
Exchange of currency 8 26.666%
Total 30 100%

Theme 8) There are different challenges that present in the global market that affect the
expansion of Primark.
Particulars No. of responses % of responses
Ethical Business
Practices
8 26.66%
Tax and Tariff 10 33.33%
Trade imbalances 6 20%
Legal and
Regulatory
Structure
6 20%
Total 30 100%

Theme 9: Diversifying business globally examines great influence on overall functioning of
Primark
Particulars Respondents % of respondents
Agree 26 86.66%
Disagree 4 13.33%
Total 30 100%